La Belle
Belle Factory (La Belle) is a French cooperative event-production company based in Cognac that produces cultural festivals — including the flagship Stereoparc Festival — and B2B events for sponsors, municipalities, and enterprise clients across Nouvelle-Aquitaine and beyond.
- Company typePrivate
- Founded2019
- HeadquartersCognac, France
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What La Belle does
Belle Factory (operating under the brand referenced as La Belle) is a French cultural and event-production cooperative headquartered in Cognac, Nouvelle-Aquitaine, organized as a Société Coopérative d'Intérêt Collectif (SCIC SARL) with €8,190 in social capital. The company produces and operates live cultural events — anchored by its flagship Stereoparc Festival launched in 2018 and built on festival heritage dating to 1994 — and is expanding into adjacent experiential formats such as the 2025 Les Fêtes de l'Ostra gastronomy event. Its core offering is end-to-end festival and event production: programming, artist booking, production management, on-site operations, and sponsorship activation for cultural festivals and B2B clients.
Belle Factory's technology stack is lean and operationally focused rather than platform-native. The company uses Weezevent as its ticketing and audience-management partner to standardize entry, payment, and audience data capture across events. Beyond this integration, there is no indication of proprietary platform, AI/ML, or data-asset infrastructure; differentiation rests on creative programming, regional partnerships, and the multi-stakeholder governance model of the SCIC structure.
The business model combines event-production services sold on a project basis (typical terms: 30% deposit, 70% balance) with partnership and sponsorship programs that monetize audience reach. Customer segments span cultural festivals, municipal and governmental clients, headline corporate sponsors from the spirits and banking sectors (Hennessy, Martell, Rémy Martin, Crédit Agricole), and B2B enterprise clients reached through partnerships such as Cluster E-Clide. GTM is event-driven and relationship-led, leveraging the cooperative's stakeholder network rather than outbound sales.
La Belle firmographics
Firmographics- Name
- La Belle
- Legal name
- Belle Factory SCIC SARL
- Website
- https://belle-factory.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Belle Factory (La Belle) is a French cooperative event-production company based in Cognac that produces cultural festivals — including the flagship Stereoparc Festival — and B2B events for sponsors, municipalities, and enterprise clients across Nouvelle-Aquitaine and beyond.
- Ownership category
- akta.pro rank
La Belle industry classification
Industry- Product category
- Event Production Services
- NAICS
- Other Performing Arts Companies (71119), Convention and Trade Show Organizers (56192)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Nightlife Venue Groups & Operators (Multi-Location) (MPAGAIAL)
- akta.pro secondary industry
- Industry-Specific B2B Trade Show Organizers (THAHABAB)
Keywords
Where La Belle is headquartered
LocationHeadquarters
- HQ city
- Cognac
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
La Belle business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Event Production Services: Belle Factory generates revenue by organizing professional events for public and private organizations, including corporate events (seminars, conferences, product launches, inaugurations), cultural events (music festivals, concerts), and professional meetups. Pricing is project-based with 30% deposit and 70% balance upon completion.
- Partnership and Sponsorship Programs: The company offers partnership opportunities to companies seeking to associate their brand image with Belle Factory's cultural events. Partners receive visibility spaces, private reception areas, turnkey services, experiential booths, collaborative projects, concert tickets, VIP invitations, and inter-festival event projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based event organization pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
La Belle product offering
Product offeringCore offering
Belle Factory is a cooperative cultural and event production company that organizes and produces a portfolio of music festivals (Cognac Blues Passions, Freemusic, Stereoparc, Niort Jazz Festival, Surgères Brass Festival, Au Détour des Tours), a gastronomy event (Les Fêtes de l'Ostra), and a concert venue (Eden), alongside full-service corporate event organization for external/internal corporate events and professional B2B networking events (Les rendez-vous Business Innovation). The company also sells brand partnership and sponsorship packages granting visibility, hospitality, and experiential activations at its cultural events.
Product overview
Belle Factory is a Société Coopérative d'Intérêt Collectif (SCIC) cultural and event production company founded in 2019, offering a portfolio of music festivals (Cognac Blues Passions, Freemusic, Stereoparc, Niort Jazz Festival, Surgères Brass Festival, Au Détour des Tours), gastronomy events (Les Fêtes de l'Ostra), a concert venue (Eden), professional B2B events (Les rendez-vous Business Innovation), and corporate event organization services. The company also provides partnership and sponsorship solutions for brands seeking visibility at their events. All services are delivered through a structured methodology encompassing imagination, conception, organization, coordination, accompaniment, and analysis phases.
Differentiator
Problem solved
Functional benefit
Products and services
- Festival Cognac Blues Passions
- Freemusic Festival
- Stereoparc Festival
- Niort Jazz Festival
- Surgères Brass Festival
- Au Détour des Tours
- Les Fêtes de l'Ostra
- Eden Concert Venue
- Les rendez-vous Business Innovation
- Corporate Event Organization Services
- Partnership & Sponsorship Services
Quantifiable outcome
- Over 20 years of combined event management experience in the Nouvelle-Aquitaine region
- +2 more outcomes
Companies that use La Belle
Customer profileNamed customers8 records
Ideal customer profiles3 records
La Belle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
La Belle partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Ville de CognaccoreMunicipal government of Cognac, a key institutional partner supporting Belle Factory's events and festivals in the Cognac area.
- Grand CognaccoreMetropolitan community of Grand Cognac, providing institutional support for regional cultural events.
- Département de la CharentecoreDepartment of Charente providing institutional support and funding for cultural projects.
