Fundacion Educatrafic

What Fundacion Educatrafic does

Fundación Educatrafic (EDUCATRAFIC S.L.) is a Spanish non-profit foundation and private limited company headquartered in Zaragoza, founded in 2009 to deliver road safety education and driver training services. Its core offering centers on DGT-authorized point recovery courses, where it holds the status of the only authorized center in Spain, alongside broader road safety and driver education programs targeted at individual drivers and corporate clients.

The foundation operates a hybrid training model combining classroom instruction, on-circuit practical training at its proprietary Centro Experimental de Conducción (CEC Zaragoza), and physical impairment simulation tools (drunk-driving, fatigue and drugged-driving goggles). Product surface includes individual point recovery courses (Recupera 2/4/8 Puntos; €310–€860), accompanied driving and learn-to-drive courses (€120–€225.70), B2B corporate training programs, and a Formación Profesional (FP) vertical via educatraficfp.com. External validation includes European Commission Recognition and the RSA Seal in 2021, with ISO 9001 certification and GDPR compliance as governance signals.

The business model spans three revenue streams: (i) B2C course sales at fixed IVA-inclusive price points distributed through an e-commerce platform; (ii) B2B corporate training contracts with named clients including Vía Augusta, MARENA, López Soriano and Fundación Dfa; and (iii) public-sector contracts and partnerships with the DGT, Ayuntamiento de Zaragoza, IASS and FEMP, plus motorsport and experiential partners such as SMC Motorsport/McLaren Barcelona, Baja Aragón and LA TORRE OUTLET. Leadership includes Eduardo Colell as Director of the foundation and Javier Vicente Yubero as Director of the Driving School and Circuit Director of Baja Aragón.

Name

Fundacion Educatrafic

Legal name

EDUCATRAFIC S.L.

Website

https://educatrafic.es

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Fundación Educatrafic is a Zaragoza-based non-profit and the only DGT-authorized center in Spain delivering point recovery and road safety education courses to individual drivers, corporate fleets, and public institutions, operating the CEC Zaragoza experimental driving facility.

Ownership category

akta.pro rank

Product category

Driver Training and Road Safety Education

NAICS

Automobile Driving Schools (611692), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAFACAK

Curriculum for Compliance & Safety Training (K-12/Higher-Ed Non-Corporate)

Education/Education Technology (EdTech) & Digital Learning/Digital Curriculum, Courseware & Interactive Learning Content

SECONDARYEDAAAFAJ

Public Safety & Emergency Preparedness Education (CPR/First Aid/Disaster Readiness)

Education/Adult & Continuing Education/Community & Public Education Programs (Libraries, Community Centers)

SECONDARYMPAKAJAJ

Motorsport Driver Training Schools & Racing Academies

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

Keywords

• Road safety education
• Driver training courses
• License point recovery
• Occupational driving courses
• Safe driving instruction

Headquarters

HQ city

Zaragoza

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Driving Course Tuition: Revenue from individual and corporate driving courses including point recovery courses (2, 4, 8 points), safe driving courses, and learn-to-drive programs. Sold as one-time course fees with per-course pricing.
2. Corporate Training Services: B2B courses for enterprise fleets covering occupational road risk (PRL in itinere y en misión). Companies such as Vía Augusta, MARENA, López Soriano, and Fundación Dfa have engaged these services. Typically structured as multi-session programs with group pricing.
3. Event and Experiential Services: Revenue from hosting events, team-building driving experiences, and motor tourism activities (e.g., FINDE DRIVE weekends, motera jornadas, McLaren event hosting). May include catering and hospitality components.
4. Public Organism Contracts: Training services commissioned by government bodies including DGT, Zaragoza municipality, and Aragonese social services, including donated course prizes as part of road safety campaigns.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels13 records

Core offering

Fundación Educatrafic is a non-profit road safety education foundation that delivers DGT-authorized license point recovery courses (2, 4 and 8 points), accompanied driving experiences, intensive learn-to-drive programs, occupational road risk prevention training for company fleets (PRL in itinere y en misión), and road safety programs for public bodies, all taught at its Centro Experimental de Conducción (CEC) in Zaragoza using rollover and impact simulators, dual-control vehicles, and multi-surface training circuits.

Product overview

Fundacion Educatrafic operates as a driving school and road safety education foundation, offering a unified portfolio of driving courses centered around their Centro Experimental de Conduccion (CEC Zaragoza) facility. The core offerings include point recovery courses (recupera 2, 4, and 8 points) authorized by the DGT, accompanied driving experiences, and intensive learn-to-drive programs. They also provide specialized corporate training for occupational road safety (PRL in itinere y en mision) and programs for public institutions. The product portfolio is organized by customer segments: particulares (individuals), empresas (companies), and organismos oficiales (public bodies), all delivered through their physical facilities with dual-control vehicles and specialized circuits.

