What PLAYNBE Facilitation does

PLAYNBE Facilitation is an Italian organizational coaching and facilitation consultancy founded in 2018 by Nadia Benedetti and operated as a sole proprietorship (P.IVA IT03974610135) headquartered in Como, with additional presence in Milan and Paris. The firm helps large enterprises and organizations unblock complex change, accelerate decision-making, and develop team maturity through experiential, participatory workshops and facilitated programs.

Its core offerings are organized around three lines: People Empowerment programs (developing team autonomy and high-performance capability), Organizational Transformations (facilitation of strategic decisions, alignment, and change management), and Experiential Training for managers, HR professionals, and facilitators. The technical foundation is the proprietary "Play & Learn" methodology, which integrates LEGO SERIOUS PLAY, Design Thinking (Stanford 5-phase), Creative Problem Solving (including Six Thinking Hats, Disney Method, lateral thinking), Polarity Thinking, and Transformative Facilitation. Workshop formats include LEGO SERIOUS Play sessions, Design Thinking workshops, Creative Problem Solving sessions, the structured Team Maturity Program, Problem Solving training (Six Sigma, Lean, Action Learning), and Assertive Communication workshops. A published white paper on serious play in organizations is also used as a lead-generation asset.

The business model is bespoke professional services: customized engagements priced on request, sold through direct outreach (website contact form with detailed intake, email [email protected], phone lines in Italy and France), and supported by content marketing (Italian-language blog, newsletter, LinkedIn, photo gallery). Delivery is primarily on-site across Italy and France, with a virtual workshop channel added for distributed teams. The client base spans large multinationals and public institutions across pharmaceuticals (Novartis, Sanofi, Gilead, LEO Pharma), automotive and manufacturing (Lamborghini, Michelin, Ruthmann), luxury and fashion (Ermenegildo Zegna, Albini & Pitigliani), financial services (HSBC, Banca di Sardegna, Quadient), transport (SNCF), technology (Dassault Systèmes), retail/real estate (Klépierre), public administration (Cité, Assurance Maladie, Université Paris Descartes), and NGOs (Le Refuge, Action'elles), with 200+ transformation interventions delivered since 2018 across 10+ sectors. Capacity is structurally constrained by the founder being the sole practitioner, supplemented by an ad hoc partner network for specialized engagements.

Name

PLAYNBE Facilitation

Legal name

Nadia Benedetti

Website

https://playnbe.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

PLAYNBE Facilitation is an Italy-based sole-proprietorship consultancy founded by Nadia Benedetti in 2018 that delivers experiential organizational facilitation and team coaching workshops using LEGO SERIOUS PLAY, Design Thinking, and Creative Problem Solving to large enterprises across Italy and France.

Ownership category

akta.pro rank

Product category

Organizational Consulting & Facilitation Services

NAICS

Professional and Management Development Training (611430), Educational Support Services (61171), Professional and Management Development Training (61143), Educational Support Services (611710)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Coaching, Mentoring & Facilitation Services (BPACANAI)

Keywords

• Organizational facilitation services
• Experiential learning workshops
• Management consulting services
• Team empowerment coaching
• Organizational transformation consulting

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Services - Workshops: Customized experiential workshops delivered to organizations on topics including team empowerment, creative problem solving, leadership development, and organizational transformation. Pricing varies based on group size, duration, and customization level.
2. Facilitation Services: Strategic facilitation for leadership teams, committees, and cross-functional groups to accelerate decision-making, resolve conflicts, and activate collective intelligence. Provided for specific organizational challenges and transformation programs.
3. Experiential Training Programs: Training programs for managers, HR professionals, and facilitators on methodologies including Design Thinking, communication assertiveness, and facilitation techniques. Includes internal training and public workshops.
4. Coaching Engagements: Organizational coaching services for executives, teams, and HR leaders to support individual and collective development, often as part of broader transformation programs.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

PLAYNBE Facilitation is an organizational coaching and facilitation consultancy that designs and delivers experiential workshops and transformation programs for enterprises. Services span People Empowerment coaching, Organizational Transformations facilitation, and Experiential Training for managers and HR, using methodologies such as LEGO SERIOUS PLAY, Design Thinking, Creative Problem Solving, Polarity Thinking, and Transformative Facilitation to unlock collective intelligence, accelerate decisions, and develop team capabilities.

Product overview

PLAYNBE Facilitation is a coaching and organizational transformation consultancy founded by Nadia Benedetti, offering a portfolio of experiential learning services. The core offerings include People Empowerment programs, Organizational Transformations, and Experiential Training for managers, HR professionals, and facilitators. The company specializes in methodologies such as LEGO SERIOUS PLAY, Design Thinking, and Creative Problem Solving. Key product lines include workshop offerings (LEGO SERIOUS PLAY workshops, Design Thinking workshops, Creative Problem Solving), program offerings (Team Maturity Program), and training offerings (Problem Solving training, Assertive Communication workshops). These services are delivered through experiential, hands-on approaches using the Play & Learn methodology, combining structured facilitation with playful techniques to unlock collective intelligence and accelerate organizational change.

