H.e.r.o.e.s. Care, Inc.
H.E.R.O.E.S. Care, Inc. is a Fenton, Missouri-based nonprofit providing free material, financial, mental health, and benefit-navigation services to military members, veterans, first responders, and their families through multiple branded programs and an online portal.
- Company typePrivate
- Founded2004
- HeadquartersFenton, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What H.e.r.o.e.s. Care, Inc. does
H.E.R.O.E.S. Care, Inc. is a 501(c)-style nonprofit charitable organization headquartered in Fenton, Missouri, that provides material, financial, and clinical support to military members, veterans, first responders, and their families. Founded in 2004 and operating for over 20 years, the organization has processed more than 30,000 applications and disbursed over $70 million in cumulative aid. It is led by President/CEO Jon Jerome, who has held the role since 2007, and Vice President Rev. Brandon Dunman, in place since 2010, with a lean team of 1–10 employees.
The organization's service portfolio is delivered through multiple branded programs: Mission Depot, a free store distributing material goods; Financial Services for direct monetary assistance; Mental Health Services delivered in partnership with Frontline RDE LLC; the HEROES Care Hair Salon; and Veteran Benefit Services. Intake and scheduling across these lines are consolidated through the HC-Secure Hope Portal, the organization's primary proprietary technology asset. Reach is extended beyond the Fenton base through the Hometown Support Program / Outpost Network, a distributed caregiver model, and donor acquisition is supported by partnerships with Vehicles for Charity, Network for Good, Constant Contact, and FreeWill.
The business model is donation-funded rather than fee-based; services are provided at no cost to beneficiaries, and revenue consists of charitable contributions, grants, workplace giving (CFC accreditation), planned gifts, and in-kind donations. The organization carries third-party validation from Charity Navigator, GreatNonprofits, GuideStar, BBB, and Charities for Vets, supporting donor trust and channel inclusion. There is no evidence of venture, private equity, or institutional programmatic investment, and the organization does not present technology, AI, or data products as part of its offering.
H.e.r.o.e.s. Care, Inc. firmographics
Firmographics- Name
- H.e.r.o.e.s. Care, Inc.
- Legal name
- H.E.R.O.E.S. Care
- Website
- https://heroescare.org
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- H.E.R.O.E.S. Care, Inc. is a Fenton, Missouri-based nonprofit providing free material, financial, mental health, and benefit-navigation services to military members, veterans, first responders, and their families through multiple branded programs and an online portal.
- Ownership category
- akta.pro rank
H.e.r.o.e.s. Care, Inc. industry classification
Industry- Product category
- Veteran and Military Family Support Services
- NAICS
- Other Individual and Family Services (624190), Administration of Veterans' Affairs (923140), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Social Services (8300), Services-Health Services (8000)
- akta.pro primary industry
- Veterans Affairs & Military Family Services (BPAIAHAL)
- akta.pro secondary industries
- Veterans & Military Family Benefits Administration (BPAIAKAI), Military & Veterans Public Health Departments (HLAJAAAI)
Keywords
Where H.e.r.o.e.s. Care, Inc. is headquartered
LocationHeadquarters
- HQ city
- Fenton
- HQ country
- United States
- HQ region
- North America
Markets served
H.e.r.o.e.s. Care, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Others, Marketing or Sales, Technology or R&D
Distribution channels2 records
Marketing channels5 records
H.e.r.o.e.s. Care, Inc. product offering
Product offeringCore offering
H.E.R.O.E.S. Care is a nonprofit that provides coordinated material, financial, and supportive services to military members, veterans, first responders, and their families from pre-deployment through post-deployment. Its core offerings include The Mission Depot (a free store of clothing, food, household, and hygiene items), Financial Services (emergency assistance for evictions, repossessions, foreclosures, repairs, and utilities), mental health counseling and wellness workshops, free haircuts, and on-site VA claims assistance via Veteran Service Officers.
