The Dwyer Group - Mr. Appliance Corp.

What The Dwyer Group - Mr. Appliance Corp. does

Mr. Appliance is a wholly-owned subsidiary brand of Dwyer Franchising LLC (d/b/a Neighborly, formerly The Dwyer Group), the world's largest home services franchisor, founded in 1987 and headquartered in Irving, Texas with an additional training facility in Waco. The brand operates an appliance repair franchise network serving both residential homeowners and commercial customers across kitchen appliances, laundry appliances, and appliance parts. Franchisees visit an average of 8-10 homes and commercial buildings daily, addressing a demand backdrop where over 50% of major home appliances are expected to fail within five years.

The franchise model rests on three revenue streams: one-time initial franchise fees of $63,750 per new unit, ongoing royalty payments of 7% of annual gross sales, and service revenue generated at the franchisee level. Total initial investment per franchisee ranges from $147,750 to $273,175. The technology stack comprises franchise business management software, scheduling and operational tools, and the ProTradeNet preferred vendor and rebate program that delivers equipment, supplies, products, and insurance at discounted prices unavailable to independent operators. Franchisees additionally receive the Sure Start onboarding program, digital marketing support (digital ads, local websites, social media, email), and access to cross-brand referrals within the 19-brand Neighborly ecosystem encompassing 4,800+ franchise locations across nine countries.

Mr. Appliance goes to market via an enterprise field sales franchise-recruitment motion, leveraging franchise developers, digital marketing, franchise quizzes, referrals within the Neighborly ecosystem, webinars, podcasts, and resource libraries to convert prospective business owners. Customer segments are bifurcated into residential homeowners (primary) and commercial/business customers (secondary), with pain points centered on appliance downtime and the difficulty of identifying trustworthy repair providers. Mr. Appliance has been ranked on the Entrepreneur Franchise 500 for 16 consecutive years and has earned additional recognition including Top Franchisee Satisfaction (Franchise Business Review), Top Franchise for Veterans, and Neighborly's Most Profitable Award.

Name

The Dwyer Group - Mr. Appliance Corp.

Legal name

Dwyer Franchising LLC

Website

https://mrappliancefranchise.com

Company type

Private

Founded year

1987

Operating status

Operating

Short description

Mr. Appliance is an appliance repair franchise brand under Neighborly (formerly The Dwyer Group), the world's largest home services franchisor. The franchise network serves residential homeowners and commercial customers across North America with repair services for kitchen, laundry, and appliance parts, generating revenue through initial franchise fees, 7% royalties, and franchisee-level service revenue across 4,800+ Neighborly franchise locations globally.

Ownership category

akta.pro rank

Product category

Home Services Franchising (Appliance Repair, Maintenance & Installation)

akta.pro primary industry

Major Appliance Repair & Service (CRACAJAB)

akta.pro secondary industries

Minor Appliance Repair (Non-Refrigerant, Non-Gas) (HSAGANAB), Major Appliance Installation (Kitchen & Laundry) (HSAGANAA)

Keywords

• Appliance repair franchise
• Home services franchising
• Residential appliance repair
• Commercial appliance maintenance
• Franchise business opportunity

Headquarters

HQ city

Irving

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Franchise Fees: Initial franchise fees charged to new franchise owners for the right to operate under the Mr. Appliance brand. The Initial Franchise Fee for Mr. Appliance is $63,750.
2. Royalty Fees: Ongoing royalty payments as a percentage of annual gross sales from franchise locations. The licensing fee is 7% of annual gross sales.
3. Service Revenue: Franchise owners generate revenue by providing appliance repair services to residential and commercial customers, visiting an average of 8-10 homes and commercial buildings a day

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Mr. Appliance Corp. is the franchisor of the Mr. Appliance brand, an appliance repair, maintenance, and installation franchise system operating under Neighborly (formerly The Dwyer Group). The company licenses franchise rights to independent owner-operators who deliver in-home and on-site appliance service to residential households and light-commercial customers. Revenue at the franchisor level is generated from initial franchise fees, ongoing royalties, marketing fund contributions, and technology/training support, while end customers are served locally by franchisees.

