Homecleanse Services Llc

What Homecleanse Services Llc does

HomeCleanse Services LLC is a private, founder-led remediation company headquartered in Freehold, New Jersey, that delivers clinical-grade mold remediation and indoor air quality services to residential customers across all 50 US states. Founded by Michael Rubino in 2012, the company built its core service around a proprietary 72-78 step remediation protocol — branded "The Mold Method" — that exceeds the IICRC S520 industry baseline and is engineered for health-sensitive individuals, including those with CIRS, MCAS, autoimmune conditions, or prior failed remediation attempts. Every project is paired with third-party Post Remediation Verification, a claimed 100% job-pass rate, and a 10-year warranty on qualifying work; the company reports 4,000+ completed projects and 4.9 average Google reviews.

The product portfolio extends remediation into adjacent recurring-revenue lines: the HomeCleanse Guardian indoor air quality monitoring system ($2,499 hardware plus $79.99/month or $799/year subscription tracking CO2, VOCs, mold index, humidity, and vape detection); the HomeCleanse Shield whole-house air purifier ($2,495, using Intellipure's proprietary DFS filtration); The Dust Test, a DNA-based PCR kit detecting 36 mold species ($299 or $284.05/year subscription); the EC3 cleaning line (laundry additive, enzyme cleaner, mold solution, wipes); and DIY remediation kits ($299-$549). The company holds registered trademarks on The Mold Method, Guardian, The Dust Test, EC3, and Home Detox, and maintains an exclusive technology alliance with Intellipure for DFS air purification.

Revenue is generated through a hybrid model combining project-based remediation contracts (quote-based), hardware sales, and an expanding subscription layer across testing, monitoring, and cleaning consumables. Go-to-market is consultative and education-driven: free CIRS Mold Risk Assessments and Home Health Score tools feed a 15-step consultation intake, supported by a content engine (the Never Been Sick podcast, YouTube channel, blog, and media features in NPR, Forbes, ABC, NBC, FOX, Martha Stewart, and Business Insider). The company is bootstrapped, has 11-50 employees, has not disclosed external funding, and distributes nationwide via owned field teams, e-commerce, and HVAC professional installation partners.

Name

Homecleanse Services Llc

Legal name

HomeCleanse LLC

Website

https://homecleanse.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

HomeCleanse Services LLC delivers clinical-grade mold remediation, whole-home air purification, and DNA-based mold testing products to health-conscious US homeowners across all 50 states using a proprietary 72-step remediation protocol with third-party verification and a 10-year warranty.

Ownership category

akta.pro rank

Product category

Mold Remediation Services

NAICS

Remediation Services (562910), Waste Management and Remediation Services (562), Polish and Other Sanitation Good Manufacturing (325612)

SIC

Services-Miscellaneous Repair Services (7600), Specialty Cleaning, Polishing And Sanitation Preparations (2842), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

Mold Remediation & Microbial Treatment (HSAEAHAI)

akta.pro secondary industries

Mold Remediation & Odor Control (HVAC/IAQ) (HSAOAIAE), Mold Remediation & Indoor Air Quality (IAQ) Mitigation (BPALALAC), Infectious Disease/Pathogen Decontamination (HSAEAHAF), Mold, Mildew & Algae Removers (CRAJAKAK)

Keywords

• Mold remediation services
• Indoor air quality
• Air quality monitoring
• Water damage restoration
• Environmental testing kits

