La Brune & La Blonde
La Brune & La Blonde is a privately held French fine jewelry house founded in 2011 in Paris, designing 18k gold diamond and colored-gemstone jewelry under its proprietary 'diamant nu' (naked diamond) technique and selling direct-to-consumer via a multi-language Shopify storefront and a flagship Paris showroom.
- Company typePrivate
- Founded2011
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What La Brune & La Blonde does
La Brune & La Blonde is a French fine jewelry house founded in 2011 in Paris, designing and selling diamond and colored-gemstone jewelry in 750‰ (18k) gold under the proprietary 'diamant nu' (naked diamond) construction technique. Under this method, stones are suspended on minimal gold elements rather than set in traditional mounts, allowing them to move freely and be visible at 360°, which the brand markets as the core aesthetic and functional differentiator of every collection.
The product portfolio comprises 13+ named collections (including 360°, HULA HOOP, CONFETTI, BB, BLACK, PAMPILLES, EXCENTRIQUE, FUNAMBULE, LUNE & SOLEIL, MAJORETTE, POLKA, POP, LILY, and STARDUST) totaling 366+ SKUs across necklaces, earrings, bracelets, rings, single earrings, pins, and a dedicated wedding jewelry line, with prices ranging from €310 for colored-stone cord bracelets to €7,980 for a 0.70-carat solitaire diamond necklace. All pieces are manufactured in France, and the company offers a 'Sur Mesure' bespoke creation service for custom commissions.
The business operates as a direct-to-consumer retailer through a Shopify-powered e-commerce storefront with French, English, and Spanish language support and a by-appointment flagship showroom at 11 rue du Marché Saint-Honoré in Paris's 1st arrondissement. The customer base is defined as luxury jewelry enthusiasts seeking contemporary French design for everyday wear, gifting, and special occasions. The company is privately held, independent (no disclosed parent, PE sponsor, or funding rounds), operates with a 1-10 person team, and is currently active across primarily the French market with international DTC reach via its online store.
La Brune & La Blonde firmographics
Firmographics- Name
- La Brune & La Blonde
- Legal name
- La Brune & La Blonde
- Website
- https://labruneetlablonde.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- La Brune & La Blonde is a privately held French fine jewelry house founded in 2011 in Paris, designing 18k gold diamond and colored-gemstone jewelry under its proprietary 'diamant nu' (naked diamond) technique and selling direct-to-consumer via a multi-language Shopify storefront and a flagship Paris showroom.
- Ownership category
- akta.pro rank
La Brune & La Blonde industry classification
Industry- Product category
- Fine Jewelry
- NAICS
- Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (45831)
- SIC
- Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Diamond Jewelry (CRAKAAAA)
- akta.pro secondary industries
- Bridal Diamond Jewelry (Earrings, Necklaces, Bracelets) (CRAKACAD), Colored Gemstone Jewelry (CRAKAAAB)
Keywords
Where La Brune & La Blonde is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
La Brune & La Blonde business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Jewelry Retail: One-time purchase revenue from selling diamond and colored gemstone jewelry. Products range from entry-level items (€310 for cord bracelets) to high-end pieces (€7,980 for solitaire necklaces). The brand offers custom/bespoke services for additional revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level colored gemstone bracelets starting at €310 |
| Unit Pricing | Pay-as-you-go | Mid-range diamond pieces from €595 to €2,690 |
| Unit Pricing | Pay-as-you-go | High-end pieces from €2,150 to €7,980 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
La Brune & La Blonde product offering
Product offeringCore offering
La Brune & La Blonde designs, manufactures, and sells fine jewelry in 750‰ (18k) gold with diamonds and colored gemstones (rubies, sapphires, emeralds, tsavorites, amethysts), featuring its signature "diamant nu" (naked diamond) technique that displays stones without traditional settings for 360° visibility. The company sells direct-to-consumer through its Shopify online store and a Paris showroom, and offers bespoke custom jewelry creation.
