Holyoke Hummus Company
Massachusetts-based packaged hummus producer that transitioned in late 2024 from food truck and café operations to wholesale distribution of its signature "Hummus Flavored Hummus" through regional food distributors serving independent grocers and food co-ops across New England and New York.
- Company typePrivate
- Founded2014
- HeadquartersHolyoke, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Holyoke Hummus Company does
Holyoke Hummus Company is a privately held, Holyoke, Massachusetts-based packaged food producer founded in 2014 by John Grossman and Dawn Cordeiro. After a decade running the festival food truck "The Great Garbanzo" and a four-year storefront café on High Street, the company has shut down its food-truck and catering operations and pivoted entirely to wholesale distribution. Its flagship product, marketed as "Hummus Flavored Hummus," is a scratch-made hummus from a simple ingredient list (chickpeas, tahini, water, lemon juice, salt, citric acid, cumin, baking soda, granulated garlic), packed in 8oz square containers (8 per case) with a 21-day refrigerated shelf life.
The company makes money by producing and wholesaling this single packaged hummus SKU to independent grocery stores, natural food co-ops, and farm stands across Massachusetts, Vermont, New Hampshire, and New York. Wholesale pricing is quote-based and not publicly disclosed; orders route through four regional food distributors — Food Connects, Marty's Local, Simos Produce, and Myers Produce — with additional surface area on Food Connects' online marketplace, Marty's Local, and Market Mobile. The 1-10-person operation uses a biweekly consumer email newsletter (HoHumCo Club), a company blog, and earned regional media (Valley Advocate, BusinessWest, MassLive) to build brand awareness. The company's competitive positioning rests on a "food-truck-born" origin narrative, decade-long Western Massachusetts festival presence, and a category-differentiated brand voice rather than any proprietary technology, with brand recognition reinforced by Valley Advocate's Best Food Truck (2019) and Kitchen Garden Farm's Best Hot Sauce (2018) awards.
Holyoke Hummus Company firmographics
Firmographics- Name
- Holyoke Hummus Company
- Legal name
- Holyoke Hummus Company
- Website
- https://holyokehummuscompany.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Massachusetts-based packaged hummus producer that transitioned in late 2024 from food truck and café operations to wholesale distribution of its signature "Hummus Flavored Hummus" through regional food distributors serving independent grocers and food co-ops across New England and New York.
- Ownership category
- akta.pro rank
Holyoke Hummus Company industry classification
Industry- Product category
- Packaged Hummus / Refrigerated Dips
- NAICS
- Perishable Prepared Food Manufacturing (311991)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Refrigerated Dips & Spreads (Cream Cheese, Hummus, Salsa, Guacamole) (CRADACAG)
Keywords
Where Holyoke Hummus Company is headquartered
LocationHeadquarters
- HQ city
- Holyoke
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Holyoke Hummus Company business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Wholesale Hummus Distribution: The company generates revenue by selling their Hummus Flavored Hummus product to retailers through wholesale distribution partnerships. They produce and distribute 8oz containers (8 per case) of hummus with a 21-day refrigerated shelf life to grocery stores and food co-ops throughout New England and New York.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 8oz retail containers, 8 per case |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Holyoke Hummus Company product offering
Product offeringCore offering
Holyoke Hummus Company manufactures and wholesales its flagship "Hummus Flavored Hummus" product in 8oz refrigerated containers to grocery retailers and food co-ops across New England and New York. The company no longer operates a food truck, café, or catering service, focusing 100% on wholesale packaged hummus distribution via regional food distributors.
Product overview
Holyoke Hummus Company is a food business that has evolved through multiple formats since its founding in 2014. The company started as a food truck (The Great Garbanzo) serving falafel and hummus at events, expanded to include a cafe on High Street in Holyoke, and has now pivoted to wholesale distribution. The current core product is 'Hummus Flavored Hummus' – a packaged hummus sold in 8oz containers through retailers throughout New England and New York. The company no longer operates a food truck or cafe, and has shifted entirely to wholesale distribution of their packaged hummus product.
Differentiator
Problem solved
Functional benefit
Brands
- The Great Garbanzo: The iconic food truck name serving falafel, hummus, and Mediterranean-inspired dishes at festivals and events. Now discontinued as company focuses on wholesale.
Products and services
- Hummus Flavored Hummus The company's flagship packaged hummus product, sold wholesale to grocery retailers and food co-ops in 8oz square containers (4.25" x 4.25" x 1.5"), packed 8 containers per case, with a 21-day refrigerated shelf life. Made with chickpeas, tahini, water, lemon juice, salt, citric acid, cumin, baking soda, and granulated garlic.
