Birkman International

What Birkman International does

Birkman International, Inc. is a privately held Houston-based behavioral assessment company founded in 1951 by Dr. Roger Birkman. It develops and distributes The Birkman Method®, a proprietary, scientifically developed questionnaire that measures four dimensions — Usual Behavior, Needs, Stress Behavior, and Interests — and maps how these shift under pressure. The flagship output is the Birkman Signature Report, supported by over 40 specialized reports including Leadership, Career, Relational Disrupters, Stress Management, and Coaching Page variants. Delivery is centralized on the MyBirkman digital platform, with an intact-team workshop offering (High-Performing Teams) and an organization-wide deployment package (Birkman Enterprise).

The company monetizes through four primary streams: enterprise subscriptions (Birkman Enterprise, annual contract), individual report purchases (subscription/recurring), practitioner certification (The Birkman Method Certification and High-Performing Teams Training, one-time licensing plus continuing education), and partner-channel licensing. Pricing is quote-based and not publicly disclosed. Distribution is hybrid: direct enterprise sales for US/global accounts, a 12+ partner international distribution network covering APAC, DACH, UK, Nordics, Middle East, Brazil, and Canada, and a self-serve PLG path through MyBirkman for individuals.

Customers span 10,000+ organizations and include NASA, Mailchimp, Emory University, UCLA Anderson, University of Houston, UC Health, Waste Management, and the City of Chattanooga, serving HR leaders, talent teams, coaches and consultants, educational institutions, healthcare providers, and individuals in 20+ languages. The leadership team is anchored by President Amy Shepley, also the creator of the High-Performing Teams program. Ownership is private with no disclosed institutional investors, no M&A history, and no funding rounds on record; the firm operates as a going concern with a 75th anniversary milestone reached in 2026.

Name

Birkman International

Legal name

Birkman International, Inc.

Website

https://birkman.com

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

101–250 employees

Short description

Birkman International develops The Birkman Method, a proprietary behavioral assessment measuring behavior, needs, stress, and interests. It sells enterprise subscriptions, individual reports, and practitioner certification to HR teams, coaches, healthcare providers, educational institutions, and global organizations across 20+ languages.

Ownership category

akta.pro rank

Product category

Behavioral Assessment Software

NAICS

Software Publishers (51321), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYHDAEAMAG

Financial Planning & Analysis (FP&A) & BI

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Business Intelligence (BI) Tools

SECONDARYEDADAIAC

Education Reporting, Dashboards & Business Intelligence (BI)

Education/Education Administration, Accreditation & Policy/Education Data, Reporting & Accountability Systems

Keywords

• Behavioral assessment methodology
• Personality assessment platform
• Team performance workshops
• Organizational development tools
• HR assessment certification

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Birkman Enterprise Subscriptions: Organization-wide subscription solution that provides behavioral insights across entire organizations through The Birkman Method questionnaires, reports, and the MyBirkman platform. Includes workshops, toolkits, and Birkman Method Certification for select HR/OD professionals.
2. Birkman Method Certification: Comprehensive training experience that equips coaches, consultants, and HR leaders to expertly interpret Birkman Reports. Graduates become Birkman Certified Professionals with ongoing access to tools, resources, and a global community.
3. Individual Assessment Reports: Individual purchases of Birkman Signature Reports and specialized reports (Leadership Report, Career Report, Relational Disrupters Report, Stress Management Report, Coaching Page).
4. High-Performing Teams Program Licensing: License to lead the High-Performing Teams Program, with training workshop, ongoing support through quarterly User Groups, program materials including facilitator guide and action plan templates, and continuing education courses.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Birkman International develops and distributes The Birkman Method, a scientifically developed behavioral assessment that measures an individual's Usual Behaviors, Needs, Stress Behaviors, and Interests. The company sells individual assessment reports, organization-wide subscription deployments, team performance workshops, and a digital platform (MyBirkman), and offers certification training programs for HR professionals, coaches, and consultants.

