Leroi Gmbh
Leroi GmbH is a family-owned German e-commerce operator running multiple direct-to-consumer online shops and a B2B dealer portal (Händlershop) selling dog sports, hunting dog, and service dog products to enthusiasts, hunters, handlers, and specialist retailers in Germany and abroad.
- Company typePrivate
- Founded1998
- HeadquartersBretzfeld, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Leroi Gmbh does
Leroi GmbH is a German private limited company (GmbH), registered in Stuttgart and headquartered in Bretzfeld-Geddelsbach, that operates a portfolio of niche e-commerce shops dedicated to dog products. The company sells to four primary customer personas: dog sports enthusiasts, hunters with hunting dogs, service dog handlers, and (via a separate B2B portal) specialist retailers such as dog schools and pet specialty stores. Its core product surface consists of multiple direct-to-consumer online shops under the Leroi brand, a dedicated dealer portal (Händlershop) hosted at hundesachen.de that requires business verification, and the Sporthund Magazin content property edited in-house.
Underlying the commerce operations is a standard multi-storefront e-commerce platform with German- and English-language catalogs, an export department, and native English-speaking customer support. The business makes money through one-time product sales to consumers at retail pricing and through wholesale/dealer transactions with verified B2B accounts; pricing is not publicly disclosed. Marketing is driven by SEO on the corporate and shop websites, organic Facebook presence, email communication, and the Sporthund Magazin blog, which functions as a content-marketing funnel into product sales.
The company originated in 1998 as the dog training arm of Sportartikel König GmbH (a hunting and sports weapons retailer), integrated Innotek Service in 2002, exited the weapons segment in 2005 to focus exclusively on dogs, and has been managed by Florian König since 2006 alongside co-managing director Olaf König. It is family-owned with no disclosed external investors, parent company, or subsidiaries.
Leroi Gmbh firmographics
Firmographics- Name
- Leroi Gmbh
- Legal name
- Leroi GmbH
- Website
- https://leroi.de
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Leroi GmbH is a family-owned German e-commerce operator running multiple direct-to-consumer online shops and a B2B dealer portal (Händlershop) selling dog sports, hunting dog, and service dog products to enthusiasts, hunters, handlers, and specialist retailers in Germany and abroad.
- Ownership category
- akta.pro rank
Leroi Gmbh industry classification
Industry- Product category
- Pet Supplies E-commerce
- NAICS
- Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Pet & Animal Supplies Marketplaces (CRAFABAH)
- akta.pro secondary industry
- Animal Health OTC Retail (Parasite Control, Basic Care) (HLAMAIAJ)
Keywords
Where Leroi Gmbh is headquartered
LocationHeadquarters
- HQ city
- Bretzfeld
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Leroi Gmbh business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Online Retail - Consumer: Direct-to-consumer sales through multiple online shops offering dog sports products, hunting dog equipment, and dog accessories. Revenue generated from product sales with dealer pricing available for verified specialist retailers.
- Wholesale/B2B Sales: Supplying specialist retailers (dog schools, pet specialty stores) with products at wholesale/dealer pricing through their Händlershop platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer retail pricing for end customers |
| Transaction based/ take rate | Pay-as-you-go | Dealer/händler pricing for verified specialist retailers |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Leroi Gmbh product offering
Product offeringCore offering
Leroi GmbH operates multiple online shops selling dog-related products including dog sports equipment, hunting dog training gear, and general dog accessories, serving dog lovers, dog sports participants, hunters, and service dog handlers. The company also runs a dedicated B2B dealer portal (Händlershop) at hundesachen.de where verified specialist retailers (dog schools, pet specialty stores) can purchase at dealer pricing. The Sporthund Magazin blog provides supporting content marketing for dog sports audiences.
Product overview
Leroi GmbH operates a multi-brand e-commerce portfolio centered on dog products. The core offering consists of multiple online shops serving dog lovers, dog sports enthusiasts, hunters, and service dog handlers. The company also maintains the Sporthund Magazin (a dog sports blog and magazine) and operates the Händlershop B2B dealer portal at hundesachen.de. The company historically evolved from a retail business for hunting and sporting weapons (Sportartikel König GmbH), integrating Innotek Service in 2002 to establish the sport dog segment, and shifted fully to dog products in 2005-2006.
Differentiator
Problem solved
Functional benefit
Products and services
- Leroi Online Shops Multi-channel e-commerce platform operating various online shops focused on dog-related products, serving dog lovers, dog sports enthusiasts, hunters, and service dog handlers with products including dog sports equipment, hunting dog training gear, accessories, food, and care products.
- Händlershop (hundesachen.de) B2B dealer portal at hundesachen.de allowing specialized retailers (dog schools, pet stores) to purchase products at dealer prices with verified business accounts. Dealers must provide business registration and are vetted before gaining access to dealer pricing.
