Most Valuable Kids, Inc.

What Most Valuable Kids, Inc. does

Most Valuable Kids, Inc. (MVK) is a 501(c)(3) nonprofit organization that operates an online platform connecting donated sports and cultural event tickets with tax-exempt nonprofit agencies serving underserved youth. The organization was founded in 2005 in Cincinnati and operates three separately incorporated regional chapters in Cincinnati, Atlanta (founded 2017), and the Washington DC metropolitan area (founded 2003). Each chapter is led by a founding family — Sherri and Tedd Friedman (Cincinnati), Susan and Brian Banner (Atlanta), and Daryle and Beth Bobb (DC) — with its own board of directors and staff.

MVK's core offering is a web-based donor and recipient agency portal where season ticket holders, teams, venues, and corporations can donate unused tickets (transferred via Ticketmaster, SeatGeek, or Ball Park App) and where qualified 501(c)(3) youth-serving nonprofits can browse and claim tickets on a first-come, first-served basis. Donors receive automatic tax-deductible receipts. Beyond the core exchange, MVK has built a portfolio of signature programs including the Ultimate Reds Experience (300 kids annually), the Delta Airlines Trip to the North Pole, Cincinnati Ballet Community Performances (1,500+ kids), Girls with Pearls (school-based leadership program funded by Scripps Howard Foundation), After School Tours, the Sparks in the Arts program, and Women in Law events.

The organization's revenue model is hybrid: nominal $200/year recipient agency membership fees (with a guaranteed minimum of 50 tickets at $25 average ticket value), corporate sponsorships at $2,500+ annually (TQL Foundation, The Johnson Foundation, UMPS Care), individual donations at preset tiers ($25-$500), affinity programs (Kroger Community Rewards #ND772), and foundation grants. The organization takes no compensation for the ticket exchange itself. Cumulative impact since inception includes over 200,000 tickets distributed in Cincinnati, over 50,000 in Atlanta, and over $6 million in donated ticket value in DC, through a network of 100+ vetted nonprofit partner agencies.

Name

Most Valuable Kids, Inc.

Legal name

Most Valuable Kids, Inc.

Website

https://www.mostvaluablekids.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Most Valuable Kids, Inc. is a 501(c)(3) nonprofit that operates an online platform connecting donated sports and cultural event tickets with vetted 501(c)(3) youth-serving nonprofit agencies across Cincinnati, Atlanta, and Washington DC, layered with signature experiential programs for underserved children.

Ownership category

akta.pro rank

Product category

Nonprofit Youth Services

NAICS

Child and Youth Services (62411), Spectator Sports (71121)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Nonprofit ticket exchange
• Youth enrichment programs
• Charitable ticket donation
• Event ticket distribution
• Community youth services

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Ticket Donations: Season ticket holders, teams, venues, and corporations donate unused tickets to MVK, which distributes them to youth-focused organizations. Donors receive tax-deductible receipts. No revenue directly generated but enables mission delivery.
2. Recipient Agency Membership Fees: Annual membership fees charged to nonprofit recipient agencies to offset ticket distribution costs. Cincinnati charges $200/year with guaranteed minimum of 50 tickets. DC charges $200/year with minimum 50 tickets.
3. Financial Contributions: Direct monetary donations from individuals and corporations. Donation form accepts preset amounts ($25, $50, $100, $250, $500) and allows dedicated/tribute donations. MVK participates in Kroger Community Rewards Program.
4. Sponsorship Revenue: Corporate sponsors donate $2,500+ annually to support unique programs and incentives. Sponsors enable MVK to create reward programs that enhance self-esteem, strengthen relationships, and encourage kids to dream big.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Most Valuable Kids (MVK) operates an online platform that connects donors — season ticket holders, teams, venues, and corporations — with vetted 501(c)(3) nonprofit agencies serving underserved youth, enabling the donation and first-come-first-served distribution of unused sports and cultural event tickets. The organization augments this core ticket exchange with signature youth enrichment programs including Girls with Pearls mentorship, After School Tours, and Unique Experiences such as the Ultimate Reds Experience and Trip to the North Pole with Delta Airlines.

