What Ormond Nurseries does

Ormond Nurseries Ltd. is a family-owned, New Zealand-based specialist nursery that propagates grafted grapevines for the country's winegrowers. Founded in 1977 and headquartered at 13 Rowley Crescent, Grovetown, Blenheim in the Marlborough wine region, the company has operated for more than 45 years producing certified, fully traceable grafted vines. All scionwood is 100% tested for Grapevine Leafroll Virus 3 — described by the company as "we don't guess, we test — every vine, every time" — and is the central quality-assurance differentiator in a niche where virus contamination can render an entire vineyard unproductive.

Its core offering comprises standard-height grafted vines across multiple varieties (Pinot Noir, Chardonnay, Sauvignon Blanc, Pinot Gris, Riesling, Tempranillo, Viognier) alongside a portfolio of proprietary branded products: HI-STEM® taller-stem grafted vines, ONE AND DONE® single-touch vine replacement plants, the ONL® Heirloom Series of hand-selected premium clones (Chardonnay ONL® Mendoza, Chardonnay ONL® Monte, Sauvignon Blanc ONL® 101), drought-tolerant rootstocks (Paulsen 1103, 140 Ruggeri, 420A, 5BB, 8B Telekei, Gravesec, Richter 110, Richter 99), and the ONL® Dripline Funnel irrigation component. Production is graft-to-order with no minimum purchase requirement, supporting both small and large winegrowers.

The business operates a direct sales-led model with no intermediaries and dedicated sales contacts (Samantha Wickham, Karen). Customers are New Zealand winegrowers across all domestic wine regions. Revenue is generated primarily through one-time grafted vine sales, supplemented by royalties on proprietary clones such as the ONL® Heirloom Series. Pricing is quote-based and not publicly disclosed; orders require a 30% deposit with the balance invoiced on pickup/delivery. The company has no disclosed external funding, no parent company, and operates from a single Blenheim site serving only the domestic New Zealand market.

Name

Ormond Nurseries

Legal name

Ormond Nurseries Ltd.

Website

https://ormondnurseries.co.nz

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

Ormond Nurseries Ltd. is a New Zealand family-owned grafted grapevine nursery founded in 1977, supplying certified, virus-tested standard and proprietary vines to New Zealand winegrowers from its Marlborough base.

Ownership category

akta.pro rank

Product category

Viticulture Nursery / Grapevine Propagation

NAICS

Nursery and Floriculture Production (11142), Grape Vineyards (111332)

SIC

Agricultural Services (700)

akta.pro primary industry

Vineyard Establishment & Development (Site Prep, Trellising, Planting) (AFAGAJAA)

akta.pro secondary industries

Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Irrigation, Fertigation & Water Management (Vineyard-Specific) (AFAGAJAC)

Keywords

• Grafted grapevines
• Vine nursery
• Viticulture propagation
• Wine grape rootstock
• Drought tolerant vines

Headquarters

HQ city

Blenheim

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Grafted Grapevine Sales: Sale of certified grafted grape plants to New Zealand winegrowers. Vines grafted to order with advance ordering required.
2. Proprietary Clone Royalties: Royalties collected on proprietary clones (e.g., ONL® Heirloom Series) paid by end customers/landowners prior to vine despatch
3. HI-STEM® Vines: Sale of proprietary higher-stem grafted vine products

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Ormond Nurseries Ltd. is a family-owned grapevine nursery established in 1977 in Marlborough, New Zealand, propagating and supplying grafted grapevines to commercial winegrowers. Its offering spans proprietary branded vine lines (ONE AND DONE®, ONL® Heirloom Series, HI-STEM®), drought-tolerant rootstocks, standard height vines, and the ONL® Dripline Funnel vineyard accessory. Every vine is tested for Grapevine Leafroll Virus 3 before dispatch.

Product overview

Ormond Nurseries operates as a specialist grafted grapevine nursery offering a portfolio of related products for New Zealand winegrowers. The core offering includes Standard Height Vines and HI-STEM® Vines (taller-stem grafted vines) across multiple grape varieties (Pinot Noir, Chardonnay, Sauvignon Blanc, Pinot Gris, Riesling, Tempranillo, Viognier, and others). Branded product lines include ONE AND DONE® for vineyard replacement, the ONL® Heirloom Series featuring hand-selected premium clones (Chardonnay ONL® Mendoza, Chardonnay ONL® Monte, Sauvignon Blanc ONL® 101), and Drought Tolerant Rootstocks. The company also offers the ONL® Dripline Funnel for vineyard irrigation. All vines are certified, tested for Grapevine Leafroll Virus 3, fully traceable, and supplied from their Marlborough base.

