Jane Goodall Institute Belgium

What Jane Goodall Institute Belgium does

Jane Goodall Institute Belgium (JANE GOODALL INSTITUUT BELGIUM vzw) is a Belgian non-profit organization (KBO 0873.948.719), founded in 2010 and headquartered in Ixelles, Brussels. It operates as an independently registered chapter of the global Jane Goodall Institute network, delivering programs across three pillars: nature restoration through tree planting in Belgium and reforestation support in Burundi and Senegal; chimpanzee protection via symbolic adoption funding to Chimp Eden sanctuary in South Africa and the Dindéfélo Community Nature Reserve in Senegal; and youth empowerment through the Roots & Shoots program providing free environmental education workshops to schools and youth organizations.

The organization's core products include the Tree Planting Program (with donation tiers of €10, €20, €40, and €100, planting trees at a 1:10 ratio between Belgium and Africa), the Chimp Guardian symbolic adoption (€130/year), the Roots & Shoots youth education program, Forest in One Day community planting events, and a portfolio of educational materials including board games and the 'Willow the Nature Hero' children's book. Technology infrastructure is limited to standard off-the-shelf tools: Procurios CMS for the multilingual (Dutch/French/English) website, Mailchimp for email marketing, and Mollie for payment processing. No proprietary technology platform, AI capabilities, or public APIs exist.

Revenue is generated entirely through donations — individual giving (one-time and recurring tree and chimp donations), corporate partnerships (notably a 15-year sponsorship from Luminus), and tax-routed giving through the King Baudouin Foundation. The organization discloses donation allocation as 70% to projects, 17% to Roots & Shoots, and 13% to administration. Customer segments are four: individual donors, schools and youth organizations (workshops are free, not revenue-generating), corporate partners (sustainability/CSR engagements), and volunteers (100+ across six functional teams). Go-to-market is community-led and event-driven, with direct-to-consumer donation flows through the website and on-the-ground volunteer teams executing workshops, plantings, and cleanups.

Name

Jane Goodall Institute Belgium

Legal name

Jane Goodall Institute Belgium (JANE GOODALL INSTITUUT BELGIUM)

Website

https://janegoodall.be

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Jane Goodall Institute Belgium is a Brussels-based non-profit founded in 2010, part of the global Jane Goodall Institute network. It runs tree planting in Belgium and Africa, chimpanzee conservation via Chimp Eden and Dindéfélo Reserve, and free Roots & Shoots environmental education workshops for schools and youth groups.

Ownership category

akta.pro rank

Product category

Environmental Conservation Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Support Activities for Forestry (1153), Timber Tract Operations (11311)

SIC

Forestry (800), Services-Social Services (8300), Agricultural Services (700)

akta.pro primary industry

Forestry & Reforestation (BPAGAGAD)

akta.pro secondary industries

Environmental Education & Outreach (BPAGAGAH), Environmental Conservation & Sustainability Volunteering (EDAIAGAB), Urban & Community Reforestation / Street Tree Planting (AFAMACAL), Sustainable/Regenerative Agriculture & Conservation Practices (EDAOAOAO)

Keywords

• Environmental conservation
• Reforestation programs
• Primate protection
• Youth environmental education
• Wildlife sanctuary support

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations - Tree Planting: One-time and recurring donations for tree planting in Belgium and Africa. Donors can choose frequency (one-off, monthly, bimonthly, quarterly, biannually, annually) and amount. €10 plants 1 tree in Belgium and 10 in Africa.
2. Chimpanzee Adoption: Symbolic chimp adoption program at €130 per year supporting either rescued chimpanzees at Chimp Eden sanctuary or wild chimpanzees at Dindéfélo reserve.
3. Corporate Partnerships: Corporate partners sponsor tree planting events, youth programs (Roots & Shoots), and chimpanzee protection projects. Includes tree planting partnerships, project funding, and cause marketing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Jane Goodall Institute Belgium is a non-profit environmental organization that runs a Tree Planting Program combining reforestation in Belgium with African forest support, offers the Chimp Guardian symbolic adoption program funding chimpanzee sanctuaries, and delivers the Roots & Shoots youth empowerment program with free educational workshops for schools and youth groups.

