Ik Oskarshamn
IK Oskarshamn is a Swedish ice hockey club founded in 1970, currently competing in HockeyAllsvenskan and operating from Be-Ge Hockey Center. The club serves Oskarshamn and Kalmar County through ticketing, sponsorships, merchandise, arena hospitality, and an extensive youth development pipeline.
- Company typePrivate
- Founded1970
- HeadquartersOskarshamn, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Ik Oskarshamn does
IK Oskarshamn is a Swedish ice hockey club founded on May 27, 1970 in Oskarshamn through the merger of the hockey sections of AIK and IFK Oskarshamn (initially named IK 70, renamed to IK Oskarshamn in 1984). The club currently competes in HockeyAllsvenskan, Sweden's second-highest professional ice hockey league, following relegation from the SHL after the 2023/24 season. It plays home matches at Be-Ge Hockey Center and serves a fan base concentrated in Oskarshamn and Kalmar County.
The club operates a diversified fan-engagement and community product portfolio. Core revenue is generated through six streams: match ticket sales and season passes (seriekort) sold via the Tickster platform with dynamic pricing, branded merchandise via IKShop.se (online and at-venue), multi-tiered corporate sponsorship packages (Main Partner through Bronze tier), annual membership fees with voting rights, arena hospitality (Arenarestaurangen, Ickes Lounge, kiosks, catering), and the Halva Potten lottery operated digitally with Häradssparbanken i Mönsterås and Clubmate. Season pass pricing for 2026/27 ranges from 1,165 SEK (youth 6–17) to 5,795 SEK (Club Seat / Family Adult), with senior, BFS-exclusive, and family child tiers in between. Beyond the A-team, IK Oskarshamn runs an extensive youth development ecosystem including Tre Kronors Hockeyskola, J18, J20, and the Hockeygymnasiet — an elite hockey-and-academics program delivered with Oscarsgymnasiet and Etec Teknikutbildning that produces national-team talent (Tre Kronor selections, U18 World Championship gold).
The club is structured as a Swedish non-profit sports association (ideell förening) with a small full-time back office (club director, CFO, commercial manager, communications, youth coordinator, IT, statistics), supported by a board chaired by Thomas Högklint. Commercial reach extends through a tiered partnership roster anchored by Be-Ge (arena naming), Elajo, Scania, Bauer, and Virkvarn, with a Star/Support tier adding another ~14 regional partners. Distribution relies on Tickster (tickets and memberships), IKShop.se (merchandise), and the Be-Ge Hockey Center venue for in-person transactions.
Ik Oskarshamn firmographics
Firmographics- Name
- Ik Oskarshamn
- Legal name
- IK Oskarshamn
- Website
- https://ikoskarshamn.se
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- IK Oskarshamn is a Swedish ice hockey club founded in 1970, currently competing in HockeyAllsvenskan and operating from Be-Ge Hockey Center. The club serves Oskarshamn and Kalmar County through ticketing, sponsorships, merchandise, arena hospitality, and an extensive youth development pipeline.
- Ownership category
- akta.pro rank
Ik Oskarshamn industry classification
Industry- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Ice Hockey Leagues (MPAKAAAE)
- akta.pro secondary industry
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
Keywords
Where Ik Oskarshamn is headquartered
LocationHeadquarters
- HQ city
- Oskarshamn
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Ik Oskarshamn business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Ticket Sales: Revenue from individual match tickets and season passes (seriekort) sold through Tickster platform. Dynamic pricing applied based on demand, opponent, and timing.
- Merchandise Sales: Sales of IK Oskarshamn branded merchandise through IKShop.se online store and physical shop during home matches at Be-Ge Hockey Center.
- Corporate Partnerships: Multi-tiered sponsorship packages (Main Partner, Platinum, Diamond, Star, Gold, Silver, Bronze, Support, Team Partners) offering brand association, exposure, relationships, and business development opportunities.
- Membership Fees: Annual membership fees providing voting rights, discounts at team shop, and exclusive offers to supporters.
- Arena Hospitality: Revenue from arena restaurant, Ickes Lounge bookings, supporter bar, kiosks, and catering services during home games.
- Halva Potten Lottery: Lottery system during home matches with prizes up to 50,000 SEK, conducted in partnership with Häradssparbanken i Mönsterås.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Season Pass - Regular supporter seat |
| Subscription | Annual | Season Pass - Senior (66+) |
| Subscription | Annual | Season Pass - Youth (6-17 years) |
| Subscription | Annual | Season Pass - Club Seat |
| Subscription | Annual | Season Pass - Club Seat Lower |
| Subscription | Annual | Season Pass - Family Adult |
| Subscription | Annual | Season Pass - Family Child |
| Subscription | Annual | Season Pass - BFS (Blue Front Support) |
| Transaction based/ take rate | Pay-as-you-go | Halva Potten Lottery Ticket |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Ik Oskarshamn product offering
Product offeringCore offering
IK Oskarshamn is a Swedish ice hockey club founded in 1970, based in Oskarshamn, competing in HockeyAllsvenskan (Sweden's second-tier professional league). The club operates the Be-Ge Hockey Center arena and sells match tickets, season passes, branded merchandise, supporters' club memberships, a lottery product (Klubbmat), and runs youth development programs including a hockey gymnasium (Hockeygymnasiet) and introductory hockey school (Tre Kronors Hockeyskola), alongside a corporate business club offering hospitality and networking.