Headquarters

HQ city

Freehold

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Professional Remediation Services: Full-service clinical-grade mold remediation for residential properties using the proprietary Mold Method protocol. Services include comprehensive source eradication, third-party verification, and 10-year warranty on qualifying projects. Revenue generated through project-based contracts with pricing based on scope and home size.
2. Air Quality Products: Sale of air purification products including HomeCleanse Shield whole-house air cleaners ($2,495) and HomeCleanse Guardian monitoring systems ($2,499 unit + subscription). Products feature DFS technology for residential and commercial applications.
3. Testing Products: DNA-based mold testing products including The Dust Test ($299 one-time, $284.05/year subscription) and MycoTOX Profile bundle ($564). These at-home testing kits provide environmental screening for mold species and mycotoxin exposure.
4. Cleaning Products: Sale of EC3 cleaning product line including Laundry Additive ($23/month), Enzyme Cleaner Concentrate ($34.50/2 months), Mold Solution Concentrate ($33/2 months), and Wipes ($18/month). Products use proprietary citrus seed extract formulations for mold and bacteria control.
5. DIY Remediation Kits: HomeCleanse DIY kits in Mini, Plus, and Pro sizes ($299-$549) and HomeCleanse Cleaning kits ($299-$549) for consumers who prefer to perform remediation themselves with professional guidance and support.
6. Guardian Subscription: Monthly or annual subscription ($79.99/month or $799/year) for Guardian air quality monitoring including sensor replacement (2-year lifespan) and ongoing data tracking services.
7. Filter Replacements: Replacement filters and annual filter sets for HomeCleanse Shield products including Main Filter Replacement ($325-$650) and Annual Compact Filter Set ($220/year).

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

HomeCleanse provides clinical-grade mold remediation services nationwide across all 50 U.S. states, using a proprietary 72-step protocol called The Mold Method that goes beyond the IICRC S520 industry baseline. The company also sells indoor air quality monitoring devices (Guardian), whole-house air purifiers (Shield), DNA-based mold testing kits (The Dust Test), and a proprietary line of EC3 botanical cleaning products.

Product overview

HomeCleanse offers a clinical-grade mold remediation service portfolio centered on its proprietary 78-step Mold Method protocol, designed for sensitive individuals and those with chronic health conditions. The product lineup includes professional remediation services backed by a 10-year warranty, paired with consumer-facing products: HomeCleanse Guardian (real-time air monitoring), HomeCleanse Shield (whole-house DFS air purification), The Dust Test (DNA-based 36-species mold analysis), and the EC3 cleaning product line (laundry additive, enzyme cleaner, mold solution concentrate, and wipes). Bundled offerings like the MycoTOX Profile & Dust Test combine environmental testing with body testing for comprehensive exposure assessment.

Differentiator

Problem solved

Functional benefit

Brands

• Guardian: The World's First Indoor Air Quality Security System - real-time monitoring of air quality, CO2, VOCs, mold index, humidity, and vape detection.
• Shield
• The Dust Test
• The Mold Method
• The Home Detox

Products and services

• HomeCleanse Mold Remediation Services Clinical-grade mold remediation service for residential properties nationwide, using the proprietary 72-step Mold Method protocol. Includes whole-home approach, third-party Post Remediation Verification (PRV), and 10-year warranty against mold recurrence on qualifying projects. Targets homeowners with chronic health conditions and those with prior failed remediation attempts.
• HomeCleanse Guardian Real-time indoor air quality monitoring system branded as the World's First Indoor Air Quality Security System. Tracks Air Quality, CO2, VOCs, Mold Index, Humidity, and Vape Detection with continuous 24/7 data tracking, requiring a monthly or annual subscription for monitoring services.
• HomeCleanse Shield Whole-house air purifier utilizing patented DFS (Disinfecting Filtration System) technology supplied by Intellipure. Provides greater than MERV 16 filtration efficiency and captures 99% of ultrafine particles down to 0.007 microns, requiring professional HVAC installation. Available in Shield 2.5, 5.0, and 7.5 variants.
• The Dust Test At-home DNA-based mold analysis kit using PCR technology that detects 36 species of mold commonly found in water-damaged homes. Available as a one-time purchase or annual subscription, with results delivered via online portal from settled dust samples.
• EC3 Laundry Additive Laundry additive containing citrus seed extracts and tea tree oil that removes mold spores, bacteria, and musty odors from clothing, towels, and washing machines. Available via monthly subscription.
• EC3 Enzyme Cleaner Concentrate Concentrated enzymatic cleaner that dissolves dirt, grease, urine, mold spores, and organic material using citrus seed extracts for natural cleaning and deodorizing.
• EC3 Wipes Disposable cleaning wipes powered by lab-tested citrus seed extracts for cleaning, deodorizing, and reducing mold spores on various surfaces without harsh chemicals. Available via monthly subscription.
• EC3 Mold Solution Concentrate Natural botanical concentrate using proprietary citrus seed extracts to remove mold spores and bacteria from hard and soft surfaces throughout the home.
• Mold & Bacteria Contents Cleaning Professional cleaning kit for removing harmful pollutants from household dust, available in Mini (up to 1,200 sq ft), Plus (up to 2,400 sq ft), and Pro (up to 4,800 sq ft) sizes.

