Luz
Luz is a Brazilian digital energy supplier that delivers 100% renewable solar electricity through a subscription-based distributed generation model to residential, SMB, and enterprise customers across 750+ Brazilian cities, supported by smart meter hardware, a mobile app, and parent Grupo Delta's energy trading infrastructure.
- Company typePrivate
- Founded2020
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Luz does
LUZ (legal name: Luz Consultoria e Planejamento em Eficiência Energética S.A.) is a Brazilian digital energy supplier that delivers 100% renewable solar electricity to residential, commercial, and industrial customers through a subscription-based distributed generation model. Customers remain connected to their local distribution utility (CPFL Paulista, Elektro, Neoenergia Brasília, Energisa MS, ESS, or Coelba) and receive credits on their utility bill corresponding to energy generated at LUZ's own solar farms and injected into the grid. The platform operates under Brazil's ANEEL-regulated distributed generation compensation framework, with six named regional distributor partnerships spanning more than 750 cities and 500 municipalities across Southeast, Central-West, and Northeast Brazil.
The product stack combines a free smart meter (installed by LUZ's own technical team at the customer's electrical panel, subject to a 24-month commitment with a R$300 cancellation fee) with the Sua LUZ mobile application, which delivers real-time consumption monitoring by hour, day, and appliance, advance bill forecasting, and personalized savings recommendations. For Group A customers (medium and high voltage), LUZ provides an assisted migration service into Brazil's Free Energy Market under PL 414/2021 and Resolution 1,059/2023, with direct energy supply contracts and personalized account management. An I-REC International Renewable Energy Certificate add-on supports corporate ESG, GHG Protocol, and RE100 reporting. The Indique & Ganhe referral program pays R$100 per successful referral conversion in energy bill credits.
Commercially, LUZ runs a 100% digital go-to-market — customers simulate savings, contract in three clicks, and manage accounts through the website or app — supplemented by WhatsApp support, scheduled video call consultations, and a dedicated enterprise sales team for large accounts. Pricing is personalized per customer and offered in two subscription modalities (Fixed Price and Guaranteed Discount), with the guaranteed discount applied from the first LUZ bill (approximately 40 days after contract signing). LUZ is a subsidiary of Grupo Delta, a diversified energy conglomerate with 20+ years of market experience that transacts approximately 8% of all energy consumed in Brazil.
Luz firmographics
Firmographics- Name
- Luz
- Legal name
- Luz Consultoria e Planejamento em Eficiência Energética S.A
- Website
- https://sualuz.com.br
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Luz is a Brazilian digital energy supplier that delivers 100% renewable solar electricity through a subscription-based distributed generation model to residential, SMB, and enterprise customers across 750+ Brazilian cities, supported by smart meter hardware, a mobile app, and parent Grupo Delta's energy trading infrastructure.
- Ownership category
- akta.pro rank
Luz industry classification
Industry- Product category
- Renewable Energy Supply
- NAICS
- Solar Electric Power Generation (221114), Electric Power Generation (22111), Electric Power Transmission, Control, and Distribution (22112)
- SIC
- Cogeneration Services & Small Power Producers (4991), Electric Services (4911)
- akta.pro primary industry
- Customer, Meter & AMI Analytics (Usage, Alarms, Theft) (EUAJALAI)
Keywords
Where Luz is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Luz business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Energy Supply (Residential and Commercial): Supply of 100% renewable solar energy through distributed generation model. Customers receive energy credits on their utility bill based on solar farm production. Revenue derived from the difference between energy generation cost and retail electricity rates.
- Energy Supply (Free Energy Market): For large enterprises connected at medium and high voltage (Group A), LUZ facilitates migration to the Free Energy Market with direct energy negotiation and supply contracts under PL 414/2021 and Resolution 1,059/2023.
