What Smart Cookie Barkery does

Smart Cookie Barkery (legal entity: Smart Cookie Dog Treats) is a privately held, bootstrapped pet treat manufacturer founded in 2009 and headquartered in Golden, Colorado. The company produces small-batch, handcrafted dog and cat treats built around novel proteins (rabbit, wild boar, trout, duck, salmon, shrimp) and limited-ingredient, grain-free formulations targeted at pets with food sensitivities, allergies, and sensitive stomachs. Its product portfolio spans single-protein jerky strips, soft and chewy treats, freeze-dried single-ingredient treats, functional treats (Hip + Joint, Skin + Coat), food toppers, holiday/specialty SKUs, and multi-flavor bundle packs. The company sells primarily through a direct-to-consumer e-commerce site (smartcookietreats.com) with a subscription program called Smart Cookie Club, and extends reach through retail partnerships including Whole Foods Market and, as of October 2025, a distribution agreement with Southeast Pet. The subscription tier offers 15% off every order, free shipping on $50+, and flexible 2-, 4-, 6-, or 8-week delivery cadences. Pricing on individual SKUs ranges from $8 to $100+, with single-item products typically priced $10-$15. Operationally, the company runs with 1-10 employees from two adjacent locations on West 6th Avenue in Golden, Colorado (a headquarters and a retail showroom offering in-store pickup), and ships nationwide via USPS and UPS. The business was inspired by the founders' personal experience with pet health challenges, and the brand traces its origin to the Smart Cookie Cart, Colorado's first food truck for dogs (a tricycle) operating at dog parks and farmers' markets.

Name

Smart Cookie Barkery

Legal name

Smart Cookie Dog Treats

Website

https://smartcookietreats.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Smart Cookie Barkery is a Colorado-based, bootstrapped pet treat manufacturer producing handcrafted, novel-protein, limited-ingredient dog and cat treats for pets with food sensitivities, sold via DTC e-commerce, a subscription club, Whole Foods, and Southeast Pet distribution.

Ownership category

akta.pro rank

Product category

Natural Pet Treats

NAICS

Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (3111), Pet and Pet Supplies Retailers (45991)

SIC

Bakery Products (2050)

akta.pro primary industry

Treats & Chews (CRADAFAE)

akta.pro secondary industries

Functional & Veterinary Diet Pet Food (CRADAFAF), Frozen & Raw Pet Food (incl. freeze-dried) (CRADAFAD), Pet Treats & Chews (AFADAFAF), Freeze-Dried & Dehydrated Pet Food (AFADAFAD), Pet Food & Treats Retail (CRALAHAB)

Keywords

• Natural pet treats
• Novel protein dog treats
• Hypoallergenic pet treats
• Pet food toppers
• Freeze dried cat treats

Headquarters

HQ city

Golden

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: Online sales through their website with direct-to-consumer shipping. Products range from $8-$100+ with various treat types including jerky, soft & chewy, freeze-dried, and functional treats.
2. Smart Cookie Club Subscription: Subscription model offering 15% off every order, free shipping on orders $50+, early access to new products, and member-only deals. Flexible delivery options every 2, 4, 6, or 8 weeks.
3. Wholesale/Distribution: Distribution through retail partners including Southeast Pet and Whole Foods Market for broader market reach.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Smart Cookie Barkery manufactures and sells handcrafted, small-batch natural pet treats for dogs and cats, including jerky, soft & chewy, functional (hip & joint, skin & coat), freeze-dried, and food toppers formulated with novel proteins and limited ingredients for pets with sensitivities. Products are sold direct-to-consumer through the company's e-commerce site and Smart Cookie Club subscription, and distributed via retail partners including Whole Foods Market and Southeast Pet.

