Past Forward Agency

What Past Forward Agency does

Past Forward Agency is a privately held, Copenhagen-based sales, consulting, and wholesale distribution agency that acts as a strategic intermediary between international fashion brands and retail buyers across Nordic, Benelux, and German markets. Founded in 2022 and operating from a showroom at APM 55 in Copenhagen, the firm is led by four partners — Mikkel Mouritsen, Thomas Elbæk, Kristian Uhrskov, and Theis Rygaard — who collectively bring 17 to 20-plus years each of fashion industry experience spanning retail operations, wholesale sales, digital strategy, and market expansion, with prior roles at brands including Samsøe & Samsøe.

The agency's product is its brand representation portfolio, currently consisting of eight fashion brands: Belstaff (British heritage outerwear, 1924), FILA (Italian sportswear, 1911), Wax London (British contemporary, 2015), Morris Stockholm (Swedish sustainable fashion), Blue de Gênes (Danish heritage denim, 2010), Gaston Luga (Swedish backpacks, 2016), Fat Moose (Nordic menswear), and Selfhood. The agency positions itself as a long-term strategic partner rather than a transactional sales agent, emphasizing curation of brands with quality, heritage, and ethical production credentials, and operates direct communication with retailers through its newsletter 'The Memo.'

The business model is a B2B wholesale agency revenue model, with the firm earning commissions or transaction fees on wholesale orders placed by retail buyers for its represented brand principals. The agency serves both as sales representative and as a consulting partner for brand expansion into European markets. There is no disclosed public funding, parent company, or subsidiary structure; ownership remains with the founding partners. Revenue is not publicly disclosed, and pricing is quote-based rather than standardized.

Name

Past Forward Agency

Legal name

Past Forward Agency

Website

https://pastforward.dk

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Past Forward Agency is a Copenhagen-based B2B wholesale sales and consulting agency that represents eight international fashion brands to retail buyers across Nordic, Benelux, and German markets. The four-partner firm positions itself as a strategic, long-term intermediary between brand principals and retailers rather than a transactional sales agent.

Ownership category

akta.pro rank

Headquarters

HQ city

Aarhus

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Wholesale Distribution: The agency generates revenue through wholesale distribution of fashion brands, serving as the strategic intermediary between brands and retail buyers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Past Forward Agency provides sales, consulting, and wholesale distribution services for fashion brands, acting as the strategic intermediary that connects brands with retail buyers in Nordic, Benelux, and German markets. The agency represents a portfolio of international fashion brands and serves as a long-term partner rather than a transactional sales agent, leveraging over two decades of combined retail and wholesale expertise.

Product overview

Past Forward Agency is a sales, consulting, and wholesale distribution agency serving as a long-term strategic partner between fashion brands and buyers. The agency represents a portfolio of seven distinct fashion brands: Belstaff (British heritage outerwear), Wax London (elevated British fashion), Morris Stockholm (sustainable Swedish fashion), FILA (Italian sports/lifestyle), Blue de Gênes (Danish heritage denim), Gaston Luga (Swedish backpacks), and Fat Moose (Nordic menswear). The company leverages over two decades of expertise in retail and wholesale to facilitate transactions and build lasting relationships between brands and buyers.

Differentiator

Problem solved

Functional benefit

Products and services

• Wholesale Distribution Services

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Joor: B2B wholesale platform connecting fashion brands and retailers globally. While Past Forward is a relationship-driven sales agency, Joor competes for the same brand-retailer intermediation role with a digital-first model.
• BrandLab Group: Dutch fashion wholesale and sales agency representing premium and contemporary brands across European markets. Closely mirrors Past Forward's boutique agency model in an adjacent geography.
• Vendiscence: European fashion sales and wholesale agency specializing in brand representation and retail distribution. Operates with a similar boutique, multi-brand sales agency structure.
• Hatch Group: Denmark-based fashion sales and wholesale agency representing international brands in the Nordic market. Direct overlap in geography and category with Past Forward.

Broad incumbents

• The Doneger Group: Long-established US-based fashion agency and consultancy serving brands with sales, sourcing, and market entry services. Provides a broader, multi-service benchmark for a sales agency like Past Forward.
• Li & Fung: Global fashion sourcing, manufacturing, and wholesale giant with extensive brand-retail intermediation. Represents the scaled, incumbent end of the wholesale agency spectrum against which boutique agencies like Past Forward compete for premium brand mandates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/past-forward-agency/about
• Instagraminstagram.com/pastforwardagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Past Forward Agency