What Friede & Associates does

Friede & Associates is a fourth-generation, family-owned commercial general contractor headquartered in Reedsburg, Wisconsin, founded in 1945 and operating for 79 years. The company provides a full suite of construction services, including pre-construction services (site evaluation, budgeting, value engineering, schematic design), general contracting, design-build construction, construction management, pre-engineered metal buildings (delivered through a partnership with Metallic Building Company), and fire and water restoration services. Its largest single project reached $30 million in volume and 187,000 square feet, and since 2000 it has completed more than 1.67 million square feet of metal building construction.

The firm serves commercial, industrial, manufacturing, hospitality/resort, healthcare/senior living, municipal, and retail clients throughout Wisconsin, with a notable concentration in the Wisconsin Dells hospitality corridor (Kalahari Resorts, Wilderness Resort, Sundara Inn & Spa). Notable customer engagements include Carr Valley Cheese, Horn Plastics, Casa de Oakes, and WESLI. The company operates two offices — its Reedsburg headquarters and a Madison regional office — and supports clients through a direct field sales motion, leveraging relationships, referrals, and a documented portfolio of 71 award-winning projects since 2012.

Revenue is generated on a project-by-project basis through general contracting and design-build delivery (single-contract accountability) and through professional-services engagements for construction management and pre-construction work. Pricing is project-specific and not publicly disclosed. The company remains privately held with no institutional investors or parent organization, and ownership and control are concentrated within the Friede family. It is recognized as one of Metallic Building Systems' Top 25 Metal Building Dealers in the United States and has accumulated 51 ABC Projects of Distinction awards alongside 12 consecutive Built On Merit awards from ABC of Wisconsin.

Name

Friede & Associates

Legal name

Friede & Associates LLC

Website

https://friede.com

Company type

Private

Founded year

1945

Operating status

Operating

Short description

Friede & Associates is a fourth-generation, family-owned commercial general contractor in Reedsburg, Wisconsin, providing design-build, general contracting, pre-construction, construction management, pre-engineered metal buildings, and restoration services to commercial and industrial clients throughout Wisconsin.

Ownership category

akta.pro rank

Headquarters

HQ city

Reedsburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. General Contracting Services: Traditional general contracting where Friede works with owners and architects to review plans, develop schedules, select subcontractors, and construct projects as designed. Revenue is generated through project-based fees on completed construction.
2. Design-Build Construction: Single-contract design-build delivery method providing design and construction services under one agreement. Friede maintains full accountability for project delivery, saving clients time and money.
3. Construction Management Services: Construction management where Friede represents owner's interests by managing schedule, cost, quality, scope, safety and ultimate delivery of the project on behalf of the owner.
4. Pre-Construction Services: Early involvement services including site evaluation, design development, preliminary budgeting, value engineering, and schematic drawings. These services help determine project viability and success before construction begins.
5. Fire & Water Restoration Services: Emergency response, clean-up, and skilled construction professional services to restore businesses following fire or water damage, working with insurance companies.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Friede & Associates is a commercial general contractor providing design-build construction, general contracting, construction management, pre-construction services, pre-engineered metal buildings, and fire and water restoration services to commercial, industrial, hospitality, and government clients primarily in Wisconsin. The firm operates as a single-source design-build specialist, delivering projects from conception through completion under integrated accountability.

Product overview

Friede & Associates is a fourth-generation commercial general contractor offering a comprehensive suite of construction services primarily throughout Wisconsin. The company's core offerings include Pre-Construction Services (site evaluation, budgeting, value engineering, schematic drawings), General Contracting (plan review, scheduling, subcontractor selection), Design-Build Construction (single-source accountability delivery method), Construction Management (owner's representative services), Pre-Engineered Metal Buildings (through Metallic Building Company partnership, Top 25 dealer status), and Fire & Water Restoration Services (emergency response and insurance coordination). The company also offers a free Design-Build Guidebook as an educational resource. These services are delivered through an integrated team approach, with design-build being their specialty construction delivery method, allowing them to provide single-source responsibility for project planning through completion.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-Construction Services Pre-construction services including site evaluation, project and design development, preliminary budgeting, value engineering, and schematic drawings, delivered to commercial property owners and developers planning new construction in Wisconsin.
• General Contracting Traditional general contracting service working with the project owner and architect to review plans and construction documents, develop a schedule, select subcontractors, and construct the project as designed, for commercial construction projects in Wisconsin.
• Design-Build Construction Single-source design-build construction delivery providing integrated accountability for design and construction under one contract, saving clients time and money while ensuring project needs, schedule, and budget are met, offered to commercial clients in Wisconsin.
• Construction Management Construction management representing the owner's interest by providing effective management of the project's schedule, cost, quality, scope, safety, and ultimate delivery, for commercial and industrial construction projects.
• Pre-Engineered Metal Buildings Flexible and cost-effective pre-engineered metal building solutions delivered through Friede's partnership with Metallic Building Company, recognized as one of Metallic's Top 25 Metal Building Dealers in the United States, for commercial, industrial, and manufacturing clients in Wisconsin.
• Fire & Water Restoration Services Emergency response, thorough clean-up, and skilled construction professional services to restore businesses following fire or water damage, including coordination with clients' insurance companies, for Wisconsin commercial customers.

