H2r Design

What H2r Design does

H2R Design is a privately-held interior architecture and branding studio founded in 2014 by brothers Hasan and Husain Roomi, headquartered in Dubai, United Arab Emirates with a stated second studio in London. The firm delivers interior architecture, project management, branding and content development, and design implementation services across four primary verticals: hospitality (hotels and resorts), food & beverage (restaurants, cafes, bars), retail (luxury boutiques, mall concepts, brand stores), and corporate/commercial (offices and mixed-use). Notable enterprise clients include Emaar Hospitality Group and Vida Hotels, Imkan, Roya International, DIFC, DLF, Costa Coffee, Rove Hotels, Hardees, TGI Fridays, and the HOB luxury shopping collective at Dalma Mall in Abu Dhabi.

The studio's underlying capability is bespoke, materiality-driven design, including custom furniture and joinery, integrated brand identity work, and the use of premium and sustainable materials such as Carrara marble, Nero Portoro, brass, steel, and eco-resin panels with backlit LED technology for retail facades. Its differentiator is the integration of branding with spatial design, intended to translate client values into a cohesive built environment rather than treat interior design and brand identity as separate workstreams.

The business model is project-based professional services: revenue is generated from quoted fees tied to each engagement, covering concept development, design implementation, budgeting, contractor coordination, and brand content. The firm acquires work through direct enterprise engagement, portfolio-based marketing, design industry awards (CID MENA, Design ME, identity), and referral-driven word of mouth, with no publicly disclosed pricing tiers or external institutional capital.

Name

H2r Design

Legal name

H2R Design

Website

https://h2rdesign.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

H2R Design is a Dubai-based, founder-led interior architecture and branding studio founded in 2014, delivering bespoke hospitality, F&B, retail, and corporate design for enterprise clients across the UAE, Egypt, Saudi Arabia, Kuwait, and India.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (541410)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industry

Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Interior architecture services
• Hospitality interior design
• Retail space design
• Brand identity development
• Commercial fit-out projects

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Interior Architecture and Design Services: Project-based fees for complete interior architecture and design services including concept development, design implementation, and project management from concept to completion.
2. Branding and Identity Services: Cohesive brand identity development including logo design, branding materials, and content creation that translates client values into physical space.
3. Project Management Services: Flawless execution from concept to completion including budget management, timeline scheduling, and contractor coordination.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

H2R Design provides project-based interior architecture, custom furniture and joinery design, branding and identity development, and project management services. The firm serves enterprise clients across hospitality, F&B, retail, residential, and corporate sectors, delivering bespoke materiality-driven design with integrated brand identity. Projects are delivered end-to-end from concept development through design implementation and contractor coordination.

Product overview

H2r Design is a multi-award-winning interior design company headquartered in Dubai, UAE with offices in London, offering a comprehensive suite of interior design services. The firm operates across four core service pillars: Interior Architecture (design for hospitality, F&B, retail, residential, and corporate spaces), Project Management (budget management, timeline scheduling, contractor coordination), Branding and Content Development (creating cohesive brand identities), and Design Implementation (expert execution of design visions). Their service portfolio spans Office Interior Design, Interior Fit Out, Retail Interior Design, Hospitality Interior Design, Commercial Interior Design, Restaurant Interior Design, and a dedicated Branding Agency. The company has built a diverse portfolio across the Middle East, working with major clients including Emaar Properties, Imkan, Roya International, and operating across hospitality, F&B, retail, beauty & wellness, and office/mixed-use sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Architecture Interior design tailored to various sectors including hospitality, F&B, retail, residential and corporate spaces, providing concept-to-completion spatial design services.
• Project Management Ensuring flawless execution from concept to completion, including budget management, timeline scheduling, and contractor coordination for interior design projects.
• Branding and Content Development Creating cohesive brand identities that reflect clients' values and vision, translating them into physical space through branding materials, logo design, and design content.
• Design Implementation Bringing conceptual design visions to life through expert execution and attention to detail during the construction and fit-out phases.
• Office Interior Design Customised interior design concepts and consulting for office spaces, providing services ranging from custom furniture, location scouting, art direction, and branding for corporate clients.
• Interior Fit Out Complete interior fit out services for various commercial and residential spaces, handling the physical realization of design concepts.
• Retail Interior Design Creating memorable retail experiences that resonate with customers, ensuring brand association and customer experience through interior design for retail spaces.
• Hospitality Interior Design Unique customised concepts for hospitality clients across the Middle East, ensuring end goals are realised through interior design and branding for hotels, resorts, and hospitality venues.
• Commercial Interior Design Interior design for commercial establishments with customised concepts that capture the essence of the brand in commercial environments.
• Restaurant Interior Design Creating unique restaurant experiences through capturing brand essence, with focus on branding, identity and interior design for restaurants and dining establishments.

