Realync
Realync is a multifamily-focused video engagement platform offering pre-recorded, live, and 360-degree virtual tours, AI-powered video quality scoring and photo extraction, and resident communications for over 1,800 U.S. property management teams, now operating as a Grace Hill subsidiary.
- Company typePrivate
- Founded2017
- HeadquartersCarmel, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Realync does
Realync is a multifamily-focused video engagement platform that provides property management companies with virtual touring and resident communication tools. The platform combines pre-recorded video messaging, live video tours, 360-degree virtual tours (Real360), self-guided tours, an analytics dashboard with real-time view notifications, AI-powered video quality scoring, AI-driven photo extraction, virtual furniture staging, and a website journey plugin (Realync Journeys). It serves more than 1,800 multifamily teams in the United States, including enterprise operators such as Greystar, Bozzuto, Bell Partners (approximately 75,000 units), Willow Bridge, Zidan Management Group, Watermark, Lincoln Property Company, and Toll Brothers. The product is built on Twilio's communications infrastructure and integrates with dominant property management software (Yardi, Entrata, Knock), ILS platforms (Apartments.com), and adjacent proptech tools (Engrain, Hyly.AI, BetterBot, Matterport, PERQ), with automated Fair Housing disclaimers and WCAG 2.1-compliant accessibility features.
Realync operates a hybrid SaaS and professional services revenue model. The core software is sold via Lite and Core monthly subscription tiers, with AI features such as Video Quality Score included in the Core package at no additional cost. Add-on revenue streams include Realync Studios, where Realync contractors record, edit, and publish video content on behalf of clients, and Virtual Staging, priced at $39 per room. Go-to-market combines product-led self-serve on the Lite tier with enterprise field sales for larger operators, supplemented by a Referral Club ($200 reward for referrers, one free month for referred customers), industry-conference presence (NAA Apartmentalize, TAA, AIM), co-marketing webinars with partners, and a content marketing program centered on the 'Keepin' It Real' blog, 'The Reel' newsletter, and 'The Lens' educational video series. Pricing for software subscriptions is primarily quote-based and not publicly disclosed.
The company was co-founded by Matt Weirich (CEO) and Ani Rangarajan (COO) and is headquartered in the Midwest (Carmel). It raised approximately $23.4M across multiple rounds, including a $22M growth equity investment from Susquehanna Growth Equity in December 2020, and was acquired by Grace Hill in 2024, now operating as 'A Grace Hill Company.' The leadership team was expanded with the addition of Cole Bowman as Chief Revenue Officer and Kristi Fickert as Vice President of Enterprise Growth, alongside a VP of Technology. Realync has been recognized on the Inc. 5000 in 2022 and 2023 and received the NAA Best Places to Work (2021) and NAA Top Employers (2022) awards.
Realync firmographics
Firmographics- Name
- Realync
- Legal name
- Realync Corp.
- Website
- https://realync.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Realync is a multifamily-focused video engagement platform offering pre-recorded, live, and 360-degree virtual tours, AI-powered video quality scoring and photo extraction, and resident communications for over 1,800 U.S. property management teams, now operating as a Grace Hill subsidiary.
- Ownership category
- akta.pro rank
Realync industry classification
Industry- Product category
- Multifamily Video Engagement Software
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Remote/Alternative Accommodation Management (Cabins, Tiny Homes, Glamping) (BPAJAIAG)
- akta.pro secondary industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
Keywords
Where Realync is headquartered
LocationHeadquarters
- HQ city
- Carmel
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Realync business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Software Subscription (Lite and Core Plans): Core SaaS subscription model with Lite and Core tiers. Provides access to the video platform, analytics, and core features. Core package includes Video Quality Score at no extra cost.
- Realync Studios (Professional Videography): Add-on professional services where Realync videographers record, edit, and publish pre-recorded videos, 360 videos, and 360 click-through tours for clients.
