BullFit

What BullFit does

BullFit, Inc. is a privately held, Idaho-incorporated direct-to-consumer brand selling pharmacist-formulated sports supplements and gym apparel. The company was founded by three friends seeking cleaner, clinically dosed alternatives to underdosed supplements in the market. Todd, a PharmD, leads product formulation, and all supplements are manufactured in FDA-registered, cGMP-compliant facilities with four rounds of testing including third-party laboratory verification at a 97%+ purity threshold. The brand positions itself around transparent labeling with no proprietary blends, no sucralose, and no fillers, and offers a 30-day no-crash guarantee on pre-workouts.

BullFit's core product portfolio is anchored in three pre-workout SKUs—Bodacious (250mg caffeine, 5g creatine), Cowabunga (150mg caffeine, 1g creatine), and De-Calf (zero caffeine, 5g creatine)—alongside creatine products (Based Creatine Monohydrate powder and Slap Packs), zero-sugar Hydrate electrolytes, and a broad apparel and accessories line including backpacks, tanks, tees, fanny packs, yoga mats, weightlifting belts, hats, and socks. The company sells primarily through a Shopify-hosted storefront at bullfit.com with free shipping on orders over $75, supplemented by retail distribution through GNC, Gold's Gym, Harmon's, World Fit Panama, All American Fitness, and Good Earth Markets, with SLD Distribution as a wholesale partner.

The company's go-to-market is community-led: the "Join the Herd" ambassador program offers up to 20% commission, gear, merchandise, and media exposure; a branded "No BullSh*t Podcast" and active presence on YouTube, Instagram, Facebook, and TikTok drive top-of-funnel awareness. BullFit reports 7,000+ verified customers, operates exclusively within the continental United States with no international shipping, and is privately held with no disclosed funding rounds or institutional investors.

Name

BullFit

Legal name

BullFit, Inc.

Website

https://bullfit.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

BullFit is a privately held DTC supplement and gym apparel brand selling pharmacist-formulated, third-party-tested pre-workouts, creatine, and electrolytes alongside training apparel and accessories. Founded in Idaho, it serves US fitness enthusiasts via its own e-commerce store and select retail partners including GNC and Gold's Gym.

Ownership category

akta.pro rank

Product category

Sports Nutrition & Fitness Apparel

NAICS

Food (Health) Supplement Retailers (456191), Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industries

Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE), Athletic Footwear & Sport Apparel Retail (CRAMABAC)

Keywords

• Sports nutrition supplements
• Pre-workout supplements
• Creatine supplements
• Fitness apparel
• Electrolyte supplements

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct-to-consumer sales of supplements (pre-workout, creatine, electrolytes) and gym apparel/accessories through bullfit.com. One-time purchase model with optional subscription/recurring options available.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

BullFit designs, formulates, and sells pharmacist-formulated, third-party tested sports nutrition supplements (pre-workouts, creatine, electrolytes) and a full line of gym apparel and training accessories (tees, tanks, pants, hats, socks, backpacks, fanny packs, yoga mats, weightlifting belts) under its own brand. Products are sold direct-to-consumer via bullfit.com and through select retail partners across the continental United States.

Product overview

BullFit is a performance supplement and training apparel brand offering pharmacist-formulated, third-party tested supplements and gym/training gear. The product portfolio centers on three pre-workout formulations (Bodacious High-Stim, Cowabunga Low-Stim, De-Calf Non-Stim), creatine products (Based Creatine Monohydrate powder and Slap Packs), and Hydrate electrolytes. The apparel line includes performance tees, tanks, polo shirts, pants, socks, hats, and fanny packs. Accessories include backpacks (25L Everyday Crew Bag, 45L Tactical BullPack), yoga mats, weightlifting belts, and water bottles. All supplements are manufactured in FDA-registered facilities with four rounds of testing, while apparel features limited production runs with premium materials.