Quantifiable outcome

• Successfully delivered Al Alamein Hotel restoration (190 rooms, 7 suites, 2 presidential villas) while hotel remained fully occupied
• +1 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Emaar Hospitality GroupcoreStrategic or Co-development PartnerEmaar Hospitality Group is a major hospitality operator and developer. H2R Design has collaborated with Emaar on multiple projects including Vida Beach Resort Umm Al Quwain and various Dubai Mall retail and dining projects. The partnership involves design collaboration on hotel and retail spaces.
• ImkancoreStrategic or Co-development PartnerImkan is a real estate developer for whom H2R Design delivered the Al Alamein Hotel restoration project in Egypt, a flagship hospitality development.
• Roya InternationalminorStrategic or Co-development PartnerRoya International is a hospitality operator for whom H2R Design has executed hotel projects in the Middle East region.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• dwp (Design Worldwide Partnership): Global multi-discipline design firm with established MENA operations covering interior architecture, branding, and project management. Overlaps with H2R's hospitality and retail portfolio but operates at materially larger scale and with broader service lines.
• Yabu Pushelberg: Internationally recognized luxury hospitality, retail, and residential design studio with growing MENA presence. Comparable to H2R in the integrated branding-plus-spatial design approach and luxury hospitality positioning, though at significantly larger scale.
• Hirsch Bedner Associates (HBA): Global hospitality interior design specialist with a strong Middle East portfolio serving hotel operators and developers. Competes with H2R for flagship hospitality briefs but at much larger scale and with deeper multi-region resources.
• Wilson Associates: Established hospitality interior design firm with deep hotel operator relationships and Middle East project experience. Competes with H2R on flagship hospitality design mandates from regional and international hotel brands.
• Gensler: Largest global design firm with active Middle East offices serving hospitality, retail, commercial, and mixed-use clients. Represents the upper bound of enterprise-scale competition for H2R's regional developer and corporate clients.
• Rockwell Group: Cross-disciplinary design practice with strong hospitality, F&B, and entertainment interior credentials. Comparable to H2R in narrative-driven, brand-integrated interior work for premium hospitality and F&B operators, though at broader scale.

Direct peers

• ANA Design Studio: Dubai-based interior design practice operating across hospitality, retail, and commercial sectors in the MENA region. Closely comparable to H2R in scale, sector mix, and reliance on enterprise developer and brand clients.
• Stickman Design: Dubai-based interior design and architecture studio serving hospitality, retail, and commercial clients. Comparable to H2R in its UAE roots, project-based delivery model, and focus on brand-driven interior environments for enterprise clients in the GCC.
• Bishop Design: UAE-based boutique interior design firm specializing in hospitality, F&B, and residential projects across the Middle East. Directly comparable to H2R by virtue of overlapping client base (GCC developers and hotel operators), similar boutique scale, and shared MENA-centric positioning.

Emerging players

• Studio Munge: Boutique hospitality and F&B interior design studio with growing international portfolio. Comparable to H2R as a specialist boutique competing in luxury hospitality interiors against larger incumbents, and a useful proxy for the boutique-scale competitive tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/h2rdesign
• LinkedInlinkedin.com/company/h2r-design
• Instagraminstagram.com/h2rdesign
• Pinterestpinterest.com/h2rdesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about H2r Design