Food & Nutrition Group

What Food & Nutrition Group does

Food & Nutrition Group (FNG) is a privately held LLC headquartered in Herndon, Virginia, that operates convenience stores positioned as community stores in food desert geographies. The company targets residents within a five-mile radius who lack access to affordable nutritious foods, offering staple foods, fresh produce, grab-and-go items, and traditional convenience products under extended 24/7 hours compared to supermarkets. Its product portfolio includes cut fruit, yogurts, parfaits, and snack boxes under grab-and-go, fresh produce (carrots, potatoes, onions, tomatoes) sourced from local continental US farmers, NON-GMO and organic snacks from partner food and beverage companies, an FNG Eye private label line covering beverages, snacks, motor oil, and household essentials, and branded motor fuels sold through partnerships with multiple jobbers.

FNG generates revenue through three streams: convenience store retail, motor fuels, and a fuel rewards loyalty program in which customers earn 10 points per gallon at the pump plus 20 points per dollar spent in-store, redeemable for up to $1.00 per gallon fuel discounts, with interoperability through a Safeway loyalty partnership. The go-to-market is community-led, anchored by partnerships with city, state, and federal stakeholders, local farmers, and meat producers. There is no proprietary technology platform disclosed; the company runs on a standard WordPress web presence.

The company is independently operated at 1-10 employees, with Goldfarb Capital identified as a related impact-investment parent entity providing access to NMTC, LIHTC, Opportunity Zone, and Co-GP capital structures. La Nard Bradley serves as CEO of both FNG and Goldfarb Capital. FNG holds SAM.gov registration, Virginia SWaM, and NMSDC minority-supplier certifications, but no revenue figures, funding rounds, institutional investors, or store-count metrics are publicly disclosed.

Name

Food & Nutrition Group

Legal name

Food & Nutrition Group, LLC

Website

https://fngstores.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Food & Nutrition Group operates convenience stores positioned as community stores in food deserts, offering staple foods, fresh produce, NON-GMO and organic snacks, private label items, and branded motor fuels with a points-based fuel rewards program. The company serves residents in underserved US geographies and partners with local farmers, meat producers, and government stakeholders.

Ownership category

akta.pro rank

Product category

Convenience Store Retail

NAICS

Convenience Retailers (445131), Grocery and Convenience Retailers (4451)

SIC

Retail-Convenience Stores (5412), Retail-Grocery Stores (5411)

akta.pro industry

PRIMARYCRAHABAA

Traditional Convenience Stores (C-Stores)

Consumer Products & Retail/Grocery & Food Retail/Convenience Stores & Forecourt Retail

SECONDARYCRAHAEAA

Natural/Organic Supermarkets & Chains

Consumer Products & Retail/Grocery & Food Retail/Natural/Organic & Health Food Stores

SECONDARYCRAHAKAA

Freshly Made Grab-and-Go (Sandwiches, Wraps, Salads)

Consumer Products & Retail/Grocery & Food Retail/Foodservice-to-Go & In-Store Prepared Foods (Grab-and-Go)

Keywords

• Convenience store retail
• Motor fuels sales
• Fuel rewards program
• Fresh produce supply
• Organic grocery products

Headquarters

HQ city

Herndon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Convenience Store Retail: Revenue from sale of grab n' go items, fresh produce, snacks, beverages, private label products, and everyday convenience items. The store operates with extended hours to capture late-night traffic when supermarkets are closed.
2. Motor Fuels: Fuel sales through branded fuels partnerships with multiple jobbers. Motor fuels business is directly associated with the community store operation, with a fuel rewards program incentivizing customer purchases.
3. Fuel Rewards Program: Loyalty program generating revenue through customer retention. Customers earn FNG Reward Points on fuel and in-store purchases. Redemption of points provides fuel discounts while driving store traffic.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Food & Nutrition Group operates community convenience stores (c-stores) that combine staple foods, fresh produce, grab n' go items, and traditional convenience products with branded motor fuels sales. The stores target a five-mile radius in food deserts and underserved areas, offering NON-GMO and organic products sourced from local US farmers alongside a fuel rewards loyalty program. The company differentiates by extending healthy food access to 24/7 hours and addressing food insecurity in communities lacking traditional supermarket access.