Product overview

Mr. Appliance operates as a franchise brand under Neighborly (formerly The Dwyer Group), the world's largest home services franchisor. The company offers an appliance repair franchise opportunity with services across three main categories: Kitchen Appliances, Laundry Appliances, and Appliance Parts. Mr. Appliance franchise owners serve both residential and commercial customers, visiting an average of 8-10 locations daily. The franchise is part of the broader Neighborly portfolio of 19+ home service brands including Molly Maid, Mosquito Joe, Lawn Pride, Junk King, Window Genie, The Grounds Guys, and Mr. Handyman, all of which share common support infrastructure including ProTradeNet vendor discounts, proprietary business management software, marketing resources, training programs, and operational tools.

Differentiator

Problem solved

Functional benefit

Brands

• Molly Maid: Residential and commercial home cleaning franchise services
• Mr. Appliance
• Mr. Electric
• Mr. Rooter Plumbing
• Mr. Handyman
• Aire Serv
• Glass Doctor
• HouseMaster
• Junk King
• Lawn Pride
• Mosquito Joe
• Dryer Vent Wizard
• Five Star Painting
• Precision Garage Door Service
• Rainbow Restoration
• Real Property Management
• ShelfGenie
• The Grounds Guys
• Window Genie

Products and services

• Mr. Appliance Franchise License

Quantifiable outcome

• Franchisees visit an average of 8-10 homes and commercial buildings a day
• +3 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• ProTradeNetcoreChannel Partner/ Reseller/ DistributorPreferred vendor discount and rebate program providing franchise owners with access to equipment, supplies, products, and insurance at discounted prices not available to independent business owners. The program results in millions of dollars in annual rebates across the Neighborly family of brands.

Scale indicators8 records

Expansion highlights5 records

Broad incumbents

• Angi (Angie's List / HomeAdvisor): Leading home services marketplace connecting consumers with local service professionals including appliance repair. Drives demand to competing providers and serves as a critical lead-generation channel for Mr. Appliance franchisees.
• Roto-Rooter (Chemed): Large, established home services brand under Chemed Corporation offering plumbing, drain, and water restoration services. Comparable in franchise-based home services delivery and trusted national brand positioning.

Direct peers

• Authority Brands: Multi-brand home services franchise platform (Drain Doctor, The Cleaning Authority, Mosquito Squad, etc.). Operates a comparable franchise-support infrastructure and pursues the same residential services franchise market as Mr. Appliance/Neighborly.
• ServiceMaster Brands: Home services franchise platform spanning restoration, cleaning, pest control, and home maintenance. Operates a similar franchise-recruitment and multi-brand support model targeting residential service demand.
• Sears Home Services: Long-standing provider of appliance repair, installation, and home services across the U.S. Directly competes with Mr. Appliance for major appliance repair demand through a national technician network.
• Mr. Electric (Neighborly brand): Sister Neighborly brand offering residential and commercial electrical services through a comparable franchise model. Shares the same Neighborly infrastructure, franchise systems, and customer profile as Mr. Appliance.
• Mr. Handyman (Neighborly brand): Sister Neighborly brand providing professional handyman and home repair services across 365+ franchise locations. Closely comparable franchise model, customer base, and Neighborly support infrastructure as Mr. Appliance.

Emerging players

• Puls Technologies: Tech-enabled on-demand home services platform (appliance, plumbing, electrical, HVAC). Targets the same residential repair demand as Mr. Appliance with an employed-technician, app-driven model.
• RepairSmith: Tech-enabled appliance repair service offering in-home repairs via employed technicians and a digital booking platform. Competes directly for the same residential appliance repair demand with a non-franchise model.

Others

• Thumbtack: On-demand home services marketplace that connects homeowners with local professionals across many trades including appliance repair. Adjacent ecosystem participant that influences Mr. Appliance customer acquisition dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/neighborlybrand
• YouTubeyoutube.com/c/Neighborlybrands
• Facebookfacebook.com/neighborlybrands
• LinkedInlinkedin.com/company/neighborly

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Dwyer Group - Mr. Appliance Corp.