Petroleum Equity Group, Ltd.

What Petroleum Equity Group, Ltd. does

Petroleum Equity Group, Ltd. (PEG) is a privately held, boutique M&A advisory firm founded in 2009 by Kenneth Shriber and headquartered in Chappaqua, New York. The firm provides full-service consulting and advisory services to the downstream retail and wholesale motor fuels industry, serving gas station and convenience store owners, fuel marketers, jobbers, terminal operators, and major and regional oil companies. Core service lines include M&A advisory (buyer matching, asset valuation, marketing of sale opportunities), support services (strategic planning, document review, branded fuel strategy, public relations), financing coordination (access to debt and equity providers), and market insight and analytics.

PEG does not operate a proprietary technology platform; its core asset is the industry network, operating experience, and reputation of its principal. Kenneth Shriber's 22-year career at ExxonMobil and subsequent 16+ years leading PEG underpin an extensive relationships base across major oil companies (Shell/Motiva, ExxonMobil, Sunoco, BP, Gulf) and chain operators (Circle K, Speedway, 7-Eleven), concentrated on the East Coast with national reach for qualified buyers and sellers. Revenue is generated through professional services fees — primarily success-based transaction fees and ongoing advisory retainers — with transactions ranging from $3M to over $80M in total capitalization and cumulative engagements exceeding $750M since inception.

The firm is small (2-10 employees) and operates through direct, principal-led engagements. Go-to-market is dominated by industry reputation, thought leadership in trade publications (CSP Magazine, Convenience Store News, Fuels Market News, Petrol Plaza), and active participation in industry associations (NACS, PMAA, ESEA). Strategic partnerships with EdgePetrol (2019) and NRC Realty & Capital Advisors (2016) extend the firm's service footprint into pricing software distribution and real estate/capital advisory, respectively, while a special-situation mandate from Garrison Investment Group (2016) demonstrated restructuring advisory capability beyond traditional M&A.

Name

Petroleum Equity Group, Ltd.

Legal name

Petroleum Equity Group, Ltd.

Website

https://petroleumequitygroup.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Petroleum Equity Group is a boutique M&A advisory firm founded in 2009 that provides transaction advisory, financing coordination, and strategic consulting services to gas station and convenience store owners, fuel marketers, jobbers, and oil companies across the U.S., concentrated on the East Coast.

Ownership category

akta.pro rank

Product category

Mergers and Acquisitions Advisory

NAICS

Gasoline Stations (4571), Fuel Dealers (45721)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB)

akta.pro secondary industries

Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE), Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK)

Keywords

• M&A advisory services
• Fuel retail consulting
• Convenience store brokerage
• Petroleum industry advisory
• Gas station transactions

Headquarters

HQ city

Chappaqua

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. M&A Advisory and Consulting Services: Revenue generated through consulting and advisory fees for mergers and acquisitions services. The firm assists clients with strategic analysis, asset valuations, marketing services for sales, and acquisition opportunity identification. Revenue appears to come from success-based transaction fees and ongoing advisory retainers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Petroleum Equity Group is a boutique advisory firm providing M&A, consulting, and financing coordination services for the downstream retail and wholesale motor fuels industry. The firm helps gas station owners, convenience store operators, fuel marketers, and jobbers grow through strategic acquisitions or sell their fuel-related assets and companies, with transaction sizes ranging from $3M to over $80M.

Product overview

Petroleum Equity Group is a full-service consulting and advisory firm specializing in the downstream retail and wholesale fuels industry. The company offers a unified platform of services centered around mergers and acquisitions advisory for gas stations, convenience stores, fuel marketers, and wholesale jobbers. Core offerings include M&A advisory (acquisition opportunities, buyer matching, asset valuation, marketing strategies), support services (strategic planning, document preparation, branded fuel strategy, public relations), and financing coordination (access to banks, private equity, alternative structures). The company also provides market insight and analytics services. All services are designed to help clients grow through acquisitions or position their motor fuel-related assets for sale, with transactions ranging from $3M to over $80M and cumulative engagements exceeding $750M since inception in 2009.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Successfully completed dozens of engagements valued at over $750M since inception in 2009
• +1 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• EdgePetrolcoreTechnology or Integration · 1 January 2019Strategic alliance with London, UK-based technology company to bring EdgePetrol's intelligent retail fuel pricing software tools to the U.S. market. PEG assists with U.S. market expansion, helping fuel marketers make enhanced, up-to-the-minute pricing decisions while balancing margin, profitability, volumes, and inside sales. First U.S. customer Hough Petroleum signed through this alliance.
• NRC Realty & Capital AdvisorsminorStrategic or Co-development Partner · 1 January 2016Strategic alliance formed for special projects and special situations. NRC Realty & Capital Advisors and Petroleum Equity Group collaborate on real estate and capital advisory opportunities in the fuels and convenience store industry.
• Garrison Investment GroupminorStrategic or Co-development Partner · 1 January 2016Engaged by Garrison Investment Group as exclusive fuels and convenience store advisor to help pull Western Convenience out of bankruptcy and achieve successful restructuring.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• EdgePetrol: UK-based retail fuel pricing software company that is a strategic ally of PEG. Serves a similar jobber/distributor base with technology rather than advisory, representing both partnership and adjacent competition.
• Cornerstone Business Advisors: Boutique M&A advisory firm with downstream energy and convenience store deal experience. Comparable scale, deal size focus, and relationship-driven business model to PEG.

Direct peers

• Stax (formerly Stax Consulting): Boutique advisory firm with deep energy and consumer practice serving mid-market M&A mandates, including downstream fuels and convenience retail. Comparable deal size range and relationship-driven GTM motion.
• Matrix Capital Markets Group: Middle-market investment bank with an established downstream energy and convenience store retail practice. Competes directly with PEG on sell-side mandates for fuel marketers and convenience chains.
• Conway MacKenzie: Financial advisory firm specializing in restructuring and M&A for the downstream energy and retail fuels sector. Similar client profile of jobbers, distributors, and retail fuel operators.
• NRC Realty & Capital Advisors: Direct competitor in the convenience store and gas station M&A advisory space. NRC and PEG even maintain a 2016 strategic alliance for special projects, underscoring how directly comparable their service offerings and client bases are.

Broad incumbents

• Lincoln International: Global middle-market investment bank with an energy and industrials practice that regularly competes in downstream fuels M&A at the larger end of PEG's deal range.
• RBC Capital Markets (Energy Group): Bulge-bracket energy M&A group with active coverage of fuel retail and convenience store consolidation. Competes with PEG on larger strategic mandates from major oil companies.
• KPMG Energy Practice: Big Four advisory practice with a dedicated downstream energy and convenience retail M&A team. Overlaps with PEG on larger transactions and corporate divestitures by oil majors.

Others

• PMAA (Petroleum Marketers Association of America): Industry trade association serving the same fuel marketer and jobber constituency that PEG targets. Functions as a referral source and ecosystem participant rather than a competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pacific-carpets

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petroleum Equity Group, Ltd.