Salus
- Company typePrivate
- Founded1916
- HeadquartersBruckmühl, Germany
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
Salus firmographics
Firmographics- Name
- Salus
- Legal name
- Salus Haus Dr. med. Otto Greither Nachf. GmbH & Co. KG
- Website
- https://salus.de
- Company type
- Private
- Founded year
- 1916
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Salus industry classification
Industry- Product category
- Natural Health Products & Dietary Supplements
- NAICS
- Food (Health) Supplement Retailers (456191), Soft Drink Manufacturing (312111), All Other Specialty Food Retailers (445298)
- SIC
- Medicinal Chemicals & Botanical Products (2833), Beverages (2080), Food And Kindred Products (2000), Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Herbal & Botanical Supplements (CRADAGAD)
- akta.pro secondary industries
- Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF), Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL), Functional/Fortified Beverage Production (Vitamins, Botanicals, Nootropics) (AFAFABAH)
Keywords
Where Salus is headquartered
LocationHeadquarters
- HQ city
- Bruckmühl
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Salus business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Dietary Supplements & Health Products: Salus generates revenue primarily through the sale of dietary supplements, including iron supplements (Floradix), multivitamins, and specialty health capsules. These are sold through pharmacy and Reformhaus channels as well as directly via e-commerce.
- Herbal Teas: A broad range of herbal, medicinal, gourmet, and fruit teas sold under the Salus brand, distributed through the same retail and pharmacy channels.
- Medicinal Plant Juices (Walther Schoenenberger brand): Naturreine Heilpflanzensäfte (pure natural medicinal plant juices) such as Weißdorn (hawthorn) and Löwenzahn (dandelion), sold exclusively through pharmacies.
- Functional Food & Superfoods: Products including Aperino (alcohol-free cocktail mixers), vinegars, müsli, and superfoods under the nutrition segment.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Salus product offering
Product offeringCore offering
Salus manufactures and distributes a multi-brand portfolio of natural health products, including the Floradix iron supplement line, Walther Schoenenberger medicinal plant juices, Salus Haus dietary supplements and herbal teas, and the Aperino alcohol-free organic cocktail mixers. The product range spans cardiovascular, immune, digestive, nervous system, musculoskeletal, skin/hair, and general wellness categories, with products sold through pharmacies, Reformhaus health food stores, and online retailers primarily in Germany.
Product overview
Salus Haus Dr. med. Otto Greither Nachf. GmbH & Co. KG is a German natural health products company headquartered in Bruckmühl, Germany. Its product portfolio comprises a multi-brand, multi-category offering centered on natural remedies, dietary supplements, and herbal teas. The core brands include Floradix (iron supplements, including the popular Eisen Sticks intens format), Schoenenberger (naturreiner Heilpflanzensaft — pure medicinal plant juices, a 125-year-old brand founded by Walther Schoenenberger), and the Salus Haus house brand (vitamins, minerals, cardiovascular, immune, digestive, and nervous-system health products). Adjacent offerings span One Essence Intense (75-element premium elixir), Aperino (alcohol-free organic cocktail mixers), a full tea range (herbal medicinal teas, fruit teas, iced teas, specialty blends), and hair/skin care products. Salus also operates a nutrition portfolio including vinegars, muesli, superfoods, and fruit/vegetable juices. Products are distributed through pharmacies, Reformhaus (health food stores), and online retailers including Shop-Apotheke, DocMorris, and Sanicare. The company emphasizes sustainability, with EMAS-certified environmental management and climate-neutral production since 2020, and operates an in-house Auwald-Biotop nature preserve at its Bruckmühl site.
Differentiator
Problem solved
Functional benefit
Brands
- Floradix: Iron supplements and iron sticks product line
- Schoenenberger
- Aperino
Products and services
- Floradix Iron Supplements Flagship Salus sub-brand encompassing iron supplement products, including Floradix mit Eisen (iron tonic) and Floradix Eisen Sticks intens (direct-stick format), designed to support healthy iron levels without an iron taste. Sold through pharmacies, Reformhaus, and online retailers.
- Schoenenberger Medicinal Plant Juices (Heilpflanzensäfte) Sub-brand producing pure, natural medicinal plant juices such as Weißdorn (hawthorn) and Löwenzahn (dandelion), rooted in fresh-plant juice therapy dating back 125 years. Manufactured using specialized cold-press extraction to preserve bioactive plant compounds.
