Kaboozt Aps

What Kaboozt Aps does

Kaboozt Aps (legal entity Kaboozt A/S, VAT DK-39807734) is a Danish private limited company headquartered in Aarhus that operates a two-sided link building and SEO marketplace. The company connects businesses seeking quality backlinks with website owners willing to host content and links, brokering transactions through a proprietary SaaS platform at app.kaboozt.com that lists 300,000+ domains across 8,000+ verified publishers. The platform exposes real-time metadata on each domain (domain rating, organic traffic, reference domains, niche, country, language) and supports smart filtering, order placement, and live analytics; a separate Publisher Platform handles the supply-side workflow (incoming orders, invoicing, revenue tracking). Three revenue streams are disclosed: marketplace link placements on a pay-per-placement, no-subscription basis (DKK-denominated, net 7 days, exclusive of 25% Danish VAT); professional SEO content creation delivered by 200+ native-speaking writers across 25+ languages; and a display advertising service across 1,000+ trusted websites delivering 5M+ monthly impressions at a 2.3% average CTR.

The company sells primarily through a product-led self-serve motion supplemented by a direct sales team (Head of Sales & Partner, Sales Manager based in a North Macedonia sales hub, Sales Advisor) and event-led demand generation (notably iGB L!VE 2026 at ExCeL London, the second consecutive year of attendance). Target customers are SEO-focused businesses of all sizes, with a deliberate vertical push into gaming and iGaming operators, affiliates, suppliers, and game providers; the supply side consists of website publishers monetizing inventory. Kaboozt is bootstrapped and founder-owned by four partners — CEO & Founder Simon Mikkel Madsen, CTO & Partner Victor Brøgger, Head of Sales & Partner Morten Knudsen, and Business Manager & Partner Sarah Ovesen — with a team of 17+ members across business, sales, outreach, publications, content, and full-stack engineering. Operational scale signals include approximately 10,000 links published per month, 160,000+ backlinks facilitated historically, and a 2-year link validity guarantee as a buyer-protection mechanism.

Name

Kaboozt Aps

Legal name

Kaboozt A/S

Website

https://kaboozt.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Kaboozt Aps is a Danish SEO company that operates a two-sided link building marketplace connecting businesses seeking backlinks with 8,000+ verified publishers across 300,000+ domains, supplemented by professional content creation in 25+ languages and a display advertising service.

Ownership category

akta.pro rank

Product category

Link Building Marketplace

NAICS

Media Buying Agencies (541830)

SIC

Services-Advertising (7310)

akta.pro primary industry

Live Commerce & Shoppable Creator Campaigns (BPAFAHAL)

Keywords

• Link building marketplace
• SEO backlink services
• Content creation services
• Display advertising network
• Publisher monetization platform

Headquarters

HQ city

Aarhus

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Marketplace Link Placements: Kaboozt operates a link-building marketplace where businesses purchase placements on verified publisher domains. The company charges per link placement on a transactional basis. No subscription fees required — customers pay only for what they use. Pricing is transparent with clear metrics for each domain.
2. Content Creation Services: Professional content creation bundled with or separately from link placements. Articles written by professional writers with industry experience in 25+ languages. Content is SEO-optimized, tailored to the client's voice, and includes cultural relevance for local markets.
3. Display Advertising: Premium ad placements across 1,000+ trusted websites. Services include campaign setup, targeting configuration, performance tracking, and optimization. Billed per placement or per impression basis, with full transparency on ad placement and performance.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Kaboozt operates a self-serve, two-sided link building marketplace that connects businesses seeking SEO backlinks with 8,000+ verified publishers offering placements across 300,000+ publication domains worldwide. Buyers can browse, filter by niche/language/price/domain authority/country, and order placements in real time with no subscription fees. The company additionally sells SEO content creation in 25+ languages (bundled with or standalone from link placements) and display advertising campaigns across 1,000+ trusted websites, all delivered through the same proprietary platform.

