Like Nastya, Inc.
Like Nastya is a digital-first children's entertainment brand producing original episodic video content starring the character Nastya, distributed on YouTube, kid-safe social platforms, and airline entertainment, and monetized via advertising, content licensing, merchandise, and live events for a global audience of children and families.
- Company typePrivate
- Founded2019
- HeadquartersMiami, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Like Nastya, Inc. does
Like Nastya, Inc., operating through its legal entity Like Nastya, LLC, is a U.S.-based digital-first children's entertainment brand built around the original character Nastya. The core product is a library of 620+ original animated video episodes, each approximately 6 minutes and 30 seconds long, produced on a recurring release cadence and anchored on the brand's primary YouTube channel. The company is privately held, reports a headcount of 1-10, and is headquartered in Miami while maintaining operational contact points in Los Angeles, where live events are staged. The company's technology stack is not proprietary; its competitive positioning rests on the volume and consistency of its content output rather than on any disclosed platform infrastructure.
The brand reaches audiences through a diversified distribution footprint that includes its flagship YouTube channel (450 million subscribers, 251 billion total views, 147 million daily views), an official channel launching on Zigazoo (a kid-safe social network), curated content licensing to third parties such as Emirates' ICE inflight entertainment system across 140+ destinations, branded merchandise sold direct-to-consumer via store.likenastya.com, and live concert experiences such as 'Live Nastya Universe' held in Los Angeles. Its primary customer segment is children and families seeking safe, values-driven entertainment, and it monetizes through three disclosed revenue streams: YouTube advertising revenue share, direct merchandise sales, and content licensing.
The company does not disclose pricing, financials, ownership, or management team composition in the available source material, and no venture or private equity funding rounds are recorded. Like Nastya's strategic posture over the past 12-18 months has emphasized distribution diversification into kid-safe social and inflight environments, plus the extension of the brand into live and merchandise verticals, while continuing to grow its episodic content catalog.
Like Nastya, Inc. firmographics
Firmographics- Name
- Like Nastya, Inc.
- Legal name
- Like Nastya, LLC
- Website
- https://likenastya.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Like Nastya is a digital-first children's entertainment brand producing original episodic video content starring the character Nastya, distributed on YouTube, kid-safe social platforms, and airline entertainment, and monetized via advertising, content licensing, merchandise, and live events for a global audience of children and families.
- Ownership category
- akta.pro rank
Like Nastya, Inc. industry classification
Industry- Product category
- Children's Digital Media
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Motion Picture and Video Distribution (512120), Motion Picture and Video Distribution (51212)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Children’s/Educational Program Syndication (MPABAMAH)
- akta.pro secondary industries
- Live-Action Kids & Family Production (MPADABAF), Creator Licensing & Rights Monetization (UGC Licensing, Music/Video Rights) (MPACAFAK), Paid Live Events & Virtual Tickets (Webinars/Streams) (MPACAFAC)
Keywords
Where Like Nastya, Inc. is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Like Nastya, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Advertising / Platform Revenue Share: Revenue generated from YouTube ad monetization based on the channel's 251 billion total views and 147 million daily views across 450 million subscribers.
- Merchandise Sales: Direct-to-consumer sales of branded merchandise including hoodies and accessories through the official Like Nastya Store (store.likenastya.com).
- Content Licensing: Licensing of curated Like Nastya video compilations to third-party platforms and partners such as airlines (Emirates ICE inflight entertainment), generating licensing fees for content distribution across new audiences and geographies.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Like Nastya, Inc. product offering
Product offeringCore offering
Like Nastya creates and distributes original children's video content — currently 620+ original episodes averaging 6 minutes 30 seconds each — primarily through its flagship YouTube channel (450 million subscribers, 251 billion total views). The brand extends its reach through content licensing partnerships (e.g., Emirates ICE inflight entertainment across 140+ destinations), sells branded merchandise through its own online store (hoodies and accessories), and produces live concert events under the "Live Nastya Universe" brand for direct fan engagement.
Product overview
Like Nastya, Inc. operates as a children's entertainment brand centered on the Like Nastya character. The core product consists of original animated video content distributed across YouTube and global streaming platforms. The portfolio includes the main Like Nastya content series (620+ episodes), the Live Nastya Universe live concert experience, and the Official Like Nastya Store for branded merchandise. The brand has achieved significant scale with 251 billion total views and 450 million subscribers globally.
Differentiator
Problem solved
Functional benefit
Products and services
- Like Nastya (video content series) Original animated children's video content series featuring the Nastya character, distributed on YouTube and licensed third-party platforms; targeted at young children and families seeking safe, age-appropriate entertainment.
- Live Nastya Universe (live concert event) Ticketed live concert experience featuring the Like Nastya brand, held for direct fan engagement and monetization of the brand's audience.
- Official Like Nastya Store (branded merchandise) Direct-to-consumer online store selling branded merchandise such as hoodies and accessories featuring the Like Nastya brand, extending audience engagement beyond screen time.
Quantifiable outcome
- 450 million subscribers globally
- +3 more outcomes
Companies that use Like Nastya, Inc.
