Moonlight Games, LLC

What Moonlight Games, LLC does

Moonlight Games, LLC is a privately held, founder-led mobile app and game development studio founded in 2015 and headquartered at the Exchange Bentonville co-working space in Bentonville, Arkansas. The company operates two complementary lines of business: (1) custom development consulting for enterprise and SMB clients, and (2) a portfolio of self-developed consumer products. Under sole founder Andy Martin, the studio delivers projects across iOS, Android, Windows, macOS, and the browser using Unity3D as its primary game engine and C# with Xamarin (Xamarin Studio, Xamarin Native, Xamarin Forms) for cross-platform mobile work, supplemented by WebGL for browser games and bespoke backend/server infrastructure for multiplayer experiences.

The company's owned-IP portfolio centers on music-themed entertainment. Consortya is positioned as an upcoming flagship Concert Adventure MMORPG for Windows and macOS in which players battle to collect tracks and attend or broadcast live music for global fans; Drink Smash is a pre-alpha WebGL browser game; Zya is a music-creation mobile app with Auto-Tune and BeatMaker features and social sharing; Ditty is a kinetic-typography text-to-song app that won the 2015 Appy Award for Best Music App; DittyMoji-POTUS is an animated messaging sticker app; and CineMoiWorld is a multiplayer virtual world for iOS and Android with avatars, live events, and luxury commerce. The studio also produces white-labeled vertical applications, notably The Blakeman's App — an iOS/Android interactive wish-list and client-communication tool used by Blakeman's Fine Jewelry.

Revenue derives from professional services engagements (e.g., custom builds for Zya, CineMoiWorld, Blakeman's, RevUnit, Mallard Masters Championship), one-time licensing of owned game products, and freemium monetization on consumer apps. No public pricing exists for products or services. Go-to-market is sales-led on the consulting side via the founder's personal network and referrals, and product-led on the owned-IP side via direct website downloads, iOS/Android app stores, and organic discovery through the company's website, WordPress blog, and Facebook and LinkedIn presence. The company has no disclosed external funding, no subsidiaries, no patents or trademarks on file, and no M&A or leadership-change activity in the available record.

Name

Moonlight Games, LLC

Legal name

Moonlight Games, LLC

Website

https://moonlightgames.net

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Moonlight Games is a founder-led mobile app and game studio in Bentonville, Arkansas that builds cross-platform apps and games on Unity3D and Xamarin for enterprise clients and consumers, with a product portfolio centered on music-themed entertainment including the upcoming Consortya MMORPG.

Ownership category

akta.pro rank

Product category

Mobile game and app development studio

NAICS

Software Publishers (51321), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

Mobile & F2P Game Studios (MPAFAAAB)

akta.pro secondary industry

Outsourcing Studios (Art/Animation/Audio/Engineering Support) (MPAFAAAN)

Keywords

• Mobile game development
• Custom app development
• Game development studio
• Mobile app consulting
• Unity3d game development

Headquarters

HQ city

Bentonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Development Consulting: Custom mobile app and game development services for enterprise and SMB clients. Projects include working with RevUnit, Blakeman's Fine Jewelry, and Mallard Masters Championship.
2. Owned Game Products: Revenue from self-developed games including Consortya (upcoming MMORPG) and Drink Smash (pre-alpha). Games target Windows, macOS, and web platforms.
3. Music Creation App (Ditty): Monetization through music creation app that integrates Auto-Tune and BeatMaker features, with sharing capabilities to social platforms.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Moonlight Games develops and self-publishes mobile applications, desktop games, and an upcoming MMORPG for its own product portfolio, while also providing custom mobile app and game development consulting services for enterprise and SMB clients. Products include music-themed games and apps (Consortya, Zya, Ditty, DittyMoji-POTUS), a multiplayer virtual world (CineMoiWorld), a WebGL browser game (Drink Smash), and white-labeled retail apps (The Blakeman's App). Consulting delivers Unity3D, C#/Xamarin, and MMO/server development capabilities on a project basis.

Product overview

Moonlight Games, LLC is a mobile app and game development company operating since 2015. Their portfolio includes their flagship upcoming MMORPG game Consortya (a concert adventure game for Windows and macOS), the pre-alpha Drink Smash game, music creation apps (Zya and Ditty), social expression apps (DittyMoji-POTUS), a multiplayer virtual world (CineMoiWorld), and a white-labeled jewelry retail app (The Blakeman's App). The company also offers consulting services for mobile app and game development, specializing in Unity3D-based solutions. Their product ecosystem centers on music-related entertainment experiences and mobile applications across iOS, Android, and desktop platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Consortya: An upcoming Concert Adventure MMORPG where players can interact with musical artists live. Also described as a massively multiplayer online role playing game where players battle to collect tracks and save the realm of music.