Product overview

Kaboozt operates as a link building and SEO platform structured around two interconnected platforms: the Kaboozt Marketplace (for buyers seeking backlinks) and the Publisher Platform (for website owners monetizing their inventory). The core service offering includes Link Building Services, supported by Content Creation Services (25+ languages) and Display Advertising Services. The ecosystem spans 300,000+ domains, 8,000+ verified publishers, and delivers 10,000+ published links monthly with no subscription fees—pay-per-placement model only.

Differentiator

Problem solved

Functional benefit

Brands

• Kaboozt Marketplace: The company's main marketplace platform providing direct access to thousands of publishing opportunities and 8,000+ verified publishers worldwide.
• Kaboozt Publisher Platform

Products and services

• Kaboozt Marketplace Self-serve SaaS marketplace platform offering direct access to 8,000+ verified publishers across 300,000+ domains. Enables businesses to browse, filter (by niche, language, country, price, domain authority), and purchase link building placements in real time without technical knowledge or subscription fees. Designed for marketers, SEO specialists, agencies, and enterprise buyers.
• Publisher Platform Dedicated platform for website publishers and domain owners to manage incoming link/content placement orders, upload invoices, and track revenue. Designed to streamline workflow for domain owners managing large portfolios with no subscription fees.
• Link Building Services Strategic backlink creation service that improves search rankings, drives organic traffic, and builds long-term online visibility. Includes custom strategies tailored to client goals, niche, and budget, with SEO-optimized content included at no extra subscription fees.
• Content Creation Services Professional SEO-optimized content creation delivered by 200+ native-speaking writers in 25+ languages. Includes editorial content, brand mentions, and contextual integrations tailored to client's voice and target market with cultural relevance for local markets.
• Display Advertising Services Premium ad placement service across 1,000+ trusted websites with access to 5M+ monthly impressions and 2.3% average click-through rate. Includes campaign setup, targeting configuration, real-time analytics, and performance tracking.

Quantifiable outcome

• 200% increase in organic search traffic for client sites within 3 months
• +6 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• LinkBuilder.io: LinkBuilder.io is a managed link building service offering custom backlink campaigns across vetted publishers, competing with Kaboozt's transactional marketplace and managed campaign offerings.
• The HOTH: The HOTH provides SEO services including link building, content, and managed campaigns through a service-plus-product model that overlaps directly with Kaboozt's bundle of marketplace, content, and display advertising offerings.
• Page One Power: Page One Power is a link building agency offering custom backlink strategies with content production, directly comparable to Kaboozt's link building + content creation bundle for enterprise and mid-market SEO customers.
• FATJOE: FATJOE is one of the most well-known link building services and blogger outreach marketplaces, offering similar per-placement pricing on vetted publishers. It is the most direct head-to-head competitor to Kaboozt's link building marketplace model.
• Pitchbox: Pitchbox is a link building outreach and CRM platform that helps agencies and in-house teams manage publisher relationships at scale, competing with Kaboozt's marketplace and publisher management platform functionality.
• uSERP: uSERP provides SEO link building and digital PR services focused on high-authority placements, overlapping with Kaboozt's premium publisher marketplace positioning and SEO outcomes.
• Stan Ventures: Stan Ventures is a white-label SEO and link building agency serving agencies and resellers, overlapping with Kaboozt's enterprise sales motion and managed campaign offerings in the SEO services market.

Broad incumbents

• Ahrefs: Ahrefs is a leading SEO toolset with a massive backlink index used for link building research; while primarily a SaaS tool rather than a marketplace, it is an indirect competitor and ecosystem dependency for serious link builders.
• SEMrush: SEMrush is a comprehensive marketing platform with link building tools, backlink analytics, and agency services, competing broadly with Kaboozt across both software and service layers of the SEO stack.

Emerging players

• Majestic: Majestic operates a large backlink index and offers link building intelligence tools; while not a direct transactional marketplace, it competes for the same buyer segment using data-driven positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kaboozt

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kaboozt Aps