Differentiator

Problem solved

Functional benefit

Brands

• HI-STEM® Vines: Proprietary high-stem grapevine product line for vineyard replants and greenfield developments.
• ONE AND DONE®
• ONL® Dripline Funnel
• ONL® Heirloom Series
• ONL® Rootstock

Products and services

• ONE AND DONE® Grapevines A proprietary branded line of grafted grapevines produced and supplied by Ormond Nurseries to commercial New Zealand winegrowers.
• ONL® Heirloom Series Grapevines A proprietary branded heirloom-series grapevine line supplied to commercial winegrowers seeking heritage-style varietals.
• HI-STEM® Vines Proprietary high-stemmed grapevine format supplied by Ormond Nurseries for vineyard planting.
• Drought Tolerant Rootstocks A range of drought-tolerant rootstocks produced by Ormond Nurseries, supplying climate-adapted grafting material for commercial New Zealand winegrowers.
• Standard Height Vines Standard-height grafted grapevines supplied by Ormond Nurseries to commercial vineyard operators.
• ONL® Dripline Funnel A branded vineyard accessory from Ormond Nurseries that supports dripline irrigation at the vine, sold alongside its grapevine range.

Quantifiable outcome

• 100% of scionwood tested for Grapevine Leafroll Virus 3
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• New Zealand Young Viticulturist of the YearmajorGTM or Marketing PartnerOrmond Nurseries is the Naming Rights Sponsor of New Zealand Young Viticulturist of the Year, a premier industry event for developing future viticulture leaders. This sponsorship provides high-visibility brand exposure to the next generation of wine industry professionals.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Novavine: California-based grapevine nursery specializing in custom grafted and own-rooted vines for North American wineries. Comparable as a propagation specialist offering certified, disease-tested grafted vines with a custom order model.
• Inland Desert Nursery: Washington State grapevine nursery producing certified grafted vines for the Pacific Northwest wine industry. Comparable as a regional grafted-vine specialist with disease-testing protocols and proprietary clonal material.
• Sunridge Nurseries: Major US grapevine nursery producing grafted and own-rooted vines for American winegrowers, with proprietary clone selections. Directly comparable grafted-vine propagation business serving a national wine industry.
• Vivai Cooperativi Rauscedo: World's largest grapevine nursery cooperative based in Italy, producing tens of millions of grafted vines annually for global winegrowers. Directly comparable as a specialist grafted grapevine propagator with proprietary clone portfolios serving commercial vineyards worldwide.
• ENTAV-INRAE (IFV): French vine selection and conservation institute that develops, certifies, and licenses certified clonal material for the French and global wine industry. Comparable as an upstream source of proprietary clonal genetics that propagators like Ormond rely on.

Regional players

• Lenz Moser Nurseries: Austrian viticulture specialist and nursery producing grafted grapevines with proprietary rootstock and clone programs for European growers. Comparable as a multi-generational family vine nursery with proprietary clonal material, though serving a European customer base.
• Mapleton Agri Biotec: Australian vine nursery and biotechnology company producing disease-tested, clonally-selected grapevines for Australian winegrowers. Comparable as a Southern Hemisphere grafted-vine specialist with proprietary clean-plant technology, though operating in a different geographic market.
• Vine Industry Nursery (formerly Wine Industry Nursery): Australian grapevine nursery producing grafted vines with proprietary clonal selections for Australian winegrowers. Comparable as a Southern Hemisphere competitor with grafted-vine propagation and proprietary clone programs, though focused on the Australian market.

Others

• Ballance Agri-Nutrients: New Zealand farmer-owned agricultural services and inputs cooperative. Relevant adjacent comparison as a New Zealand-based agricultural supplier serving the same primary sector (vineyards and broader horticulture), though focused on nutrients rather than propagation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ormond-nurseries-ltd
• Instagraminstagram.com/ormondnurseries

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ormond Nurseries