Product overview

Food & Nutrition Group operates a network of convenience stores (c-stores) that function as community stores offering a combination of staple foods, fresh produce, and traditional convenience items. The product portfolio centers on Grab N' Go convenience foods (yogurts, parfaits, cut fruit, snack boxes) supplemented by NON-GMO and organic snack options sourced from food and beverage partners. Fresh produce (carrots, potatoes, onions, tomatoes) sourced from local farmers provides differentiation from typical convenience stores. The company offers Private Label Products including beverages, snacks, motor oil, and household items under proprietary branding. A Fuel Rewards loyalty program enables customers to earn points on fuel and in-store purchases redeemable at the pump, with broader interoperability through a loyalty partnership with Safeway and other retailers. Motor fuels sales are integrated directly with the store operations, with branded fuels sourced through multiple jobbers.

Differentiator

Problem solved

Functional benefit

Products and services

• Grab N' Go Items
• Fresh Produce
• NON-GMO and Organic Products
• Motor Fuels
• FNG Eye Private Label Products
• FNG Fuel Rewards Program

Quantifiable outcome

• 84% of items sold at convenience stores consumed within an hour
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Local FarmerscoreStrategic or Co-development PartnerFood & Nutrition Group partners with local farmers to source nearly all products from farmers within the continental United States. This partnership brings healthier food choices to communities 24/7 and supports local agricultural supply chains.
• Food and Beverage Companies (NON-GMO/Organic)minorStrategic or Co-development PartnerPartnerships with food and beverage companies bringing NON-GMO and organic snack products to market. Some partners are startups on a mission to change how customers purchase daily items.
• Meat ProducerscoreStrategic or Co-development PartnerFNG partners with meat producers to address food security, expanding protein offerings in community stores and ensuring reliable supply of meat products.
• SafewayminorGTM or Marketing PartnerLoyalty program partnership allowing customers to earn rewards while shopping at Safeway and other retail partners. Broader loyalty program designed to reward shopping habits with multiple brands.
• Food Store Houses (Global)minorStrategic or Co-development PartnerPartnerships with food store houses across the globe to meet planetary food needs and expand product sourcing capabilities beyond domestic supply.
• Federal/State/Local Government StakeholderscoreStrategic or Co-development PartnerFNG partners with stakeholders at city, state, and federal levels to reach geographic areas where access to affordable healthy food options is limited. This includes government programs for underserved communities.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• FreshDirect: FreshDirect is an online-focused fresh/specialty grocer emphasizing quality produce and prepared foods. Comparable to FNG on the fresh-and-healthy food positioning and sourcing differentiation, though purely an e-grocer rather than a physical c-store/fuel operator.

Direct peers

• RaceTrac: RaceTrac is a fuel-led convenience store chain expanding fresh and foodervice offerings. Comparable to FNG on the fuel+c-store format with growing focus on fresh/foodservice categories.
• Casey's General Stores: Casey's operates a chain of community-focused convenience stores with fuel across small-town and Midwest America. Directly comparable to FNG's community-c-store-plus-fuel model targeting under-served geographies, though at vastly larger scale.
• QuikTrip: QuikTrip is a privately-held fuel+c-store operator with strong fresh-prepared food programs. Closely comparable to FNG on private status, fuel+c-store model, and fresh-food emphasis.
• Wawa: Wawa runs fuel+c-store locations with a strong prepared-food, fresh, and quality-focused assortment. Mirrors FNG's emphasis on healthier grab-and-go and fresh items within a traditional c-store/fuel format.
• Sheetz: Sheetz operates fuel+c-store locations famous for made-to-order food, fresh items, and private label. Comparable to FNG on the fuel-plus-fresh-food c-store format and on differentiated in-store experience.

Broad incumbents

• Murphy USA: Murphy USA is a fuel-led retailer with convenience offerings, typically Walmart-adjacent. Comparable to FNG on the fuel+c-store format and small-format economics, though with no healthy/organic differentiation.
• Alimentation Couche-Tard (Circle K): Couche-Tard owns Circle K and is one of the largest independent c-store/fuel operators globally. Comparable to FNG on the fuel+c-store core format but operates at incumbent scale without a food-desert or healthy-format specialization.
• 7-Eleven: 7-Eleven is the largest global c-store chain and parent-operated fuel retailer. Overlaps broadly with FNG on the c-store/fuel/loyalty format but does not focus on the food-desert or non-GMO/organic niche.

Regional players

• GetGo Cafe + Market: GetGo is a regional fuel+c-store operator with strong fresh-prepared and cafe offerings in the Midwest/US East. Comparable to FNG on the fuel-plus-fresh-food c-store concept but concentrated in a different geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Food & Nutrition Group