Kwpn-na Members Page

What Kwpn-na Members Page does

KWPN of North America, Inc. (KWPN-NA) is a privately held non-profit corporation (IRS Code Sec. 501(c)(5)), incorporated in Nevada and headquartered in Lexington, Kentucky. Founded in 1983 as the North American Department of the Royal Warmblood Studbook of the Netherlands (KWPN), it operates as the regional franchise for the registration, inspection, and promotion of Dutch Warmblood horses in North America. The organization serves approximately 1,300 members, including breeders, owners, riders, trainers, and stallion owners, and registers an average of more than 550 foals annually. Its core product is a membership-based breed registry that offers foal registration, ownership transfer documentation, annual keuring (studbook inspection) tours conducted across multiple North American locations, stallion licensing and activation, predicate awards (Ster, Keur, Elite, Sport, Crown, Preferent, Prestatie), and a portfolio of competition and breeder achievement awards across dressage, jumping, hunter, harness, and Gelders breeding directions.

The business model is a diversified fee-based, non-profit operation with five revenue streams: recurring membership dues (Full $85/year, Youth $35/year, Associate $50/year, Lifetime $850 one-time), per-unit foal registration fees ($200-$300 depending on timing, including DNA testing), annual stallion activation fees ($250-$400 depending on tier and activation date), ownership transfer fees ($25 members, $50 non-members, plus $100 expedited), and sponsorship/advertising revenue. Distribution is conducted through a self-serve member portal online, an annual keuring tour traveling across North America, a central Lexington office handling administrative transactions, and partnerships with ICONEQ (marketplace) and Horses4yc (sport horse marketplace). Marketing is predominantly community-led and event-driven, supported by a 5,000+ subscriber newsletter with 50%+ open rates, four social media channels, YouTube content, and event-based presence at the AGM and Equine Affaire trade show. The organization does not develop proprietary technology for AI or ML; its technical footprint is a member portal and an externally hosted pedigree search database. KWPN-NA participates in industry-wide awards programs with USEF, USDF, USEA, and USHJA, and benefits from the parent KWPN brand's top global WBFSH rankings in jumping and dressage.

Name

Kwpn-na Members Page

Legal name

KWPN of North America, Inc.

Website

https://www.kwpn-na.org

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

KWPN-NA is a U.S. non-profit breed registry that operates as the North American branch of the Royal Dutch Warmblood Studbook, managing horse registration, annual keuring inspections, stallion licensing, predicate awards, and member services for 1,300+ breeders and owners of Dutch Warmblood horses across the United States and Canada.

Ownership category

akta.pro rank

Product category

Breed Registry & Equestrian Services

NAICS

Support Activities for Animal Production (11521)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Equine Sales, Auctions & Bloodstock Agencies (AFAEAGAH)

akta.pro secondary industries

Stallion Services & Semen Collection/Distribution (AFAEAGAB), Training, Stables & Equine Services (MPAEADAI)

Keywords

• Horse breed registry
• Equestrian inspections
• Warmblood studbook
• Foal registration
• Equestrian membership

Headquarters

HQ city

Lexington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Membership Dues: Annual membership fees provide recurring revenue. Full Membership at $85/year, Youth at $35/year, Lifetime at $850 (one-time), Associate at $50/year. Members receive access to KWPN-NA Portal, can register foals, participate in keurings, and access awards programs.
2. Horse Registration Fees: Foal registration fees ranging from $200 (within 60 days of birth) to $300 (yearling or thereafter). Includes DNA testing. Additional fees for microchipping ($25), duplicate papers ($140-200), and registration upgrades ($20).
3. Stallion Activation Fees: Annual activation fees for stallions to stand at stud. Approved/Licensed stallions activated before October 31: $300; after October 31: $400; Foalbook stallions: $250; Affiliate stallions: $300.
4. Ownership Transfer Fees: Transfer of ownership fees: $25 for members, $50 for non-members. Expedited transfers available for additional $100.
5. Sponsorship and Advertising: Sponsors receive advertising opportunities through website banners, newsletters (5,000+ subscribers with 50%+ open rate), Stallion Directory, and event branding at AGMs and Keuring tours.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

KWPN-NA is the North American affiliate of the Royal Dutch Warmblood Studbook (KWPN), providing breed registration, annual keuring (inspection) tours, membership programs, ownership transfer services, stallion activation and licensing, pedigree database access, and breed-specific awards programs for Dutch Warmblood horses in the U.S. and Canada. The organization registers foals, evaluates horses across dressage, jumping, hunter, harness and Gelders breeding directions, and connects members through an ICONEQ marketplace integration for horse sales and stud services.

Product overview

KWPN-NA is a not-for-profit horse breeding registry (IRS Code Sec. 501(c)(5)) serving as the North American department of the Royal Warmblood Studbook of the Netherlands. The organization operates as a unified membership-based platform offering core registration services including foal registration, ownership transfers, and annual keuring (studbook inspection) tours. The portfolio includes the KWPN-NA Stallion Directory & Handbook as a printed/digital reference, the Foal & Yearling Futurity competition with prize funds, a multi-level Breeder's Achievement Awards program (Bronze through Platinum), and a Competition Awards Program offering show-level and year-end awards across dressage, hunter, jumper, eventing, and combined driving disciplines. Supporting services include veterinary coordination (PROK, DNA, endoscopy), pedigree search database, and ICONEQ marketplace integration for buying/selling horses. Membership tiers (Full, Youth, Associate, Lifetime) provide graduated access to registration, keuring participation, award eligibility, and publications.

