Courbet SA

What Courbet SA does

Courbet SA is a Paris-based fine jewelry Maison operating from 7 Place Vendôme, founded in 2018 by Marie-Ann Wachtmeister and Manuel Mallen. The company produces and sells jewelry built on two proprietary material inputs: lab-grown diamonds (produced via HPHT and CVD methods) and 750/1000 (18K) recycled gold sourced from urban mining (electronic waste). Its product portfolio spans entry-level cord bracelets from €650, engagement rings priced from €1,350 to over €4,400, colored-diamond statement pieces in the LADY COURBET collection, and haute joaillerie pieces such as the O2 Couture earrings at €16,900. The brand operates a direct-to-consumer model through its courbet.com e-commerce platform, a flagship apartment showroom on Place Vendôme (which has recently announced closure), video appointments via WhatsApp/FaceTime/Skype/Google Meet, and global shipping to over 100 countries via Chronopost. Artisan production workshops are located in Paris, Lyon (France), and Valenza (Italy). Beyond physical jewelry, Courbet operates the CO Genesis Web3/NFT initiative and has pursued co-branded collections with Sofitel hotels and influencer collaborations (EnjoyPhoenix). The company is structured as a privately held SAS with €736,836 in share capital, closely held by its two co-founders with no disclosed institutional investors, subsidiaries, or parent entities.

Name

Courbet SA

Legal name

Courbet

Website

https://courbet.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Courbet SA is a Paris-based DTC fine jewelry Maison selling lab-grown diamond and recycled gold jewelry (engagement rings, wedding bands, colored-diamond collections, haute joaillerie) to affluent consumers worldwide via e-commerce, Place Vendôme flagship, and video appointments.

Ownership category

akta.pro rank

Product category

Fine Jewelry

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310)

SIC

Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944)

akta.pro primary industry

High Jewelry & Haute Joaillerie (CRAKAAAE)

akta.pro secondary industries

Custom/Bespoke Jewelry Retail Studios (CRAKAGAJ), Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA), Artisan/Hand-Fabricated One-of-a-Kind Jewelry (CRAKAHAI)

Keywords

• Lab-grown diamond jewelry
• Recycled gold jewelry
• Fine jewelry maison
• Ethical luxury jewelry
• Engagement rings

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Jewelry retail sales: Direct sale of luxury jewelry including engagement rings, wedding bands, bracelets, necklaces, earrings, and high jewelry pieces. Products are priced from entry-level to premium, with engagement rings ranging from €1,350 to €4,400+ and high jewelry pieces reaching €16,900+.
2. Bespoke and custom jewelry: Custom jewelry creation services including personalized engravings, size adjustments, and fully bespoke creations tailored to customer specifications.
3. Jewelry care services: Maintenance services including cleaning, polishing, rhodium plating, and repairs for existing Courbet jewelry.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Courbet SA is a Place Vendôme fine jewelry Maison that designs, manufactures, and sells luxury jewelry crafted exclusively from lab-grown diamonds and recycled 750/1000 (18K) gold. The company sells direct-to-consumer through its e-commerce platform at courbet.com and previously through its Place Vendôme Apartment flagship, offering multiple named jewelry collections (CÉLESTE, LADY COURBET, ORIGINE, LET'S COMMIT, CO, E.T., PONT DES ARTS, TENNIS, LES INTEMPORELS, ECLIPSE Couture, O2 Couture, CONSTELLATION, Pièces Uniques, Sofitel X COURBET), engagement rings, wedding bands, high jewelry, and bespoke Sur-Mesure creation. Production is carried out in artisan workshops in Paris, Lyon, and Valenza.

Product overview

Courbet SA is a Place Vendôme fine jewelry Maison offering a comprehensive portfolio of eco-responsible jewelry built around two core materials: lab-grown diamonds and recycled 750/1000 (18K) gold. The product architecture centers on multiple named collections (CÉLESTE, LADY COURBET, ORIGINE, ORIGINE V.L.P., LET'S COMMIT, CO, E.T., PONT DES ARTS, TENNIS, LES INTEMPORELS, ECLIPSE Couture, O2 Couture) alongside engagement rings (Solitaires Classiques, Solitaires Signature featuring the signature C-setting), wedding bands (Alliances), and high jewelry (Haute Joaillerie, CONSTELLATION, Pièces Uniques, CO-creations, Sofitel X COURBET). Services include Sur-Mesure bespoke creation, engraving, ring resizing, rhodium plating, polishing, ultrasonic cleaning, and Le Présage symbolic gift packaging. The brand also operates CO Genesis, a Web3 initiative with NFT/digital collectibles. All offerings share a unified commitment to ecological and ethical jewelry through lab-grown diamonds (white and fancy colored: yellow, blue, pink, orange, green, red, brown, grey, black) and traceable recycled gold.

Differentiator

Problem solved

Functional benefit

Brands

• CO Genesis: Web3 initiative by Courbet allowing entry into the digital collection space
• ORIGINE V.L.P.
• LADY COURBET
• LET'S COMMIT
• CÉLESTE
• CONSTELLATION
• PONT DES ARTS
• E.T.
• TENNIS
• O2
• CO

