IU Auditorium
- Company typePrivate
- Founded1941
- HeadquartersBloomington, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What IU Auditorium does
IU Auditorium is a 3,200-seat performing arts theater located on the Indiana University Bloomington campus, operating continuously since its opening on March 22, 1941. The venue presents a multi-format annual programming calendar including Broadway touring productions (SIX, Shucked, The Wiz, Legally Blonde, Waitress, Beetlejuice, RENT in Concert), national touring concerts and comedy, orchestral performances (National Symphony Orchestra, IU Philharmonic), dance presentations (Ballet Hispánico New York, Cirque Éloize), lectures, and university ceremonies. It serves four primary audiences: Indiana University students, faculty, staff, and alumni; the Bloomington and South Central Indiana community; Broadway and performing arts enthusiasts; and event organizers requiring premium venue rental for weddings, conferences, and trade shows. Supporting programs include the Curry Family Spotlight annual artist residency, the Jacobs Live at the Movies film-concert series co-developed with the IU Jacobs School of Music, and structured Education & Engagement programming connecting touring artists with students and community groups.
IU Auditorium firmographics
Firmographics- Name
- IU Auditorium
- Legal name
- Indiana University Auditorium
- Website
- https://iuauditorium.com
- Company type
- Private
- Founded year
- 1941
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
IU Auditorium industry classification
Industry- Product category
- Performing Arts Venue
- NAICS
- Performing Arts, Spectator Sports, and Related Industries (711), Performing Arts Companies (7111), Motion Picture and Video Exhibition (51213)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- University & Educational Venue Operations (Auditoriums, Campus Arenas) (MPAGALAI)
- akta.pro secondary industries
- Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)
Keywords
Where IU Auditorium is headquartered
LocationHeadquarters
- HQ city
- Bloomington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
IU Auditorium business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Ticket sales: Primary revenue stream from single tickets and season subscriptions for Broadway shows, concerts, lectures, and other live performances. Subscriptions offer up to 24% savings off single ticket prices.
- Venue rental: The venue is rented for weddings, conferences, trade shows, and non-ticketed events. Rental inquiries are handled through a dedicated rental inquiries process.
- Corporate sponsorships: Season sponsors and corporate partners provide financial support and in-kind contributions. Partners include Curry Auto Center, Cook, The Herald Times, Upland Brewing Company, World Arts Inc., Boston Scientific, and B97.
- Individual giving and donations: Individual giving programs including Circle of Friends, Loyalty Points, Give the Magic, and additional donation opportunities. Donations are processed through the IU Foundation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Season subscription (5+ shows) |
| One time/ perpetual license | Pay-as-you-go | General admission (Campus Nights) |
| One time/ perpetual license | Pay-as-you-go | Single tickets |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
IU Auditorium product offering
Product offeringCore offering
IU Auditorium is a 3,200-seat performing arts venue on Indiana University's Bloomington campus that presents Broadway tours, national touring concerts, dance performances, comedy, family entertainment, and university ceremonies. It sells single tickets and multi-show subscriptions (up to 24% off single-ticket prices) through Ticketmaster's Archtics platform, rents the venue for weddings, conferences, and corporate events, and runs engagement programs such as the Jacobs Live at the Movies film-concert series and the Curry Family Spotlight artist residency.
Product overview
Indiana University Auditorium is a single-venue performing arts theater offering a unified portfolio of live event programming, subscription ticketing, and educational engagement services. The core offering is the presentation of Broadway productions, orchestral concerts, dance performances, and comedy/lectures in its 3,200-seat venue, supplemented by season subscription packages (up to 24% savings), the Jacobs Live at the Movies film-concert series, and the Curry Family Spotlight artist residency program. Supporting services include venue rental for external events, a student volunteer ushering program with over 300 members, internship opportunities across administrative departments, part-time and full-time employment, and outreach/education programs pairing touring artists with campus and community audiences. The venue operates ticketing through Ticketmaster's Archtics platform and manages donor/subscription relationships through its Circle of Friends loyalty program.
Differentiator
Problem solved
Functional benefit
Products and services
- Indiana University Auditorium (Venue Performances) A 3,200-seat performing arts theater on Indiana University's Bloomington campus hosting Broadway productions, concerts, dance performances, comedians, lectures, and university ceremonies for individual ticket buyers and community audiences.
- Season Subscription Multi-show subscription packages allowing patrons to select five or more shows per season, offering up to 24% savings off single-ticket prices for individual patrons and community members.
- Venue Rental & Event Services Rental of IU Auditorium spaces for weddings, conferences, trade shows, corporate events, concerts, and non-ticketed events, including marketing, box office services, and stage production support for event organizers and corporate clients.
