La Belle

What La Belle does

Belle Factory (operating under the brand referenced as La Belle) is a French cultural and event-production cooperative headquartered in Cognac, Nouvelle-Aquitaine, organized as a Société Coopérative d'Intérêt Collectif (SCIC SARL) with €8,190 in social capital. The company produces and operates live cultural events — anchored by its flagship Stereoparc Festival launched in 2018 and built on festival heritage dating to 1994 — and is expanding into adjacent experiential formats such as the 2025 Les Fêtes de l'Ostra gastronomy event. Its core offering is end-to-end festival and event production: programming, artist booking, production management, on-site operations, and sponsorship activation for cultural festivals and B2B clients.

Belle Factory's technology stack is lean and operationally focused rather than platform-native. The company uses Weezevent as its ticketing and audience-management partner to standardize entry, payment, and audience data capture across events. Beyond this integration, there is no indication of proprietary platform, AI/ML, or data-asset infrastructure; differentiation rests on creative programming, regional partnerships, and the multi-stakeholder governance model of the SCIC structure.

The business model combines event-production services sold on a project basis (typical terms: 30% deposit, 70% balance) with partnership and sponsorship programs that monetize audience reach. Customer segments span cultural festivals, municipal and governmental clients, headline corporate sponsors from the spirits and banking sectors (Hennessy, Martell, Rémy Martin, Crédit Agricole), and B2B enterprise clients reached through partnerships such as Cluster E-Clide. GTM is event-driven and relationship-led, leveraging the cooperative's stakeholder network rather than outbound sales.

Name

La Belle

Legal name

Belle Factory SCIC SARL

Website

https://belle-factory.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Belle Factory (La Belle) is a French cooperative event-production company based in Cognac that produces cultural festivals — including the flagship Stereoparc Festival — and B2B events for sponsors, municipalities, and enterprise clients across Nouvelle-Aquitaine and beyond.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Other Performing Arts Companies (71119), Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Nightlife Venue Groups & Operators (Multi-Location) (MPAGAIAL)

akta.pro secondary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

Keywords

• Event production services
• Music festival organization
• Cultural event management
• Corporate event planning
• Festival sponsorship partnerships

Headquarters

HQ city

Cognac

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event Production Services: Belle Factory generates revenue by organizing professional events for public and private organizations, including corporate events (seminars, conferences, product launches, inaugurations), cultural events (music festivals, concerts), and professional meetups. Pricing is project-based with 30% deposit and 70% balance upon completion.
2. Partnership and Sponsorship Programs: The company offers partnership opportunities to companies seeking to associate their brand image with Belle Factory's cultural events. Partners receive visibility spaces, private reception areas, turnkey services, experiential booths, collaborative projects, concert tickets, VIP invitations, and inter-festival event projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Belle Factory is a cooperative cultural and event production company that organizes and produces a portfolio of music festivals (Cognac Blues Passions, Freemusic, Stereoparc, Niort Jazz Festival, Surgères Brass Festival, Au Détour des Tours), a gastronomy event (Les Fêtes de l'Ostra), and a concert venue (Eden), alongside full-service corporate event organization for external/internal corporate events and professional B2B networking events (Les rendez-vous Business Innovation). The company also sells brand partnership and sponsorship packages granting visibility, hospitality, and experiential activations at its cultural events.

Product overview

Belle Factory is a Société Coopérative d'Intérêt Collectif (SCIC) cultural and event production company founded in 2019, offering a portfolio of music festivals (Cognac Blues Passions, Freemusic, Stereoparc, Niort Jazz Festival, Surgères Brass Festival, Au Détour des Tours), gastronomy events (Les Fêtes de l'Ostra), a concert venue (Eden), professional B2B events (Les rendez-vous Business Innovation), and corporate event organization services. The company also provides partnership and sponsorship solutions for brands seeking visibility at their events. All services are delivered through a structured methodology encompassing imagination, conception, organization, coordination, accompaniment, and analysis phases.