Products and services

• Consortya An upcoming flagship MMORPG (Concert Adventure) where players interact with musical artists live, battle to collect tracks, and save the realm of music from greedy producers. Targeted at Windows and macOS users.
• Zya A music creation mobile application that lets users mash up famous songs by selecting a genre, laying down a beat, and mixing vocal melodies using Auto-Tune and BeatMaker, with social sharing to YouTube, Facebook, and Twitter. Targeted at consumer music enthusiasts.
• Ditty A mobile application that sings whatever the user types and adds photos and GIFs to create animated text-to-speech messages, using innovative kinetic typography. Supports sharing via iMessage, text, SMS, or MMS. Winner of the 2015 Appy Award for Best Music App. Target users: general consumers.
• DittyMoji - POTUS A Moji and Sticker app where users select a DittyMoji (such as POTUS), type a message, and watch an animated character speak that message back. Supports sharing via iMessage, text, SMS, and MMS. Targeted at consumer users for social expression.
• CineMoiWorld A multiplayer virtual world for Android and iOS where users create avatars, travel the world, shop at luxury stores, attend live events, go to theaters and museums, and meet new friends. Targeted at consumer users seeking virtual entertainment.
• The Blakeman's App A white-labeled mobile application for iOS and Android that enables jewelry retailers to curate interactive wish lists in store, manage clients, add wish list items with photos, and communicate with clients via text or email. Targeted at luxury jewelry retailers and their clients.
• Drink Smash A pre-alpha quirky game where players fly a helicopter through a city, navigate citizens, and shoot cans at people for points. Playable via WebGL in the browser. Targeted at consumer gamers.
• Moonlight Games Consulting Services Custom mobile app and game development consulting services spanning front-end and back-end development for mobile apps and MMO games, with specialization in Unity3D-based development and cross-platform deployment. Targeted at enterprise and SMB clients needing custom software solutions.

Quantifiable outcome

• 2015 Appy Award for Best Music App - Ditty

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Five partnerships are on record, tiered supporting, minor and core.

• Exchange BentonvillesupportingOthersMoonlight Games maintains an office space at Exchange Bentonville co-working facility, enabling collaboration and access to the local startup ecosystem in Bentonville, Arkansas.
• RevUnitminorStrategic or Co-development PartnerCollaborated with RevUnit on a custom mobile app project. RevUnit is a software development company and the nature of the partnership appears to be project-based co-development.
• Blakeman's Fine JewelrycoreImplementation/ SI/ Consulting PartnerLong-term partnership developing and maintaining a white-labeled mobile app for jewelry retailers. App is deployed in-store for iOS, Android, and UWP platforms.
• Unity TechnologiescoreTechnology or IntegrationPrimary game engine partner. Moonlight Games uses Unity3D as their core development platform for games and interactive experiences. Active in the NWA Unity User Group community.
• Microsoft (Xamarin)supportingTechnology or IntegrationUses Xamarin development tools (Xamarin Studio, Xamarin Native, Xamarin Forms) for cross-platform mobile development. Contributed to Xamarin open source project.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Playrix: Large mobile game studio known for casual puzzle titles with strong UA and live-ops capabilities. Comparable as a much larger incumbent operating in the same mobile gaming category with substantially more capital and distribution reach.
• Scopely: Mobile game publisher/developer with a portfolio of live-service titles. Comparable as a much larger incumbent in mobile game publishing that defines the competitive landscape Moonlight Games' mobile titles operate against.
• Zynga: Major mobile and casual game publisher with global live-ops scale. Comparable as a much larger incumbent establishing the F2P/mobile gaming benchmark against which any indie mobile studio's products are judged.
• Niantic: Large-scale mobile gaming company behind Pokémon Go and similar location-based, connected multiplayer experiences. Comparable as a much larger incumbent in the mobile multiplayer/connected games category that Consortya aspires to compete in.

Direct peers

• The Behemoth: Independent game studio producing original IP at small team size. Comparable as a similarly-sized indie studio pursuing original game products and self-publishing.
• Splash Damage: UK game studio that combines co-development/work-for-hire with own-IP game projects. Comparable because Moonlight Games runs the same hybrid services-plus-own-IP model at smaller scale.
• Supergiant Games: Small, independent US game studio shipping premium, narrative-driven titles with a tightly held team. Comparable because Moonlight Games operates as a similarly small, founder-led indie studio developing original game IP (Consortya).
• Virtuos: Outsourced game art, animation, and co-development studio working with major publishers. Comparable because Moonlight Games operates a similar co-development/outsourced engineering model for mobile and game clients while also pursuing its own IP.
• Keywords Studios: Global provider of game development services including custom programming, QA, localization, and live operations. Comparable because Moonlight Games derives a significant share of activity from custom mobile app and game development consulting for external clients.
• thatgamecompany: Small indie studio behind Journey and Sky: Children of the Light, the latter being a connected/multiplayer experience on mobile and PC. Comparable because Moonlight Games builds connected, multiplayer experiences (CineMoiWorld, upcoming Consortya MMORPG) at a similar indie scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MoonlightGamesLLC
• LinkedInlinkedin.com/company/moonlight-games

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moonlight Games, LLC