- Circle of Friends / Loyalty Program Individual giving and membership program with loyalty points system allowing members to access early seat selection before general public ticket sales for individual patrons and donors.
- Jacobs Live at the Movies (Film-Concert Series) Film-concert event series where the IU Philharmonic Orchestra performs soundtracks synchronized to screenings of feature films such as Disney's Frozen in Concert, for individual patrons and community audiences.
- Curry Family Spotlight (Artist Residency Program) Annual artist residency program dedicated to bringing top performing artists such as Tony Award-winner Sutton Foster to IU Bloomington for performances and student engagement, for individual patrons and campus audiences.
Companies that use IU Auditorium
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
IU Auditorium technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
IU Auditorium partnerships and signals
Strategic signalPartnerships
30 partnerships are on record, tiered core and minor.
- Curry Auto CentercoreSeason presenting partner for IU Auditorium's 2025-2026 and 2026-2027 seasons. Provides financial and marketing support enabling the venue to host Broadway tours and national touring productions.
- The Herald TimescoreSeason presenting partner providing media and marketing support for the auditorium's annual programming season.
- Upland Brewing CompanycoreSeason presenting partner supporting IU Auditorium's programming with local craft brewery marketing collaboration.
- World Arts Inc.coreSeason presenting partner providing arts and cultural marketing support for the auditorium's annual season.
- Cook Family of CompaniescoreSeason presenting partner for both 2025-2026 and 2026-2027 seasons, supporting the venue's programming through corporate sponsorship.
- Boston ScientificcoreSeason presenting partner providing corporate sponsorship for IU Auditorium's annual programming season.
- B97coreSeason presenting partner (radio station) providing media marketing support and on-air promotion for the auditorium's programming.
- IU Credit UnionminorShow sponsor for Beetlejuice (April 2026), partnering with IU Auditorium for the presentation of this Broadway touring production.
- R.K. Throck FilmsminorShow sponsor for Beetlejuice (April 2026), co-presenting the Broadway touring production with IU Auditorium.
- Jacobs School of MusiccorePartnership for Jacobs Live at the Movies series, featuring the IU Philharmonic Orchestra performing live soundtracks to film screenings, including Disney's Frozen in Concert (2026) and The Wizard of Oz (2025).
- GoodsourceminorSponsor for Campus Nights featuring Elevation Rhythm (November 2026), supporting student-focused worship and entertainment events.
- Awakening EventsminorPresenting organization for Zach Williams' Revival Nights Tour (October 2026), partnering with IU Auditorium to bring the tour to Bloomington.
- Live NationminorPresenting organization for My Hero Academia Live in Concert (October 2026), partnering with IU Auditorium for this anime concert event.
- IU Credit UnionminorShow sponsor for RENT in Concert (March 2027), supporting the presentation of this symphonic concert production.
- FC TuckerminorShow sponsor for Legally Blonde – The Musical (March 2027), supporting the Bloomington debut of this Broadway production.
- LamarminorShow sponsor for Legally Blonde – The Musical (March 2027), supporting the venue's Broadway programming.
- Jo Throckmorton FilmworksminorShow sponsor for Jazz at Lincoln Center Presents World on a String (February 2027), supporting this Broadway concert presentation.
- BairdminorShow sponsor for Straight No Chaser (December 2026), supporting the IU-born a cappella group's holiday performance.
- Jacobs School of MusiccoreSeason show partner for National Symphony Orchestra (April 2027), providing institutional support for this major orchestral performance.
- WTIUminorShow partner for National Symphony Orchestra (April 2027), Indiana University's public television station supporting the orchestral performance.
- WFIUminorShow partner for National Symphony Orchestra (April 2027), Indiana University's public radio station supporting the orchestral performance.
- IU HealthminorShow sponsor for The Singing Hoosiers Present Holiday Chimes (December 2026), supporting this annual holiday tradition.
- Indiana Memorial Union and Biddle HotelminorShow sponsor for Holiday Chimes (December 2026), supporting the Singing Hoosiers' annual holiday concert.
- POSHminorShow sponsor for A Magical Cirque Christmas (December 2026), supporting the holiday family entertainment event.
- IU BookstoreminorShow sponsor for Dennis James Hosts Halloween (October 2026), supporting the annual spooky spectacular event.
- Brightside CafeminorShow sponsor for Dennis James Hosts Halloween (October 2026), supporting the annual Halloween tradition.
- O'Neill School (IU Arts Administration)minorShow partner for Ballet Hispánico New York (October 2026), supporting the nation's leading American Latino dance company's Bloomington performance.
- Graduate HotelminorShow sponsor for Waitress (September 2026), the 10th anniversary Broadway tour at IU Auditorium.