- Salus Cardiovascular Health Products Capsule and tablet supplements including Herz-Aktiv Kapseln (heart-active capsules) and Herz-Kreislauf Tabletten (cardiovascular function tablets, pharmacy-exclusive) formulated to support cardiovascular function and heart health.
- One Essence Intense 75-Element Elixir Premium multi-element elixir containing 75 ingredients in a 250 ml format, positioned as a comprehensive wellness supplement.
- Salus Beauty & Skin/Beauty Gummies Chewable supplement gummies such as Haut Haare Nägel Gums targeting skin, hair, and nail health, available through pharmacies and Reformhaus retailers.
- Aperino Alcohol-Free Organic Cocktail Mixers Brand of alcohol-free cocktail and long-drink mixers in organic quality, positioned as a lifestyle alternative to alcoholic beverages with flavors such as Wacholder Limette (juniper lime).
- Salus Tea Range Extensive portfolio of herbal, medicinal, gourmet, and fruit teas including Arznei- & Kräuter Tee, Bachblüten Tee, Basen-Aktiv Tee, Bitter Tee, Früchte Tee, Kurkuma Tee, Rooibos Tee, Schwarzer Tee, Früh- und Abend-Kräutertee, Kraft der Natur Tee, Klosterkräuter Tee, FreeBalance Tee, Momordica Tee, Krafttier Tee, Kräutertee-Spezialitäten für die Frau, Tee-Spezialitäten aus aller Welt, and Cold Brew formats. Distributed across pharmacy, Reformhaus, and online retail channels.
- Salus Iced Tea (Eistee) Range Ready-to-brew iced tea range featuring flavors such as Hibiskus Heidelbeere (hibiscus blueberry), marketed under the Frische Welle (Fresh Wave) sub-brand.
- Salus Multi-Vitamin Supplements Multi-vitamin supplement formulations under the Salus house brand, available in tablet and capsule forms.
- Salus Haus Health & Nutrition Portfolio Broad range of health-focused products organized across categories including Basen-Balance & Wohlbefinden, Bewegungsapparat, Erkältung, Immunsystem, Leber & Galle, Magen & Darm, Nerven & Schlaf, Vitamine & Mineralstoffe, and nutritional products such as Essige (vinegars), Müsli & Cerealien, Soja, Superfoods, Backzutaten, and Frucht- & Gemüsesäfte.
- Salus Hair & Skin Care Range Personal care products targeting skin health (Gesunde Haut), hair care (Haare), hair coloring (Haarfarbe), and lip care (Lippen) under the Salus Haus brand.
Companies that use Salus
Customer profileSegments1 record
Ideal customer profiles1 record
Salus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Salus partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, minor and secondary.
- ReformhauscoreReformhaus (health food store chain) is a key retail distribution partner for Salus, carrying the full product range including teas, dietary supplements, and functional foods. Many Salus products are exclusively available through Reformhaus, making this a core distribution channel that reinforces the brand's natural health positioning.
- Shop-ApothekecoreShop-Apotheke is a major online pharmacy partner distributing Salus products including dietary supplements, medicinal plant juices, and teas to consumers across Germany.
- DocMorriscoreDocMorris is one of Europe's largest online pharmacies and a significant distribution partner for Salus products, particularly the Walther Schoenenberger medicinal plant juice line and general health supplements.
- SanicarecoreSanicare is an online pharmacy partner for Salus, distributing the full range of health products including Floradix iron supplements and Schoenenberger medicinal plant juices.
- BUNDjugend BayernminorBUNDjugend (Friends of the Earth Germany Youth) in Bavaria is the formal carrier/organizer of the Freiwilliges Ökologisches Jahr (Voluntary Ecological Year) program that Salus participates in, hosting one young person per year at its Bruckmühl site for ecological and sustainability-focused work in the Auwald-Biotop.
- Realschule BruckmühlminorSalus has established an IHK (Chamber of Commerce) education partnership with Realschule Bruckmühl to provide students with practical career orientation modules, including chemistry lessons taught by Salus apprentices using real laboratory techniques like thin-layer chromatography.
- MedpexsecondaryMedpex is an online pharmacy partner distributing selected Salus product lines including health supplements and teas.