Differentiator

Problem solved

Functional benefit

Products and services

• Recupera 4 Puntos — Conducción Segura y Eficiente (Turismo y Ciclomotor) A 2-day consecutive driving course that allows drivers to recover 4 points from their Spanish driving license, including both car (turismo) and moped (ciclomotor) training. Delivered at the only DGT-authorized center in Spain. Priced at €649.00 (IVA included).
• Recupera 2 Puntos — Conducción Segura y Eficiente (Turismo) A safe and efficient driving course for car drivers to recover 2 points from their Spanish driving license, delivered at the only DGT-authorized center. Priced at €399.00 (IVA included).
• Recupera 2 Puntos — Conducción Segura y Eficiente (Ciclomotor) A safe and efficient driving course for moped riders to recover 2 points from their Spanish driving license, delivered at the only DGT-authorized center. Priced at €349.00 (IVA included).
• Recupera 8 Puntos — Turismo y Ciclomotor (Sin Examen) An official package combining Safe and Efficient Driving (4 points) plus Road Safety Awareness and Re-education (4 points) to recover up to 8 points without taking an exam. Priced at €860.00 (IVA included).
• Enseña a Conducir a tu Hijo/a A family supervised driving experience where parents can teach their children to drive in a private, controlled, and safe environment using a dual-control driving school car. Priced at €199.00 (IVA included, discounted from €230.00).
• Conducción Acompañada Exprés (3 Horas) An intensive 3-hour accompanied driving course for beginners to start learning to drive in a private, controlled, and safe environment using a dual-control driving school car accompanied by a licensed driver. Priced at €120.00 (IVA included).
• Aprende a Conducir Exprés (6 Horas) An intensive 6-hour express course for those close to getting their driver's license, with practice using a driving school car accompanied by a licensed driver. Priced at €225.70 (IVA included).
• Conducción Segura — Curso para Empresas (PRL in itinere y en misión) Safe driving courses for companies providing occupational risk prevention training (PRL in itinere y en misión) for both company vehicles and personal cars used for work purposes. Custom pricing per enterprise; example programs include 17-hour courses (6 hours in-person + 11 hours online) for up to 15 participants.
• Cursos para Organismos Oficiales Road safety education courses designed for public administration bodies and official organizations, including simulator demonstrations and public campaign training commissioned by bodies such as DGT, Ayuntamiento de Zaragoza, and IASS.
• Centro Experimental de Conducción (CEC Zaragoza) The experimental driving center located in Garrapinillos, Zaragoza, featuring child driving circuits, personal mobility vehicle (PMV/scooter) tracks, wet skid surfaces, slalom zones, a sliding plate, and dual-control vehicles, used as the practical training facility for all Educatrafic courses.

Quantifiable outcome

• Over 1,800 visitors reached through community road safety events
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

13 partnerships are on record, tiered flagship, core and minor.