Differentiator

Problem solved

Functional benefit

Products and services

• People Empowerment Organizational coaching programs that help teams develop autonomy, responsibility, and high-performance capabilities through experiential learning methodologies for enterprise clients.
• Trasformazioni Organizzative (Organizational Transformations) Facilitation services for complex organizational challenges including decision-making, strategic alignment, and change management processes for enterprise clients.
• Formazione Esperienziale per Manager, HR e Facilitatori (Experiential Training for Managers, HR and Facilitators) Experiential training programs using LEGO SERIOUS PLAY and Design Thinking methodologies to develop facilitation and leadership skills for managers, HR professionals, and internal facilitators.
• Workshop LEGO SERIOUS PLAY Hands-on workshop methodology using LEGO building bricks to unlock collective intelligence and develop winning strategies for enterprise teams.
• Design Thinking Workshop Human-centered innovation workshop following the Stanford 5-phase Design Thinking process (Empathize, Define, Ideate, Prototype, Test) to solve complex business challenges for enterprise teams.
• Creative Problem Solving Workshop combining creative thinking techniques (brainstorming, lateral thinking, Six Thinking Hats, forced connections, Disney Method) with structured problem-solving processes to generate innovative solutions for organizational challenges.
• Percorso Maturità di Squadra (Team Maturity Program) Structured evolution program transforming groups into high-performance teams through phases of foundation, collaboration, coordination, cooperation, collective intelligence, and creative intelligence.
• Problem Solving Training Training program teaching structured problem-solving methodologies including Six Sigma, Lean, Design Thinking, and Action Learning approaches for enterprise teams.
• Comunicazione Assertiva (Assertive Communication) Communication skills workshop developing active listening, emotional intelligence, constructive feedback, and effective team communication based on the Play & Learn approach for managers and teams.

Quantifiable outcome

• 40% reduction in implementation time for decisions made during facilitated sessions
• +3 more outcomes

Named customers23 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• LUMA Institute: LUMA Institute pioneered the LUMA System of human-centered design and innovation methods (Looking, Understanding, Making, Adapting) for organizational problem solving and innovation training. Directly comparable to Playnbe because both deliver structured innovation/design thinking workshops and train corporate teams in facilitation methods.
• The Grove Consultants International: The Grove is a US-based facilitation methodology firm founded by David Sibbet, focused on visual facilitation, group process design, and organizational transformation workshops. Closely comparable to Playnbe as a boutique consultancy offering structured facilitation frameworks (Grove's "visual meetings" parallel Playnbe's People Empowerment approach) targeting enterprise clients.
• Strategic Play: Strategic Play is an Israeli/European boutique founded by Robert Rasmussen, master trainer and global authority on LEGO SERIOUS PLAY methodology. Directly comparable to Playnbe because both specialize in LSP-based experiential facilitation workshops for enterprise clients, often combining serious play with strategic visioning.
• Polarity Partnerships: Polarity Partnerships is a consulting firm built around Barry Johnson's Polarity Thinking framework, providing facilitation and training for organizations managing complex interdependent tensions. Highly comparable because Polarity Thinking is one of Playnbe's explicitly named methodologies, indicating overlapping customer base and use cases.

Broad incumbents

• Center for Creative Leadership: CCL is a globally recognized leadership development research and training institution offering programs for executives and teams. Comparable as a broad incumbent that competes for the same enterprise leadership and team transformation engagements that Playnbe targets with its experiential People Empowerment methodology.
• FranklinCovey: FranklinCovey is a large US-headquartered training and consulting firm offering leadership development, productivity, and organizational transformation programs globally. Comparable as a broad incumbent in the enterprise training/facilitation space where Playnbe competes for HR/L&D budget for leadership and team development.
• Dale Carnegie & Associates: Dale Carnegie is a global training company focused on leadership, communication, and team effectiveness training delivered through a network of franchise offices. Comparable as a broad incumbent in corporate training where Playnbe also operates, particularly for manager/team leader development and communication skills.
• Ken Blanchard Companies: Ken Blanchard Companies delivers leadership and management training programs (e.g., Situational Leadership) through certified consultants globally. Comparable as a broad incumbent operating in enterprise leadership training where Playnbe competes with its People Empowerment and Assertive Communication offerings.

Regional players

• Heine & Partner Consulting: Heine & Partner is a German facilitation and organizational development consultancy offering team and leadership development workshops. Comparable as a regional player offering similar facilitation services in a different European geography (DACH region versus Italy/France for Playnbe).

Emerging players

• Skillstudio (UK): Skillstudio is a UK-based facilitation and training boutique specializing in coaching, team development, and experiential learning workshops for European enterprises. Comparable as a smaller emerging European facilitation boutique targeting similar mid-market and enterprise L&D buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/playbe-facilitation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PLAYNBE Facilitation