Product overview

Birkman International offers a comprehensive organizational assessment and performance solution built around The Birkman Method—a scientifically developed behavioral assessment invented in 1951. The core product portfolio centers on Birkman Signature (the flagship assessment delivering detailed behavioral, needs, and stress insights), supported by High-Performing Teams (a turnkey workshop program) and Birkman Enterprise (an organization-wide scalable deployment). The MyBirkman platform provides ongoing access to insights across devices. Additional offerings include The Birkman Method Certification and High-Performing Teams Training for practitioners, plus specialized reports including Leadership Report, Career Report, Relational Disrupters Report, Stress Management Report, and Coaching Page. Birkman University provides ongoing education and community for certified professionals. The company serves organizations of every size, coaches, educational institutions, and individuals across 20+ languages globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Birkman Signature Birkman's flagship assessment and report experience, delivering a richly detailed picture of how a person shows up at their best, what they need to stay engaged, and how stress can shift their behavior. The report covers Usual Behaviors, Needs, Stress Behaviors, and Interests and is intended for individual purchasers, coaches, and organizational use.
• High-Performing Teams A turnkey, intact-team workshop that uses Birkman Insights to help teams build the foundations required for exceptional results. The experience surfaces gaps in psychological safety, purpose, and role clarity, then gives teams a shared language and practical action plan. Designed for intact teams led by HPT-trained facilitators.
• Birkman Enterprise A scalable, organization-wide subscription solution combining the Birkman Method methodology with a modern digital experience. Includes Birkman Method questionnaires, reports, the MyBirkman platform, workshops, toolkits, micro-learnings, and Birkman Method Certification for select HR/OD professionals. Sold on an annual subscription basis.
• MyBirkman A digital platform that delivers actionable Birkman personality insights across devices, helping users navigate everyday teamwork obstacles and communicate more effectively. Available to enterprise subscribers and individual users with SSO integration via Microsoft and Google on the BDirect platform.
• The Birkman Method Certification A comprehensive training experience that equips coaches, consultants, and HR leaders to expertly interpret Birkman Reports and lead meaningful, insight-driven conversations. Graduates become Birkman Certified Professionals with ongoing access to over 40 reports, tools, resources, and a global practitioner community.
• High-Performing Teams Training Training program that licenses practitioners to lead the High-Performing Teams program. Includes pre-workshop modules, workshop sessions, ongoing quarterly User Groups, program materials (facilitator guide and action plan templates), and continuing education courses. Revenue model is one-time facilitator licensing.
• Leadership Report A specialized Birkman report focused on leadership behavior, communication style, and decision-making, available for use in coaching engagements by Birkman Certified Professionals.
• Career Report A specialized Birkman report that helps clients connect their Birkman profile to career direction and preferred work environments, available for coaching use.
• Relational Disrupters Report A specialized Birkman report that helps identify areas of potential interpersonal conflict, provides insight into how others may perceive the user, and offers tailored strategies for conflict management.
• Coaching Page Report A specialized Birkman report that clarifies how an individual handles task-related assignments, works with others, and what they need from their work environment to be effective.
• Stress Management Report A specialized Birkman report that helps identify stress triggers, offers strategies to manage stress, and helps build stress resilience for individuals and teams.

Quantifiable outcome

• Employees who understand their behavioral needs are better aligned with their work environment, leading to increased engagement and retention
• +1 more outcomes

