Nannies By Noa, Llc
Nannies by Noa is a boutique New York City placement agency that matches vetted nannies and Newborn Care Specialists with families across NYC and the Tri-State area, generating revenue through one-time placement fees of 18-25% of caregiver earnings.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Nannies By Noa, Llc does
Nannies by Noa, LLC is a privately held boutique placement agency founded in 2012 by Noa Mintz (then age 12) and headquartered in New York City. The company matches vetted nannies and Newborn Care Specialists (NCS) with families across New York City and the broader Tri-State area, covering arrangements that include full-time, part-time, live-in, live-out, weekend, overnight, special needs, travel, and rotational placements. Sourcing is conducted through a rigorous 3-part vetting process that accepts only the top 2% of applicants and includes federal-level background checks; the agency is licensed by the NYC Department of Consumer and Worker Protection (DCWP #2017000-DCWP), bonded, insured, and holds memberships in APNA and INA.
The business operates as a human-mediated service with no proprietary technology platform or app — matching is performed by an in-house placement team following an intake form, complimentary consultation, and bespoke candidate shortlist workflow. Core product lines are nanny placement (full-time, part-time, weekend, temporary, special needs, travel) and NCS placement (12-hour day, 12-hour night, and 24-hour newborn care shifts). Supporting infrastructure includes a curated network of vetted caregivers, a content/blog resource library for families and nannies, and an ecosystem of resource partners covering payroll (GTM Payroll), pediatric care (Seren Pediatrics), NCS training (Newborn Care Solutions), and preemie parent support (FLRRiSH).
Revenue is generated entirely through one-time placement fees ranging from 18% to 25% of the placed caregiver's gross annual or contract earnings (depending on placement type), supplemented by a non-refundable $495 engagement fee per family. The go-to-market motion is sales-led and direct-to-consumer: families and candidates apply through the website, undergo a complimentary consultation, and receive personalized candidate matches. Marketing relies on earned media (Fortune, NYT, Time, CNN, CNBC, WSJ), organic search, content marketing, and word-of-mouth referrals. The agency has 1-10 employees, no disclosed funding, and no parent company or institutional ownership.
Nannies By Noa, Llc firmographics
Firmographics- Name
- Nannies By Noa, Llc
- Legal name
- Nannies by Noa LLC
- Website
- https://nanniesbynoa.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Nannies by Noa is a boutique New York City placement agency that matches vetted nannies and Newborn Care Specialists with families across NYC and the Tri-State area, generating revenue through one-time placement fees of 18-25% of caregiver earnings.
- Ownership category
- akta.pro rank
Nannies By Noa, Llc industry classification
Industry- Product category
- Domestic Staffing Services
- NAICS
- Child Care Services (62441), Child Care Services (6244)
- SIC
- Services-Child Day Care Services (8351)
- akta.pro primary industry
- Nanny Agency / Placement Services (HSAAABAN)
- akta.pro secondary industries
- Full-Time Nanny Placement Agencies (HSAAALAB), Part-Time Nanny Placement Agencies (HSAAALAC), Overnight Nanny Placement & Staffing Services (HSAAADAJ)
Keywords
Where Nannies By Noa, Llc is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Nannies By Noa, Llc business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Placement Fees - Percentage of Nanny Earnings: The agency charges placement fees calculated as a percentage of the nanny's or NCS's gross annual/contract earnings. This is a contingency-based model where fees are earned upon successful placement.
- Engagement Fee: One-time, non-refundable $495 engagement fee to initiate the family's search process, charged upfront before matching begins.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Full-time Live-out Nanny Placement |
| Transaction based/ take rate | Pay-as-you-go | Live-in & Rotational Nanny Placement |
| Transaction based/ take rate | Pay-as-you-go | Newborn Care Specialist (NCS) Placement |
| Transaction based/ take rate | Pay-as-you-go | Weekend Nanny Placement |
| Transaction based/ take rate | Pay-as-you-go | Temporary & Part-time Hires |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Nannies By Noa, Llc product offering
Product offeringCore offering
Nannies by Noa is a boutique nanny and newborn care placement agency that carefully matches qualified, vetted in-home childcare providers and Newborn Care Specialists (NCS) with families in New York City and the Tri-State area. Services include full-time, part-time, live-in, live-out, weekend, travel, and special needs nanny placements, as well as newborn care support (12-hour day, 12-hour night, and 24-hour shifts). Placement is preceded by an online application, a complimentary consultation call, and a deep-dive family needs assessment.
Product overview
Nannies by Noa is a boutique nanny and newborn care placement agency operating as a single unified service offering. The company provides two core services: nanny placement services for ongoing childcare needs and newborn care specialist (NCS) services for intensive early-infant support. Services are offered across NYC and Tri-State area through a carefully vetted network of nannies and NCS providers, with offerings ranging from full-time, part-time, live-in, live-out, weekend, overnight, and specialized care (special needs, travel, newborn).
Differentiator
Problem solved
Functional benefit
Products and services
- Nanny Placement Services Full-service nanny placement agency that matches qualified, vetted in-home childcare providers with families in New York City and the Tri-State area, covering full-time, part-time, live-in, live-out, weekend, travel, and special needs arrangements.
- Newborn Care Services Specialized newborn care support for postpartum families, including 12-Hour Day Shift, 12-Hour Night Shift, and 24-Hour Full Shift coverage delivered by Newborn Care Specialists trained in feeding, sleep training, and parental education.
