PowderChasers
Powderchasers is a snow forecasting and powder chase concierge service that provides expert meteorological forecasts, personalized trip planning, and branded merchandise to passionate skiers and snowboarders across North America.
- Company typePrivate
- Founded2012
- HeadquartersSalt Lake City, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What PowderChasers does
Powderchasers is a snow forecasting and powder chase concierge service targeting serious skiers and snowboarders in North America. The company combines expert meteorological analysis with personalized trip planning, offering free 10-day powder forecasts and email alerts as a top-of-funnel acquisition channel, and converting engaged users into paid concierge packages ranging from $148 for a single storm chase to $975 for unlimited season-long access (Gondola Club). Supplementary products include a 24-Hour Powder Pass ($99), a Direct Cell Phone Contact add-on ($45), and branded merchandise (apparel, hats, stickers).
The underlying technology stack is straightforward: a Shopify-based e-commerce storefront handles all transactions, while a blog content management system delivers weather forecasts and powder alerts. The proprietary element is the forecasting methodology itself, which layers multiple third-party meteorological models (European ECMWF, American GFS, University of Utah ensembles) with on-the-ground observations from team members physically chasing storms across the Sierra, Rockies, Pacific Northwest, and Canada. The team is small (1-10 employees, six named individuals plus a dog mascot) and includes credentialed meteorologists alongside founders with decades of powder chasing experience.
The business model is a direct-to-consumer freemium with four monetization layers: (1) tiered concierge subscriptions (Single Chair, Double Chair, Triple Chair, Gondola Club), (2) short-term add-ons (24-Hour Pass, Powder Hotline), (3) branded merchandise, and (4) donation tiers ($25-$375). Customer acquisition is largely content-driven through free powder alerts, blog forecasts, and social media, supplemented by an extensive referral partnership network spanning IKON Pass, Mountain Collective, Indy Pass, and various backcountry heli/cat-ski operators. The company is bootstrapped, privately held, and based in Boulder, Colorado, with no external funding rounds or institutional investors documented.
PowderChasers firmographics
Firmographics- Name
- PowderChasers
- Legal name
- Powderchasers
- Website
- https://powderchasers.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Powderchasers is a snow forecasting and powder chase concierge service that provides expert meteorological forecasts, personalized trip planning, and branded merchandise to passionate skiers and snowboarders across North America.
- Ownership category
- akta.pro rank
PowderChasers industry classification
Industry- Product category
- Snow Forecasting Services
- NAICS
- Tour Operators (56152)
- akta.pro primary industry
- Winter & Mountain Guides (Ski, Snowshoe, Avalanche, Ice Climbing) (THAAALAF)
- akta.pro secondary industry
- Winter Sports (Ski/Snowboard) Retail (CRAMABAJ)
Keywords
Where PowderChasers is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PowderChasers business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations
Revenue model
- Concierge Trip Planning Services: Tiered subscription-style packages (Single Chair, Double Chair, Triple Chair, Gondola Club) providing personalized powder forecasts, trip planning, and direct access to expert forecasters. Packages range from single storm chases to unlimited season-long service.
- Merchandise Sales: Branded apparel and accessories including t-shirts, sweatshirts, beanies, caps, stickers sold through Shopify storefront. One-time purchase model.
- Donations and Support: Donation tiers ($25-$375) offering merchandise discounts and swag as thank-you gifts. Supports free forecast content creation.
- Add-on Products: 24-Hour Powder Pass ($99) for short-term access and Powder Hotline add-on ($45) for direct cell phone contact with forecasters.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Single Chair Concierge - One storm chase with optional Powder Guarantee |
| Subscription | Multi-year contract | Double Chair Concierge - Two storm chases with Powder Guarantee included |
| Subscription | Multi-year contract | Triple Chair Concierge - Three chases with direct cell phone contact (BEST VALUE) |
| Subscription | Multi-year contract | Gondola Club - Unlimited chases all season with priority phone/email/text access |
| Usage-based | Pay-as-you-go | 24-Hour Powder Pass - Short-term access to forecasting tools and support |
| Unit Pricing | Pay-as-you-go | Powder Hotline Add-on - Direct 30-minute voice call with expert forecaster |
| One time/ perpetual license | Pay-as-you-go | Merchandise - T-shirts, apparel, and accessories |
| Other | Pay-as-you-go | Donation Tiers - Support free forecasts with merchandise discounts |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
PowderChasers product offering
Product offeringCore offering
Powderchasers delivers expert snow/powder forecasting for skiers and snowboarders across North America, combining free 10-day forecasts and email powder alerts with a paid tiered concierge trip-planning service. The paid service provides personalized storm-chase forecasts, real-time expert guidance, and direct cell-phone/voice access to a team of meteorologists and seasoned powder chasers. The company also sells branded ski and snowboard merchandise (apparel, headwear, stickers, accessories) through its Shopify storefront.