Product overview
IK Oskarshamn is a Swedish ice hockey club competing in HockeyAllsvenskan, offering a comprehensive portfolio of fan engagement products centered around match attendance and youth hockey development. The core product offering consists of match tickets and series cards (season tickets) available through the Tickster platform, supplemented by the Halva Potten lottery and the IK-shop merchandise store. The club operates Be-Ge Hockey Center as its home arena, featuring an arena restaurant with multiple dining options including the Ickes Lounge and supporter bar. Beyond professional hockey, IK Oskarshamn runs extensive youth programs including J18 and J20 teams, a Hockeygymnasiet (hockey gymnasium) education program in partnership with local schools, and Tre Kronors Hockeyskola youth development programs. Additional offerings include membership with voting rights, the IK-Podden podcast, and the 'Share Your Seat' service for season ticket holders.
Differentiator
Problem solved
Functional benefit
Brands
- IKSHOP: Official merchandise web store for IK Oskarshamn
- Arenarestaurangen
- IK-Podden
- Ickes Lounge
- Halva Potten
- Blue Front Support
Quantifiable outcome
- Over 1,938,142 SEK raised for Barncancerfonden (Children's Cancer Foundation)
- +2 more outcomes
Companies that use Ik Oskarshamn
Customer profileNamed customers1 record
Segments3 records
Ik Oskarshamn technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Ik Oskarshamn partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered flagship, core and minor.
- Be-GeflagshipMain partner (Huvudpartner) of IK Oskarshamn. Be-Ge Hockey Center is the club's home arena, named after sponsor Be-Ge.
- ElajocorePlatinum partner of IK Oskarshamn.
- ScaniacorePlatinum partner of IK Oskarshamn.
- BauercorePlatinum partner and official equipment supplier for IK Oskarshamn.
- VirkvarncoreDiamond partner of IK Oskarshamn.
- Häradssparbanken i MönsteråscorePartners with IK Oskarshamn on Halva Potten lottery initiative. Tickets sold through Clubmate platform with live pot tracking.
- BergkvarabussminorStar partner of IK Oskarshamn.
- HockeystoreminorStar partner and equipment collaborator. Club partners with Hockeystore and Bauer for equipment purchases.
- Suicide ZerominorCollaborated on Våga Fråga lecture series focusing on mental health awareness. Raised 9,220 SEK for suicide prevention work.
- BarncancerfondencoreLong-standing partnership for Säsongens viktigaste match (Season's Most Important Match) charity initiative. Over 1.9 million SEK raised total.
- BarndiabetesfondenminorPartnership for World Diabetes Day awareness match. Raised 16,450 SEK for type 1 diabetes research.
- Blue Front SupportcoreOfficial supporter association founded in 2010. Provides match support through klack (standing section) and tifo displays. Sells exclusive BFS supporter cards.
- RF-SISU SmålandminorCollaboration partner for Våga Fråga mental health lecture series.
- Oskarshamns KommuncoreMunicipal partnership for community programs including school visits, Trygg skolstart, and youth engagement activities.
- Mönsterås KommunminorPartnership with municipality for school visits and youth engagement in week 24 activities.
- Ålems SkolorminorSchool partnership for Musikhjälpen charity auction. Raised 13,500 SEK for children's right to education.
- OscarsgymnasietcoreEducational partner for Hockeygymnasiet (Hockey High School) program offering combined sports and academic education.
- Etec TeknikutbildningcoreEducational partner for Hockeygymnasiet program offering El- och energiprogrammet in combination with hockey training.
- TickstercoreOfficial ticket partner handling all ticket sales, season passes, membership, and Halva Potten lottery through digital platform.
Scale indicators5 records
Recent moves9 records
Expansion highlights5 records
Ik Oskarshamn competitors and assessment
Company assessmentDirect peers
- HV71: HV71 is a Jönköping-based Swedish ice hockey club that was relegated from SHL and currently plays in HockeyAllsvenskan. Directly comparable as the team that defeated IK Oskarshamn in the 2024 play-out that caused IKO's relegation, sharing identical league tier, comparable Swedish mid-market profile, and similar revenue mix (tickets, sponsorships, youth development).