Product overview

Most Valuable Kids, Inc. (MVK) operates a nonprofit online ticket donation and distribution platform that connects unused event tickets with underserved youth. The core platform includes donor account management for ticket holders to donate tickets, a recipient agency portal for nonprofits to request tickets, and a ticket search system. MVK enhances its core platform with several specialized programs including the Girls with Pearls mentorship program for young women, After School Tours featuring educational facility visits, Unique Experiences such as the Ultimate Reds Experience and North Pole trips with Delta Airlines, and the Enriching Experiences magazine showcasing local arts and sports venues. The organization serves Atlanta, GA, Cincinnati, OH, and DC metropolitan areas through coordinated nonprofit partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• Girls with Pearls: A turn-key, school-based program that fosters leadership to change the outcome for girls by empowering them to plan for a bright future through education, personal responsibility and social awareness. Funded in part by Scripps Howard Foundation.

Products and services

• MVK Online Ticket Donation and Distribution Platform Web-based platform enabling season ticket holders, teams, venues, and corporations to donate unused sports and cultural event tickets and qualifying 501(c)(3) nonprofit agencies serving youth under 18 to claim them on a first-come, first-served basis. Donors receive automatic tax-deductible receipts.
• Girls with Pearls A school-based mentorship and leadership program for girls, founded by Most Valuable Kids Cincinnati and funded in part by Scripps Howard Foundation, that uses donated tickets and experiences as rewards and includes a GWP Library sending books home with participating girls.
• After School Tours Educational tour experiences for MVK youth including visits to Cincinnati Ballet studios, 80 Acres Farms, Apple Store coding sessions, Cohen Recycling facility, and Cincinnati Bengals stadium tours.
• Unique Experiences Program Special coordinated enrichment experiences including the Ultimate Reds Experience (300 kids with t-shirts, tickets, snack packs, and on-field parade), Cincinnati Ballet Community Performance nights (1,500+ kids), Trip to the North Pole with Delta Airlines, Women in Law events, and the Sparks in the Arts program.
• Enriching Experiences Magazine A magazine published by MVK Cincinnati that showcases local venues, people, and experiences to open up the world of arts, culture, and sports to children, with issues featuring the Cincinnati Ballet and Cincinnati Cyclones.

Quantifiable outcome

• Over 200,000 tickets/experiences distributed since 2005 (Cincinnati chapter)
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

24 partnerships are on record, tiered core, supporting and flagship.