- Referral Program (Indique & Ganhe): Customers who refer new clients receive R$100 discount credit on their energy bill for each successful referral, creating network growth incentive.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Fixed Price Contract |
| Subscription | Monthly | Guaranteed Discount Contract |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels6 records
Luz product offering
Product offeringCore offering
LUZ is a digital-first renewable energy supplier operating under Brazil's distributed generation model. It sells monthly subscriptions that credit customers with 100% solar-generated energy on their utility bills, installs a free smart meter at the customer's electrical panel, and provides a mobile app for real-time consumption monitoring and bill forecasting. The company also serves large enterprises through Free Energy Market migration and offers I-REC certificates for ESG reporting.
Product overview
LUZ is a digital energy supplier operating via a subscription-based distributed generation model, part of the Grupo Delta with 20+ years of market experience. The core offering combines three integrated components: (1) Energia Solar por Assinatura — a residential and commercial solar energy subscription delivering guaranteed monthly discounts through energy credits from LUZ's own solar farms injected into the local distribution grid; (2) a smart meter hardware product installed at no cost providing real-time per-appliance consumption monitoring via the Sua LUZ mobile app and web portal; and (3) the Para Empresas business energy product line offering up to 30% savings for small-to-large commercial customers, including an assisted migration service (Migração para o Mercado Livre de Energia) for large enterprises transitioning to Brazil's Free Energy Market under PL 414/2021. An I-REC certificate service supports corporate ESG reporting, and the Indique & Ganhe referral program adds incremental customer value.
Differentiator
Problem solved
Functional benefit
Products and services
- Energia Solar por Assinatura (Residential Solar Energy Subscription) A digital solar energy subscription service delivering guaranteed monthly discounts on residential electricity bills with zero installation costs or upfront investment. Energy is generated at LUZ's solar farms and credited to the customer's utility bill via Brazil's distributed generation system. Customers contract online in three clicks and receive a free smart meter for real-time monitoring.
- Energia para Empresas (Business Energy) A digital energy supply solution for commercial customers connected at low voltage, offering guaranteed discounts up to 30%, 100% renewable energy, real-time consumption monitoring via smart meter and app, and no construction or investment required.
- Migração para o Mercado Livre de Energia (Free Energy Market Migration) Assisted migration service for large companies connected at medium and high voltage (Group A) to transition into Brazil's Free Energy Market, offering personalized contract modalities, direct sales support, and energy from renewable sources under PL 414/2021 and Resolution 1,059/2023. Targets large enterprises and industrial facilities across Brazil.
- Certificado I-REC (I-REC Renewable Energy Certificate) International Renewable Energy Certificate service for businesses to document and auditably prove renewable energy consumption for ESG reporting, GHG Protocol, and RE100 compliance.
Quantifiable outcome
- Up to 20% monthly savings on residential energy bills
- +3 more outcomes
Companies that use Luz
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Luz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
Luz partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Grupo DeltacoreParent company of LUZ with over 20 years of experience in the Brazilian energy market. Grupo Delta is one of the largest energy traders in Brazil, responsible for transacting approximately 8% of all energy consumed in the country.
- CPFL PaulistacoreRegional electricity distribution utility serving LUZ customers in specific coverage areas under ANEEL-regulated distribution framework.
- ElektrocoreRegional electricity distribution utility serving LUZ customers in specific coverage areas under ANEEL-regulated distribution framework.
- Neoenergia BrasíliacoreRegional electricity distribution utility serving LUZ customers in specific coverage areas under ANEEL-regulated distribution framework.
- Energisa Mato Grosso do SulcoreRegional electricity distribution utility serving LUZ customers in specific coverage areas under ANEEL-regulated distribution framework.
- ESS (Energisa Sul Sudeste)coreRegional electricity distribution utility serving LUZ customers in specific coverage areas under ANEEL-regulated distribution framework.
- Coelba (Bahia)coreRegional electricity distribution utility serving LUZ customers in specific coverage areas under ANEEL-regulated distribution framework.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Luz competitors and assessment
Company assessmentBroad incumbents
- Engie Brasil: Major Brazilian renewable energy generator and commercializer with national presence and growing retail offerings. Competes with LUZ for renewable supply customers and benefits from incumbent scale similar to what Grupo Delta provides to LUZ.