Products and services

• CÉLESTE Collection Fine jewelry collection from Courbet available via the e-commerce catalog at courbet.com.
• LADY COURBET Collection Collection of jewelry pieces featuring fancy colored lab-grown diamonds, targeted at the women's fine jewelry line.
• ORIGINE Collection Foundational jewelry collection in Courbet's catalog offering pieces made with lab-grown diamonds and recycled 750/1000 gold.
• ORIGINE V.L.P. (Very Loved Person) Personalized variant of the ORIGINE collection allowing customers to customize fine jewelry pieces for a recipient.
• LET'S COMMIT Collection Collection of cord bracelets and rings targeted at couples, positioned as accessible entry-level Courbet pieces starting at €650.
• CO Collection Signature Courbet collection including wedding bands and signature jewelry pieces in yellow, white, and pink recycled gold, with or without diamonds.
• E.T. Collection Fine jewelry collection available in the Courbet e-commerce catalog.
• PONT DES ARTS Collection Fine jewelry collection inspired by the Pont des Arts, available in the Courbet catalog.
• TENNIS Collection Fine jewelry collection featuring tennis-style pieces set with fancy colored lab-grown diamonds.
• LES INTEMPORELS (Timeless Jewellery) Timeless fine jewelry collection within the Courbet catalog of essential, enduring pieces.
• ECLIPSE Couture Collection Couture fine jewelry collection in the Courbet high-end range, including pieces priced up to over €16,900.
• O2 Couture Collection Couture fine jewelry collection in the Courbet high-end range, including earrings priced above €16,900.
• Engagement Rings (Solitaires) Lab-grown diamond solitaire engagement rings priced between roughly €1,350 and €4,400+, available via courbet.com.
• Wedding Bands (Alliances) Wedding bands and personalized/custom wedding bands in yellow, white, and pink recycled gold, with or without lab-grown diamonds, available via courbet.com.
• Haute Joaillerie / CONSTELLATION Collection High jewelry / haute joaillerie collection from Courbet, including pieces from the CONSTELLATION high jewelry range.
• Pièces Uniques Unique one-of-a-kind fine jewelry pieces offered by Courbet in its high jewelry category.
• Sofitel X COURBET Collaborative co-branded jewelry line resulting from a partnership with Sofitel, offering collaborative exceptional jewelry pieces.
• Sur-Mesure Bespoke Creation Service Custom, made-to-measure jewelry creation service allowing customers to commission bespoke fine jewelry pieces from Courbet.
• Jewelry Care Services Bundle of after-sales care services including engraving, ring resizing, rhodium plating, polishing, and ultrasonic cleaning, with lifetime cleaning and rhodium plating offered for white gold pieces.
• CO Genesis Web3 / NFT sub-brand of Courbet offering digital collectibles and a dedicated digital wallet linked to the Maison.

Quantifiable outcome

• Lab-grown diamonds represent only 3% of global diamond production, making them 30 times rarer than mined diamonds

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Three partnerships are on record, tiered minor.

• Time for the PlanetminorStrategic or Co-development Partner · 1 January 2021Courbet joined the Time for the Planet initiative, which creates and funds enterprises addressing climate change through collaborative actionnariat. The partnership aligns with Courbet's sustainability values, with both organizations advocating for material reuse and sustainable resource management.
• SofitelminorStrategic or Co-development PartnerCollaboration on the Sofitel X COURBET collection, combining luxury hospitality brand presence with fine jewelry expertise.
• EnjoyPhoenixminorGTM or Marketing PartnerInfluencer collaboration resulting in CO-creation pieces (Bague CO-créations). Social media personality Marie Luz, known as EnjoyPhoenix, collaborated with Courbet on exclusive jewelry designs.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Vrai & Oro: Sustainably produced lab-grown diamond fine jeweler marketed as 'the world's first carbon-neutral diamond'. Directly comparable on the lab-grown + recycled metal value proposition and finished-jewelry DTC model.
• Brilliant Earth: US-based DTC fine jeweler specializing in ethically sourced and lab-grown diamonds with bridal and fashion collections. Closest direct competitor on the 'sustainable fine jewelry' positioning Courbet occupies, with a much larger global scale and public-company disclosure.
• Clean Origin: Online retailer of lab-grown diamond fine jewelry including engagement rings and bridal sets. Directly comparable positioning on ethical lab-grown fine jewelry DTC sales.
• Diamond Foundry: Vertically integrated producer of CVD-grown diamonds with proprietary finished-jewelry collections. Comparable on the lab-grown diamond technology stack and DTC fine jewelry model.
• Lightbox Jewelry: De Beers' lab-grown diamond fashion jewelry brand. Directly comparable as a lab-grown diamond jewelry retailer that has normalized lab-grown products at accessible price points, competing for the same entry-level customer.

Broad incumbents

• Pandora: Global jewelry giant that has launched lab-grown diamond collections (Pandora Brilliance). Comparable as a large-scale player now entering Courbet's lab-grown category with vastly greater marketing and distribution power.
• Chaumet: Place Vendôme jewelry Maison under the LVMH umbrella with full high jewelry and bridal offerings. Comparable as a Place Vendôme incumbent with superior resources to expand into sustainable fine jewelry.
• Boucheron: Historic Place Vendôme Maison offering high jewelry and luxury fine jewelry. Comparable as a Place Vendôme fine jewelry competitor with broader portfolio and significantly larger scale; increasingly active in responsible sourcing initiatives.

Emerging players

• Lark & Berry: Independent DTC brand focused on lab-grown diamond fashion jewelry. Comparable as a smaller, sustainability-led DTC lab-grown jewelry competitor with significant overlap on price points below Courbet's haute joaillerie tier.
• MiaDonna: Family-owned DTC fine jeweler specializing in lab-grown diamond engagement rings and ethical fine jewelry with a charitable component. Comparable on the ethical sustainable luxury positioning in the bridal segment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UClxyzqIj2RxXZsZEb8H3f9Q
• Facebookfacebook.com/Courbetofficial
• LinkedInlinkedin.com/company/courbetjoaillier
• Instagraminstagram.com/courbetofficial
• Pinterestpinterest.fr/courbetofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Courbet SA