Joviva.de

What Joviva.de does

Joviva.de is a German digital healthcare marketplace that connects patients and individual consumers seeking medical aids (Hilfsmittel) with a national network of approximately 750 partner Sanitätshäuser (medical supply stores). The platform combines three product surfaces: a D2C e-commerce shop selling compression stockings, orthoses and bandages, mobility aids (rollators, walking aids, wheelchairs), breast care products (prostheses, mastectomy and compression bras), incontinence supplies, and Pflegehilfsmittel; a digital Sanitätshaus locator and online appointment booking system covering major German cities; and the Rezeptservice, an online prescription upload and processing workflow that digitalizes fulfillment for insurance-covered medical aids. Supplementary services include the mein.joviva.de customer portal (order history, prescriptions, follow-up reminders) and the EinfachGut Pflegebox, a monthly care supply box (€42 value) subsidized under §40 Abs. 2 SGB XI for Pflegegrad holders. Technology infrastructure includes payment integrations (PayPal, Klarna, Mastercard, Visa, SEPA), shipping provider integrations (DHL, DPD, UPS), and a 24/7 AI-powered KI-Beratung chatbot for customer consultation.

The business model combines three revenue streams: (i) one-time transactional product sales through the online shop at unit prices ranging from €6.95 to €319 across brands including Thuasne, Enovis (DONJOY/AIRCAST), Rehasense, Sigvaris, medi, BORT, Lohmann & Rauscher, and TZMO; (ii) recurring subscription/tooling revenue from Sanitätshäuser using centralized data management, online booking, and AI tools; and (iii) transaction-fee revenue from digital prescription (Rezept) processing. The go-to-market is hybrid: self-serve product-led growth on the consumer side, combined with a channel-partner motion through the ~750-Sanitätshaus B2B network. Customer segments are primarily long-tail and include elderly and mobility-impaired individuals, post-operative and chronic condition patients (lymphedema, lipedema, venous insufficiency), breast care patients, incontinence patients, sport/active lifestyle users, and digitized health consumers, with Pflegegrad holders as a key recurring cohort. Marketing relies on a Ratgeber content library of 16+ medically-reviewed health topic categories for organic SEO, a blog, email newsletter, and affiliate/partner channels.

The company is privately held, operates exclusively in Germany, and has no disclosed funding, headcount, or revenue figures in the source material. No information on management team, M&A history, regulatory actions, or restructuring events is available.

Name

Joviva.de

Legal name

joviva

Website

https://joviva.de

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Joviva.de is a German digital marketplace connecting patients with a network of ~750 Sanitätshäuser, offering an online shop for medical aids, online appointment booking, prescription upload, and an AI-powered chatbot for German consumers needing compression, orthopaedic, mobility, breast care, and incontinence products.

Ownership category

akta.pro rank

Product category

Medical Supply E-commerce

NAICS

Home Health Care Services (62161), Home Health Care Services (621610), Services for the Elderly and Persons with Disabilities (624120)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)

akta.pro secondary industries

Compression Therapy & Lymphedema DME (Garments, Pneumatic Pumps) (HLAHAMAH), Durable Medical Equipment (DME) & Home Health Distribution (CRAOAHAF)

Keywords

• Medical supply e-commerce
• Sanitätshaus locator platform
• Online prescription upload
• Compression therapy products
• Mobility aids retail

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Supply Chain, Infrastructure

