Layers
Layers is a London-based specialist visual agency that sells Adobe Photoshop mockup files and bespoke imagery through a Shopify storefront. It serves individual designers, marketing teams, and enterprise brands including Tottenham Hotspur FC, Atlantic Records, and Uber Eats.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Layers does
Layers Design Ltd. is a London-based specialist visual agency that produces Adobe Photoshop mockup files (PSD format) and bespoke imagery for designers, marketing teams, agencies, and enterprise brands. Its core product is a curated library of digital mockup templates — covering iPhone (including the current-generation iPhone 16 Pro), Google Pixel, editorial/zine, and out-of-home formats — that allow users to place artwork into realistic scenes via adjustable layers for background, screen lighting, and overlay. Files are sold as one-time downloads through a Shopify-powered e-commerce storefront at layers.design, with two licensing tiers: a Standard License for portfolio and presentation use and a Commercial License for advertising and promotional use, priced between £20 and £150 per collection.
The company operates a dual revenue model combining self-serve digital asset sales with bespoke creative services. The bespoke arm delivers custom photography and imagery for named enterprise clients including Tottenham Hotspur FC, Atlantic Records, Eurovision 2024, MLB London Series, Uber Eats, and the BRIT Awards (#BRITsUnseen), with projects quoted per engagement through a contact form. Layers is privately held, headquartered at Unit 11, Flamingo Court, 81 Crampton St, London SE17 3BF, employs 1–10 people, and shows no evidence of external funding rounds. Distribution is direct-to-customer globally via Shopify, supported by organic social and content channels (Instagram, X, Behance, YouTube tutorials) targeted at creative professionals.
Layers firmographics
Firmographics- Name
- Layers
- Legal name
- Layers Design Ltd.
- Website
- https://layers.design
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Layers is a London-based specialist visual agency that sells Adobe Photoshop mockup files and bespoke imagery through a Shopify storefront. It serves individual designers, marketing teams, and enterprise brands including Tottenham Hotspur FC, Atlantic Records, and Uber Eats.
- Ownership category
- akta.pro rank
Where Layers is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Layers business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Digital Mockup Sales: One-time purchase model for Adobe Photoshop mockup files sold directly through the e-commerce website. Customers select license type (Standard or Commercial) at checkout and download files immediately after purchase.
- Bespoke Mockup Services: Custom mockup creation services for specific client projects, quoted based on project requirements through the contact form.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual mockup products |
| One time/ perpetual license | Pay-as-you-go | Standard License |
| One time/ perpetual license | Pay-as-you-go | Commercial License |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Layers product offering
Product offeringCore offering
Layers creates and sells Adobe Photoshop mockup templates (PSD files) that allow designers to insert their artwork into realistic product, device, and editorial scenes via adjustable layers for backgrounds, lighting, and overlays. The company also delivers bespoke mockup creation services and custom photography projects for enterprise clients, with two license types (Standard for portfolio/presentation; Commercial for advertising/promotion) and digital delivery on purchase.
Product overview
Layers is a specialist visual agency that creates in-context imagery to showcase and elevate designs. The core offering consists of Adobe Photoshop mockup files (products N°315, N°333, N°337, N°339, N°294, N°299, N°304, N°334, N°335, and others) sold through their curated digital asset library on Shopify. These mockup collections feature realistic device and editorial scenes with adjustable backgrounds and lighting. The company also offers bespoke mockup services and custom photography projects. Licensing includes Standard (portfolio/presentation) and Commercial (advertising/promotional) options.
Differentiator
Problem solved
Functional benefit
Products and services
- Adobe Photoshop Mockup Templates
Companies that use Layers
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Layers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Layers partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycoreShopify powers the online e-commerce store for Layers, providing the platform infrastructure for product sales, payment processing, and order management.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Layers competitors and assessment
Company assessmentDirect peers
- Mr. Mockup: Niche mockup template store focused on device, packaging, and print scenes. Direct overlap with Layers' catalog categories and pricing model.
- Pixeden: Premium graphic and mockup asset shop with a curated library of PSD templates. Targets the same designer/agency audience as Layers at comparable one-time price tiers.
- Yellow Images: Specialist mockup shop focused on packaging and print mockups with adjustable smart-object layers. Closely comparable product format and customer base to Layers.
- Placeit: Envato-owned mockup and design template platform with browser-based customization. Competes head-to-head with Layers on device and lifestyle mockups, with a broader subscription offering.
- Smartmockups: Online mockup platform offering device, print, and apparel mockups with similar self-serve download model. Most directly comparable competitor in the digital mockup space, now part of the Envato group.
- Creative Market: Marketplace for digital creative assets including mockups, fonts, and templates. Overlaps with Layers on the curated mockup-shopping experience for designers and agencies.
Broad incumbents
- Shutterstock: Global stock imagery and creative asset platform with mockup and template offerings. Operates at a much larger scale with subscription models that compete for designer and agency spend.
- Freepik: Large free/paid asset library with PSD mockups among its categories. Indirectly pressures Layers on price via free-tier alternatives targeting the same designer audience.
- Adobe Stock: Adobe's native stock asset platform with templates, mockups, and imagery integrated into Creative Cloud. Adjacent offering bundled with the same Photoshop ecosystem Layers depends on.
- Envato Elements: Subscription-based unlimited-downloads creative asset library including mockups, stock video, and graphics. Competes with Layers' one-time model via a much larger catalog and recurring pricing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Layers social profiles
Digital presenceLayers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Layers leadership team
Management profileNumber of profiles
Layers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Layers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Layers
What does Layers do?
Layers creates and sells Adobe Photoshop mockup templates (PSD files) that allow designers to insert their artwork into realistic product, device, and editorial scenes via adjustable layers for backgrounds, lighting, and overlays. The company also delivers bespoke mockup creation services and custom photography projects for enterprise clients, with two license types (Standard for portfolio/presentation; Commercial for advertising/promotion) and digital delivery on purchase.
Is Layers a public or private company?
Layers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Layers founded?
Layers was founded in 2017. It employs 1 to 10 people.
Where is Layers based?
Layers is headquartered in London, United Kingdom, in the Europe region.
How does Layers make money?
Two revenue lines are on record. Digital Mockup Sales are the primary driver. The others are bespoke Mockup Services.
Who are Layers's main competitors?
Direct peers on record are Mr. Mockup, Pixeden, Yellow Images, Placeit, Smartmockups and Creative Market. Broad incumbents are Shutterstock, Freepik, Adobe Stock and Envato Elements.
Does Layers have an API?
No public API is recorded for Layers.