What Vetrelieve Ltd does

VetRelieve Ltd is a UK-based private limited company headquartered in Sheffield that designs, manufactures, and sells orthopaedic beds and mattresses for dogs, with the primary clinical use case of managing arthritis, hip dysplasia, and other musculoskeletal conditions. Founded in 2023 by Dr. Lauren Davis — a veterinary surgeon who previously developed sleep surfaces for the NHS and care homes — the company adapts human healthcare pressure-care technology into animal products through three sub-brands: OrthoLuxe (consumer/home-use mattresses and bolster beds), VetRest Duo (clinical kennel mattresses for veterinary clinics, shelters, and boarding facilities), and Adaptamat (dual-surface physiotherapy mats for rehabilitation professionals).

The product portfolio is built around high-density memory foam combined with proprietary Memoair temperature-regulating technology and objective pressure-mapping validation. Consumer products are priced £147–£350 across five sizes, while professional equipment (VetRest Duo, Adaptamat) ranges from £141 to £383, with bespoke sizing and colours available on enquiry. A patent-pending orthopaedic foam technology underpins the core range, and the company holds the UK's only endorsement from Canine Arthritis Management (CAM), supplemented by earned-media coverage from Smart Bark, Tiny Eco, and Horse & Hound.

The business operates as a direct-to-consumer and direct-to-professional e-commerce company selling exclusively through vetrelieve.co.uk to UK customers. Revenue is generated entirely through one-time hardware purchases with optional replacement covers and accessories, with no subscription layer. Distribution is single-channel (own website) and single-geography (UK); the team comprises 1–10 employees, and no external funding rounds, institutional investors, or revenue figures are disclosed.

Name

Vetrelieve Ltd

Legal name

VetRelieve Ltd

Website

https://vetrelieve.co.uk

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

VetRelieve Ltd is a UK-based, founder-led company that designs and sells veterinary-developed orthopaedic beds, kennel mattresses, and physiotherapy mats for dogs, targeting pet owners, veterinary clinics, and rehabilitation professionals through direct e-commerce.

Ownership category

akta.pro rank

Headquarters

HQ city

Sheffield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Orthopaedic Dog Beds and Mattresses: VetRelieve generates revenue through the sale of orthopaedic dog beds and mattresses across multiple product lines including OrthoLuxe (consumer/home use) and VetRest Duo (professional/veterinary use). Products are sold directly through the e-commerce website with prices ranging from £147 to £350 for consumer products and £141 to £383 for professional equipment. Sales are one-time purchases with optional spare covers and accessories available.
2. Adaptamat Physiotherapy Surface: Sale of dual-surface physiotherapy mats (Adaptamat) priced at £149.99, designed for rehabilitation professionals working with animals. The product features firm and soft sides for different therapeutic applications.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

VetRelieve Ltd designs and sells veterinary-developed orthopaedic beds and mattresses for dogs, focused on joint support, arthritis management, and improved sleep quality. The product portfolio addresses home consumer use (OrthoLuxe range), veterinary clinics and kennels (VetRest Duo), and rehabilitation professionals (Adaptamat), with formulations validated through Pressure Mapping Technology.

Product overview

Vetrelieve Ltd is a UK-based company specialising in veterinarian-developed orthopaedic bedding solutions for dogs, particularly those suffering from arthritis and joint conditions. The product portfolio consists of two main consumer product lines (OrthoLuxe Mattress and OrthoLuxe Bed, available in five sizes from Small to XXL) and two professional/clinical product lines (VetRest Duo Kennel Mattresses for veterinary clinics with dual-sided pressure relief design, and Adaptamat physiotherapy mats). All products incorporate memory foam technology and pressure mapping research to provide joint support and comfort.

Differentiator

Problem solved

Functional benefit

Brands

• OrthoLuxe: Premium orthopaedic dog bed range designed for managing canine arthritis and joint health, featuring memory foam cushioning and pressure-relieving technology.
• VetRest Duo
• Adaptamat

Products and services

• OrthoLuxe Mattress

Quantifiable outcome

• Pressure mapping demonstrates much reduced and evenly distributed pressure across the body surface compared to floor and regular dog beds
• +1 more outcomes

Named customers3 records

Segments6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Canine Arthritis Management (CAM)coreStrategic or Co-development PartnerVetRelieve holds an exclusive endorsement as the UK's only CAM-endorsed dog bed company. This prestigious recognition signifies that Canine Arthritis Management, a leading authority in canine arthritis awareness and management, has reviewed and approved VetRelieve's products as providing exceptional comfort and support for dogs managing arthritis pain. The endorsement requires meeting specific standards for pressure relief and joint support validated through evidence-based design.
• Tiny EcosupportingGTM or Marketing PartnerTiny Eco, a trusted voice in sustainable living, has reviewed and endorsed VetRelieve's products. Their endorsement recognises the company's commitment to eco-conscious practices including manufacturing in the UK and implementing a recycling and refurbishment scheme that reduces waste while supporting animal shelters and rescue centres.
• Smart BarksupportingGTM or Marketing PartnerSmart Bark, a trusted source for pet product evaluations, conducted an in-depth review of the OrthoLuxe bed. Their review highlights key features including expert design by Dr. Lauren Davis, science-backed comfort validated through pressure mapping technology, temperature regulation via Memoair foam, and exceptional durability with removable washable covers and waterproof liner.
• Horse & HoundsupportingGTM or Marketing PartnerHorse & Hound, a leading authority on pet products and lifestyle, featured VetRelieve's OrthoLuxe bed in their list of 'Best orthopaedic dog beds to ease stiffness and boost sleep'. The recognition praised the bed's innovative design, patent-pending orthopaedic foam technology, temperature regulation, and practical features for dogs with mobility issues.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Orvis (Dog Beds): Established premium US pet and outdoor lifestyle brand with an orthopaedic dog bed line; competes at the high end of the orthopaedic category through brand authority rather than clinical evidence, contrasting with VetRelieve's veterinary-led approach.

Direct peers

• Big Barker: US-based direct-to-consumer brand focused on large-breed orthopaedic dog beds made of therapeutic foam; the closest international analogue to VetRelieve's evidence-led, large-dog orthopaedic positioning.
• Furhaven Pet: Wide-range US online seller of pet beds including orthopaedic and memory-foam lines; competes in the same orthopaedic segment, primarily on price-led volume versus VetRelieve's premium clinical positioning.
• Henry Wag: UK-based pet accessories brand selling orthopaedic and lifestyle dog beds; competes with VetRelieve for the UK pet-owner segment via similar direct e-commerce positioning.
• Scruffs: UK-based manufacturer of dog beds including an orthopaedic memory-foam range sold through pet retailers and online; competes head-to-head with VetRelieve in the UK consumer orthopaedic bed market.
• K9 Orthopedics: Veterinarian-recommended orthopaedic dog bed brand with strong clinical credibility and direct-to-consumer distribution; competes for the same arthritic-dog owner as VetRelieve using a similar veterinary-backed value proposition.
• PetFusion: US e-commerce brand selling memory-foam orthopaedic dog beds with similar premium pricing and Amazon marketplace presence; competes for the same value-conscious-but-quality-seeking orthopaedic buyer.
• Danish Design (Pet Collections): UK distributor of premium Scandinavian-style pet beds including orthopaedic mattresses; competes with VetRelieve on premium positioning and orthopaedic claims for arthritic dogs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vetrelieveuk
• LinkedInlinkedin.com/company/vetrelieve
• Instagraminstagram.com/vetrelieveuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vetrelieve Ltd