BoerenBed

What BoerenBed does

BoerenBed (legally BV Het Betere BoerenBed) is a Dutch direct-to-consumer farm-stay and glamping platform headquartered in Baarle-Nassau, Netherlands, operating since approximately 2003. The company markets and distributes luxury canvas "Tenthuisje" safari tents (45-50 m², with comfortable beds, private shower and toilet, wood stove, and intentionally no electricity or WiFi) placed on small-scale working farms across the Netherlands (13 locations), Belgium, France, Germany, and the UK, totaling 38 partner farms with a maximum of 5-10 tents per farm to preserve the small-scale positioning. Customers book online via boerenbed.nl or by phone, paying a €100 deposit up to 10 weeks before arrival with the balance due 10 weeks prior; cancellation, late-arrival (€30 after 21:00), and cleaning (€30) fees apply, and add-ons include hot tubs, extra firewood, pet fees, and day-visitor fees. BoerenBed is part of a multi-brand European farm-stay family that includes Feather Down (UK), WiesenBett (Germany), and Un Lit Au Pré (France/Belgium) under BoerenBed Holding B.V., with shared marketing, booking infrastructure, and brand identity.

The company targets families with children as its primary segment, with secondary demand from digital-detox seekers and couples. Average ratings of 9.2/10 across 2,286 reviews, a 43% guest return rate, and consistent coverage in Dutch lifestyle and travel titles (Libelle, Bart's Boekje, Kids Vakantiegids, Studio Glinster) indicate strong product-market fit in the niche. Operations are asset-light: BoerenBed owns the brand, marketing, and booking platform, while farm-host partners supply the land, on-site experience, and tent maintenance. Distribution is exclusively direct-to-consumer (no resellers), supported by content marketing, email newsletters, organic social on Facebook and Instagram, and paid/affiliate exposure through Booking.com and Camping.com.

Revenue is generated primarily from nightly tent rentals (priced variably by season, location, and duration), with incremental contribution from optional add-ons (hot tubs, firewood, pet fees, gift vouchers with 24-month validity) and a newly introduced Employee Benefits Program for corporate bookings. Two new locations — Domaine de Royères in France (June 2026) and La Ferme des 3 Centenaires in Belgium — point to continued geographic expansion, and a 10% early-booking discount window covering December 26, 2025 through January 31, 2026 is being used to lock in 2026 season demand.

Name

BoerenBed

Legal name

BV Het Betere BoerenBed

Website

https://boerenbed.nl

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

BoerenBed operates a direct-to-consumer farm-stay platform offering luxury off-grid safari tent accommodations at 38 working farms across the Netherlands, Belgium, France, Germany, and the UK, targeting families seeking screen-free nature experiences.

Ownership category

akta.pro rank

Product category

Farm-Stay Accommodation / Agritourism

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Farm Stays & Agritourism Lodges (THAMADAH)

akta.pro secondary industries

Safari Camps & Tented Lodges (THAGAOAF), Eco-Camps & Sustainable Camping Retreats (THAGAOAE), Farmstay Rooms (Working Farms/Ranches) (THAMABAG)

Keywords

• Farm stay accommodation
• Safari tent rentals
• Agritourism holidays
• Rural vacation booking
• Working farm lodging

Headquarters

HQ city

Baarle-nassau

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Tent Accommodation Rental: BoerenBed generates revenue through rental of Tenthuisje (luxury safari tents) on working farms across Europe. Pricing varies by season, location, and duration. Booking requires deposit (€100) up to 10 weeks before arrival, with full payment due 10 weeks prior. Cancellation policies apply based on timing.
2. Optional Add-ons: Additional revenue from optional services such as hot tub rental, extra firewood, pet fees, and day visitor fees.
3. Gift Vouchers: BoerenBed gift vouchers available for purchase, valid for 24 months from issue date.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

BoerenBed operates farm-stay holidays by placing luxury safari tents (Tenthuisjes) on working partner farms and renting them to guests for short vacations. Guests book specific tent types on specific farms through the company's own booking platform and stay on-site to experience farm life. The company curates and manages the tent portfolio across farms in the Netherlands, Belgium, France, Germany, and the United Kingdom.