Product overview

Jane Goodall Institute Belgium operates as a nonprofit environmental and conservation organization offering a portfolio of interconnected programs. Core offerings include the Tree Planting Program combining reforestation in Belgium with forest support in Africa, the Roots & Shoots youth empowerment initiative providing free educational workshops, and the Chimp Guardian symbolic adoption supporting chimpanzee conservation at Chimp Eden Sanctuary and Dindéfélo Reserve. The Donate a Tree program enables direct contributions to restoration efforts. Additional programs include nature cleanup activities, Forest in One Day events, school planting initiatives, and volunteer opportunities across multiple teams. The organization focuses on connecting local Belgian actions with global conservation impact.

Differentiator

Problem solved

Functional benefit

Brands

• Roots & Shoots: A worldwide movement empowering young people to live sustainable lifestyles through education and action projects focused on people, animals, and the environment.
• Forest in One Day
• Chimp Guardian

Products and services

• Tree Planting Program Tree planting activities in Belgium with linked reforestation support in Africa, including Forest in One Day events, school tree plantings, and corporate partnerships.
• Roots & Shoots Youth Program Youth empowerment program with free educational workshops and activities for schools and youth groups covering biodiversity, forests, chimpanzees, climate, and sustainable development themes.
• Chimp Guardian Symbolic Adoption Symbolic chimpanzee adoption program at €130 per year supporting either rescued chimpanzees at Chimp Eden sanctuary in South Africa or wild chimpanzees at Dindéfélo Community Nature Reserve in Senegal.
• Donate a Tree Tree donation program with options starting at €10 for one tree in Belgium plus ten trees in Africa, supporting both one-time and recurring monthly, quarterly, or annual donations.
• Environmental Education Workshops Free thematic workshops for schools covering biodiversity, trees and forests, swifts, sustainable development, illegal wildlife trade, plastic pollution, chimpanzees, climate fresk, waste recycling, food, pollinators, and soil.
• Forest in One Day Annual community tree planting event bringing together people of different ages and backgrounds to plant a forest in one day across Belgium.
• Nature Cleanup Activities Land and water cleanup programs including forest and park cleanups with youth, and kayak cleanups along rivers and canals in partnership with Canal It Up.
• Chimp Eden Sanctuary Support Program Chimpanzee rehabilitation center in South Africa housing over 33 rescued chimpanzees who cannot return to the wild, supporting victims of illegal trade, poaching, and abuse.
• Dindéfélo Community Nature Reserve Program Wild chimpanzee conservation program in Kédougou, Senegal, including research, habitat protection, and community involvement in protecting endangered Pan troglodytes verus subspecies.
• Volunteer Programs Volunteer opportunities across six specialized teams: Tree Planting, Roots & Shoots, Communications, Fundraising, Support, and Advocacy.