Product overview
La Brune & La Blonde is a French luxury jewelry house established in 2011, specializing in high-end diamond and colored stone jewelry made from 750‰ gold (18k). The company is known for its signature innovation, 'Le Diamant Nu' (the naked diamond), where diamonds are displayed without traditional settings to be visible at 360° and move freely. The product portfolio consists of multiple named collections (360°, HULA HOOP, CONFETTI, BB, BLACK, PAMPILLES, EXCENTRIQUE, FUNAMBULE, LUNE & SOLEIL, MAJORETTE, POLKA, POP, STARDUST) organized across core product categories: necklaces (Colliers), earrings (Boucles d'oreilles), bracelets, rings (Bagues), single earrings (Mono Boucles d'oreilles), pins (Pin's), and wedding jewelry. Collections feature various colored precious stones including rubies, sapphires (blue, pink, yellow, orange), emeralds, tsavorites, and amethysts alongside diamonds. The company offers custom/bespoke creation services (Sur Mesure) and all pieces are manufactured in France (Made in France). With 366 products across collections, the brand positions itself in the accessible luxury segment with prices ranging from €310 to €7,980.
Differentiator
Problem solved
Functional benefit
Products and services
- 360° Collection Signature collection featuring the 'diamant nu' (naked diamond) design, where diamonds are displayed without traditional settings to be visible at 360° and move freely with the wearer's movement. Targeted at luxury jewelry enthusiasts.
- HULA HOOP Collection Engagement rings and jewelry featuring diamonds and colored stones in a modern circular design, including solitaire and trilogy pieces. Targeted at customers seeking engagement and statement rings.
- CONFETTI Collection Colorful jewelry featuring rubies, pink and blue sapphires, tsavorites, amethysts, and multi-stone rainbow designs in various color combinations. Targeted at luxury jewelry enthusiasts seeking colored gemstone pieces.
- BB Collection Bracelet cord collection featuring colored stones and diamonds on colorful cords in various colors. Targeted at customers seeking everyday-wear colored gemstone bracelets at accessible price points.
- BLACK Collection Black diamond jewelry featuring black diamonds in solitaire and cordon bracelet designs. Targeted at luxury jewelry enthusiasts seeking alternative black diamond pieces.
- PAMPILLES Collection Dangle-style jewelry with multiple diamonds cascading on delicate chains. Targeted at luxury jewelry enthusiasts seeking refined earrings and pendants.
- EXCENTRIQUE Collection Bold and daring earrings with an eccentric design featuring diamonds. Targeted at luxury jewelry enthusiasts seeking statement earrings.
- FUNAMBULE Collection Audacious creations where diamonds balance on a wire, appearing to float in the air. Targeted at luxury jewelry enthusiasts seeking distinctive, design-forward pieces.
- LUNE & SOLEIL Collection Moon and sun-themed jewelry pieces featuring diamond accents. Targeted at luxury jewelry enthusiasts seeking symbolic, themed jewelry.
- MAJORETTE Collection Sautoir (long necklace) designs featuring diamond pendants. Targeted at luxury jewelry enthusiasts seeking statement necklaces.
- POLKA Collection Dot-pattern inspired jewelry designs. Targeted at luxury jewelry enthusiasts seeking playful patterned pieces.
- POP Collection Bold and vibrant contemporary jewelry designs. Targeted at luxury jewelry enthusiasts seeking colorful, contemporary pieces.
- Colliers (Necklaces) Necklaces in 750‰ (18k) gold, adorned with colored stones and diamonds, including solitaire, rainbow, and multi-diamond designs. 130 products. Targeted at luxury jewelry enthusiasts seeking fine gold necklaces.
- Boucles d'oreilles (Earrings) Earrings featuring non-set diamonds visible at 360°, including mini créoles, studs, pendants, and designs from the 360° and Confetti collections. 55 products. Targeted at luxury jewelry enthusiasts seeking fine earrings.
- Bracelets Bracelets in 750‰ (18k) gold with diamonds and colored stones, featuring solitaire, cordon, and multi-stone designs. 40 products. Targeted at luxury jewelry enthusiasts seeking fine gold bracelets.
- Bagues (Rings) Engagement and fine rings in 750‰ (18k) gold with diamonds and colored stones. 49 products. Targeted at customers seeking engagement or fine rings.
- Mono Boucles d'oreilles (Single Earrings) Single earrings and asymmetric designs featuring diamonds. 83 products. Targeted at luxury jewelry enthusiasts seeking individual or asymmetric earring pieces.
- Pin's (Brooches/Pins) Brooch and pin jewelry pieces. Targeted at luxury jewelry enthusiasts seeking decorative brooches and pins.
- Bijoux Mariage (Wedding Jewelry) Wedding jewelry collection including engagement rings and bridal pieces. Targeted at brides and grooms seeking French-made bridal jewelry.
