Lau - Rent Locacao De Maquinas E Equipamentos Ltda

What Lau - Rent Locacao De Maquinas E Equipamentos Ltda does

LAU RENT is a Brazilian heavy equipment rental company headquartered in Arujá, São Paulo metropolitan region, founded in 2007 and operating as a subsidiary of Grupo Enesa. The company rents cranes, aerial work platforms, telehandlers, truck-mounted cranes (Guindautos), and transporter combinations to industrial, construction, mining, energy, ports, airports, and shipyard clients on a project-based, nationwide basis. Its fleet spans 25-ton to 300-ton telescopic and lattice boom cranes, aerial platforms with working heights from 12 to 43 meters, telehandlers with 4 to 9 ton capacity, and truck-mounted cranes from 10 to 20 tons, sourced from major OEMs including Liebherr, Sany, Tadano, Zoomlion, Haulotte, Genie, JLG, Manitou, Merlo, Terex, and Palfinger.

The business model is a hybrid of equipment rental (time-based, recurring rental agreements) and transportation services (Munck trucks and transporter combinations), with quote-based pricing negotiated per project. Distribution is exclusively direct sales — no e-commerce, marketplace, or reseller channels — with no publicly disclosed pricing. The company holds ISO 9001, ISO 14001, ISO 45001, and ESG 360 (Bureau Veritas) certifications, is a signatory to Instituto Ethos's anti-corruption pact, and is featured in industry media (Crane Brasil magazine) for safety performance. Headcount, revenue, and ownership details beyond the Grupo Enesa parent are not disclosed.

The operating model is sales-led, project-based, and nationally distributed across at least 15 industrial verticals. The company competes on fleet modernity, capacity range, certifications, and a documented safety record, rather than on technology differentiation. No digital platform, app, or AI-driven capabilities are present in the disclosed data.

Name

Lau - Rent Locacao De Maquinas E Equipamentos Ltda

Legal name

Lau - Rent Locacao De Maquinas E Equipamentos Ltda

Website

https://laurentlocacao.com.br

Company type

Private

Founded year

2007

Operating status

Operating

Short description

LAU RENT is a Brazilian heavy equipment rental company (founded 2007, Arujá-SP) serving industrial, mining, energy, ports, and construction clients nationwide with cranes, aerial platforms, telehandlers, and transporters, as a subsidiary of Grupo Enesa.

Ownership category

akta.pro rank

Product category

Heavy Equipment Rental

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)

SIC

Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD)

akta.pro secondary industries

Utility / Service Body Truck Leasing & Rental (Bucket, Field Service, Telecom/Power) (TLABABAJ), Lifting & Hoisting Rental & Leasing (IMAHAJAN)

Keywords

• Heavy equipment rental
• Crane rental services
• Aerial work platforms
• Industrial lifting solutions
• Construction equipment leasing

Headquarters

HQ city

Arujá

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Others, Marketing or Sales

Revenue model

1. Equipment Rental: Rental of heavy machinery and equipment including cranes, aerial platforms, telehandlers, truck-mounted cranes, and transporter combinations. Revenue is generated through time-based rental agreements for construction, industrial, and infrastructure projects across Brazil.
2. Transportation Services: Cargo transportation services using Munck trucks and transporter combinations, available for various applications including heavy and oversized cargo movement.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

LAU RENT rents heavy machinery and equipment including crawler and telescopic cranes (25 to 300 tons), aerial work platforms (12 to 43 meters), truck-mounted cranes (Guindautos, 10 to 20 tons), telehandlers (4 to 9 tons), and transporter combinations for cargo handling. The company also provides transportation services using Munck trucks for heavy and oversized cargo movement across Brazil. Equipment is rented to industrial assembly, construction, mining, energy, ports, aviation, and other sectors on a project-based, time-based rental agreement model.

Product overview

LAU RENT is a machine and equipment rental company offering an integrated fleet of heavy construction and industrial equipment. The portfolio consists of three core product lines: (1) Guindastes (cranes) including lattice boom crawler cranes and telescopic truck cranes ranging from 25 to 300 tons; (2) Plataformas Aéreas (aerial work platforms) including scissor lifts, articulated booms, and telescopic booms with heights from 12 to 43 meters; and (3) Transporte de Carga (cargo transport) featuring truck-mounted cranes (Guindautos) and tractor-trailer combinations. Additionally, the company offers Manipuladores Telescópicos (telescopic handlers) for material handling. All equipment is available for rental to serve industrial assembly, construction, mining, ports, energy, and other sectors nationwide.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Zero accidents recorded over 15,000 worked hours in May at a major mining project
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Instituto EthosminorOthers · 1 January 2026LAU RENT signed the Pacto Empresarial pela Integridade e Contra a Corrupção (CRM: 0009991), a voluntary corporate commitment launched in 2006 by Instituto Ethos. The initiative promotes ethics and transparency in business relations, contributing to the prevention and combating of bribery and corruption in Brazil. The company is listed as a signatory on the Instituto Ethos website.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Tadano: Global crane manufacturer whose all-terrain telescopic cranes (e.g., ATF 220G-5) appear in LAU RENT's fleet. Comparable as a supplier incumbent competing for both fleet sales and large-project rental scopes.
• Sany (Brasil operations): Global construction equipment manufacturer with Brazilian operations that increasingly bundles equipment with rental and service offerings. Comparable as a supplier-and-rental incumbent overlapping with LAU RENT's fleet brands.
• Manitowoc: Global crane manufacturer with crawler and all-terrain product lines serving Latin American industrial and energy projects. Comparable as a broad incumbent overlapping in heavy lifting.
• Haulotte: Manufacturer of aerial work platforms represented in LAU RENT's fleet (12–43m). Comparable as a broad incumbent in the aerial platform segment LAU RENT serves.
• Liebherr: Manufacturer of the high-capacity crawler and mobile cranes in LAU RENT's fleet (e.g., LR-1300). Comparable as a broad incumbent supplying and sometimes directly renting heavy lifting equipment in Brazil.
• JLG Industries: Global manufacturer of aerial work platforms (boom and scissor lifts) whose equipment appears in LAU RENT's fleet. Comparable as a broad incumbent supplying the aerial platform category.
• Zoomlion: Chinese heavy equipment manufacturer expanding in Latin America with cranes and aerial platforms. Comparable as a broad incumbent supplier entering Brazilian rental and project markets.

Direct peers

• LOCAR Guindastes e Equipamentos: Brazilian crane and heavy equipment rental company serving industrial, infrastructure, and energy clients. Directly comparable as a specialist Brazilian crane rental competitor with similar customer verticals.
• Mills: Brazil's largest equipment rental company, offering aerial platforms, cranes, telehandlers, and related heavy equipment across mining, energy, and construction — directly comparable product mix and customer base to LAU RENT, though at significantly larger scale.
• Orguel Locação: Brazilian heavy equipment rental specialist serving construction, mining, and industrial projects with cranes and lifting equipment. Comparable to LAU RENT in target verticals and project-based B2B rental model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/brasil-lau-rent---locacao-de-maquinas-e-equipamentos

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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