The lawn keeper lawn care, Inc

What The lawn keeper lawn care, Inc does

Greenkeeper Tree and Lawn, legally The Lawn Keeper Lawn Care, Inc., is a family-owned lawn and tree care service provider headquartered in Collierville, Tennessee, operating continuously since 1986. The company delivers residential and commercial outdoor care across 13 cities in Southwest Tennessee and North Mississippi, anchored by an 8-treatment recurring lawn care program applied on a 30-40 day cadence that combines fertilization, pre- and post-emergent weed control, lime, fungicide, and grub control. Adjacent offerings include a 6-step tree and shrub care program, mosquito control with 8 visits per season, lawn disease control, grub control, tree pruning and removal, aeration and overseeding, fire ant treatment, and flea and tick control, all delivered by company-employed technicians who complete 2-6 months of in-house training and hold chemical-application certifications.

The business runs on a direct-to-consumer go-to-market motion with no franchise or reseller network, acquiring customers via a 901 phone line, website quote forms, and walk-in traffic, while retaining them through a self-serve My Account portal hosted on lawngateway.com. Pricing is quote-based and not publicly disclosed; customers can pay per treatment or prepay annually for a 5% discount, with a $25 referral credit offered through a Refer-a-Friend program. The company explicitly does not require long-term contracts and offers free retreatments if results are unsatisfactory, signaling a service-quality-driven retention model rather than a contractual lock-in. Geographic, brand, and labor investments (location-specific SEO pages, an educational blog targeting Memphis-metro turf and pest topics, and certified, trained technicians) collectively form the core of the operating model.

Financially, the company is privately held with no disclosed institutional ownership, no funding history, no M&A activity, and a 1-10 employee headcount disclosed in firmographic data. Revenue, unit economics, and growth rates are not publicly reported; brand reputation is evidenced by a 4.9-star Google rating across 110 reviews and a 20+ year customer relationship referenced in on-site testimonials. The strategic posture is that of a stable, long-tenured regional operator compounding through service-line breadth and local SEO rather than capital-led scaling.

Name

The lawn keeper lawn care, Inc

Legal name

Greenkeeper Tree and Lawn

Website

https://greenkeeperlawns.net

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Greenkeeper Tree and Lawn is a family-owned lawn and tree care service provider founded in 1986, serving residential and commercial customers across 13 cities in Southwest Tennessee and North Mississippi with an 8-treatment recurring lawn care program plus tree, shrub, mosquito, and pest control services.

Ownership category

akta.pro rank

Product category

Lawn Care Services

NAICS

Landscaping Services (561730)

SIC

Agricultural Services (700)

akta.pro primary industry

Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD)

akta.pro secondary industries

Tree & Shrub Fertilization & Plant Health Care (PHC) (HSAIAGAG), Tree Care & Arborist Services (BPABADAD), Tree Pruning & Crown Management (HSAIADAA)

Keywords

• Lawn care services
• Tree and shrub care
• Turf fertilization
• Lawn pest control
• Landscape maintenance

Headquarters

HQ city

Collierville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Recurring Lawn Care Services: The company operates on a recurring treatment model, delivering an 8-treatment seasonal lawn care program approximately every 30-40 days throughout the year. Services are offered without requiring long-term contracts, allowing customers to pay per treatment or prepay annually for a 5% discount. Additional revenue streams include one-time services such as tree removal, stump grinding, and mosquito control programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Greenkeeper Tree and Lawn is a family-owned lawn and tree care company that sells recurring turf and ornamental treatment programs (fertilization, weed control, lime, fungicide, grub control, lawn disease control) along with standalone services such as mosquito control, fire ant and flea/tick control, aeration and overseeding, and tree pruning and removal. Services are delivered by trained technicians to residential properties and selected commercial/institutional customers (HOAs, churches, schools, convenience stores, athletic fields) in the Augusta, GA / Aiken, SC region.

Product overview

Greenkeeper Tree and Lawn is a family-owned lawn and tree care service provider offering a comprehensive suite of residential and commercial lawn care services across Southwest Tennessee and Mississippi. Their core product is an eight-treatment Lawn Care Program that combines fertilization, weed control, lime applications, fungicide treatments, and grub control. This is supported by a complementary six-step Tree and Shrub Care Program offering seasonal treatments for trees and ornamental plants. The company also provides specialized services including Mosquito Control (with 8 scheduled visits every 21 days), Lawn Disease Control, Grub Control, Tree Pruning and Removal, Aeration and Overseeding, Fire Ant Treatment, and Flea and Tick Control. Additional offerings include a Refer a Friend Program ($25 credit) and free lawn assessments. All services are delivered by extensively trained technicians (2-6 months training) with no long-term contracts required.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 8 scheduled treatments per year, approximately every 30-40 days
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NaturaLawn of America: Franchised lawn care operator delivering recurring fertilization and weed control programs. Similar service cadence and residential subscription model to Greenkeeper's core offering.
• SavATree: Tree, shrub, and lawn care company offering integrated plant health care, pruning, and pest management. Closely mirrors Greenkeeper's Tree and Shrub Care Program, including disease diagnosis and arborist-led services.

Regional players

• Ryan Lawn & Tree: Regional lawn and tree care provider serving the Midwest with recurring treatment programs and arborist services. Comparable integrated lawn-plus-tree offering at a regional scale.
• United Land Services: Regional commercial landscaping and lawn care provider serving the Southeast. Overlaps with Greenkeeper's commercial/HOA account work and recurring treatment services.

Broad incumbents

• Davey Tree Expert Company: Large, established arborist firm offering residential and commercial tree care, plant health care, and lawn services. Direct overlap on tree pruning, removal, and PHC programs.
• Spring-Green Lawn Care: National lawn and tree care franchise with recurring treatment programs. Comparable breadth of services (fertilization, weed control, tree/shrub care) and similar residential focus.
• TruGreen: National lawn care leader offering recurring fertilization, weed control, and tree/shrub services. Directly competes with Greenkeeper's core residential lawn program, but at a national scale with standardized treatment plans and aggressive promotional pricing.
• Weed Man: Franchise-based lawn care company delivering recurring fertilization and weed control programs. Competes directly with Greenkeeper's no-contract subscription lawn treatment offering.
• Lawn Doctor: Franchised lawn care provider with a subscription-style treatment program similar to Greenkeeper's 8-treatment model. Overlaps in fertilization, weed control, and pest services targeting residential homeowners.

Emerging players

• LawnStarter: Tech-enabled marketplace connecting homeowners to local lawn care providers. Indirectly competitive as a customer-acquisition channel that could siphon homeowners away from local operators like Greenkeeper.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/green-keeper-lawn-care

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The lawn keeper lawn care, Inc