What Keep Massachusetts Beautiful does

Keep Massachusetts Beautiful is a 501(c)(3) nonprofit organization founded in 2014 and headquartered in Mansfield, Massachusetts, that mobilizes volunteers, corporate partners, and government leaders to reduce litter, promote recycling, and beautify communities across the state. The organization operates through four program verticals — litter prevention and cleanup, waste reduction and recycling, community beautification, and environmental education — delivered via a portfolio of more than ten programs including the Great Massachusetts Cleanup, the Massachusetts Litter Cleanup Crew, COASTSWEEP beach cleanups, Talking Trash & Recycling, Adopt a Spot, Tree-Plenish, Plant Something Bee-eautiful, and the Next-Gen Environmental Leader Scholarship. Its technical footprint is intentionally minimal: the organization does not operate a unified software platform and instead relies on third-party tools including the Litterati app for litter data collection and hotspot targeting, Qgiv for donation processing, and Bonfire for merchandise sales.

The business model is a diversified nonprofit funding stack rather than a transactional product model. Revenue streams include corporate sponsorships (Sazerac, Edrington, Win Waste, Keurig Green Mountain, Adobe, Dell Technologies, Liberty Mutual, Trip Advisor), corporate engagement fees (a $1,500 minimum donation per Company Community Service event), state and municipal grants including a Massachusetts FY2020 budget earmark secured via State Senator Paul Feeney and a MassDEP grant funding the Talking Trash & Recycling program, individual donations via Qgiv, and merchandise sales on Bonfire. Go-to-market is community-led and event-driven, relying on a network of local chapters (Keep Holden Beautiful, Keep Mansfield Beautiful, Keep Natick Beautiful, Worcester Green Corps) to deliver programs at the municipality level, supplemented by signature events, a monthly community access TV show, and a multi-channel content strategy spanning blog, email, and major social platforms.

Customer and operational concentration is moderate. The organization launched with a $0 budget in 2014 and has grown to coordinate cleanup activity across nearly 100 communities with 2026 year-to-date metrics of 95 cleanup events, 15,000+ volunteer hours, and 160,000+ pounds of litter removed, indicating moderate, sustained operational expansion over more than a decade rather than rapid scaling.

Name

Keep Massachusetts Beautiful

Legal name

Keep Massachusetts Beautiful

Website

https://keepmassbeautiful.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Keep Massachusetts Beautiful is a 501(c)(3) nonprofit founded in 2014 that mobilizes volunteers, corporate partners, and government leaders across Massachusetts to reduce litter, promote recycling, and beautify communities through a portfolio of cleanup, education, and advocacy programs delivered via local chapters and signature events.

Ownership category

akta.pro rank

Product category

Environmental Nonprofit Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Waste Collection (56211), Administration of Environmental Quality Programs (9241)

SIC

Refuse Systems (4953), Sanitary Services (4950)

akta.pro primary industry

Street & Public-Space Litter Collection (Bins, Parks, Transit) (EUAIAAAG)

akta.pro secondary industries

Solid Waste & Recycling Services Administration (BPAIACAH), Eco-Friendly Disposal, Recycling & Donation Hauling (HSAIAOAJ)

Keywords

• Volunteer litter cleanup
• Community beautification programs
• Environmental education
• Recycling education
• Corporate community service

