MVA Home
MVA Home is a boutique residential interior design studio in Rye, NY, offering full-service design, staging, and hourly consultations to affluent homeowners and real estate brokers across Westchester, Long Island, Connecticut, the Hamptons, and Massachusetts.
- Company typePrivate
- Founded2019
- HeadquartersRye, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What MVA Home does
MVA Home, operating as Marleen Van Asch & Co., LLC, is a boutique residential interior design studio headquartered in Rye, New York, serving affluent homeowners, families, couples, and real estate firms across Westchester, Long Island, Connecticut, the Hamptons, and Massachusetts. The firm offers three service tiers: an end-to-end Full Service design practice covering new construction, renovations, additions, and full-home transformations; a Staging service for both occupied and vacant properties that includes photorealistic renderings for unsold homes; and an Hourly Consultation offering for targeted advice on color, window treatments, custom furniture, and décor selection. Revenue is generated through project-based and hourly professional services fees, with a free intro call and an online inquiry questionnaire serving as the primary intake mechanism.
The studio is led by Founder and Principal Designer Marleen Van Asch, a Belgian-born designer whose international experience spans Belgium, Burundi, Laos, Thailand, and the United States and includes a partnership with Italian Interior Architect Tatiana Sattin on turnkey projects such as a 25-home resort in Hua Hin, Thailand, and by Design Manager Bo Keuleers, a Fordham-educated designer with prior experience at what is described as the largest luxury real estate design and marketing firm in the United States. The firm uses industry-standard design tools and processes without any disclosed proprietary technology platform, AI capabilities, or integrations, and relies on a Squarespace website, direct outreach, client testimonials, and earned media in publications including Wallpaper, Dezeen, HuffPost, Home and Garden Insider, Best Life Online, and Insider for lead generation. Operations remain founder-owned and family-led with no disclosed institutional investment, parent company, or external ownership structure.
MVA Home firmographics
Firmographics- Name
- MVA Home
- Legal name
- Marleen Van Asch & Co., LLC
- Website
- https://mvahome.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MVA Home is a boutique residential interior design studio in Rye, NY, offering full-service design, staging, and hourly consultations to affluent homeowners and real estate brokers across Westchester, Long Island, Connecticut, the Hamptons, and Massachusetts.
- Ownership category
- akta.pro rank
MVA Home industry classification
Industry- Product category
- Interior Design Services
- NAICS
- Interior Design Services (54141)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC)
- akta.pro secondary industries
- Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI), Pre-Sale / Move-In Whole-Home Refresh & Modernization (HSAPAEAJ)
Keywords
Where MVA Home is headquartered
LocationHeadquarters
- HQ city
- Rye
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MVA Home business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel
Revenue model
- Interior Design Services: Full-service residential interior design including new construction, renovations, additions, and full-home transformations. Revenue generated through project-based fees for comprehensive design services.
- Home Staging Services: Staging services for occupied and vacant properties, including photorealistic renderings for properties not yet built or staged. Project-based pricing.
- Hourly Consultations: Expert design advice on color consultations, window treatments, wallpaper selection, custom furniture design, furniture and décor selection, and styling. Billed at an hourly rate with no long-term commitment required.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
MVA Home product offering
Product offeringCore offering
MVA Home is a boutique interior design studio delivering three interconnected service tiers: end-to-end Full Service residential interior design (covering new construction, renovations, additions, kitchen and bath design, millwork, custom furniture, project management, purchasing, and installation); Staging services for occupied and vacant properties, including distinctive photorealistic renderings for unsold homes; and Hourly Consultations covering color, fabrics, window treatments, wallpaper, and furniture selection without long-term commitment.
Product overview
MVA Home is a boutique interior design studio offering three interconnected service tiers. The core offering is Full Service design, providing end-to-end residential design for new construction, renovations, and additions. This is complemented by Staging services for both occupied and vacant properties, with a distinctive photorealistic rendering capability for unsold homes. The third tier, Hourly Consultations, provides targeted expert advice on specific design elements without requiring full-service engagement. Projects span residential properties across Westchester, NY, Long Island, Connecticut, and Massachusetts.
Differentiator
Problem solved
Functional benefit
Products and services
- Full Service Interior Design End-to-end residential interior design service covering new construction and renovation projects, including site measure, floor plans, kitchen and bath design, millwork, custom furniture, paint and material selections, project management, purchasing and logistics, installation, and styling. Targeted at affluent residential homeowners seeking comprehensive design engagements from single room transformations to full renovations, additions, and new construction.
- Home Staging Property staging service for occupied and vacant properties, including space planning, decluttering, restyling, and accent pieces for occupied homes, and photorealistic renderings with fully designed, styled interiors for vacant properties. Serves both individual homeowners preparing properties for sale and real estate firms and brokers seeking to enhance listing appeal.
- Hourly Consultations Expert design advice delivered at an hourly rate without requiring long-term commitment, covering color consultations, reupholstery, fabric selection, window treatments, wallpaper selection, custom furniture design, and furniture, lighting, and décor selection. Targeted at clients seeking targeted guidance on specific design elements without engaging the studio for full project execution.