Revenue model

1. Product Sales (Online Shop): Direct-to-consumer sales of medical aids (compression stockings, ortheses, bandages, mobility aids, incontinence products, breast care) through the joviva online shop. Products are shipped via DHL, DPD, and UPS with home delivery. Revenue is generated on a per-transaction basis.
2. Sanitätshaus Partner Network: B2B platform connecting customers with ~750 Sanitätshäuser across Germany. Revenue derived from partner referrals, online booking facilitation, and digital tool subscriptions for Sanitätshäuser (centralized data management, online booking, AI tools).
3. Prescription (Rezept) Processing Service: Digital prescription upload and processing service enabling patients to submit prescriptions online and receive medical aids covered by health insurance.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Joviva.de is a German digital platform that connects customers with approximately 750 Sanitätshäuser (medical supply stores) across Germany and operates an online shop selling medical aids including compression stockings, ortheses, mobility aids, breast care products, incontinence products, and care supplies. The platform offers online appointment booking at partner Sanitätshäuser, prescription upload and processing, home delivery via DHL/DPD/UPS, a customer portal (mein.joviva.de), 24/7 AI consultation, and a free monthly EinfachGut Pflegebox for Pflegegrad holders covered by statutory care insurance.

Product overview

Joviva.de is a digital platform for medical aids (Hilfsmittelversorgung) in Germany that operates as a marketplace connecting customers with approximately 750 Sanitätshäuser (medical supply stores) and an online shop. The platform offers a comprehensive range of medical products across six main categories: compression stockings (Kompressionsstrümpfe), orthoses and bandages (Orthesen und Bandagen), mobility aids (Mobilitätshilfen), breast care products (Brustprothesen & BHs), incontinence products (Inkontinenz), and care aids (Pflegehilfsmittel). The offering is complemented by digital services including a Sanitätshaus locator with online appointment booking, prescription upload service (Rezeptservice), a customer portal (mein.joviva.de), and an educational content platform (Ratgeber) with expert-reviewed health articles. Products are sourced from premium brand partners including Thuasne, Enovis/DONJOY/AIRCAST, Rehasense, Sigvaris, medi, BORT, Lohmann & Rauscher, and TZMO. The platform targets German consumers seeking medical aids for conditions such as lymphedema, lipedema, varicose veins, post-operative care, incontinence, and mobility limitations.

Differentiator

Problem solved

Functional benefit

Products and services

• Joviva Online Shop
• Kompressionsstrümpfe
• Orthesen und Bandagen
• Mobilitätshilfen
• Brustprothesen & BHs
• Inkontinenzprodukte
• Pflegehilfsmittel
• EinfachGut Pflegebox
• Rezeptservice (Prescription Upload)
• Sanitätshaus-Suche (Locator)
• mein.joviva.de Customer Portal

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature6 records

Partnerships

15 partnerships are on record, tiered premium and general.