Product overview
H.E.R.O.E.S. Care is a nonprofit charitable organization offering a network of support services for military members and their families from pre-deployment through post-deployment. The core offering consists of The Mission Depot (a free store providing material needs), Financial Services (emergency assistance for housing, utilities, and repairs), Mental Health Services (counseling and wellness workshops), HEROES Care Hair Salon (free haircuts for veterans), and Veteran Benefit Services (VA claims assistance). The HC-Secure Hope Portal serves as the central online scheduling and application platform connecting clients to these services. The organization operates primarily in the St. Louis, Missouri area with a network of volunteer supporters and partner organizations.
Differentiator
Problem solved
Functional benefit
Brands
- Mission Depot: A free store offering clothing, non-perishable food, household items, personal hygiene items, baby items, and other basic material needs for military members and families.
Products and services
- The Mission Depot A free store providing clothing (including professional attire for job seekers), non-perishable food, household items, personal hygiene products, baby items, kitchen items, cleaning supplies, and school supplies to military members, veterans, and their families. Clients can shop monthly or as needed, and on-site ancillary services include Veteran Service Officers and free haircuts via a local salon partnership.
- Financial Services Provides emergency funding to prevent evictions, repossessions, and foreclosures and supports home, auto, and major appliance repairs as well as restoration or maintenance of utility services. Payments are made directly to vendors on behalf of qualified military members, veterans, and their families.
- Mental Health Services Mental health and wellness services including individual and family counseling, group sessions, and educational workshops. Delivered by culturally competent therapists trained specifically in treating military personnel and first responders, through a partnership with Responder Development & Empowerment, LLC (Frontline RDE). Services are offered at the Mission Depot and via virtual appointments, free of charge to qualified veterans and first responders.
- HEROES Care Hair Salon Free haircuts and styling services for veterans. Veterans obtain an approved voucher through H.E.R.O.E.S. Care and then schedule appointments with the partnered local salon to receive free service.
- Veteran Benefit Services Assistance with new and pending VA claims, provided by on-site Veteran Service Officers at the Mission Depot for qualified veterans and their families.
- HC-Secure Hope Portal Online portal for scheduling Mission Depot appointments and applying for financial assistance. Serves as the central online access point connecting clients to H.E.R.O.E.S. Care's services.
Quantifiable outcome
- More than $70 million in material and financial aid provided
- +1 more outcomes
Companies that use H.e.r.o.e.s. Care, Inc.
Customer profileSegments3 records
Ideal customer profiles3 records
H.e.r.o.e.s. Care, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
H.e.r.o.e.s. Care, Inc. partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and supporting.
- Responder Development & Empowerment, LLC (Frontline RDE LLC)corePartnership for mental health and wellness services including individual and family counseling, groups, and educational workshops. Services are offered at the Mission Depot and online (virtual appointments). Culturally competent therapists are trained specifically in treating military personnel and first responders. Services are free for qualified veterans and first responders.
- Vehicles For CharitysupportingVehicle donation processing partner. Handles donated vehicles (cars, trucks, boats, motorcycles, RVs) including towing arrangements and auction/salvage processing. Call 1-866-628-2277 for arrangements.
- Constant ContactsupportingEmail marketing platform used for newsletters and email list management for multiple subscriber categories (military families, organizations, service members, volunteers).
- Network for GoodsupportingOnline donation processing platform for individual donations.
- FreeWillsupportingEstate planning and legacy giving platform. Offers freewill creation, IRA giving, stock donations, cryptocurrency donations, and DAF grants. Multiple donation vehicles integrated through FreeWill.
- Local Salon PartnershipcorePartnership with local salon to offer free haircuts and styling for veterans. Veterans obtain an approved voucher from HEROES Care then contact the salon to schedule their free service.
- Hometown Support Program / Outpost NetworkcoreNetwork of caregiver outposts coordinated by the Vice President recruiting and arranging training of caregivers across the country to support military families in their communities.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
H.e.r.o.e.s. Care, Inc. competitors and assessment
Company assessmentDirect peers
- Disabled American Veterans (DAV): Veteran service organization providing VA claims assistance, benefits navigation, and transition support. Directly comparable to H.E.R.O.E.S. Care's Veteran Benefit Services line and serves an overlapping military/veteran population.
- Fisher House Foundation: Provides free lodging and emergency financial assistance to military and veteran families, particularly during medical treatment. Closely comparable on emergency financial/material support to military families and operates a co-located service-access model.