• LA TORRE OUTLET ZaragozaflagshipStrategic or Co-development Partner · 4 September 2021Co-organization of I Jorndas de Educación Vial (First Road Safety Education Days) on 4-5 September 2021. LA TORRE OUTLET provided 1,500 m² of parking space transformed into a driving school. Over 1,800 visitors participated. Activities included child driving circuit, PMV tracks, electric vehicle exposure, and simulation experiences. The event was free and open to the public.
• Autoescuela PegasuscoreStrategic or Co-development PartnerDriving school collaboration since 2009, one of the founding operational entities behind Educatrafic's formation.
• Autoescuela CataluñacoreStrategic or Co-development PartnerDriving school collaboration since 2015. Combined with Autoescuela Pegasus to form the foundation of Educatrafic operations.
• Autoescuelas KcoreStrategic or Co-development PartnerOperating brand name adopted by Autoescuela Pegasus (since 2009) and Autoescuela Cataluña (since 2015) from 2014 onwards. Represents 40+ years of combined driving school experience integrated under the Educatrafic brand.
• Dirección General de Tráfico (DGT)flagshipStrategic or Co-development PartnerActive collaboration in DGT road safety campaigns including 'Mayores, activos y seguros' (400+ senior participants, 2019-2020 and 2021 editions). Educatrafic donated 6 safe driving courses as prizes. Partnership also includes participation in VI Encuentro de ciudades para la seguridad vial y la movilidad sostenible organized by DGT.
• Ayuntamiento de ZaragozacoreStrategic or Co-development PartnerCo-organizer of the 'Mayores, activos y seguros' campaign with DGT and IASS. Also partner in VI Encuentro de ciudades para la seguridad vial y la movilidad sostenible (October 2021).
• Instituto Aragonés de Servicios Sociales (IASS)minorStrategic or Co-development PartnerCollaboration partner in the 'Mayores, activos y seguros' senior road safety campaign, contributing social services perspective and senior participant outreach.
• Federación Española de Municipios y Provincias (FEMP)minorStrategic or Co-development PartnerCo-organizer of VI Encuentro de ciudades para la seguridad vial y la movilidad sostenible alongside DGT and Ayuntamiento de Zaragoza.
• SMC Motorsport / McLaren BarcelonaminorGTM or Marketing PartnerSMC Motorsport and McLaren Barcelona selected Educatrafic's facilities for the presentation of pilot Guillermo Aso's McLaren 570S GT4 racing program in July 2021. The event leveraged Educatrafic's high-security facilities and professional team.
• Baja AragónminorGTM or Marketing PartnerEducatrafic's driving circuit director, Javier Vicente Yubero, serves as circuit director for the Baja Aragón motorsport event. An Educatrafic vehicle was displayed at the event. Partnership supports brand visibility in the motorsport community.
• Campeonato MañoalmuerzosminorGTM or Marketing PartnerMotorcycle enthusiasts group that held its pre-registration event at Educatrafic's CEC in September 2022, with 250+ registered motorcyclists and 600+ total attendees. Provides exposure to the regional motorcycling community.
• López SorianominorOthersFamily-owned foodservice company (50 years, 40+ installations in Aragon) engaged Educatrafic for PRL in itinere y en misión courses for tourism fleet drivers.
• Gobierno de Aragón (RSA Plan)coreStrategic or Co-development PartnerGoverning body behind the Plan RSA (Responsabilidad Social de Aragón) recognizing organizations for social responsibility. Educatrafic obtained the RSA Seal in 2021 through this program involving CEOE Aragón, Cepyme Aragón, UGT Aragón, and CC.OO Aragón.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Regional players

• IAM RoadSmart: UK road safety charity offering advanced driving courses and police-grade driver training. Operates in a different geography but serves the same advanced driver education mission and charity/non-profit positioning.

Direct peers

• Fundación MAPFRE: Foundation from MAPFRE insurance running road safety education programs for vulnerable groups (children, seniors) and broad campaigns. Shares the non-profit foundation model, social mission focus, and insurance-sector ties with Educatrafic.
• AEA (Automovilistas Europeos Asociados): Spanish automobile association providing road safety services and driver education. Comparable member-based organization with a road safety focus and history of advocacy for Spanish drivers.
• RACE (Real Automóvil Club de España): Major Spanish automobile club providing road safety education, defensive driving courses, and traffic safety campaigns. Closest comparable to Educatrafic's road safety mission and national scope, with similar awareness campaigns and driver training programs.

Others

• Centro Zaragoza: Automotive research and training center in Spain founded by insurance companies. Related to road safety training but with a heavier R&D focus on vehicle technology and repair rather than driver education.
• AESLEME: Spanish association focused on traffic injury prevention and road safety awareness. Related mission to Educatrafic but emphasizes injury outcomes and survivor support rather than direct training delivery.
• STOP ACCIDENTES: Spanish association focused on accident prevention and road safety awareness. Related mission to Educatrafic but operates as an advocacy and awareness entity rather than a training delivery provider.
• CESVIMAP: MAPFRE's automotive R&D center focusing on vehicle repair, safety research, and training. Tangentially related to road safety through technical R&D and training services, but operates as a B2B repair and research entity.

Broad incumbents

• Norauto: Major auto center chain in Spain offering vehicle maintenance, parts, and some driving-related services. Operates in adjacent automotive services space with broader portfolio but reaches the same end customer base.

Emerging players

• Skip Barber Racing School: US racing school using motorsport training methodology. Comparable motorsport-adjacent driver training focus, particularly relevant given Educatrafic's partnership with Baja Aragón and hosting of McLaren racing program events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/educatrafic
• YouTubeyoutube.com/channel/UCKnnOrbI5vvvBb3cXKkGRTg
• Facebookfacebook.com/educatrafic
• LinkedInlinkedin.com/company/fundacion-educatrafic
• Instagraminstagram.com/educatrafic_seguridadvial

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fundacion Educatrafic