- VitaliasecondaryVitalia is a specialized online health retailer and Reformhaus partner that distributes Salus products including teas, supplements, and functional foods.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Salus competitors and assessment
Company assessmentEmerging players
- Sunday Natural: Berlin-based DTC supplement brand that has scaled rapidly in DACH through Amazon and direct e-commerce. Emerging competitor to Salus in the health-conscious consumer segment, particularly among younger buyers via digital channels Salus does not lead in.
Broad incumbents
- MartinBauer Group: Global leader in botanical extracts, herbal teas, and plant-based ingredients. Overlaps with Salus in the upstream herbal supply chain and tea category, but operates primarily B2B at much larger scale.
Direct peers
- Bombastus-Werke: German manufacturer of herbal medicines, medicinal plant juices, and natural cosmetics since 1904. Highly comparable to Schoenenberger in fresh-plant juice therapy tradition and direct pharmacy/Reformhaus distribution.
- Wala Heilmittel (Dr. Hauschka): German manufacturer of anthroposophic medicines and Dr. Hauschka natural cosmetics. Closely comparable to Salus in botanical processing expertise, pharmacy-channel distribution, and certified natural/organic positioning.
- Pascoe Pharmazeutische Präparate: German family-owned manufacturer of natural medicines and dietary supplements. Direct peer to Salus in the DACH natural health supplement market with overlapping pharmacy and Reformhaus distribution.
- Hevert Arzneimittel: German family-owned manufacturer of homeopathic and herbal medicines. Comparable to Salus in natural medicine category, pharmacy channel, and mid-sized German Mittelstand operating profile.
- A. Vogel (Bioforce): Swiss manufacturer of fresh plant tinctures and herbal medicinal products. Directly comparable to Salus/Schoenenberger in the fresh-plant medicinal juice category with similar DACH pharmacy distribution and herbal therapeutic positioning.
- Klosterfrau Melissengeist: German herbal remedy brand (Klosterfrau, Kloesterfrau, Chol-Kugeletc.). Comparable to Salus in pharmacy distribution, traditional herbal positioning, and broad consumer health category coverage.
- Weleda: Swiss-German manufacturer of natural medicines, anthroposophic remedies, and natural body care. Direct competitor to Salus in the German natural health and herbal supplement category, with overlapping pharmacy distribution and similar sustainability positioning.
- Teekanne: German tea manufacturer with broad herbal, fruit, and functional tea portfolio. Comparable to Salus's tea range across categories, mass-market retail distribution, and German consumer brand recognition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Salus social profiles
Digital presenceSalus compliance and trust
Trust signalCompliance2 records
Salus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salus leadership team
Management profileNumber of profiles
Salus subsidiaries and ownership
Company hierarchySubsidiaries1 record
Salus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salus
What does Salus do?
Salus manufactures and distributes a multi-brand portfolio of natural health products, including the Floradix iron supplement line, Walther Schoenenberger medicinal plant juices, Salus Haus dietary supplements and herbal teas, and the Aperino alcohol-free organic cocktail mixers. The product range spans cardiovascular, immune, digestive, nervous system, musculoskeletal, skin/hair, and general wellness categories, with products sold through pharmacies, Reformhaus health food stores, and online retailers primarily in Germany.
Is Salus a public or private company?
Salus is a private company. It is classified as unknown and is currently operating.
When was Salus founded?
Salus was founded in 1916. It employs 101 to 250 people.
Where is Salus based?
Salus is headquartered in Bruckmühl, Germany, in the Europe region.
How does Salus make money?
Four revenue lines are on record. Dietary Supplements & Health Products are the primary driver. The others are herbal Teas, medicinal Plant Juices (Walther Schoenenberger brand) and functional Food & Superfoods.
Who are Salus's main competitors?
Sunday Natural is listed as an emerging player. MartinBauer Group is listed as a broad incumbent. Direct peers are Bombastus-Werke, Wala Heilmittel (Dr. Hauschka), Pascoe Pharmazeutische Präparate, Hevert Arzneimittel, A. Vogel (Bioforce), Klosterfrau Melissengeist, Weleda and Teekanne.
Does Salus have an API?
No public API is recorded for Salus.
What industry is Salus in?
Salus's product category is Natural Health Products & Dietary Supplements. Its primary akta.pro industry code is CRADAGAD, Herbal & Botanical Supplements, with a secondary code of AFAFAFAF, Botanical/Herbal & Adaptogen Functional Beverage Production. Its NAICS code is 456191 and its SIC code is 2833.