NET - Stichting Nederlandse Effectiviteits Trainingen

What NET - Stichting Nederlandse Effectiviteits Trainingen does

Stichting Nederlandse Effectiviteits Trainingen (NET) is a Dutch non-profit foundation established in 1979 that operates the Gordon Communicatie brand and holds exclusive territorial rights from Gordon Training International for all major Gordon Method programs in the Netherlands and Flanders. The foundation delivers five core training programs — Effectief Leiderschap (L.E.T.), Effectief Ouderschap (P.E.T.), Be Your Best (B.Y.B.), Klik met je Klas (T.E.T.), and Effectief Communiceren in de Kinderopvang — supplemented by specialized programs such as baby communication training and three annual Gordon Congress events covering leadership, parenting, and education tracks. Its core technology is the Gordon Communicatie Methode, a humanistic-psychology-based communication framework developed by psychologist Thomas Gordon that provides a theoretical model and concrete practical skills for conflict resolution, active listening, and boundary setting without coercion.

The foundation operates with a small central team (1-10 employees, four board members with data access) and distributes its training primarily through a network of over 200 certified trainers organized by region across all major Dutch provinces and Flanders. Revenue is generated through four streams: training program fees delivered by the foundation and its trainer network, trainer certification and licensing (opleiding tot Gordon Communicatie Trainer plus specialized certifications including Communicatie Coach, Pedagogisch Coach, and Babytraining), congress and event admission (e.g., €40 per participant for GordonCongres Onderwijs), and bespoke in-company custom training solutions. Customer segments are horizontal and diversified — parents and families, educators and teachers, childcare professionals, business leaders and managers, and individual professionals seeking personal development — with no named enterprise anchors or concentrated accounts disclosed. Marketing is conducted through the gordoncommunicatie.nl website, blog columns authored by certified trainers, newsletter, and organic social media on Facebook, X, and LinkedIn, supplemented by the annual congress events that serve as both revenue and demand-generation channels.

Name

NET - Stichting Nederlandse Effectiviteits Trainingen

Legal name

Stichting Nederlandse Effectiviteits Trainingen

Website

https://gordoncommunicatie.nl

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

Stichting NET operates Gordon Communicatie, providing Gordon Method communication training programs and certified trainer education across the Netherlands and Flanders. It holds exclusive rights from Gordon Training International and serves parents, educators, childcare professionals, and business leaders.

Ownership category

akta.pro rank

Product category

Communication Training Services

NAICS

Professional and Management Development Training (611430), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN)

akta.pro secondary industries

Train-the-Trainer & Instructor Enablement Services (BPAEANAL), Vendor/Authorized Certification Training (Microsoft/AWS/Cisco, etc.) (BPAEANAA)

Keywords

• Communication training programs
• Parenting education services
• Leadership development training
• Teacher professional development
• Trainer certification programs

Headquarters

HQ city

Duivendrecht

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Training Program Fees: Revenue from delivering Gordon communication training programs directly to individuals and organizations. Programs include Effectief Leiderschap (leadership), Effectief Ouderschap (parenting), Be Your Best (personal development), Klik met je Klas (education), and Kinderopvang (childcare communication). Programs are delivered by the foundation and its network of 200+ trainers.
2. Trainer Certification and Licensing: Revenue from training and certifying new Gordon Communicatie Trainers. The trainer opleiding (training program) is designed for HBO-level professionals who want to become independent trainers and transmit the Gordon communication method to specific target groups. Trainers receive licenses to specialize in one of five Gordon method areas.
3. Congress and Event Revenue: Revenue from Gordon Congress events including admission fees. For example, GordonCongres Onderwijs costs €40 per participant. Congresses include plenary sessions, masterclasses, and practical tools.
4. In-Company Custom Training: Customized workshop solutions and in-company training programs developed for organizational needs. Contact-based sales for bespoke training packages.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

NET operates the Gordon Communicatie training portfolio in the Netherlands and Flanders under exclusive license from Gordon Training International. The foundation delivers and authorizes a network of 200+ certified trainers to teach five Gordon Method programs covering leadership, parenting, education, childcare, and personal effectiveness, alongside train-the-trainer and coach certification programs and three annual Gordon Congress events.