Product overview

BoerenBed is a farm camping (glamping) platform offering family vacation experiences at small-scale working farms across Europe. The core product is the Tenthuisje (safari tent) - a 45-50m² luxury tent accommodation with comfortable beds, private shower, and wood-burning stove, deliberately without electricity or WiFi to encourage family time. Additional offerings include seasonal vacation packages, optional hottub experiences, gift vouchers, group weekend packages, and an employee benefits program. The platform operates across 38 farm locations in the Netherlands, Belgium, France, Germany, and the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Tenthuisje (Safari Tent Farm Stay) Standard safari-style tent (Tenthuisje) accommodation placed on a working partner farm, rented to guests for multi-day farm-stay holidays across the Netherlands, Belgium, France, Germany, and the United Kingdom.

Quantifiable outcome

• 43% of guests return because of the unique off-grid experience
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Feather Down (UK)coreStrategic or Co-development PartnerFeather Down is the UK counterpart of BoerenBed, part of the same brand family offering farm camping experiences in the United Kingdom. They share marketing channels, booking systems, and brand identity. Marketing contact: [email protected]
• WiesenBett (Germany)coreStrategic or Co-development PartnerWiesenBett is the German version of BoerenBed, offering the same farm camping concept in Germany under a localized brand name. They share the same parent company and booking infrastructure.
• Un Lit Au Pré (France/Belgium)coreStrategic or Co-development PartnerUn Lit Au Pré is the French and Belgian version of BoerenBed, part of the same brand family offering farm camping experiences in France and Belgium. Contact: unlitaupre.fr
• 38 Farm HostscoreChannel Partner/ Reseller/ DistributorBoerenBed partners with 38 independent working farm families across Europe who host the Tenthuisje accommodations. Each farm offers unique experiences, local products, and farm activities. Farms include locations in Netherlands (13), UK, Belgium, France, and Germany.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WiesenBett: German sister brand operating the same farm glamping concept in Germany under the Feather Down family. Directly comparable product, pricing model, and target customer base (German-speaking families seeking farm vacations).
• Canopy & Stars: UK-based curated collection of unusual and glamping accommodations including farm stays, cabins, and safari tents. Comparable niche positioning around unique outdoor stays with a curated, brand-led approach.
• Un Lit Au Pré: French/Belgian sister brand offering identical Tenthuisje farm stays in France and Wallonia. Directly comparable operating model, customer experience, and supply structure to BoerenBed.
• Feather Down: Sister brand in the UK offering the same Tenthuisje luxury safari tent experience on working farms. Shares booking infrastructure, marketing, and brand DNA with BoerenBed; effectively the direct UK counterpart and most comparable peer.

Broad incumbents

• Roompot: Large Dutch/Belgian holiday park group offering family coastal and nature vacations. Comparable Dutch family vacation target market but broader portfolio of owned parks versus BoerenBed's farm-hosted model.
• Vacansoleil: European camping and mobile home holiday specialist serving Dutch and German families. Overlaps on outdoor family vacations but offers tent and mobile home rentals at traditional campgrounds rather than curated farm stays.
• Landal GreenParks: Major Dutch holiday park operator with hundreds of parks across Europe. Overlaps with BoerenBed on family nature vacations in the Netherlands but at much larger scale and broader product mix (owned real estate, indoor pools, etc.).
• Center Parcs: European indoor-outdoor family short-break operator with parks in NL, BE, DE, FR. Targets the same Dutch/Belgian/German family nature-vacation segment but delivers it via owned forest villages with extensive facilities rather than working farms.

Emerging players

• Glamping Hub: Global marketplace aggregating glamping and unique stays including farm tents. Comparable offering (luxury tents, farm locations, off-grid experiences) but operates as an OTA rather than a curated single-brand network like BoerenBed.
• Cabins of the World / Natuurhuisje: Dutch platform for nature-immersed holiday rentals including farm stays, cabins, and unique lodging across Europe. Closely comparable DTC booking model and nature-vacation positioning to BoerenBed, though broader and less curated.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/boerenbed
• Instagraminstagram.com/boerenbed
• Xx.com/boerenbed
• LinkedInlinkedin.com/company/het-betere-boerenbed

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BoerenBed