- Campus Tutoring ServiceminorShow sponsor for Cirque Éloize (February 2027), supporting the Quebec circus company's IU Auditorium debut.
- Jacobs School of MusiccorePartner for Jacobs Live at the Movies: Disney's Frozen in Concert (September 2026). The IU Philharmonic Orchestra performs the Grammy-nominated score live to the film, led by conductor Ernest Richardson.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
IU Auditorium competitors and assessment
Company assessmentDirect peers
- Krannert Center for the Performing Arts: University of Illinois at Urbana-Champaign's multi-venue performing arts center hosting theater, dance, and music. Comparable as a flagship public-university performing arts complex with a similar education-outreach and Broadway-tour programming model.
- Elliott Hall of Music: Purdue University's 6,005-seat concert and events hall in West Lafayette, Indiana. Comparable as a Big Ten flagship university performing arts venue serving a similar regional catchment with a mix of touring productions and university programming.
- DePauw University Performing Arts Center: A liberal arts college performing arts center in Greencastle, Indiana. Comparable as an Indiana higher-ed venue presenting touring artists and educational programming to a similar regional audience.
- Wharton Center for Performing Arts: Michigan State University's 2,400-seat performing arts venue in East Lansing. Comparable Big Ten university PAC running a Broadway-in-Concert series, touring productions, and educational programming with similar revenue mix.
- Clowes Memorial Hall: Butler University's 2,200-seat performing arts venue in Indianapolis hosting Broadway tours, concerts, and university events. Closely comparable as a Midwestern university-affiliated performing arts center of similar scale and programming mix.
- Hilbert Circle Theatre: Home of the Indianapolis Symphony Orchestra, a 2,400-seat concert venue in downtown Indianapolis. Comparable as a major Indiana performing arts venue that competes for classical music audiences and touring artist bookings.
- IU Cinema: Indiana University's dedicated film exhibition venue on the Bloomington campus. Comparable as a fellow IU Bloomington arts venue that also uses the Archtics ticketing platform and serves the same IU/student audience.
- Palladium at the Center for the Performing Arts: 1,600-seat concert hall in Carmel, Indiana operated by a nonprofit performing arts center. Comparable as an Indiana-based professional venue that competes for the same Broadway touring productions and regional audiences.
Regional players
- Kentucky Center for the Performing Arts: A multi-venue performing arts complex in Louisville, Kentucky, comparable in scale and Broadway-tour programming model but operating in a neighboring regional market.
- Brown County Playhouse: A community performing arts theater in Nashville, Indiana, just outside Bloomington. Comparable as a South Central Indiana live entertainment venue competing for the same regional patrons, though at smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
IU Auditorium social profiles
Digital presenceIU Auditorium financial estimates
Financial estimateRevenue estimate
Valuation estimate
IU Auditorium leadership team
Management profileNumber of profiles
Profiles12 records
IU Auditorium funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IU Auditorium M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IU Auditorium
What does IU Auditorium do?
IU Auditorium is a 3,200-seat performing arts venue on Indiana University's Bloomington campus that presents Broadway tours, national touring concerts, dance performances, comedy, family entertainment, and university ceremonies. It sells single tickets and multi-show subscriptions (up to 24% off single-ticket prices) through Ticketmaster's Archtics platform, rents the venue for weddings, conferences, and corporate events, and runs engagement programs such as the Jacobs Live at the Movies film-concert series and the Curry Family Spotlight artist residency.
Is IU Auditorium a public or private company?
IU Auditorium is a private company. It is classified as state government owned and is currently operating.
When was IU Auditorium founded?
IU Auditorium was founded in 1941. It employs 11 to 50 people.
Where is IU Auditorium based?
IU Auditorium is headquartered in Bloomington, United States, in the North America region.
How does IU Auditorium make money?
Four revenue lines are on record. Ticket sales are the primary driver. The others are venue rental, corporate sponsorships and individual giving and donations.
Who are IU Auditorium's main competitors?
Direct peers on record are Krannert Center for the Performing Arts, Elliott Hall of Music, DePauw University Performing Arts Center, Wharton Center for Performing Arts, Clowes Memorial Hall, Hilbert Circle Theatre, IU Cinema and Palladium at the Center for the Performing Arts. Regional players are Kentucky Center for the Performing Arts and Brown County Playhouse.
Does IU Auditorium have an API?
No public API is recorded for IU Auditorium.
What industry is IU Auditorium in?
IU Auditorium's product category is Performing Arts Venue. Its primary akta.pro industry code is MPAGALAI, University & Educational Venue Operations (Auditoriums, Campus Arenas), with a secondary code of MPAGALAB, Theater & Performing Arts Venue Operations (Playhouses, Opera Houses). Its NAICS code is 711 and its SIC code is 7900.