Product overview

NET - Stichting Nederlandse Effectiviteits Trainingen operates Gordon Communicatie, offering a comprehensive portfolio of communication training programs based on the Gordon Method developed by Thomas Gordon. The organization provides five core training programs: Effectief Leiderschap (L.E.T.), Effectief Ouderschap (P.E.T.), Be Your Best (B.Y.B.), Klik met je Klas (T.E.T.), and Effectief Communiceren in de Kinderopvang. Additionally, they offer specialized training for communicating with babies in childcare. The organization also runs professional certification programs for becoming a Gordon Communicatie Trainer, Communication Coach, Pedagogical Coach, and Babytraining specialist. Stichting NET holds exclusive rights from Gordon Training International for all major Gordon training programs in the Netherlands and Belgium and maintains a network of over 200 affiliated trainers across the region. The organization also hosts three annual GordonCongres events focused on Leadership, Parenting, and Education.

Differentiator

Problem solved

Functional benefit

Brands

• Gordon Communicatie Methode: The Gordon Communication Method, a communication methodology developed by psychologist Thomas Gordon, based on humanistic psychology.
• Effectief Leiderschap (L.E.T.)
• Effectief Ouderschap (P.E.T.)
• Be Your Best (B.Y.B.)
• Klik met je Klas (T.E.T.)
• Effectief Communiceren in de Kinderopvang
• Communicatie Coach
• Pedagogisch Coach
• Gordon Communicatie Trainer
• GordonCongres

Products and services

• Effectief Leiderschap (L.E.T.)
• Effectief Ouderschap (P.E.T.)
• Be Your Best (B.Y.B.)
• Klik met je Klas (T.E.T.)
• Effectief Communiceren in de Kinderopvang
• Communiceren met baby's in de Kinderopvang
• Gordon Communicatie Trainer Opleiding
• Communicatie Coach Opleiding
• Pedagogisch Coach Opleiding
• Babytraining (Trainer Certification)
• Spel 'Dit zijn wij!'
• GordonCongres Leiderschap Annual leadership congress featuring keynote speakers, plenary sessions, and masterclasses applying the Gordon method to professional leadership and management contexts. Ticketed event.
• GordonCongres Opvoeding Annual parenting congress featuring workshops and masterclasses on effective parenting communication and Gordon Method applications in family and childcare settings. Ticketed event.
• GordonCongres Onderwijs Annual education congress for teachers focusing on classroom relationship building and effective communication using the Gordon Method. Ticketed event at €40 per participant.

Quantifiable outcome

• The Gordon method is used in more than 50 countries
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Gordon Training InternationalcoreOEM/ Whitelabel/ Licensing PartnerGordon Training International is the global licensor of the Gordon method developed by Thomas Gordon. Stichting NET holds exclusive rights (exclusieve rechten) to all leading Gordon training programs including Effectief Leiderschap (L.E.T.), Effectief Ouderschap (P.E.T.), Be Your Best (B.Y.B.), Klik met je Klas (T.E.T.) for education and childcare, for the Netherlands and Flanders (Vlaanderen). This exclusive licensing arrangement is fundamental to Stichting NET's ability to train and certify Gordon trainers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dale Carnegie Training: Established global communication, leadership, and interpersonal skills training provider with licensed local trainers; directly comparable business model and customer segments to NET's trainer-network approach.
• FranklinCovey: Global leadership and effectiveness training company (The 7 Habits, etc.); competes with NET's corporate leadership training programs and offers similar in-company workshop delivery.
• Gordon Training International: The global licensor of the Gordon Method; comparable as the originating body of the methodology that Stichting NET exclusively delivers in the Netherlands and Flanders, sharing the same brand and content library.
• Center for Creative Leadership: Globally recognized leadership development organization with training programs and assessments for managers; overlaps with NET's leadership and team effectiveness programs at the corporate buyer level.

Direct peers

• Crucial Learning: Provider of communication, influence, and leadership skills training (Crucial Conversations, Crucial Influence) targeting professionals and organizations; directly comparable to NET's Effectief Leiderschap and Be Your Best programs.
• Nonviolent Communication (NVC) / Center for Nonviolent Communication: Trains certified NVC practitioners globally using Marshall Rosenberg's humanistic communication framework — a parallel methodology to the Gordon Method — and runs trainer certification programs comparable to NET's opleiding tot trainer.

Regional players

• Birkman Netherlands: Dutch provider of behavioral and communication assessments plus leadership development training; competes with NET in the Dutch corporate leadership training market with overlapping target buyers.
• Effectief Leiderschap / School voor Coaching: Dutch training provider for coaching and leadership certification programs; comparable regional competitor for NET's coach certification (Communicatie Coach, Pedagogisch Coach) offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights5 records

Customer concentration

• Xtwitter.com/gordonopleiding
• Facebookfacebook.com/gordonopleiding
• LinkedInlinkedin.com/company/stichting-nederlandse-effectiviteits-trainingen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NET - Stichting Nederlandse Effectiviteits Trainingen