Named customers9 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature9 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Elaura Asia Pte LtdcoreChannel Partner/ Reseller/ DistributorFull-range distributor and authorized trainer for Asia-Pacific region. Located in Singapore with authorized trainers Jon Mason and Sarah Mason.
• Kokkoi LtdcoreChannel Partner/ Reseller/ DistributorDistributor for Australia and New Zealand region, offering full range of Birkman products and services.
• Compass Motivational Solutions Pty LtdminorChannel Partner/ Reseller/ DistributorAuthorized trainer for Australia with contact Peter Evans, providing training and facilitation services.
• FellipelliminorChannel Partner/ Reseller/ DistributorLimited-access distributor for Brazil, offering small range of reporting options in Portuguese with restricted training. Located in São Paulo.
• Mentor Matrix Services, Inc.minorChannel Partner/ Reseller/ DistributorDistributor for Canada with contact Bruce Gordon, located in Surrey, BC.
• Ross Stockwell & Associates, Inc.minorChannel Partner/ Reseller/ DistributorDistributor for Canada with contact Dr. Ross Stockwell, C. Psych., located in Toronto, Ontario.
• Birkman DACH (BM Consulting Germany, GmbH)coreChannel Partner/ Reseller/ DistributorDistributor and authorized trainer for Germany, Austria, Switzerland, and French-speaking Belgium. Located in Landau, Germany with authorized trainer Norman Tober.
• Masters LegacycoreChannel Partner/ Reseller/ DistributorDistributor for Middle East region including Saudi Arabia, UAE, Qatar, Bahrain, Kuwait, Oman, Egypt, Jordan, and Lebanon. Main office in Saudi Arabia with additional office in Manama, Bahrain.
• Birkman NetherlandscoreChannel Partner/ Reseller/ DistributorDistributor for Netherlands, Dutch-speaking Belgium, and Scandinavia. Located in Eindhoven with authorized trainer Marcel van der Loo.
• Elaura LtdcoreChannel Partner/ Reseller/ DistributorDistributor and authorized trainer for United Kingdom. Located in London with authorized trainer Claire Keogh.
• Keogh Consulting Services LtdminorChannel Partner/ Reseller/ DistributorAuthorized trainer for United Kingdom with contact Claire Keogh, Chartered and Registered Psychologist (Occupational), CSci, AFBPsS, MAC, MISCP.
• Birkman KoreacoreChannel Partner/ Reseller/ DistributorDistributor for South Korea. Located in Seoul with contact info for regional support.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Predictive Index: Direct competitor offering behavioral and cognitive assessment software for hiring, team alignment, and leadership development. Targets the same HR and enterprise buyer as Birkman with a SaaS delivery model.
• Hogan Assessments: Long-established personality assessment vendor used for leadership development, hiring, and executive coaching. Competes head-to-head with Birkman in the enterprise psychometric assessment space.
• The Myers-Briggs Company: Publisher of the Myers-Briggs Type Indicator and CPP products, a foundational personality assessment franchise. Direct competitor to Birkman in behavioral typology used by coaches, consultants, and enterprises.

Emerging players

• Crystal Knows: AI-driven personality insights platform built around DISC-style typing for sales, communication, and team collaboration. An emerging, tech-forward challenger adjacent to Birkman's use cases.
• Plum (by CoachHub): AI-driven talent assessment and matching platform used for hiring and development. Modern challenger with overlapping enterprise HR buyer personas to Birkman.
• Pymetrics (Harver): Pymetrics (now part of Harver) offers neuroscience-based and AI-driven assessments for talent acquisition and development. Overlaps with Birkman in enterprise people-decision use cases.
• Traitify (by Paradox): Visual, mobile-first personality assessment platform for hiring and team development. Emerging player targeting similar HR and talent acquisition use cases as Birkman.

Broad incumbents

• Wiley (Everything DiSC): Wiley's Everything DiSC is a widely adopted workplace behavioral assessment used for team development and leadership training. Competes with Birkman in organizational development and team performance.
• Gallup (CliftonStrengths): Gallup's CliftonStrengths is a strengths-based assessment franchise deployed across large enterprises globally. Broad incumbent with overlapping enterprise HR buyers and coaching communities.
• Workday: Enterprise HCM suite that embeds talent and learning capabilities, including integrations with third-party assessments. A broad incumbent whose talent suite competes for the same HR-tech budget as Birkman's enterprise subscriptions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/birkman

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Birkman International