Differentiator

Problem solved

Functional benefit

Brands

• Based: Creatine monohydrate supplement line - pure, unflavored creatine with no fillers
• Bodacious
• Cowabunga
• De-Calf
• Hydrate
• Auroch Collection
• No BullSh*t Podcast

Products and services

• Bodacious Pre-Workout

Quantifiable outcome

• 97%+ purity standard for all raw ingredients verified through third-party testing
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• GNCcoreChannel Partner/ Reseller/ DistributorMajor retail chain partner selling BullFit supplements and products in-store. GNC logo displayed among retail partners on website.
• Gold's GymcoreChannel Partner/ Reseller/ DistributorIconic fitness franchise retail location where BullFit products are sold. Gold's Gym logo displayed among retail partners.
• OlympiaflagshipStrategic or Co-development PartnerCollaboration on limited edition XXMMV Pump Cover product. Co-branded product released featuring Olympia branding.
• World Fit PanamaminorChannel Partner/ Reseller/ DistributorRegional fitness retailer partner in Panama where BullFit products are distributed.
• Harmon'sminorChannel Partner/ Reseller/ DistributorRegional grocery/health retailer where BullFit supplement products are sold.
• AFS (All American Fitness)minorChannel Partner/ Reseller/ DistributorFitness retailer partner selling BullFit products at retail locations.
• Good Earth MarketsminorChannel Partner/ Reseller/ DistributorHealth-focused retailer partner where BullFit products are distributed.
• SLD DistributionminorChannel Partner/ Reseller/ DistributorDistribution partner facilitating BullFit product distribution to retail locations.
• ShopifycoreTechnology or IntegrationE-commerce platform provider powering bullfit.com online store. Site hosted on Shopify Inc. platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Klean Athlete: Klean Athlete is a pharmaceutical-grade sports nutrition brand selling NSF Certified for Sport supplements to professional and competitive athletes. It overlaps with BullFit's 'pharmacist-formulated' and third-party-tested positioning, with a similar transparent-label ethos.
• Transparent Labs: Transparent Labs is a DTC sports nutrition brand built on clinically-dosed, third-party-tested supplements with full label disclosure. It is the closest peer to BullFit in positioning, target customer (fitness enthusiasts seeking clean pre-workout, creatine, and protein), and business model.
• Legion Athletics: Legion Athletics sells clinically-dosed, naturally-sweetened sports supplements (pre-workout, creatine, protein) through a DTC site with a strong email and content marketing engine. It competes directly with BullFit in the clean-pre-workout category targeting serious lifters.
• Ghost Lifestyle: Ghost is a lifestyle sports nutrition and apparel brand (pre-workout, protein, BCAA, apparel) with a strong ambassador and social media presence across Instagram and TikTok. Its combined supplements-plus-apparel model and community-led GTM closely mirror BullFit's playbook.
• Athletic Greens (AG1): AG1 is a subscription-led DTC supplement brand selling daily nutrition greens/formulation products direct-to-consumer with a heavy podcast and influencer marketing engine. It is comparable in DTC subscription supplement positioning and aggressive digital GTM, though the product is broader daily nutrition rather than pre-workout.
• 1UP Nutrition: 1UP Nutrition is a DTC and retail sports nutrition brand selling pre-workout, protein, and creatine at competitive price points with a focus on bodybuilders and gym-goers. It overlaps with BullFit's core customer segment of competitive athletes and fitness enthusiasts.
• Momentous: Momentous is a premium DTC sports nutrition brand selling clinically-dosed supplements (protein, creatine, electrolytes) targeted at serious athletes and longevity-focused consumers. It overlaps with BullFit in clinically dosed, transparent-positioned products and a DTC plus selective retail model.

Broad incumbents

• Onnit: Onnit is a fitness and wellness brand selling supplements (Alpha Brain, pre-workout, creatine), nootropics, and fitness equipment through DTC plus Amazon and retail. It is comparable as a supplement-plus-lifestyle brand with a fitness-oriented customer base.
• Optimum Nutrition (Glanbia): Optimum Nutrition is a mass-market sports nutrition brand (Gold Standard 100% Whey, creatine, supplements) owned by Glanbia and stocked in GNC, Vitamin Shoppe, and major grocers. It is the dominant incumbent in the supplement category BullFit operates in.
• Cellucor C4 / Glanbia Performance Nutrition: C4 (owned by Glanbia, formerly Cellucor) is the leading pre-workout brand in the US with mass retail distribution including GNC and Walmart. It competes head-on with BullFit's Bodacious and Cowabunga SKUs in the high-stim and low-stim pre-workout category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCykRz5-qDFc3BUhjIaB7_XQ
• Facebookfacebook.com/BullFitSupps
• Instagraminstagram.com/bullfit.nutrition
• TikToktiktok.com/@bullfitnutrition
• LinkedInlinkedin.com/company/bull-fit

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BullFit