Differentiator

Problem solved

Functional benefit

Products and services

• Festival Cognac Blues Passions
• Freemusic Festival
• Stereoparc Festival
• Niort Jazz Festival
• Surgères Brass Festival
• Au Détour des Tours
• Les Fêtes de l'Ostra
• Eden Concert Venue
• Les rendez-vous Business Innovation
• Corporate Event Organization Services
• Partnership & Sponsorship Services

Quantifiable outcome

• Over 20 years of combined event management experience in the Nouvelle-Aquitaine region
• +2 more outcomes

Named customers8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Ville de CognaccoreOthersMunicipal government of Cognac, a key institutional partner supporting Belle Factory's events and festivals in the Cognac area.
• Grand CognaccoreOthersMetropolitan community of Grand Cognac, providing institutional support for regional cultural events.
• Département de la CharentecoreOthersDepartment of Charente providing institutional support and funding for cultural projects.
• Département de la Charente-MaritimecoreOthersDepartment of Charente-Maritime supporting cultural and music festivals in the territory.
• Région Nouvelle-AquitainecoreOthersRegional council of Nouvelle-Aquitaine, providing significant institutional support for major cultural events.
• SACEMminorOthersSociété des Auteurs, Compositeurs et Editeurs de Musique - French music copyright society supporting musical events.
• Centre National de la Musique (CNM)minorOthersFrench national music center providing support for music industry and cultural events.
• WeezeventcoreTechnology or IntegrationTicketing platform used for Eden concert series and other Belle Factory events, providing online ticket sales infrastructure.
• Cluster E-ClidecoreStrategic or Co-development PartnerNuclear industry cluster for which Belle Factory organized the Rendez-Vous Business Innovation event, connecting nuclear industry majors with innovative SMEs. Re-engaged for the 4th edition.
• HennessyminorGTM or Marketing PartnerJas Hennessy & Co, cognac house providing sponsorship support for cultural events.
• MartellminorGTM or Marketing PartnerMaison Martell, cognac house sponsoring Belle Factory's cultural events.
• Rémy MartinminorGTM or Marketing PartnerMaison Rémy Martin, cognac house providing sponsorship support.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Live Nation France: Live Nation is the world's largest live entertainment company and operates concert venues, festivals, and tours in France. It is a broad incumbent in the same category as Belle Factory's festival and venue operations, but with international artist relationships and capital that allow it to outbid regional operators.
• AEG Presents (Allied Global Marketing / AEG Europe): AEG Presents is one of the largest global live entertainment conglomerates, operating festivals, tours, and venues worldwide. It is a broad incumbent in the same space as Belle Factory, competing for the same touring artist pool and corporate sponsorship budgets.
• GL Events: GL Events is a publicly listed French group operating venues, trade shows, and live events globally, including management of major convention centers. It is a broad incumbent comparable to Belle Factory's corporate event organization and B2B trade show activities, though at vastly larger scale and with an asset-heavy model.
• Comexposium: Comexposium is a leading French-based trade show and B2B event organizer operating across industries globally. Comparable to Belle Factory's corporate event services and Rendez-Vous Business Innovation-style cluster events, though at significantly greater scale and with a multi-vertical portfolio.

Direct peers

• We Love Green: We Love Green is a Paris-based music festival with explicit focus on ecological responsibility and multi-genre programming. Comparable to Belle Factory's festival portfolio in format, sustainability commitments, and partnership-driven sponsorship model.
• Solidays: Solidays is a major Parisian music festival operated by a nonprofit, combining live entertainment with a social cause (HIV/AIDS awareness). Comparable to Belle Factory's portfolio in operating model (association/nonprofit-adjacent), multi-genre programming, and reliance on sponsorship and institutional partners.
• Association Garorock: Garorock is a long-running multi-genre music festival held annually in Marmande (southwestern France). Comparable to Belle Factory's Freemusic in format, regional anchor, and mix of rock/electronic/reggae programming, and competes for overlapping artist bookings.
• Hellfest Production: Hellfest Open Air is one of France's largest rock/metal music festivals, produced annually near Nantes. It is a direct comparable to Belle Factory's festival production business in scale, model (multi-day outdoor event with national/international artist booking), and reliance on regional institutional support.
• Les Francofolies de La Rochelle: Francofolies is a long-running French-language and international music festival on the Atlantic coast, similar in heritage and regional orientation to Cognac Blues Passions. It is a direct comparable in operating model, French public-sector backing, and multi-stage festival production.
• Festival d'Avignon: Festival d'Avignon is France's leading performing arts festival, producing live theater, dance, and music performances annually. Comparable to Belle Factory's live performing arts production activities (APE code 9001Z), public-institutional funding model, and dependence on multi-stakeholder governance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@NiortJazzFestival
• Facebookfacebook.com/bellefactory
• LinkedInlinkedin.com/company/belle-factory

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Belle