EdgePetrol Ltd

What EdgePetrol Ltd does

EdgePetrol Ltd is a privately-held UK-headquartered SaaS company providing real-time fuel pricing and margin optimization software for independent petrol retailers. Founded in 2017 by former gasoline trader Gideon Carroll, the platform integrates directly with point-of-sale systems, tank gauges, wetstock managers, fuel suppliers, and card providers to deliver live volume tracking, weighted and blended margin calculations using FIFO methodology, competitor pricing intelligence, and 14-day tank-level forecasting. The company's core technical differentiator is real-time weighted blended margin — replacing the industry's default replacement or last-delivery cost methods — supported by integrations across PCI-compliant connections to Gilbarco, Verifone, OPIS, and Experian Catalist (with Allstar as a post-Catalist fallback).

EdgePetrol monetizes through per-site annual SaaS subscriptions (24-month initial terms, 12-month renewals, subject to annual list-price adjustments) and operates a hybrid go-to-market combining direct enterprise sales with channel partnerships through major oil companies. Channel partners include bp, Greenergy, Phillips 66 (JET), Harvest Energy, TotalEnergies, and Top Oil; the JET/Phillips 66 multi-year agreement through 2029 offers eligible dealers complimentary access, with EdgePetrol's Edge Fuel Finder Module automating UK regulatory compliance. Dover Fueling Solutions made a strategic investment in 2021, providing additional distribution alignment.

The platform serves customers across the UK, Ireland, and the USA — a combined addressable market exceeding 278,000 forecourts — with a customer base of over 1,000 sites spanning single-station independents (Seafront Systems, Mill Hill Garage) through mid-market multi-site operators (Tang Mart 11 sites, McCullough Oil 62 sites) to enterprise accounts (JET Retail UK, Harvest Energy, ASCONA Group, Whatley Oil). Documented customer outcomes include 24% gross profit increase (Whatley Oil), 30x ROI (McCullough Oil), and 2ppl margin improvement (Steele's of Worthing). The product suite extends beyond core SaaS to include EdgeBenchmarking, Pumpwatch (4,000+ UK sites), and EdgeData Pro subscription analytics.

Name

EdgePetrol Ltd

Legal name

Edge Petrol Limited

Website

https://edgepetrol.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

EdgePetrol provides SaaS-based real-time fuel pricing software for independent petrol retailers. The platform integrates with point-of-sale systems and tank gauges to deliver live weighted margin calculations, competitor pricing, and tank-level forecasting across the UK, Ireland, and USA.

Ownership category

akta.pro rank

Product category

Fuel Retail Pricing Software

akta.pro primary industry

Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK)

Keywords

• Fuel pricing software
• Retail fuel analytics
• Margin optimization platform
• Wetstock management
• Competitor pricing intelligence

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Annual subscription model with fees paid in advance per site covered. Fees subject to annual increase proportionate to list price changes. 24-month initial term with 12-month renewal terms.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

EdgePetrol provides a SaaS-based real-time fuel pricing software platform that connects to point-of-sale systems, tank gauges, and supplier cost feeds to deliver live volume tracking, weighted and blended margin calculations, competitor pricing intelligence, and tank level forecasting for independent fuel retailers. The platform is sold as an annual per-site subscription, with add-on modules for UK Fuel Finder regulatory compliance and subscription-based market analytics reports.

Product overview

EdgePetrol is a unified SaaS platform delivering real-time fuel pricing intelligence for independent retailers. The core EdgePetrol Platform connects to point of sale systems, tank gauges, and cost prices to provide live volume data, weighted and blended margin calculations, competitor pricing widgets, and tank level forecasting. The platform integrates add-on modules including the Edge Fuel Finder Module for UK regulatory compliance (automating mandatory price reporting), EdgeBenchmarking for market performance comparison, PumpWatch for government price comparison data, and EdgeData Pro as a subscription analytics report. The system serves single-station owners through enterprise operators with 100+ sites across the UK, Ireland, and USA.

Differentiator

Problem solved

Functional benefit

Products and services

• EdgePetrol Platform SaaS-based real-time fuel pricing software that connects to point of sale, tank gauges, and cost prices to provide live volume, weighted and blended margin calculations, competitor pricing, and tank level forecasting for independent fuel retailers.
• Edge Fuel Finder Module Compliance module helping UK fuel retailers automate real-time reporting under the UK Fuel Finder scheme, integrating with existing systems to improve visibility and reduce administrative burden.
• EdgeData Pro Subscription-based roadside retail analytics report providing monthly insights on UK fuel demand, regional trends, competitor pricing, and market performance with downloadable datasets and expert analysis.