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Like Nastya, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Like Nastya, Inc. partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- EmiratescoreEmirates, the world's largest international airline, has partnered with Like Nastya to add a curated one-hour compilation of the brand's popular episodes to its award-winning ICE inflight entertainment system across its entire global fleet. The content is now available to young travelers and families on all Emirates aircraft serving more than 140 destinations. This partnership reflects Like Nastya's continued expansion into streaming platforms and global media partnerships while enhancing Emirates' family entertainment offering.
- ZigazoocoreZigazoo, the self-described world's largest social network for kids, announced a partnership with Like Nastya to launch an official Zigazoo channel where she will share prompts, challenges, and videos with her young fans. The channel, launching November 2025, positions Zigazoo as a destination for top-tier creator talent while giving Like Nastya a direct, interactive connection with her 409 million subscribers in a controlled, safe environment. Zigazoo's roster already includes major brands and franchises such as the NBA, WWE, Netflix, and Amazon.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Like Nastya, Inc. competitors and assessment
Company assessmentBroad incumbents
- Moonbug Entertainment: Moonbug owns CoComelon and a portfolio of large digital-first kids' entertainment properties, plus a streaming platform. Comparable in content format and audience, but operates as a multi-IP studio rather than a single brand.
- WildBrain (DHX Media): WildBrain is a kids' and family entertainment company owning brands like Peanuts, Teletubbies, and Strawberry Shortcake, with a YouTube network managing major kids' channels. Comparable in kids' content distribution and licensing, but operates at a broader portfolio scale.
- Disney Junior / Disney Branded Television: Disney Junior produces and distributes premium children's entertainment with a strong values-based, family-safe positioning. Comparable in audience and values, but as a much larger established incumbent.
- Netflix Kids: Netflix is a major distributor and producer of children's content, including acquiring/licensing digital-first brands like CoComelon. Comparable as a content licensor/partner and competing destination for kids' viewing time.
Direct peers
- CoComelon: CoComelon is the leading digital-first children's entertainment brand on YouTube, with comparable subscriber scale, animation-led episodic content, and a similar kids/family target audience. Most directly comparable peer for Like Nastya.
- BabyBus: BabyBus is a kids' animated content and EdTech brand producing educational videos and apps for young children. Comparable in target audience, content format, and educational positioning.
- Kids Diana Show: Kids Diana Show is one of the largest child-led YouTube channels globally, with a similar toy-play/entertainment format targeting young children and family viewers. Direct competitor for attention on YouTube Kids.
- Pinkfong (SmartStudy): Pinkfong is a global kids' digital entertainment brand (creator of 'Baby Shark') with similar animation-led content, massive YouTube reach, and licensing/merchandise monetization. Direct competitor in the kids' animated viral-content category.
- pocket.watch: pocket.watch is a digital-first kids' media company that manages and monetizes kid-creator brands (including Ryan's World) through content, licensing, and consumer products. Comparable as a fellow kids' creator economy operator.
- Ryan's World (Sunlight Entertainment / pocket.watch): Ryan's World is a kid-creator-led YouTube-first entertainment brand with merchandise, licensing, and live events. Comparable business model of child-led content, multi-platform distribution, and consumer products.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Like Nastya, Inc. social profiles
Digital presenceLike Nastya, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Like Nastya, Inc. leadership team
Management profileNumber of profiles
Like Nastya, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Like Nastya, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Like Nastya, Inc.
What does Like Nastya, Inc. do?
Like Nastya creates and distributes original children's video content — currently 620+ original episodes averaging 6 minutes 30 seconds each — primarily through its flagship YouTube channel (450 million subscribers, 251 billion total views). The brand extends its reach through content licensing partnerships (e.g., Emirates ICE inflight entertainment across 140+ destinations), sells branded merchandise through its own online store (hoodies and accessories), and produces live concert events under the "Live Nastya Universe" brand for direct fan engagement.
Is Like Nastya, Inc. a public or private company?
Like Nastya, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Like Nastya, Inc. founded?
Like Nastya, Inc. was founded in 2019. It employs 1 to 10 people.
Where is Like Nastya, Inc. based?
Like Nastya, Inc. is headquartered in Miami, United States, in the North America region.
How does Like Nastya, Inc. make money?
Three revenue lines are on record. Advertising / Platform Revenue Share is the primary driver. The others are merchandise Sales and content Licensing.
Who are Like Nastya, Inc.'s main competitors?
Broad incumbents on record are Moonbug Entertainment, WildBrain (DHX Media), Disney Junior / Disney Branded Television and Netflix Kids. Direct peers are CoComelon, BabyBus, Kids Diana Show, Pinkfong (SmartStudy), pocket.watch and Ryan's World (Sunlight Entertainment / pocket.watch).
Does Like Nastya, Inc. have an API?
No public API is recorded for Like Nastya, Inc..
What industry is Like Nastya, Inc. in?
Like Nastya, Inc.'s product category is Children's Digital Media. Its primary akta.pro industry code is MPABAMAH, Children’s/Educational Program Syndication, with a secondary code of MPADABAF, Live-Action Kids & Family Production. Its NAICS code is 516210 and its SIC code is 7822.