- Virtual Staging: Virtual furniture staging service for 360 tours, charged per room at $39. Includes content creation, editing, and publishing by Realync team.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Lite Plan - Basic video platform access |
| Subscription | Monthly | Core Plan - Full platform with Video Quality Score included |
| Unit Pricing | Pay-as-you-go | Virtual Staging - $39 per room |
| Other | Other | Referral Reward - $200 for referrer, free month for referral |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Realync product offering
Product offeringCore offering
Realync provides a video engagement platform for the multifamily housing industry, offering pre-recorded videos, live video tours, 360-degree virtual tours, self-guided tours, AI-powered analytics, and professional videography services through its Realync Studios offering. The platform enables property management teams to deliver virtual leasing experiences, communicate with prospects and residents, and centralize leasing operations across multifamily portfolios.
Product overview
Realync is a multifamily video engagement platform that serves as a complete virtual solution for resident touring and communications. The platform operates as a unified product with multiple integrated modules: the core consists of Pre-Recorded Videos, Live Video Tours, and Real360 (360-degree virtual tours), while add-on modules include Self-Guided Tours, Analytics Dashboard, Virtual Staging, Photo Extraction, Realync Studios (professional videography services), and Realync Journeys (website video journeys). Additional features include Compliance & Security (Fair Housing and WCAG compliance tools) and Video Quality Score (AI-powered video assessment). The platform is marketed under the parent company Grace Hill and targets multifamily property managers, leasing teams, and developers across the United States.
Differentiator
Problem solved
Functional benefit
Brands
- Real360: 360-degree virtual tour offering for multifamily properties.
- Realync Studios
- Realync Journeys
- The Reel
Products and services
- Pre-Recorded Videos Tool that allows multifamily leasing teams to create and send personalized pre-recorded videos to prospects' email inboxes, social channels, and ILS listings to support property marketing and follow-up communications.
- Live Video Tours Real-time virtual touring capability that allows leasing agents to conduct live video tours with prospects who cannot visit in person, serving out-of-state and time-constrained renters.
- Real360 (360 Tours) 360-degree virtual apartment tour solution that provides immersive experiences where renters control the camera view as the video progresses, including 360 click-through tours.
- Self-Guided Tours Self-guided video tour capability embedded in property websites that allows prospects to explore units at their own pace without leasing agent involvement.
- Virtual Staging AI-powered service that digitally furnishes empty apartment spaces within 360 tours to help renters visualize living in the property, priced at $39 per room.
- Realync Studios Professional videography service in which Realync contractors record, edit, and publish pre-recorded videos, 360 videos, and 360 click-through tours on behalf of multifamily clients.
- Realync Journeys Website plugin that delivers customizable, video-based guided journeys to website visitors 24/7, increasing average time on site, click-through rates, and lead quality.
- Photo Extraction AI-powered feature that extracts still photos from existing videos and 360 virtual tours, allowing operators to generate marketing imagery from existing video content.
Quantifiable outcome
- 145% increase in ad campaign conversion rates (Franklin Johnston Group)
- +6 more outcomes
Companies that use Realync
Customer profileNamed customers25 records
Segments1 record
Ideal customer profiles3 records
Realync technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability9 records
Feature10 records
Realync partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Grace HillcoreGrace Hill is the parent company of Realync. Realync is positioned as 'A Grace Hill Company' on their website, indicating a corporate parent-subsidiary relationship. Grace Hill provides complementary property management training and education resources.
- Hyly.AIcorePartnership to automate self-scheduling of live video tours. Joint webinars and content on AI tactics for enhancing renter experience.
- EngraincoreIntegration partnership for automated unit-level media. Engrain's SightMap integrates with Realync for enhanced virtual touring capabilities.
- Apartments.comcorePromotional partnership for unit-level video content. Integration allows Realync videos to be displayed on Apartments.com listings.
- KnockcoreIntegration for real-time data visibility in multifamily leasing. Allows seamless data transfer between platforms.