Headquarters

HQ city

Mansfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Business Sponsorships: Corporate sponsors provide funding in exchange for association with the organization's environmental mission. Sponsors include Sazerac, Edrington, Win Waste, Adobe, and others. Sazerac's ongoing annual support helps offset costs of the Massachusetts Litter Cleanup Crew program.
2. Corporate Engagement Fees: The organization hosts Company Community Service events across Massachusetts. A typical community service project includes local litter cleanup or park beautification. They ask for a minimum donation of $1,500 to cover organizing costs.
3. Government Support and Grants: Secured an earmark in Massachusetts fiscal year 2020 state budget through State Senator Paul Feeney. Also received grant from Massachusetts Department of Environmental Protection (MassDEP) to launch Talking Trash & Recycling Program.
4. Individual Donations: Individual charitable donations from supporters; mentioned as a small portion of overall funding.
5. Merchandise Sales: Sale of KMB-branded apparel through Bonfire marketplace to raise awareness and funds.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Keep Massachusetts Beautiful coordinates volunteer-driven environmental programs across Massachusetts, including statewide litter cleanups (Great Massachusetts Cleanup, Massachusetts Litter Cleanup Crew, COASTSWEEP), recycling education (Talking Trash & Recycling, RecycleSmart), community beautification grants (Plant Something Bee-eautiful, Tree-Plenish, Adopt a Spot), and corporate community service events. The organization functions as a nonprofit program coordinator and volunteer mobilizer rather than a product vendor.

Product overview

Keep Massachusetts Beautiful operates as a volunteer coordination and community empowerment nonprofit rather than a traditional software product company. Its service portfolio spans four core impact areas: Litter Prevention & Cleanup (featuring the Massachusetts Litter Cleanup Crew, Great Massachusetts Cleanup, and COASTSWEEP beach cleanups), Waste Reduction & Recycling (RecycleSmart education and partnership with Recirclable for reusable containers), Beautification & Community Greening (Plant Something Bee-eautiful grants, Tree-Plenish, and Adopt a Spot programs), and Environmental Education & Sustainability (Talking Trash & Recycling program, Next-Gen Environmental Leader Scholarship, and Massachusetts Environmental Education Portal). The organization also runs Company Community Service to match corporate volunteers with municipal cleanup needs. These programs are delivered through volunteer engagement, educational workshops, grant-making, and advocacy rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Great Massachusetts Cleanup Annual spring community cleanup initiative coordinating volunteer litter cleanups across Massachusetts communities; part of the litter prevention impact area.
• Massachusetts Litter Cleanup Crew Year-round volunteer program that mails litter cleanup kits to individuals who pledge to keep their neighborhoods litter-free; part of the litter prevention impact area.
• COASTSWEEP Annual statewide beach cleanup initiative held as part of the International Coastal Cleanup sponsored by the Ocean Conservancy.
• Company Community Service Corporate volunteer matching program that connects businesses with municipalities needing volunteers for cleanup and beautification projects, with a $1,500 minimum donation to cover organizing costs.
• Talking Trash & Recycling Educational program delivered across Massachusetts schools and communities to teach proper recycling habits and waste reduction practices, funded in part by a MassDEP grant.
• RecycleSmart Recycling education resource helping Massachusetts residents understand what belongs in recycling bins and proper sorting practices.
• Plant Something Bee-eautiful Grant program supporting pollinator-friendly plantings and bee habitat restoration in Massachusetts communities.
• Tree-Plenish Community greening program supporting tree plantings to beautify public spaces and enhance urban environments.
• Adopt a Spot Program allowing individuals or groups to formally adopt and maintain specific public spaces, parks, or trails.
• Massachusetts Environmental Education Portal Online resource hub connecting educators and students with environmental education materials and opportunities across Massachusetts.
• Next-Gen Environmental Leader Scholarship $2,500 scholarship awarded annually to Massachusetts high school seniors pursuing environmental studies or related fields.
• Refill Not Landfill Week Annual community awareness campaign in Greater Boston encouraging residents to support refill stores and sustainable alternatives to reduce single-use plastic waste.