Product overview
Powderchasers is a snow sports forecasting service that combines expert meteorological analysis with personalized trip planning concierge services. The core product is the Powderchasers Powder Forecasting Service, which provides free 10-day powder forecasts and email alerts before big storms. The service is complemented by a tiered Concierge Trip Planning program with four levels: Single Chair Concierge ($148), Double Chair Concierge ($264), Triple Chair Concierge ($354), and Gondola Club ($975 unlimited season pass). New products include the 24-Hour Powder Pass ($99) for short-term access and Direct Cell Phone Contact add-on ($45) for real-time expert consultation. The company also sells branded merchandise including stickers, T-shirts, hats, fleece beanies, and Carhartt sweatshirts. Built on Shopify e-commerce platform.
Differentiator
Problem solved
Functional benefit
Brands
- Powder Concierge: Personalized trip planning and storm chase forecasting services including Single Chair, Double Chair, Triple Chair, and Gondola Club packages with direct access to forecast team
Products and services
- Powder Concierge Trip Planning Personalized 1:1 trip planning and storm-chase forecasting service with tiered packages (Single Chair $148, Double Chair $264, Triple Chair $354, Gondola Club $975) ranging from a single custom storm chase with email support to unlimited season-long priority access via phone, text, and email. Designed for individual skiers and snowboarders who want expert guidance to find the deepest snow.
- 24-Hour Powder Pass Short-term forecasting access product priced at $99, providing full access to core forecasting tools and personalized forecaster support via email or text for a specific 24-hour period. Targets last-minute storm chasers who need focused, time-bound guidance.
- Direct Cell Phone Contact to the Powder Hotline $45 add-on to any Concierge package that provides a private Powder Hotline number, text access to expert forecasters, and a one-time 30-minute voice call with a seasoned snow forecaster for real-time powder guidance during active storms.
- Free Powder Alert Email Newsletter Free email-based 10-day powder forecasts and pre-storm powder alerts sent to subscribers, forming the foundation of the freemium funnel that converts users into paid concierge clients.
- Powderchasers T-Shirt Official Powderchasers tee-shirt priced at $33.75, made from soft cotton and stretch fabrics with silk-screen logo and rear 'Eat, Sleep, Chase Pow, Repeat' design, sold to skiers and snowboarders as branded apparel.
- Powderchasers Long Sleeve T-Shirt Classic long sleeve t-shirt in graphite heather priced at $38.75, made from Gildan 100% cotton with embroidered Powderchasers logo, available in unisex Large and X-Large.
- Powderchasers Carhartt Rain Defender Hooded Sweatshirt Premium Carhartt Rain Defender quarter-zip hooded sweatshirt priced at $139, featuring a durable water repellent 13-ounce 75% cotton/25% polyester construction with embroidered Powderchasers logo; sold as a special-order drop-ship item.
- Powderchasers Fleece Beanie Signature fleece beanie with embroidered Powderchasers logo, sold standalone and included free with the Triple Chair Concierge package and the $375 donation tier.
- Powderchasers Embroidered Baseball Cap Traditional distressed/washed navy blue baseball cap priced at $29.75 with washed brushed cotton twill fabric, embroidered Powderchasers logo on the front, and a rear buckle closure; one size fits all.
- Powderchasers Sticker Set Set of three high-quality adhesive stickers featuring Powderchasers branding, priced at $9.75 with free shipping, for displaying powder-chasing enthusiasm on equipment, vehicles, or laptops.
Quantifiable outcome
- 40+ inches of snow recorded at Sierra resorts during single April 2026 storm cycle
- +1 more outcomes
Companies that use PowderChasers
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
PowderChasers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
PowderChasers partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- IKON PasscoreGold sponsor and marketing partner. Offers 10% discount on Powderchasers concierge packages for IKON Pass holders. Cross-promotional content on powderchasers.com and blog posts about IKON Pass benefits. IKON Pass provides access to 50+ destinations coast to coast.
- TireRack.comcoreGold sponsor and preferred tire supplier. Provides winter tire packages and wheels for customers driving to powder destinations. Affiliate marketing arrangement with referral links. Featured as preferred supplier for winter snow packages.
- High Mtn HelicoreGold sponsor and Jackson Hole's premier heli-ski operation with 50+ years experience. 305,000-acre tenure in Tetons with average 15,000 vertical feet per day. Powderchasers receives referrals and cross-promotion; customers receive free gifts upon booking when mentioning Powderchasers.
- Alaska Backcountry GuidesminorPartner page listing for Chugach Mountains heliski/snowboard operations. Semi-private and private heliski trips with maximum 2 groups per helicopter. Customers mentioning Powderchasers receive a free gift upon booking.
- Park City Powder CatsminorPartner listing for private terrain snowcat operation in Utah's Uinta Mountains. 40,000 acres of backcountry terrain with professional guides. Partners page featuring on powderchasers.com.