- Statkraft Brasil: Norwegian state-owned renewable generator with significant Brazilian operations in wind and hydro and an expanding commercial and retail book. Comparable as a renewable generator serving the Brazilian market and increasingly the Mercado Livre segment.
- Comerc Energia: One of Brazil's largest independent energy traders and commercializers, with growing retail and Mercado Livre offerings. Closely comparable to Grupo Delta (LUZ's parent) and therefore a structural competitor for both supply and retail customers.
- Auren Energia: Brazilian integrated energy company with generation, commercialization and retail operations including renewable offerings to SMB and enterprise customers. Comparable in serving the same retail and Mercado Livre customer segments LUZ targets.
- Enel Green Power Brasil: Renewables arm of Enel in Brazil and one of the country's largest solar and wind generators. Comparable as both a renewable generator and a participant in the Brazilian retail energy market, with broader portfolio reach than LUZ's distributed-generation focus.
Emerging players
- Portal Solar: Brazilian solar energy marketplace and content platform focused on helping consumers compare and purchase distributed solar solutions. Comparable to LUZ in target customer and channel strategy (digital / content-led acquisition), though not a direct subscription competitor.
- Solfácil: Brazilian solar financing marketplace and platform that connects residential and SMB customers to installers and distributed generation projects. Overlaps with LUZ on the residential/SMB solar customer base and ESG-driven value proposition, though it operates a marketplace rather than a subscription model.
Direct peers
- Sunne: Brazilian digital solar subscription company offering residential and SMB customers guaranteed discounts on their electricity bills through distributed generation, the same core model LUZ uses. It is the closest direct competitor in the digital 'energia solar por assinatura' category.
- Reverde: Brazilian solar-as-a-service provider that sells monthly subscriptions to renewable energy credits, targeting residential and commercial customers in the same distributed generation regulatory framework as LUZ. Highly comparable business model and customer segments.
Regional players
- Energisa: Brazilian distribution group that actually delivers the wires to LUZ customers in the Energisa Mato Grosso do Sul and ESS territories. While technically a partner rather than a competitor, Energisa and its peers are increasingly launching their own renewable retail offerings that compete with LUZ in their own service areas.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Luz social profiles
Digital presenceLuz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Luz leadership team
Management profileNumber of profiles
Luz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Luz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Luz
What does Luz do?
LUZ is a digital-first renewable energy supplier operating under Brazil's distributed generation model. It sells monthly subscriptions that credit customers with 100% solar-generated energy on their utility bills, installs a free smart meter at the customer's electrical panel, and provides a mobile app for real-time consumption monitoring and bill forecasting. The company also serves large enterprises through Free Energy Market migration and offers I-REC certificates for ESG reporting.
Is Luz a public or private company?
Luz is a private company. It is classified as corporate owned and is currently operating.
When was Luz founded?
Luz was founded in 2020. It employs 11 to 50 people.
Where is Luz based?
Luz is headquartered in São Paulo, Brazil, in the Latin America region.
How does Luz make money?
Three revenue lines are on record. Energy Supply (Residential and Commercial) is the primary driver. The others are energy Supply (Free Energy Market) and referral Program (Indique & Ganhe).
Who are Luz's main competitors?
Broad incumbents on record are Engie Brasil, Statkraft Brasil, Comerc Energia, Auren Energia and Enel Green Power Brasil. Emerging players are Portal Solar and Solfácil. Direct peers are Sunne and Reverde. Energisa is listed as a regional player.
Does Luz have an API?
No public API is recorded for Luz.
What industry is Luz in?
Luz's product category is Renewable Energy Supply. Its primary akta.pro industry code is EUAJALAI, Customer, Meter & AMI Analytics (Usage, Alarms, Theft). Its NAICS code is 221114 and its SIC code is 4991.