Differentiator

Problem solved

Functional benefit

Products and services

• KWPN-NA Membership Annual membership program offering multiple tiers (Full, Youth, Associate, Lifetime) that enables horse owners to register foals, transfer ownership, participate in keuring inspections, compete for awards, and access member portal and publications.
• Foal Registration Registration service for foals born to KWPN-NA registered parents, including DNA typing, microchipping, and pedigree documentation with fee structures based on age at registration.
• Keuring (Studbook Inspection) Services Annual inspection tour evaluating KWPN horses for conformation, movement, jumping ability, and breeding direction including foals, yearlings, two-year-olds, and mature horses across dressage, jumping, hunter, harness, and Gelders types.
• KWPN-NA Stallion Directory & Handbook Annual printed and digital directory containing listings of activated KWPN-NA stallions, organizational procedures, breeding standards, and inspection protocols. Sent to all members.
• Foal & Yearling Futurity Annual futurity competition for foals and yearlings held during keuring tour with $10,000 prize fund, offering awards in five breeding directions and free entry for offspring of SSA-participating stallions.
• Breeder's Achievement Awards Multi-level recognition program (Bronze, Silver, Gold, Platinum) for breeders based on points earned through horse achievements including first premiums, predicates, sport results, and approved stallions.
• Competition Awards Program Comprehensive awards program including High Point Dutch Awards at individual shows and All Breeds year-end awards (1st-5th place) across dressage, hunters, jumpers, eventing, and combined driving divisions, offered free to members.
• Veterinary Services (PROK, Endoscopy, DNA) Coordinated veterinary examinations including PROK radiograph evaluation, endoscopy for stallions, DNA typing, Fragile Foal Syndrome testing, OCD testing, and navicular/DJD radiographs for predicate and licensing requirements.
• Ownership Transfer Service Transfer of ownership service requiring original registration papers, bill of sale, and applicable fees ($25 for members, $50 for non-members) with expedited option available.
• Pedigree Search Database Online database for searching KWPN horse pedigrees and breed registration information, maintained by KWPN-NA to record inspection results, performance records, and ownership history.
• Stallion Activation and Licensing Annual activation service for stallions to stand at stud in North America, with tiers for Approved/Licensed ($300 before Oct 31, $400 after), Foalbook ($250), and Affiliate ($300) stallions. Activated stallions are listed in the KWPN-NA Stallion Directory and website.
• ICONEQ Marketplace Access Third-party marketplace partnership providing KWPN horse listings for sale, lease, stallion semen, custom foals, and breeding services, with free access for KWPN-NA members.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

One partnership is on record.

• ICONEQcoreStrategic or Co-development Partner · 1 May 2026KWPN-NA partnered with ICONEQ Technologies in May 2026 to provide exclusive and free access to all Dutch Warmblood horses listed on ICONEQ. KWPN-NA members can list KWPN horses for sale, lease, stud services, foals, and custom foals on the platform at no cost.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Regional players

• American Hanoverian Society: The American Hanoverian Society is a North American warmblood registry and association serving breeders and owners. It compares directly on registration, inspections, membership programs, awards, and breeder engagement, but represents a different breed.
• Canadian Warmblood Horse Breeders Association: The Canadian Warmblood Horse Breeders Association registers and promotes warmblood horses in Canada. It is a regional peer because it serves the same North American breeder and owner market with comparable registration, inspection, and breed-recognition services.

Direct peers

• Royal Warmblood Studbook of the Netherlands (KWPN): KWPN is the global studbook and brand from which KWPN-NA derives its license and breeding standards. It is the closest category benchmark for registration, inspections, predicates, and breeder services, although it operates from the Netherlands rather than North America.
• Holsteiner Verband: The Holsteiner Verband manages the Holsteiner horse studbook and breeding program. Its registration, licensing, inspection, and performance-recording activities closely parallel KWPN-NA's core studbook functions.
• Belgian Warmblood: Belgian Warmblood is a national warmblood studbook and breeder organization. It competes in the same registry, inspection, stallion, and sport-performance ecosystem as KWPN-NA.
• Oldenburger Pferde Verband: The Oldenburger Pferde Verband registers and promotes Oldenburg horses through breeding, inspection, licensing, and sport programs. It is a direct category peer for a registry-led equine services platform.
• Danish Warmblood: Danish Warmblood is a national warmblood studbook with registration, inspection, mare and stallion testing, and performance programs. Its member and breeder services are closely analogous to KWPN-NA's offering.
• Hannoveraner Verband: The Hannoveraner Verband is the German Hanoverian studbook and breed association. It is comparable through formal horse registration, stallion approval, mare and foal inspections, performance data, and breeder services.

Broad incumbents

• American Quarter Horse Association: AQHA is a large breed association and registry with horse registration, ownership records, shows, awards, and breeder services. It is a broad incumbent benchmark for a scaled membership-and-registry model, although it serves a different breed and much larger market.
• United States Equestrian Federation: USEF is the national governing body for equestrian sport and operates competition recording, awards, and horse identification services. It is a broader incumbent with an overlapping performance-recognition and member-services platform, though it is not a breed registry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLEczWxlxWNpyXpKNV7uE9grtyyg0viTmD
• Facebookfacebook.com/KWPN-NA
• LinkedInlinkedin.com/company/kwpn-of-north-america-inc
• Instagraminstagram.com/kwpn_na

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kwpn-na Members Page