PENINSULA PET LODGE

What PENINSULA PET LODGE does

Peninsula Pet Lodge Inc. operates two pet resort locations in the Gig Harbor peninsula of Washington State (Olalla and Gig Harbor), offering overnight dog and cat boarding, dog daycare, professional grooming, self-service dog bathing, and affiliated pet cremation services. The Olalla flagship, opened in May 1993 on a 15-acre wooded property by founders Ed and Joie Chandler, anchors the business with luxury suites, cat condos, daycare play areas, swimming pools, and an on-site residence enabling 24-hour supervision. The Gig Harbor location, acquired in 2000 from the former Brigadoon pet business, complements the original with additional luxury suites, daycare, grooming, and a walk-in self-service bathing facility. The company is privately held by the Chandler family, has 1-10 employees, and operates with no outside capital or parent company.

The business runs on a direct-to-consumer service model with no proprietary technology platforms; operations are supported by a customer-facing mobile app (iOS and Android) that handles reservations, vaccination record submission, ETA tracking, rewards, and messaging, plus a website with online reservation forms. Revenue is generated primarily through per-night and per-day boarding fees (dog boarding $47-$76/night depending on accommodation tier; cat boarding $30-$55/night; daycare $24-$34/day), grooming services, self-service bathing, optional activity packages, and a mandatory $1/day per pet VIP health coverage program. Customer acquisition is largely local, relying on word-of-mouth, veterinarian referrals, organic SEO, and social media (Facebook, Twitter/X, Instagram); the company has no enterprise or B2B contracts and serves individual pet owners in the Gig Harbor/Olalla micro-market only.

Name

PENINSULA PET LODGE

Legal name

Peninsula Pet Lodge Inc.

Website

https://peninsulapetlodges.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Peninsula Pet Lodge Inc. is a privately held, founder-owned pet resort operator running two locations in Gig Harbor and Olalla, Washington, providing dog and cat boarding, dog daycare, pet grooming, self-service bathing, and affiliated cremation services to local pet owners.

Ownership category

akta.pro rank

Product category

Pet Boarding and Daycare Services

NAICS

Pet Care (except Veterinary) Services (812910)

akta.pro primary industry

Long-Term/Extended-Stay Boarding (HSANADAJ)

akta.pro secondary industry

Climate-Controlled/Indoor Boarding Facility (HSANADAL)

Keywords

• Pet boarding services
• Dog daycare
• Pet grooming
• Cat boarding
• Pet resort

Headquarters

HQ city

Olalla

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Dog Boarding: Overnight lodging accommodations for dogs with various room types including standard, TLC (small dogs), luxury suites, and family accommodations. Pricing varies by location (Olalla vs Gig Harbor) and accommodation type, with per-night rates ranging from $47 to $76.
2. Cat Boarding: Overnight cat lodging in individual condo units with access to roaming areas. Standard condo at $30/night and family condo at $55/night.
3. Dog Daycare: Daytime dog care with half-day ($24) and full-day ($34) options at Gig Harbor location. Includes indoor/outdoor play areas and swimming pools. Daycare packages expire within 60 days of purchase.
4. Pet Grooming: Professional grooming services including signature baths, full grooms, nail trimming, ear cleaning, and teeth brushing for dogs and cats. Available at both Olalla and Gig Harbor locations.
5. Self-Service Pet Bathing: Self-service bathing facilities at Gig Harbor location where customers bring their pets to wash using provided equipment including raised tubs, towels, shampoos, and dryers. No appointment required.
6. VIP Pet Health Coverage: Mandatory $1.00 per day per pet health coverage program that covers up to $500 in unexpected illness or injury expenses during boarding stays. Also offers optional Daycare VIP at $60/year covering up to $500 in vet costs.
7. Activity Packages and Add-ons: Optional activities bundled into packages including nature walks, swimming, frisbee, extra TLC time, movie nights, bedtime tuck-in, and specialty treats like Barksicle ice cream and gourmet cookies. Available during dog boarding stays.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Peninsula Pet Lodge operates two pet resort locations in Olalla and Gig Harbor, Washington, providing overnight dog and cat boarding, daytime dog daycare, professional pet grooming, self-service pet bathing (Gig Harbor), and affiliated pet cremation services. Accommodations range from standard rooms to TLC suites and luxury suites, with optional activity add-ons such as nature walks, swimming, and bedtime tuck-in.