Quantifiable outcome

• 24% increase in gross profit while maintaining steady volumes
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability4 records

Feature10 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Harvest EnergycoreChannel Partner/ Reseller/ Distributor · 1 January 2023Further partnership agreed with Harvest Energy in 2023. Harvest Energy is a UK-based fuel supplier.
• TotalEnergiescoreChannel Partner/ Reseller/ Distributor · 1 January 2023Further partnership agreed with TotalEnergies in 2023.
• Phillips 66 Limited (JET)coreChannel Partner/ Reseller/ Distributor · 1 January 2022Multi-year agreement through 2029 offering JET dealers complimentary EdgePetrol access and automated Fuel Finder reporting. Partnership began 2019 with JET company-owned sites, expanded to formal network agreement in 2022.
• bpcoreChannel Partner/ Reseller/ Distributor · 1 January 2022Major oil company partnership agreed in 2022. bp is one of the world's largest energy companies.
• GreenergycoreChannel Partner/ Reseller/ Distributor · 1 January 2022Major partnership with UK fuel supplier Greenergy agreed in 2022. Greenergy provides fuel supply to independent retailers and offers EdgePetrol access to their dealer network.
• Phillips 66coreChannel Partner/ Reseller/ Distributor · 1 January 2022Major oil company partnership agreed in 2022. Phillips 66 operates the JET brand in the UK.
• Top OilminorChannel Partner/ Reseller/ Distributor · 1 January 2018First oil company partnership signed when EdgePetrol expanded to Ireland in 2018.
• Gilbarco Veeder-RootcoreTechnology or IntegrationPoint-of-sale and fueling equipment integration partner. Gilbarco provides EPOS and forecourt control systems that EdgePetrol connects to for real-time transaction data.
• VerifonecoreTechnology or IntegrationPoint-of-sale integration partner. Verifone provides payment terminal and EPOS solutions integrated with EdgePetrol platform.
• Experian CatalistcoreTechnology or IntegrationCompetitor pricing data provider. EdgePetrol integrates Experian Catalist data for competitor price information in the UK retail fuel market.
• OPIS (Oil Price Information Services)coreTechnology or IntegrationWetstock management integration. OPIS provides fuel pricing and supply chain data integrated into EdgePetrol for cost price and market data.

Scale indicators10 records

Recent moves9 records

Others

• Verifone: Verifone provides payment terminals and EPOS solutions that EdgePetrol integrates with at the forecourt. It is an adjacent technology ecosystem partner whose own retail analytics and commerce offerings place it on the periphery of the fuel pricing category.
• Gilbarco Veeder-Root: Gilbarco Veeder-Root provides forecourt POS and tank gauging systems that EdgePetrol integrates with for real-time transaction and inventory data. It is an ecosystem/technology partner rather than a direct competitor, but could expand into pricing analytics.

Direct peers

• Petrosoft: Petrosoft provides a SaaS suite for fuel retail and convenience store operations including pricing, inventory, and back-office automation. It is a direct competitor to EdgePetrol in the cloud-based, real-time fuel pricing software category.
• PriceAdvantage (Skywire Software): PriceAdvantage is a fuel pricing software platform focused on automating price management and competitor price monitoring for c-stores and fuel retailers. It competes head-to-head with EdgePetrol on pricing execution and competitor intelligence.
• Kalibrate: Kalibrate (formerly KSS) is a long-standing fuel pricing optimisation and site intelligence platform used by fuel retailers globally. It competes directly with EdgePetrol on retail fuel pricing analytics, demand forecasting, and competitor pricing data.
• FuelQuest: FuelQuest offers fuel pricing, inventory, and supply optimisation software for fuel marketers and retailers. It competes with EdgePetrol on margin management and automated fuel pricing decisioning.
• OPIS (Oil Price Information Services): OPIS provides wholesale fuel pricing data, wetstock analytics, and supply-chain information that overlaps with EdgePetrol's margin and competitor pricing capabilities. It is both a data integration partner and a competitor on price intelligence.

Broad incumbents

• Dover Fueling Solutions: Dover Fueling Solutions is a major fuel equipment and solutions provider and an EdgePetrol investor. It operates broadly across forecourt hardware, software, and services, making it both a channel partner and a broader incumbent with overlapping analytics capabilities.
• PDI (Professional Datasolutions): PDI provides ERP, pricing, and fuel management software to convenience and fuel retail chains. As a broad incumbent with a wider portfolio, it competes with EdgePetrol in retail fuel pricing and back-office automation.
• Quorum Software (Energy Components): Quorum Software offers fuel management and pricing software for downstream and retail fuel operators as part of a broader energy software portfolio. It is a comparable incumbent with overlapping fuel pricing functionality.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

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• Xx.com/edgepetrol

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EdgePetrol Ltd