- Indy PassminorMarketing partner offering access to 230+ uncrowded, authentic destinations. Powderchasers supports smaller and family-run ski areas through Indy Pass promotions. 10% discount on concierge packages for Indy Pass holders.
- Mountain CollectiveminorPass partner with 25 dream ski destinations across the globe. Two days skiing at each destination with no blackout dates, 50% discount on additional days. Powderchasers uses pass to fill gaps at ski areas not covered by other passes.
- Unofficial NetworksminorSki industry media partner covering global ski scene with local reporters. Recorded hundreds of millions of sessions. Cross-promotional partner listing on Powderchasers website.
- Selkirk PowderminorIdaho-based backcountry guiding service. Partner logo displayed on Powderchasers website alongside other partner brands.
- ZoleominorSatellite communicator and messaging service partner. Logo displayed on Powderchasers website as partner supporting backcountry communication needs.
- Purl WaxminorSki wax and tuning products partner. Partner logo displayed on Powderchasers website sponsors section.
- AllroadcamsminorRoad condition camera service partner providing traffic and road condition information. Partner logo displayed on Powderchasers website.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
PowderChasers competitors and assessment
Company assessmentBroad incumbents
- evo: Specialty ski/snowboard retailer combining e-commerce, content, and trip experiences (evoTrip). Closely comparable on the ski/snowboard merchandise and trip-planning combination, with overlapping customer base.
- Ski.com: Established ski vacation booking and trip-planning platform offering packages to major destinations. Comparable on the concierge trip-planning side, though broader in scope and significantly larger scale than Powderchasers.
- Backcountry.com: Large online retailer of ski, snowboard, and outdoor gear with associated content, gear reviews, and trip guides. Comparable on the ski/snowboard merchandise and content-ecosystem side, but at much greater scale and broader assortment.
- REI Co-op: Large outdoor retail co-op with significant ski/snowboard assortment, content, and adventure-travel services. Comparable on the outdoor merchandise and trip-experience side, though much broader and member-driven.
Emerging players
- MountainWatch: Snow conditions, webcams, and forecast content site focused on Australia/New Zealand and broader mountain sports. Comparable product (snow reports/forecasts) with regional concentration.
- Powder Magazine: Long-running ski publication covering powder culture, forecasts, and resort features. Comparable audience overlap and editorial positioning, though print/digital media rather than a forecasting concierge service.
- Unofficial Networks: Ski industry media outlet covering global ski news, conditions, and culture. Already listed as a Powderchasers marketing partner, indicating direct audience overlap and shared community.
Direct peers
- Snow-Forecast.com: Specialized snow forecasting website providing resort-level snow predictions, alerts, and conditions globally. Closely comparable product offering in the snow-forecasting category Powderchasers targets.
- OnTheSnow: Ski resort directory and snow-report aggregator providing daily snow conditions, webcams, and forecast content for North American and global resorts. Competes for the same skier eyeballs on snow conditions and forecasts.
- Opensnow: Direct competitor offering snow forecasts, Powder Alerts, and forecaster-led content for North American ski resorts. Notably, Powderchasers founder Steve also contributes to Opensnow, indicating overlapping product, audience, and forecaster pool.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PowderChasers social profiles
Digital presencePowderChasers financial estimates
Financial estimateRevenue estimate
Valuation estimate
PowderChasers leadership team
Management profileNumber of profiles
Profiles6 records
PowderChasers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PowderChasers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PowderChasers
What does PowderChasers do?
Powderchasers delivers expert snow/powder forecasting for skiers and snowboarders across North America, combining free 10-day forecasts and email powder alerts with a paid tiered concierge trip-planning service. The paid service provides personalized storm-chase forecasts, real-time expert guidance, and direct cell-phone/voice access to a team of meteorologists and seasoned powder chasers. The company also sells branded ski and snowboard merchandise (apparel, headwear, stickers, accessories) through its Shopify storefront.
Is PowderChasers a public or private company?
PowderChasers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PowderChasers founded?
PowderChasers was founded in 2012. It employs 1 to 10 people.
Where is PowderChasers based?
PowderChasers is headquartered in Salt Lake City, United States, in the North America region.
How does PowderChasers make money?
Four revenue lines are on record. Concierge Trip Planning Services are the primary driver. The others are merchandise Sales, donations and Support and add-on Products.
Who are PowderChasers's main competitors?
Broad incumbents on record are evo, Ski.com, Backcountry.com and REI Co-op. Emerging players are MountainWatch, Powder Magazine and Unofficial Networks. Direct peers are Snow-Forecast.com, OnTheSnow and Opensnow.
Does PowderChasers have an API?
No public API is recorded for PowderChasers.
What industry is PowderChasers in?
PowderChasers's product category is Snow Forecasting Services. Its primary akta.pro industry code is THAAALAF, Winter & Mountain Guides (Ski, Snowshoe, Avalanche, Ice Climbing), with a secondary code of CRAMABAJ, Winter Sports (Ski/Snowboard) Retail. Its NAICS code is 56152.