Bullfrog Ventures Pty Ltd

Name

Bullfrog Ventures Pty Ltd

Legal name

Bullfrog Ventures Pty Ltd

Website

https://bullfrog.global

Company type

Private

Founded year

2020

Operating status

Operating

Ownership category

akta.pro rank

Product category

Brand Strategy Consulting

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro primary industry

Industry / Category Marketing Strategy (Vertical GTM) (MPAAAFAN)

akta.pro secondary industry

Market, Shopper & Category Insights / Research Services (CRAOAOAI)

Keywords

• Brand strategy consulting
• Growth marketing services
• Community building
• Brand development
• Integrated campaign creation

Headquarters

HQ city

Cremorne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brand Strategy and Growth Consulting: Bullfrog generates revenue through strategic partnerships with brands, providing consulting services across strategy, brand development, campaign creation, and growth optimization. The company identifies pathways to growth for clients and executes with distinctiveness.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Bullfrog is a growth consultancy that builds communities around brands through strategy, innovation, brand storytelling, community engagement, and performance optimization across the 4Ps. The firm delivers bespoke consulting engagements covering brand positioning, campaign development, content production, customer segmentation, and market mix modelling for growth-minded brands.

Product overview

Bullfrog Ventures Pty Ltd is a growth consultancy (not a software product company) that builds communities around brands to fuel growth through devotion rather than attention. The company operates as a single unified service offering organized around five practice areas: Strategy and Growth (aligning market insights with community needs), Innovation and Experience (designing products and services), Brand and Storytelling (crafting brand narratives), Connection and Loyalty (turning customers into fans), and Acceleration (optimizing interactions and conversion). The company does not offer a modular software platform; instead, it provides bespoke consulting engagements tailored to each client's growth objectives. Notable client projects include the FORGED lab-grown meat brand created for Vow, the Epijoint joint pain relief supplement launched with Interpath, and the Kic fitness app redesign.

Differentiator

Problem solved

Functional benefit

Products and services

• Bullfrog Growth Consulting Services A bespoke growth consultancy engagement covering Strategy and Growth, Innovation and Experience, Brand and Storytelling, Connection and Loyalty, and Acceleration, designed for growth-minded brands seeking community-led growth.
• Kic Community Growth Engagement Community-building brand transformation engagement for Kic's health and wellness app, including partnership campaigns with New Balance, Dineamic, and ClassPass contributing to 100% YoY app revenue growth.
• AIA All or Something Brand Platform Brand platform and campaign work for AIA Australia and AIA Vitality, including ambassador partnerships with Ash Barty, Stephanie Gilmore, and seven AFL clubs.
• DIY Blinds 'Change the Ugly' Brand Platform Integrated brand platform and campaign for DIY Blinds covering market mix modelling, creative strategy, campaign development, content production, channel strategy, design systems, and customer segmentation.
• Ecosa 'Live Well Slept' Brand Platform Brand positioning, campaign strategy, creative development, content production, new product strategy, customer segmentation, customer journeys, and CRM strategy for Ecosa.
• Politix Mo-Hair Suit Campaign Product development and partnership facilitation for Politix's Mo-Hair suit campaign for Movember 2021, generating 26M reach and 2.7M earned media.
• Oxfam 'Unaccept Inequality' Brand Refresh Broader transformation strategy, fundraising strategy review, organisational restructuring, and brand repositioning for Oxfam Australia, including the 'Trillion Dollar Bill' social campaign.
• Vow FORGED Brand Launch Creation of the FORGED lab-grown cultured meat brand for Vow, including the first lab-grown woolly mammoth meatball campaign and full brand design system (website, social, collateral).
• Epijoint Product Launch with Interpath Brand strategy, digital experience, and campaign development for the launch of Epijoint joint pain relief supplement in partnership with Interpath and Chemist Warehouse.

Quantifiable outcome

• Kic achieved 100% YoY app revenue growth
• +4 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered notable, minor and core.

• New BalancenotableGTM or Marketing PartnerPartnership with Kic to inspire consumers through running. Delivered 100% sell-through of the Kic Edit, 24M reach, and record participation with in-person and in-app engagement.
• DineamicnotableStrategic or Co-development PartnerCo-creation partnership to develop ready-made healthy meals. Drove 150,000+ meal sales and supermarket ranging in Coles.
• ClassPassminorGTM or Marketing PartnerClassPass trainer of the year Greta partnered with Kic for Move on Mondays program, inspired by behavioural data.
• AFL Clubs (7 clubs)coreStrategic or Co-development PartnerPartnership with seven AFL clubs to build AIA's long-term partnership strategy. Converted club members into Health Insurance members while offering extra value through AIA Vitality. Negotiated player commitments, naming rights, and signage.
• Ash BartynotableGTM or Marketing PartnerAIA Vitality Ambassador featured in All or Something campaign launch, coaching Australians toward healthy habits.
• Stephanie GilmorenotableGTM or Marketing PartnerAIA Vitality Ambassador featured in All or Something campaign launch alongside Ash Barty.
• InterpathcoreStrategic or Co-development PartnerPartnership to launch Epijoint joint pain relief supplement. Bullfrog provided brand strategy, digital experience, and campaign development.
• Chemist WarehousenotableChannel Partner/ Reseller/ DistributorRetail distribution partner for Epijoint product, reinforcing credibility and purchase accessibility.

Scale indicators23 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Anomaly: Global creative agency with strong challenger-brand track record and product/innovation offering. Comparable in end-to-end brand-and-product-launch capability and appetite for unconventional campaigns.
• Lippincott: Global brand strategy consultancy advising on brand positioning, identity, and growth. Comparable on the brand-strategy and meaning-creation side of Bullfrog's offering.
• Mother: Global independent creative network with deep challenger-brand heritage and entrepreneurial culture. Comparable in independent positioning, founder ethos, and appetite for audacious brand-building work.
• Droga5: Global creative agency renowned for bold, culturally resonant brand-building work. Comparable in emphasis on earned-media creative and challenger-brand transformation at scale.
• Dentsu Creative: Global creative network with a sizeable ANZ presence (incorporating The Monkeys). Comparable as a competitor for the same enterprise and challenger-brand budgets across the region.
• Prophet: Global growth and transformation consultancy with brand-strategy capabilities. Comparable on the evidence-based, research-driven approach to unlocking brand-led growth.

Direct peers

• The Monkeys: Australian creative agency (now part of Dentsu Creative) recognized for challenger-brand campaigns. Comparable in ANZ positioning and creative-led growth work.
• Howatson+Co: Independent Australian creative agency working with major brands on bold, distinctive campaigns. Comparable in challenger-brand orientation, ANZ market focus, and integrated creative + strategy offering.
• BMF: Long-standing Australian creative agency known for distinctive, high-impact work for challenger and established brands. Comparable in market geography, client tier, and emphasis on distinctive creative as growth driver.
• Thinkerbell: Australian independent agency combining 'Thinkers + Makers + Bell ringers' with a sharp focus on measurably growing brand belief. Closest direct peer: similar ANZ challenger-brand positioning, founder-led culture, and integrated strategy-to-execution model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bullfrog-global
• Instagraminstagram.com/bullfrogglobal/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bullfrog Ventures Pty Ltd