• Atlanta United FCcoreGTM or Marketing PartnerProfessional soccer team partner providing ticket donations for youth-focused organizations in Greater Atlanta through MVK's online platform.
• Broadway Across America - AtlantacoreGTM or Marketing PartnerLive touring theater presenter at the Fox Theatre, bringing Broadway productions to Atlanta and partnering with MVK to provide cultural experiences for underserved youth.
• Emory HealthcaresupportingStrategic or Co-development PartnerMajor healthcare system in Atlanta serving as a community partner providing support for MVK programs.
• Feld EntertainmentcoreGTM or Marketing PartnerProducer of Disney on Ice, Monster Jam, and Ringling Bros. and Barnum & Bailey, providing touring entertainment event tickets for MVK youth.
• Fox TheatrecoreGTM or Marketing PartnerHistoric Atlanta venue hosting Broadway productions and concerts, serving as ticket donor partner for cultural experiences.
• Georgia State UniversitysupportingGTM or Marketing PartnerUniversity athletics and events partner providing tickets to GSU sporting events for MVK recipient organizations.
• Georgia TechsupportingGTM or Marketing PartnerUniversity athletics and events partner providing tickets to Georgia Tech sporting events for MVK youth recipients.
• ArtsWavecoreGTM or Marketing PartnerCincinnati's arts fundraising organization supporting cultural events and experiences for MVK youth.
• Cincinnati BengalscoreGTM or Marketing PartnerNFL team providing tickets, stadium tours, and special experiences for MVK kids recognized for good grades and positive behavior. Approximately 1000 kids/chaperones supported annually.
• Cincinnati RedscoreGTM or Marketing PartnerMLB team providing Ultimate Reds Experience annually for 300 deserving kids including t-shirts, tickets, snack packs, and on-field parade. Core partner since MVK inception.
• Cincinnati BalletcoreGTM or Marketing PartnerProfessional ballet company providing community performance nights with 1,500+ kids and families attending, plus backstage tours for MVK after-school programs.
• Cincinnati CyclonescoreGTM or Marketing PartnerHockey team sending approximately 1,000 kids and chaperones to games annually through MVK partnership.
• Delta AirlinesflagshipStrategic or Co-development PartnerProvides annual North Pole trip experience where kids board an airplane and are flown to meet Santa and Mrs. Claus with holiday gifts, live music, and treats. Signature MVK experience.
• TANK (Transit Authority of Northern Kentucky)supportingStrategic or Co-development PartnerProvides bus transportation for kids to airport for Delta North Pole trip experience.
• Kings IslandsupportingGTM or Marketing PartnerAmusement park providing tickets and experiences for MVK youth programs in Cincinnati.
• FC CincinnatisupportingGTM or Marketing PartnerProfessional soccer team providing tickets for MVK recipient organizations.
• Cincinnati Symphony OrchestracoreGTM or Marketing PartnerProvides Lumenocity and other concert experiences for MVK kids, including opportunities for youth to attend with parents.
• Cincinnati Children's HospitalsupportingStrategic or Co-development PartnerMajor pediatric healthcare provider and community partner supporting MVK programs.
• KrogersupportingGTM or Marketing PartnerParticipates in Kroger Community Rewards Program (#ND772) allowing shoppers to support MVK by linking their Kroger account.
• UC BearcatssupportingGTM or Marketing PartnerUniversity of Cincinnati athletics providing tickets to basketball and football games for MVK youth.
• Xavier UniversitysupportingGTM or Marketing PartnerProvides tickets to Musketeers basketball and other sporting events for MVK kids and Big Brother/Little Sister mentoring activities.
• Washington CapitalscoreGTM or Marketing PartnerNHL team partnering with MVK DC. Mike Green discussed MVK on CNN. Alex Ovechkin's Crazy 8's program featured in New York Times.
• D.C. UnitedcoreGTM or Marketing PartnerMLS team in Washington DC metropolitan area providing tickets for MVK DC programs.
• Casey Cares FoundationcoreStrategic or Co-development PartnerBaltimore-based nonprofit serving critically ill children, partnering with MVK DC for Caps games. MVK DC founders Beth and Daryle Bobb received Champion of Children Award through this partnership.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Catch-A-Lift Fund: Nonprofit providing recreational and wellness support including event experiences to wounded veterans — shares MVK's donor-funded experience-gifting model for a target population adjacent to MVK DC's military families.
• Andy & Jordan Dalton Foundation: Professional athlete foundation supporting MVK Cincinnati with ticket donations and grants; broadly similar model of NFL-driven youth experience funding.
• Ticket to Dream: National nonprofit gifting concert, sports, and theater tickets to children in foster care. Overlaps with MVK's youth/foster care focus and ticket-redistribution mechanism.
• Tickets for Kids: Pittsburgh-based nonprofit that distributes donated event tickets to at-risk children via partner agencies — the closest mission-for-mission analogue to MVK. Operates in the same donor-recipient-agency exchange model.
• Anthony Muñoz Foundation: Former NFL player's foundation supporting MVK Cincinnati with ticket donations; comparable athlete-led youth impact nonprofit.

Broad incumbents

• Boys & Girls Clubs of America: Largest US youth-services nonprofit. MVK Atlanta lists BGCS of Metro Atlanta as a recipient agency, placing it adjacent in both mission and distribution reach.
• Starlight Children's Foundation: Large, established national nonprofit delivering entertainment and experiences to hospitalized children; overlaps mission on 'bringing joy to sick kids via experience' but operates more through hospital programs at much larger scale.
• Big Brothers Big Sisters of America: National youth-mentoring nonprofit; MVK lists BBBS affiliates across multiple cities as recipient partners, making BBBS both a customer and a strategic adjacent peer in youth services.

Regional players

• Tickets for Troops: Nonprofit supplying donated entertainment and sporting event tickets to active-duty military, aligning with MVK DC's military-family programmatic pillar.

Peers

• Casey Cares Foundation: Baltimore-based nonprofit serving critically ill children and military families with ticketed experiences; MVK DC listed it as a partner, confirming direct ecosystem overlap and shared partner agencies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/mvkcincinnati
• Facebookfacebook.com/mvkcincinnati?fref=ts
• LinkedInlinkedin.com/company/most-valuable-kids-of-greater-cincinnati

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Most Valuable Kids, Inc.