Quantifiable outcome

• 51 ABC Projects of Distinction Awards received since establishing 'We Do Weird Well' philosophy
• +3 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Metallic Building CompanycoreStrategic or Co-development Partner · 1 January 2015Friede & Associates has been a Metallic Building System Authorized Builder Network partner since 2015, providing pre-engineered metal building solutions. This partnership has enabled the company to be recognized as one of Metallic's Top 25 Metal Building Dealers in the United States and Best Pre-Engineered Metal Building Specialist in the Midwest.
• Associated Builders and Contractors (ABC) of WisconsincoreOthersFriede & Associates is an active member of Associated Builders and Contractors of Wisconsin, participating in industry events, awards programs, and networking. The company has received 51 Projects of Distinction Awards and won the Built On Merit Award 12 consecutive years, demonstrating strong partnership engagement.
• Construction Leadership NetworkminorOthersFriede participates in the Construction Leadership Network, an organization of construction entrepreneurs from the U.S. and Canada who meet to exchange ideas and share best practices. The company participates in peer groups on preconstruction services and marketing.
• Architectural Design Consultants, Inc. (ADCI)coreStrategic or Co-development PartnerADCI is a recurring design partner on Friede & Associates projects, particularly for community-based residential facilities and commercial projects. The firms have collaborated on projects including Casa de Oakes, HuHot Mongolian Grill, and other Wisconsin Dells resort projects.

Scale indicators7 records

Expansion highlights5 records

Direct peers

• C.D. Smith Construction: Fond du Lac, Wisconsin-based commercial construction firm offering design-build, general contracting, and construction management. Direct regional peer serving Wisconsin commercial and industrial clients.
• The Boldt Company: Wisconsin-based (Appleton) fourth-generation, family-influenced construction services firm offering design-build, general contracting, and construction management. Closely comparable in size, geography, and family-ownership heritage to Friede.
• J.H. Findorff & Son: Madison, Wisconsin-based commercial general contractor with broad commercial, healthcare, education, and hospitality portfolio. Direct geographic and service-line peer to Friede, headquartered in the same Madison regional market.
• Miron Construction: Wisconsin-headquartered (Neenah) commercial general contractor serving industrial, commercial, and institutional clients across the Midwest. Directly comparable as a regional full-service GC/CM operating in Friede's home market.
• Kraus-Anderson: Minnesota-based (Minneapolis) construction management and real estate firm with Upper Midwest footprint that frequently competes for Wisconsin projects. Comparable as a regional full-service GC/CM with design-build capability.

Regional players

• H.J. Martin and Son: Green Bay, Wisconsin-based specialty contractor with commercial interior and metal building capabilities. Comparable as a Wisconsin-based contractor with metal-building expertise, though with a more specialized interior-focused service mix.

Broad incumbents

• Gilbane Building Company: Large national privately held construction management firm with design-build and general contracting services. Comparable in delivery methods and verticals (commercial, healthcare, hospitality) but operates at much broader geographic scale.
• Pepper Construction: Midwest-focused (Chicago-area) privately held construction manager offering design-build, CM, and general contracting. Comparable in service mix and regional Midwest focus, though larger in scale than Friede.
• Mortenson Construction: Major U.S. construction firm with strong Midwest presence and design-build delivery across commercial, hospitality, and industrial. Comparable delivery method and verticals but operates nationally at substantially larger scale.

Others

• Metallic Building Company: National pre-engineered metal building manufacturer and Friede's strategic Authorized Builder partner. Comparable as the upstream counterparty whose products and dealer network Friede depends on for its PEMB service line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Friede & Associates