- Département de la Charente-MaritimecoreDepartment of Charente-Maritime supporting cultural and music festivals in the territory.
- Région Nouvelle-AquitainecoreRegional council of Nouvelle-Aquitaine, providing significant institutional support for major cultural events.
- SACEMminorSociété des Auteurs, Compositeurs et Editeurs de Musique - French music copyright society supporting musical events.
- Centre National de la Musique (CNM)minorFrench national music center providing support for music industry and cultural events.
- WeezeventcoreTicketing platform used for Eden concert series and other Belle Factory events, providing online ticket sales infrastructure.
- Cluster E-ClidecoreNuclear industry cluster for which Belle Factory organized the Rendez-Vous Business Innovation event, connecting nuclear industry majors with innovative SMEs. Re-engaged for the 4th edition.
- HennessyminorJas Hennessy & Co, cognac house providing sponsorship support for cultural events.
- MartellminorMaison Martell, cognac house sponsoring Belle Factory's cultural events.
- Rémy MartinminorMaison Rémy Martin, cognac house providing sponsorship support.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
La Belle competitors and assessment
Company assessmentBroad incumbents
- Live Nation France: Live Nation is the world's largest live entertainment company and operates concert venues, festivals, and tours in France. It is a broad incumbent in the same category as Belle Factory's festival and venue operations, but with international artist relationships and capital that allow it to outbid regional operators.
- AEG Presents (Allied Global Marketing / AEG Europe): AEG Presents is one of the largest global live entertainment conglomerates, operating festivals, tours, and venues worldwide. It is a broad incumbent in the same space as Belle Factory, competing for the same touring artist pool and corporate sponsorship budgets.
- GL Events: GL Events is a publicly listed French group operating venues, trade shows, and live events globally, including management of major convention centers. It is a broad incumbent comparable to Belle Factory's corporate event organization and B2B trade show activities, though at vastly larger scale and with an asset-heavy model.
- Comexposium: Comexposium is a leading French-based trade show and B2B event organizer operating across industries globally. Comparable to Belle Factory's corporate event services and Rendez-Vous Business Innovation-style cluster events, though at significantly greater scale and with a multi-vertical portfolio.
Direct peers
- We Love Green: We Love Green is a Paris-based music festival with explicit focus on ecological responsibility and multi-genre programming. Comparable to Belle Factory's festival portfolio in format, sustainability commitments, and partnership-driven sponsorship model.
- Solidays: Solidays is a major Parisian music festival operated by a nonprofit, combining live entertainment with a social cause (HIV/AIDS awareness). Comparable to Belle Factory's portfolio in operating model (association/nonprofit-adjacent), multi-genre programming, and reliance on sponsorship and institutional partners.
- Association Garorock: Garorock is a long-running multi-genre music festival held annually in Marmande (southwestern France). Comparable to Belle Factory's Freemusic in format, regional anchor, and mix of rock/electronic/reggae programming, and competes for overlapping artist bookings.
- Hellfest Production: Hellfest Open Air is one of France's largest rock/metal music festivals, produced annually near Nantes. It is a direct comparable to Belle Factory's festival production business in scale, model (multi-day outdoor event with national/international artist booking), and reliance on regional institutional support.
- Les Francofolies de La Rochelle: Francofolies is a long-running French-language and international music festival on the Atlantic coast, similar in heritage and regional orientation to Cognac Blues Passions. It is a direct comparable in operating model, French public-sector backing, and multi-stage festival production.
- Festival d'Avignon: Festival d'Avignon is France's leading performing arts festival, producing live theater, dance, and music performances annually. Comparable to Belle Factory's live performing arts production activities (APE code 9001Z), public-institutional funding model, and dependence on multi-stakeholder governance.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
La Belle social profiles
Digital presenceLa Belle financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Belle leadership team
Management profileNumber of profiles
Profiles9 records
La Belle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Belle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Belle
What does La Belle do?
Belle Factory is a cooperative cultural and event production company that organizes and produces a portfolio of music festivals (Cognac Blues Passions, Freemusic, Stereoparc, Niort Jazz Festival, Surgères Brass Festival, Au Détour des Tours), a gastronomy event (Les Fêtes de l'Ostra), and a concert venue (Eden), alongside full-service corporate event organization for external/internal corporate events and professional B2B networking events (Les rendez-vous Business Innovation). The company also sells brand partnership and sponsorship packages granting visibility, hospitality, and experiential activations at its cultural events.
Is La Belle a public or private company?
La Belle is a private company. It is classified as management employee owned and is currently operating.
When was La Belle founded?
La Belle was founded in 2019. It employs 1 to 10 people.
Where is La Belle based?
La Belle is headquartered in Cognac, France, in the Europe region.
How does La Belle make money?
Two revenue lines are on record. Event Production Services are the primary driver. The others are partnership and Sponsorship Programs.
Who are La Belle's main competitors?
Broad incumbents on record are Live Nation France, AEG Presents (Allied Global Marketing / AEG Europe), GL Events and Comexposium. Direct peers are We Love Green, Solidays, Association Garorock, Hellfest Production, Les Francofolies de La Rochelle and Festival d'Avignon.
Does La Belle have an API?
No public API is recorded for La Belle.
What industry is La Belle in?
La Belle's product category is Event Production Services. Its primary akta.pro industry code is MPAGAIAL, Nightlife Venue Groups & Operators (Multi-Location), with a secondary code of THAHABAB, Industry-Specific B2B Trade Show Organizers. Its NAICS code is 71119 and its SIC code is 7900.