Holyoke Hummus Company

What Holyoke Hummus Company does

Holyoke Hummus Company is a privately held, Holyoke, Massachusetts-based packaged food producer founded in 2014 by John Grossman and Dawn Cordeiro. After a decade running the festival food truck "The Great Garbanzo" and a four-year storefront café on High Street, the company has shut down its food-truck and catering operations and pivoted entirely to wholesale distribution. Its flagship product, marketed as "Hummus Flavored Hummus," is a scratch-made hummus from a simple ingredient list (chickpeas, tahini, water, lemon juice, salt, citric acid, cumin, baking soda, granulated garlic), packed in 8oz square containers (8 per case) with a 21-day refrigerated shelf life.

The company makes money by producing and wholesaling this single packaged hummus SKU to independent grocery stores, natural food co-ops, and farm stands across Massachusetts, Vermont, New Hampshire, and New York. Wholesale pricing is quote-based and not publicly disclosed; orders route through four regional food distributors — Food Connects, Marty's Local, Simos Produce, and Myers Produce — with additional surface area on Food Connects' online marketplace, Marty's Local, and Market Mobile. The 1-10-person operation uses a biweekly consumer email newsletter (HoHumCo Club), a company blog, and earned regional media (Valley Advocate, BusinessWest, MassLive) to build brand awareness. The company's competitive positioning rests on a "food-truck-born" origin narrative, decade-long Western Massachusetts festival presence, and a category-differentiated brand voice rather than any proprietary technology, with brand recognition reinforced by Valley Advocate's Best Food Truck (2019) and Kitchen Garden Farm's Best Hot Sauce (2018) awards.

Name

Holyoke Hummus Company

Legal name

Holyoke Hummus Company

Website

https://holyokehummuscompany.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Massachusetts-based packaged hummus producer that transitioned in late 2024 from food truck and café operations to wholesale distribution of its signature "Hummus Flavored Hummus" through regional food distributors serving independent grocers and food co-ops across New England and New York.

Ownership category

akta.pro rank

Product category

Packaged Hummus / Refrigerated Dips

NAICS

Perishable Prepared Food Manufacturing (311991)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Refrigerated Dips & Spreads (Cream Cheese, Hummus, Salsa, Guacamole) (CRADACAG)

Keywords

• Packaged hummus production
• Wholesale food distribution
• Artisan Mediterranean foods
• Refrigerated dips
• Local grocery products

Headquarters

HQ city

Holyoke

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Wholesale Hummus Distribution: The company generates revenue by selling their Hummus Flavored Hummus product to retailers through wholesale distribution partnerships. They produce and distribute 8oz containers (8 per case) of hummus with a 21-day refrigerated shelf life to grocery stores and food co-ops throughout New England and New York.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Holyoke Hummus Company manufactures and wholesales its flagship "Hummus Flavored Hummus" product in 8oz refrigerated containers to grocery retailers and food co-ops across New England and New York. The company no longer operates a food truck, café, or catering service, focusing 100% on wholesale packaged hummus distribution via regional food distributors.

Product overview

Holyoke Hummus Company is a food business that has evolved through multiple formats since its founding in 2014. The company started as a food truck (The Great Garbanzo) serving falafel and hummus at events, expanded to include a cafe on High Street in Holyoke, and has now pivoted to wholesale distribution. The current core product is 'Hummus Flavored Hummus' – a packaged hummus sold in 8oz containers through retailers throughout New England and New York. The company no longer operates a food truck or cafe, and has shifted entirely to wholesale distribution of their packaged hummus product.

Differentiator

Problem solved

Functional benefit

Brands

• The Great Garbanzo: The iconic food truck name serving falafel, hummus, and Mediterranean-inspired dishes at festivals and events. Now discontinued as company focuses on wholesale.

Products and services

• Hummus Flavored Hummus The company's flagship packaged hummus product, sold wholesale to grocery retailers and food co-ops in 8oz square containers (4.25" x 4.25" x 1.5"), packed 8 containers per case, with a 21-day refrigerated shelf life. Made with chickpeas, tahini, water, lemon juice, salt, citric acid, cumin, baking soda, and granulated garlic.

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Food ConnectscoreChannel Partner/ Reseller/ DistributorFood distribution partner that helps Holyoke Hummus reach grocery stores and food co-ops. Food Connects also hosts Holyoke Hummus on their online marketplace for direct consumer ordering.
• Marty's LocalcoreChannel Partner/ Reseller/ DistributorLocal food distribution partner serving the region. Helps Holyoke Hummus distribute their products to retail locations.
• Simos ProducecoreChannel Partner/ Reseller/ DistributorProduce-focused distribution partner that enables Holyoke Hummus to reach additional retail locations in the New England and New York region.
• Myers ProducecoreChannel Partner/ Reseller/ DistributorProduce and specialty food distribution partner that expands Holyoke Hummus' reach to grocery stores and food co-ops throughout their distribution network.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Cedar's Mediterranean Foods: Mediterranean dip and hummus maker selling flavored hummus at grocery retail. Comparable product format (refrigerated flavored hummus, retail grocery channel), though Cedar's operates nationally at larger scale.
• Oasis Mediterranean Foods: Refrigerated hummus and Mediterranean dips sold at grocery retailers. Directly comparable as a hummus manufacturer competing for refrigerated deli/dip shelf space, though at larger regional scale.
• Ithaca Hummus: Premium refrigerated hummus brand sold at retailers across the U.S. with a focus on clean ingredients and distinctive flavor profiles. Closely comparable to Holyoke Hummus as a smaller, ingredient-focused hummus challenger competing against national incumbents.
• Toufayan Bakeries: Family-owned manufacturer of Mediterranean baked goods and refrigerated hummus sold in grocery retail. Comparable product set (hummus SKUs in retail grocery) and family-business operating model, though with much broader national distribution.
• Hope Foods: Organic and plant-based hummus and dip brand sold in natural food and grocery channels. Comparable to Holyoke as a mission-driven, simpler-ingredient hummus maker pitching retailers on clean-label positioning.
• Lantana Foods: Plant-forward hummus and dip brand sold in grocery and natural foods channels. Directly comparable as a smaller hummus manufacturer competing on premium ingredient positioning in the same refrigerated dip category.

Broad incumbents

• Sabra Dipping Company: The dominant U.S. hummus brand (joint venture of PepsiCo and Strauss Group), with nationwide grocery distribution and a broad flavor portfolio. Comparable as the category leader whose shelf presence sets the bar Holyoke must compete against.
• Tribe Mediterranean: Established hummus brand owned by B&G Foods offering a multi-flavor refrigerated hummus line in grocery retail. Comparable as a national hummus incumbent with broader distribution and more SKUs than Holyoke.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/holyoke-hummus-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holyoke Hummus Company