Quantifiable outcome

• 136 tons of trash removed by nearly 7,000 volunteers in 84 communities (2017)
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• SazeraccoreStrategic or Co-development Partner · 1 January 2019Sazerac, producer of Fireball and Dr. McGillicuddy's nips, subsidizes community cleanups in Massachusetts. Despite advocating for nip bottle deposit legislation that could impact Sazerac's business, the company continues annual funding support to offset Massachusetts Litter Cleanup Crew program costs.
• Win WastecoreGTM or Marketing PartnerBusiness sponsor of Keep Massachusetts Beautiful programs.
• EdringtoncoreGTM or Marketing PartnerBusiness sponsor shown on website recognition section.
• AdobeminorGTM or Marketing PartnerBusiness sponsor shown on website recognition section.
• Love, Tito'sminorGTM or Marketing PartnerEvent sponsor for Mine Falls Park and Trail Cleanup event.
• Mine Falls Park Advisory CommitteecoreStrategic or Co-development PartnerPartner organization for community cleanup events at Mine Falls Park in Nashua, NH.
• Dell TechnologiesminorGTM or Marketing PartnerCorporate volunteer group that cleaned up Boston Marathon route in Hopkinton as part of Great Massachusetts Cleanup.
• Keurig Green MountaincoreGTM or Marketing PartnerPresenting sponsor of 2018 Great Massachusetts Cleanup.
• Trip AdvisorminorGTM or Marketing PartnerCorporate volunteers cleaned up area near Needham headquarters.
• Liberty MutualminorGTM or Marketing PartnerEmployee volunteers cleaned up highly littered area of Boston.
• Massachusetts Department of Environmental Protection (MassDEP)coreStrategic or Co-development PartnerGrant provider for launching and delivering the Talking Trash & Recycling Program across Massachusetts.
• Massachusetts Department of Conservation and Recreation (DCR)coreStrategic or Co-development PartnerPartner for park beautification projects as part of corporate community service events.
• Barnstable Natural ResourcescoreStrategic or Co-development PartnerTown organization partner for Loop Beach Cleanup event in Barnstable, MA.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Others

• Recirclable (reusable takeout container nonprofit): Partner nonprofit providing reusable take-out containers during KMB's Refill Not Landfill Week; adjacent ecosystem player advancing the same waste-reduction mission.
• VolunteerMatch: National volunteer matching platform serving as a distribution channel for KMB's volunteer signup; both rely on volunteer mobilization as their core service model.
• EarthShare: Workplace-giving federation that channels corporate and employee donations to environmental nonprofits; comparable as a fundraising channel and corporate engagement mechanism for KMB's sponsors.

Broad incumbents

• Keep America Beautiful: National umbrella affiliate network of which KMB is a state member; runs the same litter prevention, recycling, and beautification programs at a national scale, providing shared brand, resources, and program frameworks.

Direct peers

• Ocean Conservancy: Hosts the International Coastal Cleanup that KMB participates in as COASTSWEEP; both organizations mobilize volunteers to remove litter from waterways and beaches and publish cleanup data to drive policy.
• Surfrider Foundation: Volunteer-driven nonprofit with beach cleanups, Blue Water Task Force, and policy advocacy on single-use plastics; overlaps with KMB's COASTSWEEP and Refill Not Landfill programming.
• Keep Texas Beautiful: State-level Keep America Beautiful affiliate offering the same volunteer cleanup, litter prevention, and beautification programs as KMB, with a comparable affiliate chapter model.
• Keep California Beautiful: Another state-level KAB affiliate running litter cleanups, recycling education, and community greening; parallels KMB's structure of local chapters, signature events, and corporate sponsorships.

Regional players

• Clean Ocean Action: Regional nonprofit coordinating beach cleanups and litter data along the NJ/NY coast; shares KMB's volunteer mobilization, litter data collection (Litterati-style), and advocacy approach but operates in a different geography.

Emerging players

• Plastic Pollution Coalition: Global nonprofit focused on reducing single-use plastic; overlaps with KMB's Refill Not Landfill Week and recycling education work, though KMB is more litter-cleanup-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@KeepMassBeautiful
• Facebookfacebook.com/keepmassbeautiful?ref=tn_tnmn
• LinkedInlinkedin.com/company/keepmassbeautiful
• Instagraminstagram.com/keepmassbeautiful
• TikToktiktok.com/@keepmabeautiful

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keep Massachusetts Beautiful