Le département marketing

What Le département marketing does

Le département marketing is a Quebec-based professional services firm that operates as an outsourced marketing department for small and medium-sized enterprises (SMEs). Headquartered in Saint-Georges in the Beauce region, the firm delivers an integrated suite of marketing services — strategic planning, brand naming and identity, graphic design, web design and development, social media management, digital advertising (Google Ads, Meta Ads), traditional advertising, email/newsletter production, photoshoot coordination, and marketing-recruitment assistance — billed on a project and retainer basis with no contractual obligations. The core team of seven specialists (President/Strategist, Marketing Director, Senior Digital Advertising Strategist, Graphic Designer, Bilingual Writer/Translator, Digital Content & Social Media Designer, and Marketing Coordinator) is positioned as a complementary, all-in-one alternative to an in-house marketing function, with bilingual French/English execution and stated capability to serve US clients.

The company's go-to-market is sales-led and direct: services are sold through website inquiries, phone contact (418-571-2372), and referrals, with no contracts. Customer acquisition is reinforced by an active Instagram feed showcasing client work and team culture, a bilingual website featuring detailed service descriptions and testimonials, and a dedicated careers page that signals ongoing hiring. The customer base spans 40+ named SMB clients across retail, healthcare, tourism, real estate, manufacturing, construction, financial services, and entertainment — including Charlotte & Charlie, GolfIn, Recrutement Christian Tremblay, Carrefour Visuel, Bolduc Maple Farms, Constructions HDF, and CSS Beauce-Etchemin — indicating a horizontal segmentation approach with low individual-customer concentration.

Operationally, the firm is privately held with no disclosed funding, no parent company, and no institutional investors. The company is registered as a private firm in Quebec, Canada, and operates from Le Collectif coworking space. The business model is fundamentally labor-based professional services revenue with no software, platform, or AI capabilities; there is no app, no API, no patents, and no certifications. The firm is actively recruiting (Account Director role open in 2025), has recently relocated to larger offices, and is extending into video content via a partnership with Quantum Images, suggesting a controlled, capacity-led expansion rather than a venture-style scaling trajectory.

Name

Le département marketing

Legal name

Le département marketing

Website

https://ledepartementmarketing.ca

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Le département marketing is a Quebec-based (Saint-Georges) marketing services agency that acts as an outsourced marketing department for SMEs, delivering strategy, branding, web, social media, and digital advertising on a project/retainer basis to a horizontal base of small and medium-sized businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint-georges

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing consulting and services: Provides outsourced marketing department services to businesses that want enterprise-level marketing capabilities without the overhead of internal structure. Services are billed based on project scope and ongoing retainer arrangements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Le département marketing operates as a fully outsourced marketing department for small and medium-sized enterprises (SMEs) in Quebec. It provides integrated marketing services including strategic marketing planning, graphic design, website development, social media management, digital and traditional advertising, copywriting, translation, and newsletter production, delivered by a coordinated team of complementary specialists.

Product overview

Le département marketing is a marketing services agency that functions as an external marketing department for SMEs. Rather than a software platform, the company offers a suite of integrated marketing services including marketing planning, graphic design, website development, social media management, digital advertising (Google Ads, Meta Ads), newsletter creation, photoshoot management, and marketing recruitment support. The company provides these services as a comprehensive, all-in-one marketing department solution without requiring clients to maintain internal marketing structure.

Differentiator

Problem solved

Functional benefit

Products and services

• Outsourced Marketing Department Service A comprehensive outsourced marketing department service for SMEs, providing an integrated team of strategists, designers, writers, and digital specialists who collectively deliver the full scope of an in-house marketing function.
• Strategic Marketing Planning Marketing strategy and planning service that defines positioning, objectives, channels, and execution roadmap for SME clients.
• Graphic Design Services Graphic design production service delivering visual identities, advertising assets, and marketing collateral for SME clients.
• Website Design and Development Website design and development service building and maintaining client websites as part of the outsourced marketing function.
• Social Media Management Social media management service producing, scheduling, and managing social media content and engagement for SME clients.
• Digital Advertising (Google Ads and Meta Ads) Paid digital advertising management across Google Ads and Meta Ads platforms, including campaign strategy, setup, and ongoing optimization.
• Traditional Advertising Traditional offline advertising service for SME clients, complementing the firm's digital advertising offering.
• Copywriting and Translation Copywriting and translation service providing bilingual French/English written content for client marketing assets.
• Newsletter and Email Marketing Newsletter and email marketing service producing, designing, and distributing email campaigns for SME clients.
• Photoshoot Management Photoshoot management service coordinating photography production to support client marketing and brand content.

Named customers40 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Quantum ImagesminorOthersVideo production collaboration partner. The company worked with Quantum Images on a filming project at Monsieur Chalets' Clubhouse location, with the team expressing appreciation for this valuable collaboration.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Sid Lee: Montreal-headquartered global creative agency offering advertising, brand strategy, digital, and design. A larger incumbent with overlapping capabilities, competing for the same pool of Quebec-based marketing budgets.
• TAXI: Major Canadian advertising and creative agency network with offices across Canada. A broader incumbent offering advertising, design, and digital strategy — competes for marketing budgets that LDM also targets but typically at a larger scale.
• Lg2: One of Quebec's largest independent creative and advertising agencies, offering brand strategy, advertising, digital, and design across multiple sectors. A broader incumbent operating in the same Quebec market with overlapping capabilities but a wider portfolio and enterprise client base.
• Léger: Quebec-based marketing research and consulting firm offering insights, brand strategy, and customer experience services. A broader incumbent operating in the Quebec market with overlapping marketing strategy capabilities for SME and enterprise clients.
• Rethink: Canadian independent creative agency with offices in Vancouver, Toronto, and Montreal. A broader incumbent providing advertising, brand strategy, and digital — relevant comparable in service mix and bilingual Canadian market presence.
• Cossette: One of Canada's largest fully integrated marketing communications agencies, headquartered in Quebec City. A broad incumbent offering advertising, digital, media, and design across Canada — directly relevant given LDM's president Jinny Nadeau's prior tenure at this firm.

Direct peers

• Adviso: Montreal-based digital marketing agency offering strategy, performance media, SEO, and content services to Canadian businesses. Comparable as a Quebec-rooted, full-service digital marketing firm competing for similar SME and mid-market clients.
• Absolunet: Quebec-based digital commerce and marketing agency providing web development, e-commerce, and digital strategy. Comparable as a Quebec-rooted firm offering integrated digital marketing services, though generally serving larger accounts than LDM.
• WebTmize: Quebec-based digital marketing agency offering SEO, Google Ads, and web analytics services. Comparable as a Quebec-rooted performance marketing firm serving SME clients.
• Bloom Digital Media: Quebec-based digital marketing agency serving SMEs with web, social, SEO, and advertising services. Directly comparable in target market (Quebec SMEs), service mix, and scale.

Market position

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61554499903861
• Instagraminstagram.com/ledepartementmarketing
• LinkedInlinkedin.com/company/departementmarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le département marketing