Quantifiable outcome

• 12,745+ trees planted in 2025 alone
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Jane Goodall Institute Spain (IJGE)coreStrategic or Co-development Partner · 1 January 2009Collaborates on chimpanzee research and conservation program at Dindéfélo Community Nature Reserve in Senegal. IJGE team conducts field research and conservation work.
• LuminuscoreStrategic or Co-development PartnerCorporate partner sponsoring tree planting events for 15 consecutive years. Funded planting of 3,300 trees in Halle for Forest in One Day event. Key corporate sponsor supporting Belgian reforestation efforts.
• Sylva NovacoreStrategic or Co-development PartnerTechnical partner for tree planting activities in Belgium, providing expertise in forest restoration and native tree selection.
• De Bosgroepen (Forest Groups)coreStrategic or Co-development PartnerTechnical partner for tree planting events across Belgium, supporting Forest in One Day activities and school tree planting programs.
• TeroGominorStrategic or Co-development PartnerPartner for chimpanzee corridor conservation project in Africa, supporting habitat connectivity for chimpanzee populations.
• King Baudouin FoundationcoreStrategic or Co-development PartnerEnables tax-deductible donations for Chimp Eden support. Donations of €40 or more receive 30% tax reduction through foundation's bank account (BE10 0000 0000 0404). Critical for facilitating tax-efficient philanthropy.
• WWF SchoolsminorStrategic or Co-development PartnerCollaboration with WWF on plastic pollution escape game workshop, bringing international environmental organization credibility to educational programming.
• Swifts Without BordersminorStrategic or Co-development PartnerCollaboration on board game to raise awareness about swift migratory birds, combining conservation expertise for environmental education.
• GAIAminorStrategic or Co-development PartnerAnimal rights organization partnership for dolphinarium closure advocacy campaign in Belgium, working together for cetacean welfare.
• Canal It UpminorStrategic or Co-development PartnerPartner for kayak cleanup events along rivers and canals, combining outdoor recreation with environmental action.
• Jane Goodall Institute GlobalcoreStrategic or Co-development PartnerPart of global network of Jane Goodall Institutes worldwide, sharing resources, campaigns, research, and best practices across the conservation network.
• Jane Goodall Institute SenegalcoreStrategic or Co-development PartnerRuns training center in Kédougou, Senegal building local skills in sustainable agriculture and forestry, supporting community development and environmental education.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Natuurpunt: Flanders' largest nature conservation nonprofit (~200,000 members) running nature reserves, volunteer-driven management, and environmental education. Closely comparable in member/volunteer-driven model, Belgium-only geographic scope, and integration of conservation with public engagement.
• Bos+: Belgian nonprofit focused specifically on forest expansion, reforestation, and forest education. Directly comparable to JGI Belgium's tree-planting and Forest in One Day activities in Belgium, including corporate and citizen volunteer mobilization.
• Natagora: Wallonia-based counterpart to Natuurpunt, operating nature reserves, citizen-science programs, and environmental education across the French-speaking community of Belgium. Directly comparable as a Belgian regional conservation nonprofit with volunteer-driven conservation and education programming.
• WWF Belgium: Large Belgian environmental nonprofit combining fundraising, education workshops, and conservation project funding. Directly comparable as a donation-driven, Belgium-based environmental NGO delivering both local actions and global conservation impact; JGI Belgium even co-delivers a plastic-pollution workshop with WWF Schools.
• Jane Goodall Institute Netherlands: Sister chapter of the global Jane Goodall Institute network, operating in a neighboring Benelux market with the same programmatic mix (tree planting, youth education, symbolic chimp adoption). The most structurally identical peer for benchmarking fundraising, partnership, and program design.
• Jane Goodall Institute Germany: Another sister JGI chapter with a comparable donation, education, and Roots & Shoots model in a larger market. Useful comparable for European chapter-level fundraising performance and corporate partnership development.

Others

• Jane Goodall Institute Global: Global parent network of which JGI Belgium is an autonomous chapter. Not a competitor but the network umbrella that provides brand, programmatic templates (Roots & Shoots), and cross-chapter collaboration — directly comparable for understanding chapter economics and fundraising ROI benchmarks.

Broad incumbents

• Greenpeace Belgium: Major Belgian environmental fundraising and advocacy organization with recurring-donor and corporate-partnership revenue models. Comparable as a donation-dependent Belgian environmental NGO, though its focus skews to advocacy rather than on-the-ground conservation and education.
• Vier Voeters Belgium (Four Paws): International animal-welfare organization's Belgian chapter, running donor-funded sanctuary support, advocacy, and public campaigns. Comparable as a donation-driven Belgian nonprofit combining animal protection, donor fundraising, and corporate-cause partnerships, though with a wider species scope.

Regional players

• BirdLife Belgium (Natagora/Natuurpunt joint ornithology): Specialized Belgian wildlife/conservation advocacy channel closely tied to the Natuurpunt/Natagora ecosystem. Comparable as a regional nonprofit combining species-focused fundraising, public engagement, and volunteer networks, though primarily bird-focused rather than chimpanzee- and forest-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/JGIBelgium
• YouTubeyoutube.com/channel/UCdfGPW09LJu1PPR0I6j94Sg
• Facebookfacebook.com/jgibelgium
• LinkedInlinkedin.com/company/jane-goodall-institute-belgium
• Instagraminstagram.com/jgibelgium

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jane Goodall Institute Belgium