- Sur Mesure (Custom/Bespoke Jewelry Creation) Custom jewelry creation service allowing customers to design bespoke pieces in collaboration with the brand. Targeted at customers seeking personalized, one-of-a-kind fine jewelry.
Companies that use La Brune & La Blonde
Customer profileSegments1 record
Ideal customer profiles1 record
La Brune & La Blonde technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
La Brune & La Blonde partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
La Brune & La Blonde competitors and assessment
Company assessmentDirect peers
- Courbet: Paris-based jeweler combining Made-in-France craftsmanship with contemporary DTC distribution and innovation (notably lab-grown diamonds). Comparable on Paris heritage, DTC model, and design-forward positioning.
- Mejuri: Leading DTC fine jewelry brand with global e-commerce, gold and diamond product range, and similar accessible-luxury positioning. Highly comparable on channel strategy (Shopify DTC), price ladder, and target segment.
- Messika: Paris-based DTC-led fine jewelry house specializing in diamond jewelry with contemporary designs. Closely comparable on positioning (French, diamond-forward, accessible luxury DTC), target customer (modern women), and price architecture.
- Pascale Monvoisin: French independent fine jewelry designer with a Paris studio, gold and gemstone pieces, and a similar boutique-DTC business model targeting modern luxury consumers.
- Aurélie Bidermann: French contemporary fine jewelry designer offering colored gemstone and gold pieces via DTC and select boutiques. Comparable as a Paris-based independent designer with similar handmade positioning.
- Marie Mas: Paris-based fine jewelry maison offering diamond and colored gemstone pieces in 18k gold via DTC. Directly comparable on craft heritage, French positioning, and contemporary design language.
Broad incumbents
- Boucheron: Established Place Vendôme French luxury jewelry house with broad diamond and gold assortment. Comparable as a Paris-headquartered fine jewelry incumbent whose diamond-forward collections compete for similar occasions.
- Van Cleef & Arpels: Heritage Parisian luxury jewelry maison with a wide fine jewelry portfolio. Comparable as a French brand competing in the same bridal and high-jewelry occasions.
- Pandora: Global mass-market jewelry brand with extensive retail network. Comparable as a broad player in branded jewelry, though positioned at lower price points and broader scale than La Brune & La Blonde.
- APM Monaco: Monaco-based accessible luxury jewelry brand with global DTC and wholesale presence. Comparable as a contemporary fashion-forward fine jewelry brand scaling internationally through physical and digital channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
La Brune & La Blonde social profiles
Digital presenceLa Brune & La Blonde financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Brune & La Blonde leadership team
Management profileNumber of profiles
La Brune & La Blonde funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Brune & La Blonde M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Brune & La Blonde
What does La Brune & La Blonde do?
La Brune & La Blonde designs, manufactures, and sells fine jewelry in 750‰ (18k) gold with diamonds and colored gemstones (rubies, sapphires, emeralds, tsavorites, amethysts), featuring its signature "diamant nu" (naked diamond) technique that displays stones without traditional settings for 360° visibility. The company sells direct-to-consumer through its Shopify online store and a Paris showroom, and offers bespoke custom jewelry creation.
Is La Brune & La Blonde a public or private company?
La Brune & La Blonde is a private company. It is classified as unknown and is currently operating.
When was La Brune & La Blonde founded?
La Brune & La Blonde was founded in 2011. It employs 1 to 10 people.
Where is La Brune & La Blonde based?
La Brune & La Blonde is headquartered in Paris, France, in the Europe region.
How does La Brune & La Blonde make money?
One revenue line is on record: jewelry Retail.
Who are La Brune & La Blonde's main competitors?
Direct peers on record are Courbet, Mejuri, Messika, Pascale Monvoisin, Aurélie Bidermann and Marie Mas. Broad incumbents are Boucheron, Van Cleef & Arpels, Pandora and APM Monaco.
Does La Brune & La Blonde have an API?
No public API is recorded for La Brune & La Blonde.
What industry is La Brune & La Blonde in?
La Brune & La Blonde's product category is Fine Jewelry. Its primary akta.pro industry code is CRAKAAAA, Diamond Jewelry, with a secondary code of CRAKACAD, Bridal Diamond Jewelry (Earrings, Necklaces, Bracelets). Its NAICS code is 33991 and its SIC code is 3911.