- YardicoreIntegration with Yardi property management software for seamless workflow in multifamily operations.
- EntratacoreIntegration with Entrata property management platform for connected multifamily operations.
- TwiliocoreInfrastructure partner powering video communication. Realync migrated to Twilio amidst exponential growth.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Realync competitors and assessment
Company assessmentDirect peers
- Knock: Knock is a multifamily CRM and operations platform with integrated scheduling and self-tour functionality; Realync already integrates with Knock, and the two compete for the leasing workflow budget.
- Engrain: Engrain provides unit-level mapping, virtual tours, and interactive floor plans for multifamily, overlapping Realync's Real360 and property visualization use cases (and is a current integration partner).
- Hyly.AI: Hyly.AI is an AI leasing assistant and automated self-scheduling tool for multifamily operators, directly competing with portions of Realync's live tour and engagement workflow (and is also a current integration partner).
- Showdigs: Showdigs combines self-guided apartment tours with on-demand agent scheduling, overlapping Realync's live video tour and self-guided tour modules inside multifamily leasing funnels.
- Tour24: Tour24 provides self-guided apartment tour technology for multifamily operators, directly competing with Realync's self-guided and live video tour capabilities for the same leasing agent and resident prospect workflow.
- LeaseLabs: LeaseLabs offers multifamily-focused digital marketing services including video, branding, and ILS content, competing with Realync Studios' professional videography and content offerings.
Broad incumbents
- Matterport: Matterport is the incumbent in 3D digital twins and virtual tours across real estate and adjacent verticals. Its broader use cases and hardware ecosystem compete with Realync's Real360 product.
- AppFolio: AppFolio is a major property management software suite serving multifamily operators. Its embedded leasing and marketing features compete with Realync for the same software budget line item.
- Yardi: Yardi is a leading multifamily property management platform and an existing Realync integration partner. Its breadth across leasing, accounting, and operations means it can compete with or absorb Realync-style functionality.
Emerging players
- BetterBot: BetterBot is an AI leasing chatbot for multifamily operators that integrates with Realync to drive virtual engagement, placing it adjacent in the same prospect communication workflow.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Realync social profiles
Digital presenceRealync compliance and trust
Trust signalCompliance2 records
Realync financial estimates
Financial estimateRevenue estimate
Valuation estimate
Realync leadership team
Management profileNumber of profiles
Profiles5 records
Realync funding detail
Funding detailFunding overview
Funding rounds5 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Realync M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Realync
What does Realync do?
Realync provides a video engagement platform for the multifamily housing industry, offering pre-recorded videos, live video tours, 360-degree virtual tours, self-guided tours, AI-powered analytics, and professional videography services through its Realync Studios offering. The platform enables property management teams to deliver virtual leasing experiences, communicate with prospects and residents, and centralize leasing operations across multifamily portfolios.
Is Realync a public or private company?
Realync is a private company. It is classified as corporate owned and is currently operating.
When was Realync founded?
Realync was founded in 2017. It employs 51 to 100 people.
Where is Realync based?
Realync is headquartered in Carmel, United States, in the North America region.
How does Realync make money?
Three revenue lines are on record. Software Subscription (Lite and Core Plans) is the primary driver. The others are realync Studios (Professional Videography) and virtual Staging.
Who are Realync's main competitors?
Direct peers on record are Knock, Engrain, Hyly.AI, Showdigs, Tour24 and LeaseLabs. Broad incumbents are Matterport, AppFolio and Yardi. BetterBot is listed as an emerging player.
Does Realync have an API?
No public API is recorded for Realync.
What industry is Realync in?
Realync's product category is Multifamily Video Engagement Software. Its primary akta.pro industry code is BPAJAIAG, Remote/Alternative Accommodation Management (Cabins, Tiny Homes, Glamping), with a secondary code of BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams). Its NAICS code is 5312 and its SIC code is 7370.