Open House Optics 3D, Photography & Drone

What Open House Optics 3D, Photography & Drone does

Open House Optics 3D, Photography & Drone is a privately held, founder-owned real estate marketing services provider founded in 2017 by Tina Marie Casto in St. Augustine, Florida, after her retirement from Fire Rescue. The company is operated as a two-person family business with Tina Casto as owner and lead photographer and Rick Casto as Associate Photographer and FAA Part 107-certified drone pilot. Its core offering comprises four service lines: FAA-licensed aerial photography and HD video, HDR photography using High Dynamic Range imaging techniques, immersive 3D virtual tours delivered via Matterport, Zillow 3D, and Ricoh 360-degree platforms, and promotional video production, supplemented by dedicated property websites, floor plans (included free with every shoot), and Google My Business / Google Street View integration that has accumulated over 34 million photo views.

The company's underlying technology is delivered almost entirely through third-party platforms and certified equipment rather than proprietary IP. Aerial work is enabled by FAA Part 107 commercial drone certification and flight insurance; 3D tours depend on Matterport, Zillow 3D, and Ricoh camera ecosystems; and HDR is a standard imaging pipeline. Distribution leverages Google My Business and Google Street View Trusted Partner status for organic discovery, with a website, blog, Instagram, Facebook, Twitter, and LinkedIn presence supporting top-of-funnel awareness and a testimonial-heavy site supporting mid-funnel conversion.

Commercially, the business runs on a direct, sales-led, a la carte professional-services model. Services are scheduled and delivered on-site at customer properties throughout Northeast Florida (Jacksonville, St. Augustine, and surrounding areas) via phone (904-505-3310), email, or website contact form. Target customers are predominantly residential real estate agents, with secondary segments including For Sale By Owners, vacation rental owners (notably Airbnb), commercial real estate professionals, and small business owners. Pricing is not publicly disclosed but is described as 'affordable' and 'very reasonable,' with a free floor plan included with every shoot. The company has no external investment, no disclosed revenue, and no employees beyond the two principals.

Name

Open House Optics 3D, Photography & Drone

Legal name

Open House Optics

Website

https://openhouseoptics.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Open House Optics is a two-person, founder-owned real estate photography and 3D tour provider in Northeast Florida serving Realtors, For Sale By Owners, vacation rental owners, and small businesses with HDR photography, FAA-certified drone imagery, Matterport/Zillow 3D tours, and promotional video.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint Augustine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Real Estate Photography Services: HDR photography services for real estate listings, offered as individual shoots with a la carte pricing options
2. 3D Virtual Tours: Matterport and Zillow 3D virtual tour creation and hosting services
3. Drone Photography & Videography: Aerial photography and video services using FAA Part 107 certified pilot
4. Promotional Videos: High-definition video services for property and business promotion
5. Dedicated Property Websites: Social media promotion with dedicated property websites included with services

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Open House Optics provides professional real estate photography, aerial drone imagery, 3D virtual tours, and promotional video services to real estate agents, for sale by owners, vacation rental owners, and commercial property owners in Northeast Florida. Core service lines include HDR photography, FAA Part 107 certified drone photography and HD video, 3D virtual tours delivered via Matterport, Zillow 3D, and Ricoh 360 platforms, and HD promotional videos. The company operates on an a la carte pricing model with a free floor plan included with every shoot, plus Google My Business integration with 360 panoramas for enhanced listing visibility.

Product overview

Open House Optics provides a comprehensive suite of real estate marketing services in Northeast Florida. The core offering consists of four main service lines: Aerial Photography & Videos (FAA certified drone services), HDR Photography, 3D Virtual Tours (via Matterport, Zillow 3D, and Ricoh platforms), and Promotional Videos. These services are offered as standalone offerings or bundled packages, with add-ons including Dedicated Property Websites, Floor Plans, and Google My Business Integration. The company targets Real Estate Agents, For Sale By Owners, Vacation Rentals, and Commercial Real Estate Agents, positioning itself as an affordable yet high-quality marketing partner. The 3D tour technologies are provided through partnerships with Matterport, Zillow 3D, and Ricoh platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• HDR Photography Professional high-definition photos using High Dynamic Range (HDR) imaging techniques to capture the beauty and distinguishing aspects of homes for real estate listings. Intended for real estate agents, brokers, FSBO sellers, vacation rental owners, and commercial property owners.
• Aerial Photography & Drone Videos Aerial photography and high-definition video of properties captured by an FAA Part 107 certified and fully insured drone pilot, used to market real estate listings from elevated perspectives. Targeted at real estate agents, commercial property owners, and land/ranch sellers.
• 3D Virtual Tours Interactive 3D virtual tour creation using Matterport, Zillow 3D, and Ricoh 360-degree camera platforms, allowing buyers to virtually walk through properties from any device. Marketed to real estate agents, FSBO sellers, and vacation rental owners for differentiation in competitive markets.
• Promotional Videos High-definition promotional video production to effectively promote listings, venues, or businesses. Used by real estate agents, event planners, and business owners seeking marketing video content.

Quantifiable outcome

• Photos have received over 34 million views and counting
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• MatterportcoreTechnology or IntegrationTechnology integration partner providing 3D virtual tour platform used as a core service offering. Open House Optics is a certified Matterport service provider creating immersive 3D walkthroughs for real estate listings.
• Zillow 3DcoreTechnology or IntegrationTechnology integration providing Zillow 3D virtual tour capability for real estate listings on Zillow platform. Open House Optics creates Zillow 3D tours as part of their service offerings.
• GooglecoreTechnology or IntegrationGoogle My Business integration with 360 panoramas and Google Earth fly-ins. Photos have been viewed over 34 million times through Google platforms.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Zillow Showcase: Premium listing tier from Zillow including 3D tours and enhanced photography; adjacent rather than directly competitive — Open House Optics is a Zillow 3D service provider but Zillow Showcase is the platform-side incumbent.
• Matterport (provider network): Platform behind 3D virtual tours plus a global certified service-provider network; comparable technology stack and overlapping customer base, but operates as the platform rather than a regional shoot provider.
• VHT Studios: Largest national real estate photography network offering HDR, virtual staging, aerial, and video to brokerages; comparable service breadth but operates at national scale rather than a regional niche.
• Virtuance: National real estate photography brand with a franchise/network model serving brokerages; comparable HDR listing-photography service but with a much larger agent network and broader geographic reach.

Direct peers

• HouseLens: National real estate photography and Matterport 3D tour provider offering HDR, drone, and virtual tours to agents — directly comparable service stack and target customer as Open House Optics.
• Spotless Imagery: Real estate media company providing photography, 3D tours, drone, and floor plans to agents and brokers — directly comparable offering and customer base.

Emerging players

• Agent Image: Real estate marketing services including listing photography and digital media for individual agents and teams; overlapping customer base with a heavier focus on agent branding than pure listing media.
• Realync: Video and 3D tour technology provider for real estate listings; comparable in 3D tour capability but more platform/software oriented than field-service delivery.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/OpenHouseOptics
• Facebookfacebook.com/openhouseoptics
• LinkedInlinkedin.com/company/openhouseoptics
• Instagraminstagram.com/openhouseoptics

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Open House Optics 3D, Photography & Drone