Michigan Family Forum

What Michigan Family Forum does

Michigan Family Forum is a 501(c)(3) nonprofit education and research organization headquartered in Lansing, Michigan that conducts research, public advocacy, and civic education on family-related public policy issues. The organization serves Michigan residents and state policymakers across all 83 Michigan counties through a portfolio of free resources including county-specific voter guides, position papers and legislative testimonies, the Forum Online email newsletter distributed via Constant Contact, the Capital Spotlight video series featuring Michigan legislators, and various guides and reports covering marriage, fatherhood, children, adoption, family health, sex education, and elder care.

The organization operates a community-led go-to-market model built around its website (michiganfamily.org), email newsletter, downloadable PDFs, and physical publications distributed by mail. It engages directly with the Michigan legislature to advance family-focused legislation across five core areas: strengthening marriage, promoting responsible fatherhood, protecting children, honoring elders, and limiting the role of government. Its underlying technology is a standard nonprofit website platform with no proprietary technology stack, public APIs, or software products.

Michigan Family Forum is funded entirely through tax-deductible donations, which are processed through the National Christian Foundation (NCF) via a dedicated Single Charity Fund. The organization employs between 11 and 50 staff, maintains a single Lansing office, and charges no fees for its core resources; a nominal $0.20 per-copy suggested donation is requested only for bulk brochure orders of 10 or more.

Name

Michigan Family Forum

Legal name

Michigan Family Forum

Website

https://michiganfamily.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Michigan Family Forum is a Lansing, Michigan-based 501(c)(3) nonprofit that conducts research, education, and public advocacy on family-related public policy. It serves Michigan residents and legislators through voter guides covering all 83 state counties, position papers, newsletters, and legislative video content.

Ownership category

akta.pro rank

Headquarters

HQ city

Lansing

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Tax-Deductible Donations: Michigan Family Forum is a 501(c)(3) nonprofit education and research organization funded by tax-deductible donations. Donations are processed through National Christian Foundation (NCF) via a Single Charity Fund. The organization also accepts suggested donations for publications and brochures.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Michigan Family Forum conducts research, education, and public advocacy on family-related public policy issues affecting Michigan residents. It produces and distributes free voter guides, position papers, video content, and an email newsletter to inform citizens and engage with state legislators on policy matters related to the family.

Product overview

Michigan Family Forum operates as a single unified advocacy and education platform offering voter guides, video content series, email newsletters, and downloadable publications. The core offerings include the Michigan Voter Guide (county-specific election guides), Capital Spotlight (legislative video discussions), Forum Online Newsletter, Position Papers and Testimonies, and various Guides and Reports covering family health, adoption, sex education, and elder care topics. These products work together to advance the organization's mission of strengthening Michigan families through public advocacy and education.

Differentiator

Problem solved

Functional benefit

Products and services

• Michigan Voter Guide

Quantifiable outcome

• Voter guides produced for all 83 Michigan counties
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• National Christian Foundation (NCF)coreOthersNational Christian Foundation serves as the organization's donation processing partner. A 'Single Charity Fund' was established at NCF specifically to forward all donations to Michigan Family Forum. Donors can make tax-deductible contributions through NCF's secure online platform.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• American Family Association: A national Christian advocacy organization promoting traditional family values. Comparable through shared faith-aligned family-policy advocacy mission, though AFA operates nationally and across media channels rather than within a single state.
• Family Research Council: A national think tank and advocacy organization focused on family, faith, and traditional values. Directly comparable in policy advocacy mission and legislative engagement model, though it operates federally rather than at the state level.
• Focus on the Family: A large, well-established national Christian family-advocacy organization. Comparable because it pursues the same family-policy advocacy agenda (marriage, parenting, child protection) but at national scale and with substantially larger resources than Michigan Family Forum.
• Heritage Foundation: A major national conservative think tank producing policy research, position papers, and legislative engagement. Comparable through its research-and-advocacy model and emphasis on influencing lawmakers, though at federal scale and broader policy scope.

Direct peers

• Pennsylvania Family Institute: A Pennsylvania-based family-policy research and advocacy organization. Direct peer operating with the same 501(c)(3) policy-advocacy model in a single state, with voter guides and legislative engagement as core offerings.
• Minnesota Family Council: A Minnesota-based family-policy advocacy organization. Direct peer given its parallel state-level focus on marriage, family, and legislative engagement, mirroring the Michigan Family Forum's structure and outreach channels.
• Wisconsin Family Council: A state-level family-policy advocacy nonprofit in Wisconsin. The closest direct peer: similar mission, similar voter-guide and legislator-engagement tactics, similar donation-funded 501(c)(3) structure, but serving Wisconsin instead of Michigan.
• Iowa Family Leader: An Iowa-based family advocacy organization. Direct state-level peer with similar voter-guide distribution, legislative engagement, and faith-aligned family-policy advocacy mission.

Others

• State Policy Network: A network of state-level free-market and family-policy think tanks. Comparable as an umbrella organization that many state-level family-policy nonprofits (potentially including Michigan Family Forum) participate in or are affiliated with for resource sharing and coordination.

Regional players

• CitizenLink (Focus on the Family Action): The civic-action arm of Focus on the Family focused on state-level policy advocacy and voter engagement. Comparable in delivering voter guides and engaging state legislators on family-policy issues, though operating across multiple states rather than a single one.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/michigan-family-forum

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michigan Family Forum