GSL Properties
GSL Properties is a Miami-based, privately held residential real estate brokerage operated by Gustavo Somoano, serving home buyers, sellers, and renters across South Florida via an MLS-integrated listing website and traditional commission-based agent representation.
- Company typePrivate
- Founded1975
- HeadquartersMiami, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What GSL Properties does
GSL Properties is a privately held residential real estate brokerage headquartered at 3760 Bird Road, Unit 520, Miami, Florida, serving the South Florida market across Miami-Dade and Broward counties. The company is owned and operated by Gustavo Somoano, who is the only identified real estate agent associated with the firm, suggesting a solo-practitioner or very small independent brokerage operation. Its core product is a real estate listing website (gslprops.com) providing MLS active listings for homes, condos, and rentals, supplemented by add-on tools including an Ask AI feature, an AI Median Home Values estimator, a Mortgage Calculator, a Dream Home Finder, and School Information resources. The platform is built on third-party DPI Realty Websites infrastructure, indicating that the technology stack is largely commoditized rather than proprietary. GSL Properties monetizes via traditional residential real estate brokerage commissions on buy-side and sell-side transactions; pricing is not publicly disclosed and there is no subscription, SaaS, or platform fee component. Marketing relies on the property search portal, email alerts for new listings, and social media login integration. No funding rounds, institutional investors, partnerships, M&A activity, or proprietary technology assets were identified in the source material.
GSL Properties firmographics
Firmographics- Name
- GSL Properties
- Legal name
- GSL Properties
- Website
- https://gslprops.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GSL Properties is a Miami-based, privately held residential real estate brokerage operated by Gustavo Somoano, serving home buyers, sellers, and renters across South Florida via an MLS-integrated listing website and traditional commission-based agent representation.
- Ownership category
- akta.pro rank
GSL Properties industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)
Keywords
Where GSL Properties is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GSL Properties business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Real Estate Commissions: Traditional real estate brokerage revenue through commissions on property transactions (buy-side and sell-side representation)
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
GSL Properties product offering
Product offeringCore offering
GSL Properties is a Miami-based residential real estate brokerage that provides buy-side and sell-side representation for homes and condos across Miami-Dade and Broward counties in South Florida. The firm operates a website platform with integrated MLS active listings, enabling customers to search properties by location, price, type, bedrooms, and bathrooms, sign up for new-listing email alerts, and connect with a licensed real estate agent for transaction support.
Product overview
GSL Properties operates as a real estate listing platform offering a unified product for buying, selling, and renting residential properties in Miami and South Florida. The core platform is the GSL Properties Website Platform, which provides MLS active listings for homes and condos. This core product is supplemented by add-on modules including Ask AI for automated real estate assistance, Mortgage Calculator for financial planning, Dream Home Finder for property matching, School Information for family-oriented buyers, and AI Median Home Values for market analytics. The platform also features dedicated sections for new and existing developments, for sale listings, and for rent listings, all powered by DPI Realty Websites infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- GSL Properties Residential Real Estate Brokerage
Companies that use GSL Properties
Customer profileSegments1 record
Ideal customer profiles2 records
GSL Properties technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
GSL Properties partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
GSL Properties competitors and assessment
Company assessmentDirect peers
- Compass: Tech-forward national real estate brokerage with deep South Florida presence, offering MLS-integrated search, agent representation, and commission-based services comparable to GSL Properties' core offering.
- eXp Realty: Cloud-based residential brokerage with rapidly growing Florida agent count, offering commission-based representation with a low-overhead model that competes for the same independent-agent segment as GSL.
- The Corcoran Group: Residential brokerage with a major South Florida operation serving Miami-Dade and Broward markets, offering traditional buy/sell representation plus luxury new-development sales comparable to GSL's scope.
- Berkshire Hathaway HomeServices: National residential brokerage franchise with significant South Florida agent coverage in the same Miami-Dade and Broward submarkets served by GSL Properties.
- ONE Sotheby's International Realty: Luxury residential brokerage deeply concentrated in Miami-Dade and Broward, offering traditional buy/sell representation with MLS-driven search tools comparable to GSL's premium-market focus.
- Douglas Elliman: Large residential brokerage with a strong Florida footprint focused on luxury and primary-residence markets (Coral Gables, Miami Beach, Fort Lauderdale), directly overlapping GSL Properties' premium South Florida submarket focus.
- Coldwell Banker: Established national brokerage franchise with high agent density across Miami-Dade and Broward, providing the same MLS-driven buyer/seller representation model as GSL Properties.
Broad incumbents
- Zillow: Dominant real estate search and discovery platform feeding consumer demand to brokerages like GSL; comparable on the MLS search and home valuation surface area that defines much of GSL's web experience.
- Redfin: Tech-enabled national brokerage with MLS search, valuation tools, and salaried-agent representation; overlaps with GSL on consumer-facing property search and AI-style valuation features.
Regional players
- Brown Harris Stevens: Luxury-focused brokerage with a significant South Florida presence in Miami and Fort Lauderdale, competing for the same high-end Coral Gables, Brickell, and beachfront buyers GSL targets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
GSL Properties social profiles
Digital presenceGSL Properties financial estimates
Financial estimateRevenue estimate
Valuation estimate
GSL Properties leadership team
Management profileNumber of profiles
Profiles1 record
GSL Properties funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GSL Properties M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GSL Properties
What does GSL Properties do?
GSL Properties is a Miami-based residential real estate brokerage that provides buy-side and sell-side representation for homes and condos across Miami-Dade and Broward counties in South Florida. The firm operates a website platform with integrated MLS active listings, enabling customers to search properties by location, price, type, bedrooms, and bathrooms, sign up for new-listing email alerts, and connect with a licensed real estate agent for transaction support.
Is GSL Properties a public or private company?
GSL Properties is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GSL Properties founded?
GSL Properties was founded in 1975. It employs 1 to 10 people.
Where is GSL Properties based?
GSL Properties is headquartered in Miami, United States, in the North America region.
How does GSL Properties make money?
One revenue line is on record: real Estate Commissions.
Who are GSL Properties's main competitors?
Direct peers on record are Compass, eXp Realty, The Corcoran Group, Berkshire Hathaway HomeServices, ONE Sotheby's International Realty, Douglas Elliman and Coldwell Banker. Broad incumbents are Zillow and Redfin. Brown Harris Stevens is listed as a regional player.
Does GSL Properties have an API?
No public API is recorded for GSL Properties.
What industry is GSL Properties in?
GSL Properties's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAMAAAD, Vertical/Specialty Search (e.g., jobs, real estate, travel, products). Its NAICS code is 53121 and its SIC code is 6531.