Product overview

Smart Cookie Barkery is a pet treat company offering a comprehensive portfolio of dog and cat treats centered on novel proteins and limited ingredients. The core product line includes single-protein jerky treats (Rabbit Jerky Strips, Salmon Jerky Strips, Duck Jerky Strips, Wild Boar Jerky Strips), soft and chewy treats (Rabbit + Pumpkin, Trout + Apple, Wild Boar + Sweet Potato, Duck + Squash, Shrimp + Coconut), and functional treats (Hip + Joint for mobility support, Skin + Coat for dermatological health). Food toppers (Breakfast, Superfood, Veggie, Beef Dinner) allow pet owners to enhance regular meals. The company also offers cat-specific treats (Rabbit Jerky, Salmon Jerky, Duck Jerky, Wild Boar Jerky, Beef Liver, Freeze-Dried Salmon) and various bundle/variety packs for multi-flavor sampling. A subscription service (Smart Cookie Club) provides recurring delivery with 15% discount and free shipping benefits. All products emphasize hypoallergenic, grain-free formulations using real, limited ingredients for pets with food sensitivities.

Differentiator

Problem solved

Functional benefit

Brands

• Smart Cookie Club: Subscription program offering 15% off orders, free shipping on $50+, early access to products, and member-only deals with flexible delivery options every 2, 4, 6, or 8 weeks.

Products and services

• Rabbit Jerky Strips (Dogs) Single-protein jerky treats made from rabbit, designed for dogs with food sensitivities. Grain-free and hypoallergenic; the brand's signature product.
• Rabbit + Pumpkin Soft & Chewy Dog Treats

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Southeast PetcoreChannel Partner/ Reseller/ Distributor · 28 October 2025Smart Cookie Barkery has expanded its distribution through a partnership with Southeast Pet as of October 28, 2025. This partnership increases product availability through Southeast Pet's distribution network.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Stella & Chewy's: Premium raw and freeze-dried pet food brand built on novel proteins and limited ingredients; directly comparable as a small-batch, novel-protein specialist serving allergy-prone pet owners through DTC and specialty retail.
• Vital Essentials: Freeze-dried raw pet food and treat manufacturer specializing in single-ingredient and novel-protein SKUs (freeze-dried beef liver, salmon bites) sold through pet specialty retail and DTC; overlaps directly on freeze-dried treat format.
• Open Farm: Premium pet food brand emphasizing responsibly sourced novel proteins (wild-caught fish, grass-fed beef, pastured poultry) with a strong DTC and Whole Foods-style retail presence; closely aligned positioning on ingredient transparency and limited-ingredient diets.
• Portland Pet Food Company: Human-grade, small-batch baked dog treats and meal toppers using limited ingredients, sold DTC and through independent pet retail; comparable small-batch craft positioning with overlapping product categories (treats + toppers).
• Bocce's Bakery: Small-batch, bakery-style dog treat brand sold through DTC, Whole Foods, and other premium grocery; comparable on baked-treat format, limited-ingredient formulations, and DTC-plus-specialty-retail GTM motion.
• Primal Pet Foods: Raw and freeze-dried pet food and treat manufacturer with a novel-protein portfolio and nationwide specialty distribution; significant overlap on freeze-dried treat format and premium-channel retail strategy.

Broad incumbents

• Solid Gold Pet Food: Holistic pet food and treat brand with functional lines (skin/coat, gut health) and novel-protein offerings; comparable on functional-ingredient positioning but operates at significantly broader scale.
• Wellness Pet Company: Large natural pet food brand offering treats, dry, and wet food including wellness, skin-and-coat, and limited-ingredient lines; broad specialty and grocery retail footprint overlapping Smart Cookie's premium positioning.
• Blue Buffalo: Mass-market premium pet food brand owned by Mars that offers a broad range including limited-ingredient diet (LID) and 'Wilderness' novel-protein lines; represents the scaled incumbent threat in the same functional/premium positioning.
• Fromm Family Foods: Family-owned pet food manufacturer offering dry, wet, and treat lines including game-bird and novel-protein recipes distributed through pet specialty channels; broad-incumbent peer competing in the same specialty-retail aisles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SmrtCookieTreat
• Facebookfacebook.com/SmartCookieDogTreats
• LinkedInlinkedin.com/company/smart-cookie-barkery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Cookie Barkery