- Timrå IK: Timrå IK is a small-town Swedish hockey club from Timrå that has oscillated between SHL and HockeyAllsvenskan, similar to IKO's trajectory. Directly comparable as a small-market Swedish club sharing comparable scale (~500 active participants), SHL/HockeyAllsvenskan tier history, and similar community-driven business model. IKO defeated Timrå in the 2019 SHL promotion qualifier.
- AIK Hockey: AIK is a Stockholm-based ice hockey club playing in HockeyAllsvenskan. Directly comparable tier and Swedish hockey market position; AIK was the opponent IKO defeated in the 2018/19 HockeyAllsvenskan final en route to SHL promotion. Both operate as multi-sport associations with comparable member-driven structures and youth pipelines.
- Mora IK: Mora IK is a small-town Swedish hockey club from Mora competing in HockeyAllsvenskan. Directly comparable as a rural Swedish hockey club with similar scale, community focus, and SHL/HockeyAllsvenskan oscillation history. Both clubs operate as ideell förening associations.
- Södertälje SportKlubb Hockey: Södertälje SK Hockey competes in HockeyAllsvenskan as a mid-sized Swedish hockey club. Directly comparable tier and operational scale, with similar reliance on ticket sales, sponsorships, and youth development. Both clubs operate from a single home arena in non-major Swedish metros.
- Västerviks IK: Västerviks IK is a small-town Swedish hockey club from Västervik competing in HockeyAllsvenskan. Directly comparable as a Kalmar-region-adjacent hockey club sharing similar small-market dynamics, community-driven supporter base, and second-tier operational profile.
- Björklöven (IF Björklöven): IF Björklöven is a Umeå-based Swedish hockey club competing in HockeyAllsvenskan. Directly comparable as a northern Swedish regional hockey club with similar small-market scale, youth development programs, and member association structure. Comparable revenue mix and operational footprint.
- Rögle BK: Rögle BK is an Ängelholm-based Swedish hockey club competing in SHL. Directly comparable as a southern Swedish regional hockey club with a similar trajectory (SHL tier), youth development focus, and small-to-mid market profile. Rögle is the team IKO faced in the 2021/22 SHL quarterfinals (lost in 7 games).
Broad incumbents
- Frölunda HC: Frölunda HC is a Gothenburg-based SHL powerhouse and the most successful Swedish hockey club of the past decade. Comparable as a Swedish elite ice hockey club with similar merchandise, sponsorship, and youth development offerings, but operates at a fundamentally larger scale and from a major metropolitan market. Useful reference for tier-1 commercial benchmarks.
- Djurgårdens IF Hockey: Djurgårdens IF is a Stockholm-based SHL hockey club and one of Sweden's most storied hockey brands. Comparable as a Swedish hockey club with similar association structure, merchandise, and sponsorship offerings, but at a much larger metropolitan scale. Provides benchmark for premium sponsorship tier structures and major-market fan engagement models.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Ik Oskarshamn social profiles
Digital presenceIk Oskarshamn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ik Oskarshamn leadership team
Management profileNumber of profiles
Ik Oskarshamn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ik Oskarshamn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ik Oskarshamn
What does Ik Oskarshamn do?
IK Oskarshamn is a Swedish ice hockey club founded in 1970, based in Oskarshamn, competing in HockeyAllsvenskan (Sweden's second-tier professional league). The club operates the Be-Ge Hockey Center arena and sells match tickets, season passes, branded merchandise, supporters' club memberships, a lottery product (Klubbmat), and runs youth development programs including a hockey gymnasium (Hockeygymnasiet) and introductory hockey school (Tre Kronors Hockeyskola), alongside a corporate business club offering hospitality and networking.
Is Ik Oskarshamn a public or private company?
Ik Oskarshamn is a private company. It is currently operating.
When was Ik Oskarshamn founded?
Ik Oskarshamn was founded in 1970. It employs 11 to 50 people.
Where is Ik Oskarshamn based?
Ik Oskarshamn is headquartered in Oskarshamn, Sweden, in the Europe region.
How does Ik Oskarshamn make money?
Six revenue lines are on record. Ticket Sales are the primary driver. The others are merchandise Sales, corporate Partnerships, membership Fees, arena Hospitality and halva Potten Lottery.
Who are Ik Oskarshamn's main competitors?
Direct peers on record are HV71, Timrå IK, AIK Hockey, Mora IK, Södertälje SportKlubb Hockey, Västerviks IK, Björklöven (IF Björklöven) and Rögle BK. Broad incumbents are Frölunda HC and Djurgårdens IF Hockey.
Does Ik Oskarshamn have an API?
No public API is recorded for Ik Oskarshamn.
What industry is Ik Oskarshamn in?
Its primary akta.pro industry code is MPAKAAAE, Ice Hockey Leagues, with a secondary code of MPAKACAE, Local Amateur Clubs & Community Sports Organizations. Its NAICS code is 711211 and its SIC code is 7997.