- Sporthund Magazin Dog sports magazine and blog managed by the company's in-house editor Constanze Rähse, providing dog sports content, training tips, and photography for marketing purposes.
Companies that use Leroi Gmbh
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles5 records
Leroi Gmbh technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Leroi Gmbh partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Innotek ServicecoreInnotek Service was integrated into Leroi GmbH in 2002, forming the foundation for the company's sporting dog division. This acquisition expanded their product offerings and expertise in the dog training equipment sector.
- Various dog product manufacturersminorLeroi GmbH works with many well-known manufacturers of dog products. A selection of brands is featured on their 'Unsere Markenwelt' (Our Brand World) page. The company is open to partnerships with suppliers who have unique products in dog sports, hunting dogs, and dog accessories areas.
Scale indicators1 record
Recent moves9 records
Expansion highlights5 records
Leroi Gmbh competitors and assessment
Company assessmentRegional players
- Das Futterhaus: German specialty pet retailer (Fressnapf competitor) with strong regional footprint. Comparable as a German-focused pet retail competitor with overlapping dog product categories.
- Kölle Zoo: German pet retail chain with both physical stores and online channels. Comparable as a multi-channel pet supplies competitor focused on the German market.
Direct peers
- Albert Kerbl GmbH: German manufacturer and wholesaler of hunting, farming, and animal supplies including extensive dog training equipment and hunting dog product lines. Comparable on product category, B2B dealer model, and German hunting-dog customer base.
- Zooplus SE: Largest pan-European online specialty pet retailer, headquartered in Germany. Directly comparable as a multi-channel online seller of pet products including dog accessories, training gear, and specialty categories, competing for the same German consumer and dealer base.
- Bitiba: German online pet supplies retailer (sister brand to Zooplus) offering discounted dog products and accessories. Competes directly on price and assortment with Leroi's D2C channels.
- TRIXIE Heimtierbedarf: Major German pet products manufacturer and retailer specializing in dog accessories, training equipment, and sporting dog gear. Highly comparable niche overlap with Leroi across dog sports and outdoor product categories.
- Fressnapf | Maxi Zoo: Europe's largest brick-and-mortar pet retail chain with a substantial German e-commerce operation. Comparable as a multi-channel pet supplies retailer targeting dog owners across general and specialty categories.
- Dr. Hölter Hundeprofis: Specialist German retailer focused on dog training equipment, e-collars, and accessories. Direct competitor in the dog training and e-collar segment that Leroi serves.
- Medpets: German online pet pharmacy and supplies retailer. Comparable D2C e-commerce model targeting pet owners with specialty products, overlapping on dog care items.
Others
- Hunter International GmbH: German brand of premium dog accessories, collars, leashes, and sporting dog gear. Comparable as a category peer and potential supplier/brand partner for Leroi's assortment.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Leroi Gmbh social profiles
Digital presenceLeroi Gmbh financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leroi Gmbh leadership team
Management profileNumber of profiles
Profiles6 records
Leroi Gmbh funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leroi Gmbh M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leroi Gmbh
What does Leroi Gmbh do?
Leroi GmbH operates multiple online shops selling dog-related products including dog sports equipment, hunting dog training gear, and general dog accessories, serving dog lovers, dog sports participants, hunters, and service dog handlers. The company also runs a dedicated B2B dealer portal (Händlershop) at hundesachen.de where verified specialist retailers (dog schools, pet specialty stores) can purchase at dealer pricing. The Sporthund Magazin blog provides supporting content marketing for dog sports audiences.
Is Leroi Gmbh a public or private company?
Leroi Gmbh is a private company. It is classified as family owned and is currently operating.
When was Leroi Gmbh founded?
Leroi Gmbh was founded in 1998. It employs 11 to 50 people.
Where is Leroi Gmbh based?
Leroi Gmbh is headquartered in Bretzfeld, Germany, in the Europe region.
How does Leroi Gmbh make money?
Two revenue lines are on record. Online Retail - Consumer is the primary driver. The others are wholesale/B2B Sales.
Who are Leroi Gmbh's main competitors?
Regional players on record are Das Futterhaus and Kölle Zoo. Direct peers are Albert Kerbl GmbH, Zooplus SE, Bitiba, TRIXIE Heimtierbedarf, Fressnapf | Maxi Zoo, Dr. Hölter Hundeprofis and Medpets. Hunter International GmbH is listed as an others.
Does Leroi Gmbh have an API?
No public API is recorded for Leroi Gmbh.
What industry is Leroi Gmbh in?
Leroi Gmbh's product category is Pet Supplies E-commerce. Its primary akta.pro industry code is CRAFABAH, Pet & Animal Supplies Marketplaces, with a secondary code of HLAMAIAJ, Animal Health OTC Retail (Parasite Control, Basic Care). Its NAICS code is 45991 and its SIC code is 3949.