Companies that use Holyoke Hummus Company
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles1 record
Holyoke Hummus Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Holyoke Hummus Company partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Food ConnectscoreFood distribution partner that helps Holyoke Hummus reach grocery stores and food co-ops. Food Connects also hosts Holyoke Hummus on their online marketplace for direct consumer ordering.
- Marty's LocalcoreLocal food distribution partner serving the region. Helps Holyoke Hummus distribute their products to retail locations.
- Simos ProducecoreProduce-focused distribution partner that enables Holyoke Hummus to reach additional retail locations in the New England and New York region.
- Myers ProducecoreProduce and specialty food distribution partner that expands Holyoke Hummus' reach to grocery stores and food co-ops throughout their distribution network.
Scale indicators2 records
Recent moves7 records
Expansion highlights4 records
Holyoke Hummus Company competitors and assessment
Company assessmentDirect peers
- Cedar's Mediterranean Foods: Mediterranean dip and hummus maker selling flavored hummus at grocery retail. Comparable product format (refrigerated flavored hummus, retail grocery channel), though Cedar's operates nationally at larger scale.
- Oasis Mediterranean Foods: Refrigerated hummus and Mediterranean dips sold at grocery retailers. Directly comparable as a hummus manufacturer competing for refrigerated deli/dip shelf space, though at larger regional scale.
- Ithaca Hummus: Premium refrigerated hummus brand sold at retailers across the U.S. with a focus on clean ingredients and distinctive flavor profiles. Closely comparable to Holyoke Hummus as a smaller, ingredient-focused hummus challenger competing against national incumbents.
- Toufayan Bakeries: Family-owned manufacturer of Mediterranean baked goods and refrigerated hummus sold in grocery retail. Comparable product set (hummus SKUs in retail grocery) and family-business operating model, though with much broader national distribution.
- Hope Foods: Organic and plant-based hummus and dip brand sold in natural food and grocery channels. Comparable to Holyoke as a mission-driven, simpler-ingredient hummus maker pitching retailers on clean-label positioning.
- Lantana Foods: Plant-forward hummus and dip brand sold in grocery and natural foods channels. Directly comparable as a smaller hummus manufacturer competing on premium ingredient positioning in the same refrigerated dip category.
Broad incumbents
- Sabra Dipping Company: The dominant U.S. hummus brand (joint venture of PepsiCo and Strauss Group), with nationwide grocery distribution and a broad flavor portfolio. Comparable as the category leader whose shelf presence sets the bar Holyoke must compete against.
- Tribe Mediterranean: Established hummus brand owned by B&G Foods offering a multi-flavor refrigerated hummus line in grocery retail. Comparable as a national hummus incumbent with broader distribution and more SKUs than Holyoke.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Holyoke Hummus Company social profiles
Digital presenceHolyoke Hummus Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Holyoke Hummus Company leadership team
Management profileNumber of profiles
Profiles2 records
Holyoke Hummus Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Holyoke Hummus Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Holyoke Hummus Company
What does Holyoke Hummus Company do?
Holyoke Hummus Company manufactures and wholesales its flagship "Hummus Flavored Hummus" product in 8oz refrigerated containers to grocery retailers and food co-ops across New England and New York. The company no longer operates a food truck, café, or catering service, focusing 100% on wholesale packaged hummus distribution via regional food distributors.
Is Holyoke Hummus Company a public or private company?
Holyoke Hummus Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Holyoke Hummus Company founded?
Holyoke Hummus Company was founded in 2014. It employs 1 to 10 people.
Where is Holyoke Hummus Company based?
Holyoke Hummus Company is headquartered in Holyoke, United States, in the North America region.
How does Holyoke Hummus Company make money?
One revenue line is on record: wholesale Hummus Distribution.
Who are Holyoke Hummus Company's main competitors?
Direct peers on record are Cedar's Mediterranean Foods, Oasis Mediterranean Foods, Ithaca Hummus, Toufayan Bakeries, Hope Foods and Lantana Foods. Broad incumbents are Sabra Dipping Company and Tribe Mediterranean.
Does Holyoke Hummus Company have an API?
No public API is recorded for Holyoke Hummus Company.
What industry is Holyoke Hummus Company in?
Holyoke Hummus Company's product category is Packaged Hummus / Refrigerated Dips. Its primary akta.pro industry code is CRADACAG, Refrigerated Dips & Spreads (Cream Cheese, Hummus, Salsa, Guacamole). Its NAICS code is 311991 and its SIC code is 2000.