Quantifiable outcome

• 100% Job-Pass PRV (Post Remediation Verification) success rate
• +6 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• IntellipurecoreTechnology or IntegrationExclusive technology partnership for DFS (Disinfecting Filtration System) air purification technology. HomeCleanse resells Intellipure's proprietary whole-house air cleaners (Shield products) under the HomeCleanse brand. DFS technology captures and permanently removes 99% of ultrafine particles down to 0.007 microns, exceeding HEPA standards.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AdvantaClean: National franchise specializing in mold remediation, water damage, and indoor air quality. Direct competitor in clinical-grade residential mold remediation; comparable business model and customer base, though with a less pronounced health-outcome brand narrative.
• Micro Balance Health Products: Maker of EC3 cleaning products (citrus-seed-extract based mold cleaners) that HomeCleanse now sells through its store. Brand-overlap and direct product-category intersection; a smaller specialty competitor in the same natural cleaning ingredient niche.
• Intellipure: Manufacturer of DFS (Disinfecting Filtration System) whole-house air cleaners and HomeCleanse's core technology partner. Comparable as both a supplier and competitor in the residential air purification category, with overlapping product offerings (e.g., Ultrafine 468) sold through its own channels.

Broad incumbents

• Servpro Industries: Large national franchise network offering mold remediation, water damage restoration, and fire cleanup. Direct competitor in the remediation service category but at a generalized, less-health-focused positioning; Servpro is a scaled incumbent that HomeCleanse is differentiated against on clinical-grade protocols.
• Restoration 1: National franchise in water, fire, and mold remediation. Comparable service offering and customer base; serves a similar SMB/residential audience but lacks HomeCleanse's clinical-grade, health-focused methodological differentiation.
• BELFOR Property Restoration: Global property restoration leader handling mold, water, fire, and storm damage for commercial and residential clients. Comparable in service category but with a broader industrial/commercial focus rather than HomeCleanse's clinical-grade, health-outcome positioning.
• Paul Davis Restoration: National franchise in residential and commercial restoration including mold remediation. Overlapping service offerings with HomeCleanse, but Paul Davis operates a franchise model with broader scope whereas HomeCleanse has built proprietary protocols targeting sensitive individuals.
• PuroClean: National franchise providing property damage restoration including mold remediation. Direct service-category peer with nationwide reach; positioned as a trusted generalist rather than the clinical-grade, health-outcome specialist that HomeCleanse has cultivated.

Emerging players

• Austin Air Systems: Manufacturer of residential and commercial air purification systems using medical-grade HEPA filtration. Comparable in the air purification category and health-conscious customer segment, though HomeCleanse's DFS technology is positioned as a step beyond traditional HEPA.
• AllerAir Industries: Manufacturer of air purifiers with deep-bed activated carbon and HEPA filtration, often referenced in mold and chemical sensitivity communities. Comparable adjacent player in the health-focused IAQ category where HomeCleanse operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@themichaelrubino
• LinkedInlinkedin.com/company/homecleanse

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homecleanse Services Llc