- Nanny Network (Candidate Network) A vetted network comprising the top 2% of nanny applicants, providing long-term childcare professionals to families through a rigorous 3-part vetting process and federal-level background checks.
Quantifiable outcome
- 90-day credit replacement policy for families needing replacement candidates
Companies that use Nannies By Noa, Llc
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
Nannies By Noa, Llc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Nannies By Noa, Llc partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- GTM Payroll ServicescoreRecommended payroll partner for families to set up as domestic employers. GTM handles paying nannies, preparing taxes, workers' compensation insurance and compliance with tax and labor laws.
- Association of Premier Nanny Agencies (APNA)coreVoluntary membership organization that establishes and enforces standards of professional industry practices. APNA agencies are accountable to families and the trade organization.
- International Nanny Association (INA)coreNonprofit umbrella organization for the in-home child care industry since 1985. Sets high standards for industry professionals and nanny agencies.
- Newborn Care SolutionsminorTraining organization whose Foundational Newborn Care Specialist Program trains the entire NbN team in newborn care best practices.
- Seren PediatricsminorConcierge pediatric practice providing in-home checkups and urgent care visits to NYC families. Offers sick visits, x-rays, stitches, Covid/Flu/Strep testing, and antibiotics.
- FLRRiSHminorPremier resource for preemie parents, helping families navigate the journey from hospital to home. Created by a NICU mom.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Nannies By Noa, Llc competitors and assessment
Company assessmentBroad incumbents
- UrbanSitter: Large-scale online marketplace for nannies and sitters with broader geographic coverage and tech-driven matching - comparable end-customer need but with a much wider scope and lower-touch model.
- Sittercity: National online marketplace for babysitters and nannies serving families with short- and long-term care needs - broad competitor for caregiver matching, though much lighter on vetting than NbN's top-2% model.
- Care.com: Mass-market platform connecting families with caregivers across child care, senior care and pet care - the broadest incumbent in the space; competes for the same family wallet but at a different price point and service depth.
Direct peers
- Pavillion Agency: Boutique NYC household staffing firm placing nannies, newborn care specialists, and domestic staff with HNW families - directly comparable premium placement focus and NYC geographic footprint.
- Town & Country Nannies: Nationally focused nanny placement agency offering screening, references, background checks and matching - a comparable boutique agency operating with similar transaction-fee economics.
- The Nanny Authority: Long-standing NYC-based nanny placement agency serving high-net-worth families in the Tri-State area with multi-vetted caregiver matching and household staffing services - directly comparable boutique positioning.
- British American Household Staffing: Premium household staffing agency in NYC covering nannies, newborn care specialists, governesses and estate staff - overlapping premium client base and placement model with NbN.
Emerging players
- HelloNanny (formerly Nanny Leah): Tech-enabled nanny placement platform aiming to modernize the matching experience - overlapping target families but with a digital-first model that contrasts with NbN's high-touch approach.
Regional players
- Domestica: Nanny and household staffing placement agency focused on the Canadian market - same operating model and customer segment as NbN but a different geography; useful comp for international expansion thesis.
Others
- GTM Payroll Services: Household payroll, tax, and compliance partner for families employing nannies - already a strategic partner of NbN; included here as an adjacent ecosystem player that any direct competitor could similarly bundle with.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Nannies By Noa, Llc social profiles
Digital presenceNannies By Noa, Llc compliance and trust
Trust signalCompliance3 records
Nannies By Noa, Llc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nannies By Noa, Llc leadership team
Management profileNumber of profiles
Profiles5 records
Nannies By Noa, Llc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nannies By Noa, Llc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nannies By Noa, Llc
What does Nannies By Noa, Llc do?
Nannies by Noa is a boutique nanny and newborn care placement agency that carefully matches qualified, vetted in-home childcare providers and Newborn Care Specialists (NCS) with families in New York City and the Tri-State area. Services include full-time, part-time, live-in, live-out, weekend, travel, and special needs nanny placements, as well as newborn care support (12-hour day, 12-hour night, and 24-hour shifts). Placement is preceded by an online application, a complimentary consultation call, and a deep-dive family needs assessment.
Is Nannies By Noa, Llc a public or private company?
Nannies By Noa, Llc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nannies By Noa, Llc founded?
Nannies By Noa, Llc was founded in 2012. It employs 1 to 10 people.
Where is Nannies By Noa, Llc based?
Nannies By Noa, Llc is headquartered in New York, United States, in the North America region.
How does Nannies By Noa, Llc make money?
Two revenue lines are on record. Placement Fees - Percentage of Nanny Earnings are the primary driver. The others are engagement Fee.
Who are Nannies By Noa, Llc's main competitors?
Broad incumbents on record are UrbanSitter, Sittercity and Care.com. Direct peers are Pavillion Agency, Town & Country Nannies, The Nanny Authority and British American Household Staffing. HelloNanny (formerly Nanny Leah) is listed as an emerging player. Domestica is listed as a regional player. GTM Payroll Services is listed as an others.
Does Nannies By Noa, Llc have an API?
No public API is recorded for Nannies By Noa, Llc.
What industry is Nannies By Noa, Llc in?
Nannies By Noa, Llc's product category is Domestic Staffing Services. Its primary akta.pro industry code is HSAAABAN, Nanny Agency / Placement Services, with a secondary code of HSAAALAB, Full-Time Nanny Placement Agencies. Its NAICS code is 62441 and its SIC code is 8351.