• Enovis (DONJOY, AIRCAST)premiumTechnology or IntegrationEnovis is a premium partner providing orthopaedic products including DONJOY braces and AIRCAST cold therapy systems. Products include knee braces (DONJOY GenuForce), lumbar orthoses (LumboForce series), elbow supports, ankle orthoses, and cryotherapy devices (AIRCAST Cryo Cuff). The partnership features prominently on the platform with dedicated product listings and co-branded content.
• ThuasnepremiumTechnology or IntegrationThuasne is a premium partner supplying compression wear, orthopaedic supports, and breast care products. Products include the Genu PROMASTER knee brace, Lombastab Vario lumbar orthosis, Epi-med epicondylitis brace, Mobiderm compression garments, and Thuasne compression bras. Thuasne branding appears across multiple product categories.
• RehasensepremiumTechnology or IntegrationRehasense is a premium partner specializing in mobility aids including carbon rollators (Athlon SL), walking aids, and transport wheelchairs. The Rehasense Carbon-Rollator Athlon SL is featured as a top-selling product. Rehasense serves the active mobility segment.
• SigvarisgeneralTechnology or IntegrationSigvaris supplies compression stockings including the Traveno travel compression socks featured on the platform. One of the premium compression brands in the product catalog.
• medigeneralTechnology or Integrationmedi provides orthopaedic and compression products including the Epicomed Emotion elbow bandage and Epicondylitisspange Epibrace tennis elbow brace. medi features in the bandages and ortheses category.
• BORTgeneralTechnology or IntegrationBORT supplies bandages and supports including ankle bandages (ActiveColor Sport), knee bandages, and hand/wrist supports. Products available in the offers section with multiple SKUs.
• TZMO (Seni)generalTechnology or IntegrationTZMO (Germany) supplies incontinence products under the Seni brand, including Seni Man Normal incontinence pads for men, featured in the product catalog.
• UHC (United Healthcare?)generalTechnology or IntegrationUHC (possibly United Healthcare or a German mobility aid brand) partners with joviva, providing travel rollators such as the UHC Reise-Rollator Easy GT featured in lifestyle imagery on the platform.
• Sunrise MedicalgeneralTechnology or IntegrationSunrise Medical is a partner specializing in wheelchairs and mobility equipment. Listed as an author on the platform's blog and content sections.
• OssenberggeneralTechnology or IntegrationOssenberg is a partner providing mobility and orthopaedic aids, featured on the partner overview page.
• KubiventgeneralTechnology or IntegrationKubivent provides positioning and care aids for decubitus prevention. Listed as an author on decubitus guide articles and as a partner on the platform.
• AttendsgeneralTechnology or IntegrationAttends is a partner supplying incontinence products. Listed in the partner overview section.
• EssitygeneralTechnology or IntegrationEssity is a partner supplying hygiene and care products. Listed in the partner overview section.
• Dr. SchumachergeneralTechnology or IntegrationDr. Schumacher provides care and hygiene products. Listed in the partner overview section.
• Lohmann & RauschergeneralTechnology or IntegrationLohmann & Rauscher supplies medical care products including the Patellasehnenbandage Patella Control Expert featured in the offers section.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DocMorris: Leading online pharmacy and healthcare marketplace in Germany/Europe, offering prescription (eRezept) fulfillment, OTC products, and digital health services. Directly comparable as a digital-first platform routing patients through health insurance reimbursement for medical products in the German market.
• Streifeneder: German orthopedic technology company and Sanitätshaus operator specializing in orthopedic devices, prosthetics, compression therapy, and medical aids. Comparable as both a Sanitätshaus competitor and an upstream product supplier in categories Joviva sells.
• Aponeo: Berlin-based German online pharmacy with a broad catalog including OTC, Rx, and medical aids. Comparable as a German digital health retailer targeting similar convenience-seeking customers.
• Thuasne: French-origin, German-operating medical device manufacturer of compression wear, orthopaedic supports, and breast care products. Comparable as a direct product competitor (and existing premium partner) in the compression and breast care categories where Joviva competes.
• Shop Apotheke: One of Germany's largest online pharmacies, offering prescription drugs, OTC products, and an expanding range of medical aids and healthcare products. Directly comparable as a scaled German e-commerce health platform competing for the same digitally savvy customer.
• Reha Team: Major German medical supply retailer and Sanitätshaus chain providing rehabilitation aids, mobility products, orthotics, and home care solutions. Comparable as a competing multi-location provider of the same DME categories Joviva aggregates.
• Sanimed: One of Germany's largest Sanitätshaus chains with multiple physical retail locations offering medical aids, orthopedic products, and home care services. Comparable as a competing distribution network for the same DME product categories Joviva sells.
• medi: German medical device manufacturer of compression stockings, orthoses, and orthopedic aids. Directly comparable as a product competitor (and existing Joviva partner) whose brand appears across Joviva's compression and orthoses categories.
• Juzo: German manufacturer specializing in medical compression therapy (stockings, sleeves), orthoses, and lipedema/lymphedema garments. Comparable as a direct product competitor in compression categories where Joviva's marketplace operates.

Emerging players

• Hilfe-Mittel-Online: German online platform aggregating Sanitätshaus offerings for DME products with prescription processing. Comparable as a smaller, similarly-positioned digital marketplace targeting the same niche of online DME shoppers in Germany.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/joviva-de

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joviva.de