- The Mission Continues: Veteran service organization supporting post-deployment reintegration through fellowship, leadership, and community impact. Comparable on veteran reintegration and mental health/resilience programming, though more focused on civic engagement.
- Stop Soldier Suicide: Nonprofit focused exclusively on reducing military and veteran suicide through direct outreach, mental health connection, and crisis intervention. Closely comparable to H.E.R.O.E.S. Care's mental health and crisis intervention use cases.
- Operation Homefront: Provides emergency financial assistance, housing, and family support to military families. Directly comparable to H.E.R.O.E.S. Care's financial services (eviction/utility/repair support) and family-reintegration programs.
- Gary Sinise Foundation: Provides specialized services including financial assistance, mental health, and family support to wounded veterans and first responders. Directly comparable to H.E.R.O.E.S. Care's service menu and first-responder segment.
- U.S. Vets (United States Veterans Initiative): Nonprofit providing housing, mental health, and supportive services to veterans and families. Comparable on bundled emergency-financial-and-social-support model targeting the same beneficiary profile.
Broad incumbents
- VFW (Veterans of Foreign Wars): Long-standing veteran service organization with financial assistance, VA claims, and mental health (VFW's "Sport Clips Help A Hero" and "Unmet Needs") programs. Overlaps with H.E.R.O.E.S. Care's emergency financial assistance and claims offering at a national scale.
- Wounded Warrior Project: Large national veteran support nonprofit offering financial assistance, mental health, and career programs to post-9/11 veterans. Comparable in mission focus (serving wounded and at-risk service members) but operates at materially larger scale across many states.
Emerging players
- Team Rubicon: Veteran-led disaster response organization that pairs volunteer service with veteran reintegration and mental health outcomes. Comparable to H.E.R.O.E.S. Care on leveraging veterans' service identity for community impact and mental wellbeing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
H.e.r.o.e.s. Care, Inc. social profiles
Digital presenceH.e.r.o.e.s. Care, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
H.e.r.o.e.s. Care, Inc. leadership team
Management profileNumber of profiles
Profiles12 records
H.e.r.o.e.s. Care, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
H.e.r.o.e.s. Care, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about H.e.r.o.e.s. Care, Inc.
What does H.e.r.o.e.s. Care, Inc. do?
H.E.R.O.E.S. Care is a nonprofit that provides coordinated material, financial, and supportive services to military members, veterans, first responders, and their families from pre-deployment through post-deployment. Its core offerings include The Mission Depot (a free store of clothing, food, household, and hygiene items), Financial Services (emergency assistance for evictions, repossessions, foreclosures, repairs, and utilities), mental health counseling and wellness workshops, free haircuts, and on-site VA claims assistance via Veteran Service Officers.
Is H.e.r.o.e.s. Care, Inc. a public or private company?
H.e.r.o.e.s. Care, Inc. is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was H.e.r.o.e.s. Care, Inc. founded?
H.e.r.o.e.s. Care, Inc. was founded in 2004. It employs 1 to 10 people.
Where is H.e.r.o.e.s. Care, Inc. based?
H.e.r.o.e.s. Care, Inc. is headquartered in Fenton, United States, in the North America region.
Who are H.e.r.o.e.s. Care, Inc.'s main competitors?
Direct peers on record are Disabled American Veterans (DAV), Fisher House Foundation, The Mission Continues, Stop Soldier Suicide, Operation Homefront, Gary Sinise Foundation and U.S. Vets (United States Veterans Initiative). Broad incumbents are VFW (Veterans of Foreign Wars) and Wounded Warrior Project. Team Rubicon is listed as an emerging player.
Does H.e.r.o.e.s. Care, Inc. have an API?
No public API is recorded for H.e.r.o.e.s. Care, Inc..
What industry is H.e.r.o.e.s. Care, Inc. in?
H.e.r.o.e.s. Care, Inc.'s product category is Veteran and Military Family Support Services. Its primary akta.pro industry code is BPAIAHAL, Veterans Affairs & Military Family Services, with a secondary code of BPAIAKAI, Veterans & Military Family Benefits Administration. Its NAICS code is 624190 and its SIC code is 8300.