Product overview

Peninsula Pet Lodges operates two pet resort locations (Olalla and Gig Harbor, Washington) providing a comprehensive suite of pet care services under a unified brand. The core offerings consist of dog boarding, cat boarding, dog daycare, and professional pet grooming, supplemented by self-service bathing (Gig Harbor only), pet crematorium services (Olalla), and a customer-facing mobile app. Dog and cat boarding accommodations range from standard units to premium TLC and luxury suites with enhanced amenities. The mobile app enables customers to manage reservations, submit documentation, and communicate with staff. Services are available for dogs and cats with various accommodation tiers and optional add-on activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Dog Boarding Overnight pet boarding accommodations for dogs available at both Olalla and Gig Harbor locations, offering various accommodation types including standard rooms, TLC suites for small dogs, luxury suites, family accommodations, and puppy accommodations. Services include housekeeping, music and TV, wellness checks, meals, and optional activities such as nature walks, pool swimming, and grooming. Per-night rates range from $47 to $76 depending on room type and location.
• Cat Boarding Feline overnight accommodations at the Olalla location featuring individual condo units with views, daily roaming time in a cattery area with cat trees and scratch posts, and provisions for special diets and medications. Standard Cat Condo is $30/night and Family Cat Condo is $55/night.
• Dog Daycare Daytime dog care programs at Olalla and Gig Harbor locations offering indoor and outdoor play areas, small play groups matched by dog personality and size, and outdoor pools for summer water play. Half Day is $24 and Full Day is $34 at the Gig Harbor location.
• Pet Grooming Professional pet grooming at Olalla and Gig Harbor locations providing signature baths, full grooms, basic baths, brush-outs, nail trimming, ear cleaning, and teeth brushing for dogs and cats using organic products.
• Self-Service Pet Bathing Self-service dog bathing facility at the Gig Harbor location featuring raised waist-high tubs with steps, warm water hoses, no-slip mats, and provided supplies including towels, aprons, blow dryers, shampoos, conditioners, brushes, and ear cleaning solutions. Walk-in, no appointment required.
• Pet Cremation Services Pet cremation services offered through partnership with Over the Rainbow Bridge Pet Crematorium at the Olalla location, providing individual cremation with returned ashes in an urn and communal cremation with scattered remains. Available for pets that pass during their stay or for general pet owners seeking cremation services. Contact: (253) 857-4220.
• VIP Pet Health Coverage Mandatory $1.00 per day per pet health coverage program that covers up to $500 in unexpected illness or injury expenses during boarding stays. Also offers optional Daycare VIP at $60/year covering up to $500 in vet costs for daycare pets.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Over the Rainbow Bridge Pet CrematoriumminorOthersAffiliated pet cremation service located at the Olalla area offering individual cremation (with remains returned in urn) and communal cremation (with remains scattered in wooded area). Available for pets that pass during their stay or for general pet owners seeking cremation services. Contact: (253) 857-4220.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Holiday Barn Pet Resort: Multi-location pet boarding, daycare, and grooming resort with a long operating history. Comparable premium positioning, similar service mix, and analogous brand reputation emphasis, but at larger scale.
• Dogtopia: Franchised dog daycare, boarding, and spa services operator with hundreds of locations across North America. Directly comparable on core services (daycare, boarding, grooming) and an analogous premium, amenity-rich positioning to Peninsula's resort-style offering.
• The Dog Stop: Franchised dog daycare, boarding, grooming, and training operator. Directly comparable offerings across daycare, boarding, and grooming delivered through a resort-style facility model targeting higher-spend pet owners.
• Camp Bow Wow: Franchised dog daycare and overnight boarding operator with multiple U.S. locations. Directly comparable to Peninsula Pet Lodges in offering dog daycare, boarding, and grooming services under a resort-style model, but at significantly greater scale and with a franchise-driven growth model.
• Pet Suites: Multi-location pet boarding, daycare, and grooming chain. Comparable service portfolio (boarding, daycare, grooming) and similarly differentiated overnight accommodations, though at larger scale and broader geographic footprint.
• Wag Hotels: Premium pet boarding, daycare, and spa operator with multiple California locations. Closely comparable to Peninsula in delivering resort-style premium accommodations, daycare, and grooming at similar price points and amenity levels.
• Best Friends Pet Care: Multi-location pet boarding, daycare, grooming, and training operator. Directly comparable service mix (boarding, daycare, grooming, training) and resort-style positioning targeting the same consumer segment of pet owners seeking higher-touch care.

Broad incumbents

• PetSmart PetsHotel: National pet retailer with attached boarding (PetsHotel) and daycare facilities. Compares to Peninsula as a broader pet-care provider offering overlapping boarding and daycare services, but operating within a retail-anchored model at national scale.
• Petco Pet Care Center: National pet retailer with full-service veterinary, grooming, daycare, and boarding offerings. Comparable as a broad pet-care incumbent offering overlapping services, but at significantly larger scale and bundled with retail and vet services.

Emerging players

• Rover: Online marketplace connecting pet owners with in-home pet sitters and boarders. Compares to Peninsula as an alternative boarding/care channel targeting the same customer need, but via a marketplace/asset-light model rather than a physical resort.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/PPL_PetLodge
• Facebookfacebook.com/Peninsulapetlodge
• Instagraminstagram.com/peninsulapetlodges
• LinkedInlinkedin.com/company/peninsula-pet-lodge

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PENINSULA PET LODGE