Companies that use MVA Home
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
MVA Home technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MVA Home partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
MVA Home competitors and assessment
Company assessmentDirect peers
- Pierce & Ward: Pierce & Ward is a Los Angeles-based interior design firm specializing in luxury residential projects with strong editorial presence and a recognizable aesthetic. Comparable to MVA Home as a boutique, founder-branded design studio serving HNW homeowners on whole-home transformations, renovations, and styling work.
- Meridith Baer Home: Meridith Baer Home is a leading luxury home staging firm serving high-end residential listings on the West Coast. Comparable to MVA Home's Staging service line for vacant and occupied properties, particularly in serving brokers and homeowners seeking premium pre-sale presentation.
- Studio McGee: Studio McGee is a Salt Lake City-based interior design studio serving residential clients nationwide with full-service design, styling, and product lines. It is highly comparable to MVA Home as a founder-led, brand-forward boutique design firm that has scaled through press coverage, project portfolio visibility, and a recognizable aesthetic across social and editorial channels.
- Decorilla: Decorilla is an online interior design platform that matches clients with vetted designers for full-room and whole-home projects across a range of price points. Comparable to MVA Home as a residential interior design provider, though Decorilla competes via scaled, tech-enabled delivery and broader geographic reach.
- Havenly: Havenly is an online interior design service offering room-by-room and whole-home design packages with assigned designers. Comparable to MVA Home as a residential interior design provider competing for homeowner mindshare, though Havenly's lower price points and tech-enabled model create pricing pressure in adjacent segments.
- Marie Flanigan Interiors: Marie Flanigan Interiors is a Houston-based luxury residential design studio offering full-service interior design for new construction, renovations, and additions. Comparable to MVA Home in serving affluent clientele with bespoke whole-home projects, designer-led brand identity, and a project-based professional services model.
- Modsy: Modsy is an online interior design service that uses 3D renderings to visualize redesigned rooms and ships furniture packages. Comparable to MVA Home on the photorealistic/3D rendering capability angle — a feature MVA Home uses to differentiate vacant-property staging — and competes for residential design and home-staging demand.
- Kate Lester Interiors: Kate Lester Interiors is a Los Angeles-based luxury residential design firm offering full-service interior design with strong social media presence and editorial coverage. Comparable to MVA Home as a boutique, founder-led luxury residential design practice targeting affluent homeowners with whole-home renovations and styling.
Broad incumbents
- West Elm (Williams-Sonoma) Interior Design: West Elm, part of Williams-Sonoma, offers an in-home interior design service (West Elm Interior Design) that pairs clients with designers for room-by-room and whole-home projects. Comparable to MVA Home as a residential interior design provider, though West Elm competes at a more accessible price tier with backing from a major home furnishings retailer.
- RH (Restoration Hardware): RH is a publicly traded luxury home furnishings retailer that has expanded into interior design services through RH Interior Design and integrated galleries. Comparable to MVA Home as a provider of premium residential interior design services, though RH operates at much greater scale and across a broader portfolio that includes furniture, lighting, and textiles.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks3 records
Customer concentration
MVA Home social profiles
Digital presenceMVA Home financial estimates
Financial estimateRevenue estimate
Valuation estimate
MVA Home leadership team
Management profileNumber of profiles
Profiles2 records
MVA Home funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MVA Home M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MVA Home
What does MVA Home do?
MVA Home is a boutique interior design studio delivering three interconnected service tiers: end-to-end Full Service residential interior design (covering new construction, renovations, additions, kitchen and bath design, millwork, custom furniture, project management, purchasing, and installation); Staging services for occupied and vacant properties, including distinctive photorealistic renderings for unsold homes; and Hourly Consultations covering color, fabrics, window treatments, wallpaper, and furniture selection without long-term commitment.
Is MVA Home a public or private company?
MVA Home is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MVA Home founded?
MVA Home was founded in 2019. It employs 1 to 10 people.
Where is MVA Home based?
MVA Home is headquartered in Rye, United States, in the North America region.
How does MVA Home make money?
Three revenue lines are on record. Interior Design Services are the primary driver. The others are home Staging Services and hourly Consultations.
Who are MVA Home's main competitors?
Direct peers on record are Pierce & Ward, Meridith Baer Home, Studio McGee, Decorilla, Havenly, Marie Flanigan Interiors, Modsy and Kate Lester Interiors. Broad incumbents are West Elm (Williams-Sonoma) Interior Design and RH (Restoration Hardware).
Does MVA Home have an API?
No public API is recorded for MVA Home.
What industry is MVA Home in?
MVA Home's product category is Interior Design Services. Its primary akta.pro industry code is HSAPAEAC, Whole-Home Interior Renovation (Non-Structural), with a secondary code of HSAPAEAI, Luxury Whole-Home Renovation (High-End Finishes & Custom Build). Its NAICS code is 54141 and its SIC code is 7340.